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What percentage of gym memberships go unused?

What percentage of gym memberships go unused?

Get the Basics... Up to 67 percent of gym memberships go completely unused. Many gyms build their business model on the bet that most people will stay home. To help increase member retention, make your gym a place of community and social engagement. Every January,...
How To Train Older Clients

How To Train Older Clients

Get the Basics... When learning how to train older clients, you’ll need to find modifications to common exercises that could create too much stress on bones or joints. Older adults can have drastically different abilities which can be determined using...
What age group uses the gym the most?

What age group uses the gym the most?

Get the Basics... Millennials have the most gym memberships, but Baby Boomers go to the gym most often. The various generations all have different activity preferences when it comes to exercise. There are pros and cons to focusing on attracting a specific age group....