https://www.exercise.com/companies/now

NOW

Year Founded: 1962

About

  • Overview
  • Awards
  • Endorsements

NOW Awards

Because of their staff and faculty’s teamwork, NOW has received numerous awards. In 2011, the American Herbal Products Association presented NOW with the Herbal Industry Leader Award.

Last year, NOW was honored with four awards (Best of Supplements Award, E Star Award, Natural Choice Award, and Best of Natural Beauty Award) and was endorsed by the Chicago Tribute and the National Association for Business Resources. NOW has received praise and awards from well respected associations for almost every year they’ve been in business.

NOW Website Organization

NOW manufactures and sells so many products that the number could be overwhelming if you don’t know what you’re looking for.

On the company website, NOW has divided their nutritional supplements into category, health topic, stock-keeping unit (SKU) and alphabetically. The health topic organization seems the least overwhelming to navigate.

The health topic section lists 20 areas of health, such as bone health, cardiovascular problems or sports nutrition, in which you might want to improve. Each topic has anywhere from three to a staggering 220 nutritional supplements listed under them.

NOW Nutritional Supplements

The following are a couple examples of NOW’s nutritional supplements.

Ocu Support contains FloraGLO Lutein, an antioxidant that increases the pigment of your macular, and is meant to improve and maintain eye health.

Brain Elevate is a combination of natural ingredients, including ginkgo biloba, glutamine and many others, that protects the brain and provides it with needed antioxidants.

NOW Healthy Foods

NOW also has a line of healthy foods to help you feel your best. They sell milk products, gelatins, herbal teas, baking mixes, and much more.

NOW Solutions Personal Care Products

In addition to dietary supplements, NOW has a line of personal care home products, which include aromatherapy, aromatherapy recipes, creams and oils for your skin and hair, soaps for hygiene, and women’s health products. These are sold under the name NOW Solutions.

The aromatherapy is made with the oil extract of a variety of plants and fruits. You can choose from organic essential oils, pure essential oils or essential oil blends.

Just steam the leaves to produce a therapeutic scent. In the aromatherapy recipe section, NOW lists a good number of recipes for specific purposes, for example breathing easy, peace of mind, or gaining mental focus.

NOW Solutions’ other skin, hair and hygiene care products are natural alternatives to toothpastes, shampoos, conditioners, body washes, soaps, moisturizers, anti-aging creams, and whatever else you might need.

The women’s health product is Progesterone Cream, which provides women who are dealing with menopause with needed vitamins and minerals.

NOW Solutions Offers Other Information

NOW devotes one section of its website to basic information about skin types and the care needed to keep them healthy and looking young.

There are five different types of skin: dry, normal, oily, sensitive, and a combination of oily and dry. Normal skin is the easiest to care for because it naturally looks good. 

This section also lists nine different zones on the face and explains the problems they cause and the care each needs.

Your forehead is Zone One, and the bridge of your nose is Zone Two. Both eyes make up Zones Three and Four, while your nose is Zone Five. Zone Six and Seven cover the cheeks.

The chin is Zone Eight. Zones One through Five and Zone Eight make up what’s called the T-Zone. The neck and collar are Zone Nine, an area that also needs care but most people ignore.

NOW posts advertisements for their products and articles explaining their benefits. There is an Ingredients Guide that explains what each ingredient is and its effects. The Glossary of Terms defines words used on the website that are specific to the field.

NOW’s Devotion to Being Natural

NOW is achieving their goal of manufacturing high quality natural products. The people at the company know that synthetic supplements aren’t as effective as organic ones and use this knowledge when making their products.

To compare NOW supplements with others that are currently available, use the supplement finder now!

Herbal Industry Leader Award, Best of Supplements Award, E Star Award, Natural Choice Award, and Best of Natural Beauty Award
NOW