Whether you are new to the fitness industry and hope to start your own business someday or you want your company to grow and prosper, check out our 25 tips on how to take your business to the next level!
#1 – Teach Group Fitness Classes
If you’re just getting your feet wet as a trainer, teaching a group fitness class will get your name out in your community while giving you some training practice. You’ll also be able to network with future clients!
#2 – Get Certified
To get anywhere as a trainer, you need to be certified. Certification gives you the opportunity to do one-on-one training sessions, group sessions, and even virtual training. It also provides you with credibility.
#3 – Be Your Own Boss
Start your own personal training business. You’ll be able to control your hours, rates, and specialization!
#4 – Don’t Limit Yourself
Don’t just train in a gym or a health club. Train in hospitals, a public park, out of your home, or in a corporate setting. Get creative, and broaden your environmental horizons!
#5 – Stay Knowledgeable on Proper Nutrition
As a trainer, it’s wise to keep up with proper nutrition. You can develop general meal plans for clients. But be careful: If you’re not a certified nutritionist, don’t offer prescriptive solutions with specific, individualized meal plans. Offer food suggestions and basic diet tips instead.
Train Anyone, Anywhere in the World.
#6 – Teach Educational Classes
Branch out and teach classes on nutrition, weight loss, weight management, etc. You could also become an exercise counselor. These roles would give you the opportunity to advertise your training services.
#7 – Legitimize Your Business
Is your fitness biz legit? It needs to be. Use this checklist to make sure, and see if your company should be an LLC, S-corp, or C-corp. It will take time and some money to get everything rolling, but the return will be worth it and you will protect your personal assets.
#8 – Make Your Business Easily Searchable
#9 – Build a Strong Online Presence
Create a website that’s attractive and user-friendly. Use social media — such as a Facebook business page and Twitter account — to advertise your company. You could also create a Youtube channel with exercise tutorials and link to it through your Facebook and Twitter.
#10 – Host Meet-and-Greets
Get to know potential clients and build relationships. You could meet them at your favorite local establishment or an outdoor space like a park. Ask questions and take notes on what they’re looking for in a training session.
#11 – Offer Giveaways or Discounts
Don’t think about offering discounts or freebies as losing money. Think about it as investing in your future. Incentives get clients in the door and give you the chance to show that your expertise is worth paying more for in the long-run.
#12 – Get to Know Your Clientele
During sessions, take the time to understand your individual clients and their needs. Be friendly and build a trustworthy, professional relationship with them. They’ll keep coming back and refer you to their friends and family.
#13 – Ask for Referrals
Don’t be shy! Ask clients for referrals and give them incentives for sending new people your way. For example, you could give them half-off their next session or offer a free group fitness class.
#14 – Write Stuff
If you can write well, choose local or online publications or a blog to write for. Write articles that offer your professional health and fitness advice. Show off your expertise. These articles will link readers to you and your fitness services. Think of it as a free billboard for your business!
If you’re a fitness expert, email our managing editor about writing guest posts for our blog.
#15 – Join Exercise.com for Business
Tired of just training in-person clients? Grow your business through our online training platform. We’ll help you reach more clients with your expertise and increase revenue! We can help you train anyone, anywhere in the world.