Marketing is the key to running any successful personal training business. People can’t inquire about your services without first knowing you exist.
When building your business it is important to have a target market. Certainly, personal training services could apply to a wide range of potential clients. As the business owner, you need to decide who you work best with. What qualifications do you have that are important?
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Make sure everybody you know is aware of your personal training services. The quality of referrals from family and past clients can’t be overstated. It is a personal, one on one service that you are offering. People are less likely to respond to an advertisement or web page without having a reference from a close friend or relative. It all starts with the people you know.
How do I define a market for my personal training services?
Before you start marketing, you need to define your key demographic. Personal training services can feasibly be marketed to several segments of the population. What you need to determine is what age groups or personality types you would like to work with in your business. Think about how comfortable these people will be in working with you.
Defining your target demographic does not mean that you can only accept clients that fall under this category. This simply helps to focus your marketing effort on the clients that you work best with. These clients have a greater ability to help you build your business.
How important is networking to my personal training business?
When it comes to sales and business, you always hear about the importance of networking. If it is about the people youknow, you can never know too many people. Think about connections within the health industry that could help you build your business. Think about other companies and services that have nothing to do with health.
Where do you go to get your hair cut? Do you use the same person every time? This is a potential resource for your business. Various conversational topics surface when a customer is sitting in a salon chair.
If a client of your barber is talking about he or she wants to get into shape, your barber can suggest that they give you a call. In the same breath, if somebody asked you if you know a good barber in the area, wouldn’t you send business his or her way?
Think about other services that you use. Who are the owners and employees? This could be a tanning salon, a pharmacy, a restaurant, a bar, a music store or even a gas station. Any place that you frequent will have connections that you see on a regular basis.
Think about all of these people in terms of what they can do for you- and what you can do for them! The first step is to make sure they are all aware of your services. Don’t give them a sales pitch. Instead, offer free tips on nutrition or suggest a great exercise to help with lower back pain. This builds your reputation as an expert and a great person. Personal connections will garner more attention and clientele for your business.
How can I use social networking to market my personal training business?
The modern marketing world is increasingly relying upon the resources of Facebook, Linked In and other social networking websites. If you aren’t taking advantage of these sites, then you are missing on a large network of potential clients.
If you are a member of these sites already, make sure your entire friend list knows what you do for a living. Create a page for your business. Ask your friends to like your business page. Highlight your experience and professional credentials.
Use your social networking pages to blog about your industry. Give tips or advice regarding healthy eating habits and exercising. The consumers who follow your page will be able to gain valuable information. This allows them to connect these positive habits and advice to your business. On occasion you should also post updates on the benefits of enrolling in your service.
You are able to attract the attention of users on social networks by offering them something for free. This is the advice and knowledge from a professional in the industry. These tips may be very simple and straight-forward, but it has more weight coming from an expert on the subject. More importantly, health is something that applies to everybody. The information you are giving can be utilized every day by your followers.
Once you are able to draw them in with the free tips and advice, you generate more interest in your professional services. Posting about how your personal training services can help the customers take the next step in reaching their goals for a healthy lifestyle is the way to create buzz. Marketing is all about the buzz.
Get clients to friend you and comment on the intense workout you gave them. Ask them how they are feeling after this morning’s butt workout plan and watch the tweets fly!
We want to help you scale your business and expand your reach as a trainer with our online training platform. Send us an email today for more information!