As a personal trainer, differentiating yourself from your competition is a must. If you want to sell your services and stay one step ahead of your competition, you need to dedicate the time and energy it takes to be more than one of the nameless, faceless Many in your local gym.
Below are a few ways you can stand out from your competition and make your mark in the fitness industry!
Love What You Do
Before you begin your journey, you need to ask yourself three important questions:
- “Do I love helping people?”
- “Do I eat, sleep, and live all things fitness?”
- “Do I live an active, healthy lifestyle?”
If you answered yes to these questions, you’re already ahead of the game. Although many personal trainers claim to be dedicated to living the healthiest life possible, many fall short. No one is going to have faith in your training abilities if they see you guzzling beers at the local pub or chowing down at a burger joint.
Yes, everyone is allowed to let loose and indulge every once in a while, but if you aren’t truly committed to practicing to what you preach, it will become painfully obvious.
Successful trainers know there needs to be a healthy balance between work and play. They live the lifestyle they want their clients to live, which shows in both their physical appearance and their way of thinking.
Practice What You Preach
Showing your clients how to make the most out of their workouts isn’t the same as actively working out on your own. Sure, you’re on your feet all day and are tired. But how can your clients rave about your genuine nature if they never see you working out?
Set an example and exercise where you train your clients. Unless you work out of your clients’ homes, they expect to see you getting down and dirty in the gym. Your clients will have more respect for you as a trainer, and they will see you as an ongoing source of motivation.
Never Stop Learning
Thanks to the internet, many fitness educational resources are at your fingertips. And with so much emphasis on staying active and living the healthiest life possible, it’s no wonder that so many people enlist the help of a personal trainer.
With that in mind, being a successful trainer involves more than just passing the initial certification exam. In addition to staying current with the latest health topics, furthering your own education is more important than ever.
Clients want a trainer who can answer even the most difficult of training questions. They want to hire someone who takes their job seriously. In addition to earning mandatory recertification credits, learning for the sole purpose to learn is equally as valuable. Ask questions and listen to what people in the gym are talking about. Become the go-to source that both your clients and other trainers come to for information.
Stand Behind Your Beliefs
To stand out from the crowd, you need to stand behind your belief system. Standards you set for yourself should be comparable to the ones you set for your clients. For example, what do you value in terms of lifestyle choices and proper nutrition? Your core beliefs are what sets apart from other trainers. Saying and doing are distinctly different.
Train Anyone, Anywhere in the World.
Find Your Niche
To truly make your mark, you need to target your clientele. Whether you are a Pilates guru or a strength training master, hone in on what you do best. Being a jack of all trades may work for some, but to excel, you need to target a specific niche. As with any job, when you do what you love, it shows.
You enjoy what you are doing and go the extra mile because you want to, not because you have to. Regardless of which type of training you prefer, find a way to become the best at it. Market your skills to a target audience who want what you have to offer.
Promise and Deliver
Being accountable is what makes you an excellent trainer, so if nothing else, promise and then deliver. Good news may travel fast, but bad news travels even faster.
If you stand clients up or don’t deliver the services you are marketing, your appointment book will be empty.
Don’t promise your clients that they can lose 30 pounds in 30 days. Although some may, most people need longer than that to lose the weight safely. Encouraging clients to work harder if they want to reach their goals sooner is okay, but if you’re making promises that are nearly impossible, you’re the one who will be held accountable.
Learn How to Run Your Business
One of the biggest obstacles trainers face is that they don’t really know how to run a business. Even though you may love fitness and helping others, you also need to understand what it takes to successfully manage your own business.
With so many loose ends, it’s a good idea to hire an accountant or buy quality accounting software. As you continue to build your business, you’ll learn about proper marketing strategies, proper business practices, and how to crunch the numbers yourself.
A Cut Above the Rest
Standing out in an ocean of personal trainers isn’t easy. The most sought-after trainers are the ones who always have their clients’ best interest at heart. They go the extra mile for their clients. They know when to push a little harder and when to show compassion. Most importantly, they are genuine. If you continually find ways to add value to your clients’ lives, you’ll be miles above the rest!