Virtuagym Comparison (Pricing, Features, & Benefits)

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Fitness Software
Dedicated Account Manager
Dedicated Zapier Support
Client Automation
Performance & Measurement Reports
TV Workouts
Offer Online Workout Memberships
Run Workout Challenges
Sell Workout Plans
Group Training
1-1 Training
Custom Exercises
Marketing Integrations
Custom Branded
iOS & Android Apps
Online Training
Sell Products
Payment Processing
Gym / Facility Management
Exercise Library
Client / Class Scheduling
Workout Creator / Logger

With so many software management options available for fitness professionals and personal trainers to choose from, it’s important to have an objective overview of these software packages.

Many packages also offer a mobile app for personal trainers and clients to use. Virtuagym is one that promises to be an all-in-one option, but how does it stack up with the all-in-one business management software offered by

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Fitness Pros Who Trust

Virtuagym Software Review

Virtuagym logo

Virtuagym touts itself as a one-stop-shop for health clubs and fitness professionals. Its cloud-based software has grown into an all-in-one solution in the fitness industry with options for client coaching, membership management and billing, scheduling, and more.

Virtuagym launched in 2008, has over seven million users worldwide, and serves over 4,000 health clubs and fitness professionals.

There are over 200 employees at Virtuagym and the company is based in the Netherlands. Virtuagym is a growing company and expanded its team in early 2018. Seedtable listed Virtuagym as one of the top 100 Startups in Amsterdam.

While Virtuagym’s cloud-based software is impressive, it does leave small business owners feeling forgotten with costly services and hard-to-break contract terms:

“As a personal trainer of a small business it has proved more than I need and far too expensive given our exchange rates.” – Tracy Y., Capterra

Virtuagym vs

Virtuagym includes features such as basic customizations, appointment scheduling, automated billing, workout plans, and metrics to track progress.

While it does offer an impressive array of features, Virtuagym does not provide a list of benefits that are outside of’s feature offerings, including:

  • Fully customizable mobile app
  • Easy-to-use software for workout development and delivery
  • E-commerce software for selling memberships, packages, or individual training
  • Numerous built-in performance assessment options
  • Robust workout management features
  • Business and staffing scheduling and reporting

Unless otherwise stated, all images and reviews below are of/about’s All-In-One Fitness Business Management software platform.

Fitness Business Management Software

Virtuagym allows health clubs to post their class schedule on their website or mobile app so clients can book and manage their classes, but full customization is lacking.

With, you will find an all-in-one software option that can be used by managers, staff, employees, clients, and members. The features are endless to grow and manage your fitness business in a way that makes managing or running a successful business possible for anyone.

Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible.
Dean Somerset 
We went live with our Fitness Business Management software at 4 locations. Everything is working great. The import and export are easy and the guys are really liking the look and convenience of the platform. From both my side and the user side the platform has exceeded our expectations.
The simple, effective tools help expand and simplify my coaching process.
Dean Somerset 
Before I came across, the process I used to try and communicate a program with an athlete long distance was extremely cumbersome. Those days are long gone, and I look forward to providing professional, clean, organized, and effective programs to clients for years to come.
Chip Gosewich PMR Performance
The team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team. makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore Founder, Core Online

Client/Class Scheduling

How many more clients could you onboard, engage, and retain if you had an easy to use software to schedule and book clients? What if that software was built into the same platform you use to build workouts, sell plans, and deliver assessments? With’s FBM software it’s the same unified experience for your staff and clients from web to apps.

Our client and class scheduling will empower you to track visits, book classes and sessions, engage your clients with recurring appointment reminders via email and text, and provide calendar integration with Google and Apple. With’s calendar, you can also sort by:

  • Trainer
  • Location
  • Service
  • Recurring
  • Time
  • Availability

Virtuagym also provides its clients with simplified virtual scheduling software.

Gym/Facility Management

Both and Virtuagym feature gym/facility management capabilities in member and client roles, availability, and permissions. provides options for generating reports on a variety of features, including revenue, classes, trainers, or other administrative reports. It’s also easy to set staff roles and permissions so each employee and staff member has access to the features they need.

Client Automation

In regard to automation, Virtuagym has options for automatic billing/debits for health clubs, automated challenge invites with fitness-studio-software, and reminders. has a number of automation options within its software, including options to:

  • Automate Emails and Texts/Other Automatic Features
  • Automate Workout Delivery
  • Automate Resource Delivery
  • Automate Assessment Delivery
  • Automate Reminders/Alerts via app, text, and email

Trainers are able to automate workouts for their clients so if the client wants to receive their workouts twice a week on Tuesdays and Thursdays, that can be set up. This frees up time for the trainer and keeps their clients motivated and engaged.

Our software also allows for automated payments, which keeps members updated on payments and saves time for staff who would normally handle this task.

Dedicated Zapier Support

Take your integrations to another level with You will have the ability to integrate with over 2,000 applications thanks to our partnership with Zapier. Part of this partnership includes dedicated Zapier support to help you through every step of the process. With over 2,000 apps to choose from, you can rest assured that your company’s website is as efficient and user-friendly as possible. maximizes this partnership with Zapier to give you all the integrations you need to successfully run and manage your fitness business.

Dedicated Account Manager

Another feature that sets apart from many other fitness business management software companies is our dedication to customer service and support. This is why we provide our clients with a dedicated account manager to help them through every step of the process.

If you want to redesign your website, your account manager at will get it done. If you want to set up an e-commerce store, your account manager won’t blink twice. Whatever you need, our world-class dev team is there to help!

Customized Software

Your fitness business management software should be customized to your preferences to showcase your business. Your website and mobile apps may be the first look that a potential client or customer has of your business, so you want it to stand out. Customization allows consistency among your software online dashboard, mobile apps, website, social media, and any marketing efforts.

All my clients are required to use my online training. When training with me personally face-to-face, they have my app. They train with me—let’s say two days—and then they have the app for one. So they’re constantly working out on their own or required to utilize the app logging so that I can now check on them
Ashton Roberts AR Performance Training
For a while now, we have been looking for a great way to provide an all-encompassing experience for basketball players. The customization features of the web platform and custom-branded apps have allowed us to do that, creating the perfect marriage between our expert content and all of the really cool features that help separate us from the rest of the competition.
Kyle Ohman Basketball HQ has brought a whole new element to my programming. I am super jealous of my brand and make quite a few demands, um, suggestions for the app. They are always eager to work with me and go above and beyond to deliver. Truly a gold medal team!
Kellie Davis Fit Thrive
Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible.
Dean Somerset has allowed a lot of flexibility with integration, so I can better connect with my customers. They developed a way to integrate with my CMR so I can send email sequences after purchasing, and they also created an upsell option on the sales page that offers exclusive products to customers.
Kellie Davis 
The team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team.


Virtuagym touts its app as being custom-branded and, via its website, allows you to upload your logo, select your brand’s colors, and “customize titles and features, background images, and more.” Its website also states that it has options for a fully customizable experience and to inquire within (which likely means full customization will cost you extra and that its basic package only includes the basic customizations mentioned above)., however, offers full customization from the get-go for all of your apps and websites. Let’s dive into each feature now and see how Virtuagym’s app and website offerings stack up to those provided by

iOs & Android Apps

The Virtuagym app is available for free through iOS and Android devices. The app features hundreds of exercises with an animated trainer demonstrating those exercises and all of this is built into the app. You can also save the workout for future use.

The free app includes access to group challenges, a few workout plans, and integration with certain health devices, fitness wearables, or the Apple Health app. The pro version has additional features, such as additional workout plans. The pro version costs $6.99 for a four-week subscription or $33.99 for a one-year subscription.

Health club members can also view available classes through their club’s schedule, book classes through the mobile app, track attendance, and receive reminders and push notifications. features iOS and Android compatible apps in which you can access all the tools you need in one place.

Here’s where has the advantage, because it truly is an all-in-one, fully-customizable software.

Imagine you are a personal trainer: you have the ability to design custom workouts, deliver those workouts through the mobile app, and help your clients with their nutrition to meet their fitness or weight loss goals.

Members, clients, and trainers have 24/7 on-the-go access to the mobile app with Scheduling workouts, viewing the exercise library, communication, and more are readily available anytime, anywhere.


Virtuagym does not offer custom websites., however, does. Just like our apps, our websites are fully customizable. Designs are not just your brand’s colors and logo; you have the options to showcase your brand the way you want by including integrations, verbiage, and other custom dev options. Our websites are responsive, SEO-optimized, and built to convert visitors to leads.

Security Features

Both Virtuagym and provides the necessary security measures for Payment Card Industry (PCI) compliance. also provides SSL (Secure Socket Layer) certification while also utilizing Google Cloud.

Marketing Integrations allows you to automate your efforts by connecting to MailChimp, ConstantContact, ConvertKit, Zapier, Google Analytics, & Facebook Pixel 

You are able to:

  • Implement systems that save you time
  • Have all your management tools in one software
  • Manage your business from anywhere

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Workout Software

Every fitness business needs workout software that enables them to help clients meet their health and fitness goals, plus grow their business with additional revenue streams. This workout software should have all the options you need to create and share workouts, the ability to train any type of client, and extra options to make workouts fun and motivating.

Virtuagym and both deliver when it comes to workout software – but who comes out on top? Read on to find out.

Workout Creator/Logger

Personal trainers can use Virtuagym’s software or app with their clients. Virtuagym also includes workout plans and an exercise library featuring an animated trainer.

Despite an array of features, users express frustration in how long it takes to build a workout for their clients:

“Uploading custom workouts and video is very inconvenient and requires way too many steps. Overall dissatisfied and I wish I chose a different company.” – Michael R., Capterra

“Faulty Workout Editor and the other glitches I experienced. I wish I could add video to these reviews to show what the workout editor was doing since it’s hard to explain, but basically, it was not working as it should at all. Even customer service and my account manager, who conveniently disappeared when I asked for my money back, admitted that the redirects that were happening within the editor made no sense.” – Taylor B., Capterra

Unlike Virtuagym, with, building a workout is straightforward, simple, and does not require a large array of steps.

There are many ways you can build workouts with, including:

1-1 Training

One-on-one training sessions can be customized to fit the personal needs of your client. This setting allows trainers to create an effective workout plan, communicate with clients, and develop a positive environment that enables clients to reach their health and fitness goals.

Group Training

Group training sessions can be fully customized to fit the activity pertaining to the group. Trainers or group exercise instructors can follow along to stay on track when they are leading the class. Exercisers can view the workout plan if there are groups divided into smaller groups or taking the lead for certain parts of the workout. If you also have access to a television, users can show the workout plan broadcasted there.

Online Training

Online training is a great way to grow your business for a number of reasons. For one, you can train your current face-to-face clients if they are out of town on business or traveling on a vacation. Second, you can add new clients to your client base no matter where they are located. Third, it gives you more flexibility for training clients in a hybrid format, partially online and partially face-to-face. works for you to allow you to train clients one-on-one, in groups, online, or hybrid. All of these options give you a ton of flexibility to maximize your time and revenue.

Exercise Library also has a robust exercise library available, along with options to create new exercises to add to the library. The exercise library includes numerous video demos, lists the muscles worked, the difficulty level, and helpful instructions.

Custom Exercises allows you to add custom exercises so you have everything you need at your fingertips to design and deliver the most effective workouts for your clients to help them meet their health and fitness goals. Custom exercises can include common modifications that you use with clients or your favorite combination exercises, like a squat with a shoulder press. You can add your own videos or photos featuring your staff and trainers.

TV Workouts provides clients with the ability to watch demos of the exercises within their workout plans on television screens; gyms can also use the exercise library to cast exercise demos onto gym television screens during group classes or one-on-one training sessions. You can also stream the workout plan on a screen for group training sessions.

E-Commerce Software

The Virtuagym website lists the availability of point of sale features, which they call a webshop. The webshop allows integration with health club websites, automates invoices, saves client information, and has an easy signup process. Health club managers can personalize the webshop with their logo and club information. has a number of e-commerce options included with our software. For trainers or professionals who engage with their clients via social media, the e-commerce options included with are a huge benefit. The revenue generation and brand loyalty opportunities are endless.

My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.
Tony Gentilcore has enabled our company to expand in ways we couldn’t imagine possible. As a Strength Coach that also manages the business this platform has made it much easier to get our programming out to not only our local clientele but also new clientele throughout the world as well as our professional athletes in different cities.
Eric Mahanke Carr Elite
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community.

Payment Processing

Virtuagym supports common global payment methods like credit card payments, direct debit, PayPal, and cash.

With clients can pay a one-time or recurring fee or membership with cash, check, credit card, or direct deposit online or in-store. You are able to access all of your payment tools in the same custom-branded web and mobile app. With our dedicated Zapier support, you will also have access to many different payment processors.

Sell Products

With you have the ability to sell products online and in-store. This is a great opportunity to generate extra revenue and build brand loyalty with apparel featuring your logo or fitness business branding

Sell Workout Plans

Another great feature of is the option to sell specialized or customized workout plans to anyone, anywhere. Personal trainers can create workout plans, save those plans, and assign those to one or more clients. Trainers can also add notes, upload files, or add other resources to workout plans. There are also automation options to send workouts automatically to clients.

Offer Online Workout Memberships

Online workout memberships are a great way to grow your business. Exercise enthusiasts may have access to a gym in their home when they are self-quarantined or may travel for business with access to a hotel gym. You might have busy moms who have time for a quick workout from home but are unable to travel to a gym for a one-on-one workout session.

With you have the ability to offer and automate online workout memberships in which workouts can be sent automatically at a designated time/situation.

Sell Workout Challenges

Personal trainers and fitness professionals can create regular workout challenges that can occur monthly, a few times a year, or any time you desire. You can also determine the duration of the workout challenges to be four weeks, six weeks, or any length you choose. For example, you can engage customers by selling a four-week introductory weight training challenge.

Performance Health Software has robust performance health assessment features. Performance health assessment software should allow you to:

  • Turn leads into clients
  • Engage clients through assessments
  • Gather baseline data about clients
  • Plan effective fitness programs to help clients meet their health and fitness goals
  • Track measurement data, injuries, etc.
  • Optimize the delivery of personalized workouts and nutrition
  • Use to compare to normative data of similar age and sex
Working with and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend to grow your business!
APMD Performance 


Virtuagym offers metrics for the client or for individual tracking purposes. The metrics available in the free version include weight, waist circumference, estimated percent body fat, and Body Mass Index (BMI). You have the ability to add a starting value, update with your progress, and see a visual graph of your progress.

When comparing performance health assessment features, does have more robust performance health assessment options such as tracking measurement data, injuries, and custom assessment notes.

Performance & Measurement Reports

Some of the measurements and assessments in our software include weight, height, activity level, distance runs, power output, range of motion measurements, and others.

You are also able to track assessments using graphs and charts. Let’s say your personal trainer has set you up with a plan to help improve your 5K and 10K paces. You are able to complete a baseline assessment, like a 12-minute run for distance or a one-mile run, and keep that in your file. The next time you complete that assessment, maybe after three months, you are able to compare to your baseline.


Virtuagym allows trainers to use the Food app to review their clients’ food intake. With trainers are able to monitor their clients’ eating habits such as their daily intake and are able to upload meal plans, files, or pictures.

Virtuagym Software Pricing

You must provide an email address and basic information about your company to receive a free demo and pricing details. Pricing details are not readily available on the Virtuagym website, although some online information lists a $29.00 and up monthly cost.

One user commented that the pricing is expensive for smaller studios. Online reviews from GetApp rate the value for money a 3.6/5. 

Virtuagym Software Competitors

The biggest competitors to Virtuagym are ZenPlanner, Vagaro,, Mindbody, and, of course, Other direct competitors include WellnessLiving, GloFox, RhinoFit, ClubExpress, Pike13, and PushPress.

The Bottom Line: Pros and Cons

Virtuagym offers users a wide range of features and is a solid overall product. However, wins out with a larger feature list and more robust workout creation options, nutrition tracker, and performance health assessment software.

Virtuagym Cons

There are some negative reviews of Virtuagym, mostly around value for money, customer service, difficult cancellation process, and ease of use. Many users dislike that Virtuagym does not offer a free trial and the contract length appears to be 12 months.

“If they provided a good service that people wanted to continue to use, they would not need a 12-month contract. They have great, slick, fast talking, smooth sales people, and the website is great and it all sounds so good. They do not offer a free trial and the only way was to sign up.” (Source)

There were some negative comments about how most of the fitness animations use a male and that an improvement could be made to include more female models in the exercise library. There were also comments about not being able to delete members that are no longer active, only an option to disable them.

In terms of customer support, includes phone support, email support, a knowledge base, and chat support to its users; options that Virtuagym lacks to fully deliver on. Pros’s all-in-one fitness business management software is fully customizable, easy to use, and comes with a world-class development team that creates applications for you based on your company’s wants and needs. With fewer glitches, fewer steps, and fewer hurdles to jump, we’ve ensured that provides a positive user experience and that customizations are tailored to a company’s unique revenue goals.

Another pro is that we offer trainers the ability to see what their clients’ caloric intake is on a day-to-day basis. This helps improve accountability and connects a member’s personal nutrition to their level of physical activity. Trainers can make suggestions, upload meal plans, or give clients ideas for improvement or options to fuel for workouts.

The nutrition tracker also allows clients and trainers to distinguish between training day calories and macronutrient goals and rest day macronutrient and calorie goals, which is a unique feature of

Hopefully, you see the benefit of not waiting to have a system and software in place that allows you to manage and grow your business for years to come.

What features are most important for your business?

If you’re ready to grow and manage your business with a software that can be customized to your business, book a demo with


Who are you guys, anyway?

The team at solves a major problem — how to grow your business without wasting time and losing money. We work with the real, confident decision makers — the best of the best — like James Harrison (Steelers great), Don Saladino, D1 Training, Fairchild Sports Performance, and Freestyle Connection — and offer our all-in-one fitness business software to simplify managing your business. The team at solves a major problem — how to grow your business without wasting time and losing money. We work with the real, confident decision makers — the best of the best — like Steelers great James Harrison, Don Saladino, D1 Training, Fairchild Sports Performance, and Freestyle Connection — and offer our all-in-one fitness business software to simplify managing your business.


What sets you apart from your competitors?

We turbocharge your business with our all-in-one fitness business software that’s custom branded for your business.• Efficiently schedule, view, and manage all appointments and classes — including by trainer, location, and service — with easy options for scheduling recurring events and availability.• Save time creating workouts with our simple workout plan creator and exercise manager and built-in integrations, tools, and more.• Sell your training three ways – group subscriptions, individualized training, and single workout plans – to increase revenue inside and outside your training walls.• Take clients through your custom assessments to automatically deliver personalized workouts based on the data important to their success.

Why not pay for custom development?

So many things could go wrong when building custom-branded apps. It's also expensive, takes years to develop, and requires trust with your developers. We have a proven track record delivering apps for top trainers around the world and remove the risks present when doing it on your own.

What if I'm not technical?

You don't need to be. Our dev team will build your custom-branded apps and take care of all the technical stuff so you can focus on what you do best.

What if I don't have a following?

Engaging the followers you have is paramount because you can instantly convert engaged followers into paying clients with your all-in-one fitness business software.

Is it hard to set up?

No, it's very easy. All you need to do is follow our success team’s proven process. We will deliver your custom-branded, all-in-one fitness business software, and you can do what you do best!

What if I wait to implement this solution?

If you wait, you will leave a lot of opportunity on the table to save time as you scale and manage your business with all-in-one software to engage and retain your clients. Whether you’re looking to bill customers on a recurring basis, single session, or package basis, do it all with a fully integrated, secure platform that can support in-person and online payments. This is a high-quality problem to solve. You shouldn’t wait to solve it.

What exactly do I get?

You get all-in-one fitness business software that does everything you need. No more having one software solution for doing personal training, another for booking and scheduling, something else for client assessments, and yet another pricey subscription for marketing and client communication. And then there are custom-branded iOS & Android apps. If you're tired of paying too much for too many moving parts, stop the hacks and demo the all-in-one fitness business software today. This all-in-one fitness business software will save you time running your business, handle everything in one place, provide endless opportunities to engage and retain your clients, and allow you to sell workout plans.

Will this really work for me?

Yes. We have a proven track record with fitness professionals like Ashley Borden, Just-Train, PJF Performance, Madeline Moves, and Fit Thrive. Our all-in-one fitness business software will allow you to grow your business as much as you want.

What are the next steps?

The next step is simple. Click “Get a Price” anywhere on this page and schedule a call with one of our team members.

Will this integrate with my other software?

Our software integrates with a variety of other software including Zapier, Stripe, YouTube, Vimeo, MailChimp, MyFitnessPal, ConvertKit, and more.

What if I don't have the budget?

This is an all-in-one fitness business software that allows you to grow your business as much as you'd like. You should strike while the iron is hot by investing in a workout platform that will help you scale your business, earn more revenue, retain and engage your clients, and save you time running your business.