Over 150 years ago, most people knew exactly where their food came from. Even if the food was purchased, rather than grown, caught or killed, they knew it came from somewhere local.
Nowadays, farmer’s markets are growing scarce, and food imported from outside your town is the norm. Sure, some people may still maintain their own gardens or keeping chickens to have fresh eggs, but the total convenience of driving five minutes away and picking up ready-to-cook chicken and fresh fruits and veggies is pretty hard to pass up.
Regardless of your diet choice (vegetarian, vegan, paleo, etc.), it is important to feed your body with pure, natural ingredients. Eating clean all the time can present a major challenge. As more and more people are looking into healthy eating, the ongoing controversies surrounding where your food comes from are heating up.
The Hype Created by Chipotle
A recent ad released by Chipotle (see below) has greatly increased the discussion of food politics. The manufacturing process of how food — notably beef and poultry — is raised, packaged and delivered is being questioned.
With nearly 7 million views, this video is creating quite a stir!
The Story Behind the Ad
If asked whether you’d prefer to eat a burrito made with antibiotic-injected chicken or free-range, hormone-free chicken, it wouldn’t be hard for you to decide, would it?
The same goes for beef from cows raised on organic grain, rather than being filled with animal-byproducts and fertilizers.
However, you don’t always think to question where your food comes from or what’s the animals have been consuming, much less if any chemicals have been injected to make them bigger, live longer, or things like that.
One of the biggest reasons for not questioning these thoughts is price. In general, consumers will pay more for the food that is less processed. One look at the organic aisle in the grocery store will confirm that.
Chipoltle’s ad is basically raising awareness that this common method of producing our food is not what most people realize.
What can you do? Do your research. The best thing you can do is stay diligent about what foods and what brands you choose when shopping. Check the ingredients first, and see what additives are included. If you can’t pronounce the name of a chemical, are you sure you’re going to want to eat it?
By paying attention to what you put in your body, regardless of where it comes from, you’ll be more aware of your health.
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