What makes a great pitch? | Exercise.com Learn: Your Fitness Business Resource

What makes a great pitch?

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-certified strength and conditioning specialist. He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life. He has been featured in Shape, Healthline, HuffPost, Women's...

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UPDATED: Aug 25, 2020

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  • Have you ever had a great pitch, but couldn’t keep your listener’s attention?
  • You can know everything about your subject and still not be convincing.
  • The crocodile brain will filter your message within minutes.

In our last team meeting, we discussed the way people think — particularly when it comes to hearing something new.

In particular, we delved into Oren Klaff’s Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal where he discusses how to present new info in a pitch and dealing with “Crocodile Brain.”

A great pitch is not about procedure. It’s about getting and keeping attention.

If you ever have to make a sales pitch (Hint: You definitely will!), you need to get past your potential customer’s “Crocodile Brain” (the initial filtering of the incoming message) to have any chance of closing the sale!

(Having a reliable business management software platform can help you close sales — contact us today to learn more about our fitness business management software.)

How to Get Past the Crocodile Brain

  • Recognize the limited focus and capacity of the Crocodile Brain – Up to 90 percent of your message will be discarded before it’s passed to the other “parts” of the brain!
  • Bring something new to the table – Even just a fresh point of view can be enough! Unless your message is presented in such a way that the Crocodile Brain views it to be new and exciting, it is most likely going to be ignored.
  • Simplify, simplify, simplify! – If your message is complicated, contains abstract language, and lacks visual cues, there’s a good chance it will be perceived as a threat. Threats do not = sales!

You can know everything about your subject and still not be convincing — especially if you’re shut down by the Crocodile Brain!

We’ve got an expert team that’s partnered with some of the best fitness professionals around the world. Schedule a call and let us discuss how we can increase your sales and engagement. “I’m ready to schedule my demo today!

Learn more about Exercise.com Fitness Business Management Software.

Schedule your demo today.