Guide | Exercise.com Learn: Your Fitness Business Resource
Do you need a degree to open a gym?

Do you need a degree to open a gym?

Get the Basics... For better or worse, you absolutely do not need to have a degree to open a gym. However, a degree will help equip you with the education you need to overcome any hurdles your new gym may face. In addition, many certifications will help boost your...
How to Become a Fitness Brand Ambassador (Complete Guide)

How to Become a Fitness Brand Ambassador (Complete Guide)

Get the Basics... Fitness brand ambassadors tend to promote fitness apparel, equipment, or supplements. Each fitness business will offer different incentives which may include discounts, commissions, and free products. You can find fitness ambassador jobs on company...
How do gyms make money?

How do gyms make money?

Get the Basics... Membership fees are only the beginning of your gym’s income potential. Classes and personal training packages are perfect upgrades for members. Selling extra goods and services will help take your revenue to the next level. If you’ve just...
How to Keep Gym Employees Engaged (5 Tips)

How to Keep Gym Employees Engaged (5 Tips)

Get the Basics... After you’ve chosen the right employees for your gym, you still need to train and lead them effectively. Respect your employees’ time, and listen to them when they have concerns. Providing opportunities for your staff’s growth will...
Fitness Boot Camp Marketing Ideas That Work

Fitness Boot Camp Marketing Ideas That Work

Get the Basics... Social media and digital classes are great ways to expand your client base. Hold sessions in areas where people can see your fitness boot camp in action. Sponsor your students in races and other events to gain exposure for your fitness boot camp. You...
How to Host a Fitness Instructor Training

How to Host a Fitness Instructor Training

Get the Basics... Hosting a fitness instructor training will have space and equipment requisites that vary from organization to organization. A Certified Personal Trainer (CPT) and Group Fitness Instructor (GFI) are the most common instructor certification courses to...