Virtuagym Comparison (Pricing, Features, & Benefits)

Manage and Grow Your Fitness Business Better with Learn more below.

Choose’s All-in-One Fitness Business Management Software. Review our head-to-head Virtuagym software comparison and see for yourself. Get a custom web and smartphone app designed for your brand with additional customization available throughout your custom-built software. Grow your business, turn leads into clients, and increase revenue. 

(colors, language, features, custom dev, etc)
Basic Customizations
Custom-built for your brand, so you're always growing your business
Knowledge Base
Proven track-record working with fitness professionals in every niche with custom solutions to their problems
Save time managing your business from anywhere on your custom-branded apps
Schedule Appointments & Classes
Automate Payments Securely & Easily
Online & In Person Booking
Automated Email, Text, App Reminders
Business Dashboard & Reports
Staff Roles, Permissions, and Schedules
Endless Marketing Integrations
Manage Unlimited Client Base
Manage Software from Anywhere
Fully-customizable workout library and automations to put workout delivery on autopilot
Easy to Use Workout Routine & Plan Creator
Deliver Workouts for Any Scenario
Customize Your Own Exercise Library
Client & Trainer Workout Logging App
Workout Progress Made Easy
Automated Workout Engagement
Endless options to deliver workouts and increase revenue
Sell Memberships/Training Packages
Sell Single Workout Plans
Deliver Individual Training
Run Workout Challenges
Sell Recurring Workout Memberships
Engage and retain your clients with smart data from custom-built and branded performance health software
Turn Leads Into Clients
Engage Clients via Assessments
Track Measurement Data (injuries, etc.)
Deliver Personalized Workouts
Fully Customizable Assessments

With so many software management options available for fitness professionals and personal trainers to choose from, it’s important to have an objective overview of these software packages.

Many packages also offer a mobile app for personal trainers and clients to use. Virtuagym is one that promises to be an all-in-one option, but how does it stack up with the all-in-one business management software offered by

If you’re ready to grow your business, schedule a demo with the Team at

Fitness Pros Who Trust

Virtuagym Software Review

Virtuagym logo

Virtuagym touts itself as a one-stop-shop for health clubs and fitness professionals. Its cloud-based software has grown into an all-in-one solution in the fitness industry with options for client coaching, membership management and billing, scheduling and more.

Virtuagym launched in 2008, has over seven million users worldwide, serves over 4,000 health clubs and fitness professionals.

There are over 200 employees at Virtuagym and the company is based in the Netherlands. Virtuagym is a growing company and expanded its team in early 2018. Seedtable listed Virtuagym as one of the top 100 Startups in Amsterdam.

While Virtuagym’s cloud-based software is impressive, it does leave small business owners feeling forgotten with costly services and hard-to-break contract terms:

“As a personal trainer of a small business it has proved more than I need and far too expensive given our exchange rates.” – Tracy Y., Capterra

Virtuagym Features vs

Virtuagym includes features such as basic customizations, appointment scheduling, automated billing, workout plans, and metrics to track progress.

While it does offer an impressive array of features, Virtuagym does not provide a list of benefits that are outside of’s feature offerings, including:

  • Fully customizable mobile app
  • Easy-to-use software for workout development and delivery
  • E-commerce software for selling memberships, packages, or individual training
  • Numerous built-in performance assessment options
  • Robust workout management features
  • Business and staffing scheduling and reporting

Unless otherwise stated, all images and reviews below are of/about’s All-In-One Fitness Business Management software platform.

Fitness Business Management (FBM)

Virtuagym allows health clubs to post their class schedule on their website or mobile app so clients can book and manage their classes, but full customization is lacking.

We bet you’d rather be spending your time working on growing your business. That’s why we’ve developed our All-in-One Fitness Business Management (FBM) software.

Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible.
Dean Somerset 
We went live with our Fitness Business Management software at 4 locations. Everything is working great. The import and export are easy and the guys are really liking the look and convenience of the platform. From both my side and the user side the platform has exceeded our expectations.
The simple, effective tools help expand and simplify my coaching process.
Dean Somerset 
Before I came across, the process I used to try and communicate a program with an athlete long distance was extremely cumbersome. Those days are long gone, and I look forward to providing professional, clean, organized, and effective programs to clients for years to come.
Chip Gosewich PMR Performance
The team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team. makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore Founder, Core Online

Calendars and Booking

How many more clients could you onboard, engage, and retain if you had an easy to use software to schedule and book clients? Plus what if that software was built into the same platform you use to build workouts, sell plans, and deliver assessments?

  • No more learning a dozen different software to run your business.
  • No more teaching a bunch of different systems to your staff.
  • No more confusion and fractured experiences for your clients.

It’s the same unified experience for your staff and clients from web to apps.

FBM will empower you to track visits, book classes and sessions, engage your clients with recurring appointment reminders via email and text, and provide calendar integration with google and apple for easy management. With FBM’s calendar, you can also sort by:

  • Trainer
  • Location
  • Service
  • Recurring
  • Time
  • Availability

Accepting Payments Securely and Easily

with a Fitness Business Management (FBM) software where you can access all of your payment tools in the same custom-branded web and mobile apps, so that professionals like you could spend less time tracking down failed charges, taking payments, and managing payment details and have more time for growing your business.

FBM makes it easy to set up packages for your training where clients can pay a one-time or recurring price with cash, check, or credit card. Plus accept direct deposits and allow online purchasing of packages — all in one easy to use software.

And you’ll have sales and business reports for all your clients, classes, and workout packages to make managing your business easy.

Increase Business Efficiency With Easy Report Access

Never worry about sales, staff, clients, or data logged falling between the cracks with reporting at your fingertips in your custom web and mobile apps. Managing a staff of any size is time-consuming but FBM saves you time with assignable staff roles, so you can put staff management on autopilot.

Plus all your reports can be run in a single software. No more safaris for which software has which reports.’s Fitness Business Management (FBM) software makes reports easy — sales, business, appointments, class, and payroll reports all in one place. Plus you can also sort reports by:

  • Client
  • Location
  • Services

These reports empower you to have your finger on the pulse of your business and if you’re bringing on new trainers you’ll know how much to pay staff based on commissions.

Increase Revenue with Key Business Marketing Integrations

For your business’ marketing, automate your efforts by connecting to MailChimp, ConstantContact, ConvertKit, Zapier, Google Analytics, & Facebook Pixel 

Are you catching the pattern?

  • Implement systems that save you time
  • Have all your management tools in one software
  • Manage your business from anywhere

Now you might be able to do these things on your own, but that’s the hard way. Building software is expensive and can take years.

It helps to be able to learn and put a system in place to say ‘We have this issue with the shoulder or this elbow pain, this hip internal rotation issue’ and we’ve gone through it with 25 other guys. We’ve had good success with 24 of them so we have a game plan in place.

The flip side is if you get stuck in a rut and your systems don’t work and are not scalable you’re just like why isn’t this working. You can’t see outside the box at all. Systems help eliminate problems.

Barrett Stover

Founder, Revolution Sports Performance

Custom-Branded Websites, Web, and Smartphone Apps

The Virtuagym app is available for free through iOS and Android devices. The app features hundreds of exercises with an animated trainer demonstrating those exercises and all of this is built into the app. You can also save the workout for future use.

The free app includes access to group challenges, a few workout plans, and integration with certain health devices, fitness wearables, or the Apple Health app. The pro version has additional features, such as additional workout plans. The pro version costs $6.99 for a four-week subscription or $33.99 for a one-year subscription.

Health club members can also view available classes through their club’s schedule, book classes through the mobile app, track attendance, and receive reminders and push notifications.

Here’s where has the advantage, because it truly is an all-in-one, fully-customizable software.

Imagine you are a personal trainer: you have the ability to design custom workouts, deliver those workouts through the mobile app, and help your clients with their nutrition to meet their fitness or weight loss goals. Plus, the mobile app is fully customizable to match your branding, logos, and colors:

Members, clients, and trainers have 24/7 on-the-go access to the mobile app with Scheduling workouts, viewing the exercise library, communication, and more are readily available anytime, anywhere.

All my clients are required to use my online training. When training with me personally face-to-face, they have my app. They train with me—let’s say two days—and then they have the app for one. So they’re constantly working out on their own or required to utilize the app logging so that I can now check on them
Ashton Roberts AR Performance Training
For a while now, we have been looking for a great way to provide an all-encompassing experience for basketball players. The customization features of the web platform and custom-branded apps have allowed us to do that, creating the perfect marriage between our expert content and all of the really cool features that help separate us from the rest of the competition.
Kyle Ohman Basketball HQ has brought a whole new element to my programming. I am super jealous of my brand and make quite a few demands, um, suggestions for the app. They are always eager to work with me and go above and beyond to deliver. Truly a gold medal team!
Kellie Davis Fit Thrive
Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible.
Dean Somerset has allowed a lot of flexibility with integration, so I can better connect with my customers. They developed a way to integrate with my CMR so I can send email sequences after purchasing, and they also created an upsell option on the sales page that offers exclusive products to customers.
Kellie Davis 
The team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team.

Automation from Your Own Custom Apps

Virtuagym has options for automatic billing/debits for health clubs. Virtuagym also offers software integration with many devices. has a number of automation options within its software, including:

  • Automatic Emails and Texts/Other Automatic Features
  • Highlight
  • Automate Workout Delivery
  • Automate Resource Delivery
  • Automate Assessment Delivery
  • Automate Reminders/Alerts via app, text, and email

Trainers are able to automate workouts for their clients so if the client wants to receive their workouts twice a week on Tuesdays and Thursdays, that can be set up. This frees up time for the trainer and keeps their clients motivated and engaged.

The software also allows for automated payments, which keeps members updated on payments and saves time for staff who would normally handle this task.

Staff or trainers can communicate easily with clients and members by using automated emails to members or clients, automated texting for marketing or reminders, and app push notifications and reminders. has endless integrations and continues to add more regularly. Power your business by connecting to Zapier, Stripe, YouTube, Vimeo, MailChimp, ConvertKit, ConstantContact, Refersion, Intercom, and more.

Grow and manage your fitness business better with

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Workout Creation and Delivery

Personal trainers can use Virtuagym software or app with their clients. There is an animated trainer built into the mobile app with the exercise library. Trainers can design workout plans, share those plans, and use the Food app to review their client’s food intake. Virtuagym also includes workout plans and an exercise library. 

Despite an array of features, users express frustration in how long it takes to build a workout for their clients:

“Uploading custom workouts and video is very inconvenient and requires way too many steps. Overall dissatisfied and I wish I chose a different company.” – Michael R., Capterra

“Faulty Workout Editor and the other glitches I experienced. I wish I could add video to these reviews to show what the workout editor was doing since it’s hard to explain, but basically, it was not working as it should at all. Even customer service and my account manager, who conveniently disappeared when I asked for my money back, admitted that the redirects that were happening within the editor made no sense.” – Taylor B., Capterra also has a robust exercise library available, along with options to create new exercises to add to the library. The exercise library includes numerous video demos, lists the muscles worked, the difficulty level, and helpful instructions.

Unlike Virtuagym, with, building a workout is straightforward, simple, and does not require a large array of steps.

Personal trainers can create workout plans, save those plans, and assign those to one or more clients. Trainers can also add notes, upload files, or add other resources to workout plans. There are also automation options to send workouts automatically to clients.

Deliver Workouts for Any Scenario

One great feature of is that your clients can be face-to-face clients or virtual clients. With this software, you can sell online training packages or membership and then engage with those clients from anywhere. Those clients can have the flexibility of doing their workout at a gym, home, or an office using the mobile app.

Exercise enthusiasts can view their customized workouts, log workouts, watch the video demos in the exercise library, and give feedback to their personal trainer via the mobile app.

Here are some additional uses for our workout delivery system:

  • Workout Planning-Personal Training
  • Nutrition Assistance
  • Goal Setting
  • Traveling Athletes
  • In-Person Clients
  • Trainer Logging
  • Online Clients
  • Hybrid Clients (in-person/online)
  • Busy Professionals

E-Commerce/Point of Sale

The Virtuagym website lists the availability of point of sale features, which they call a webshop. The webshop allows integration with health club websites, automates invoices, saves client information, and has an easy signup process. Health club managers can personalize the webshop with their logo and club information. has a number of e-commerce options included with our software.

My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.
Tony Gentilcore has enabled our company to expand in ways we couldn’t imagine possible. As a Strength Coach that also manages the business this platform has made it much easier to get our programming out to not only our local clientele but also new clientele throughout the world as well as our professional athletes in different cities.
Eric Mahanke Carr Elite
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community.

For trainers or professionals who engage with their clients via social media, the e-commerce options included with are a huge benefit. The revenue generation and brand loyalty opportunities are endless. Check out some ways our clients have used our e-commerce features to grow their businesses:

Sell Pre-Built, Single Workout Plans (Mike Boyle)

Deliver Automated Custom Programming (Dean Sommerset, AMPD)

Deliver Workout of the Day Memberships (Madeline Moves)

Performance Health Assessments

Virtuagym offers metrics for the client or for individual tracking purposes. The metrics available in the free version include weight, waist circumference, estimated percent body fat, and Body Mass Index (BMI). You have the ability to add a starting value, update with your progress, and see a visual graph of your progress.

When comparing performance health assessment features, does have more robust performance health assessment options such as tracking measurement data, injuries, and custom assessment notes. Some of the measurements and assessments include weight, height, activity level, distance runs, power output, range of motion measurements, and others.

You are also able to track assessments using graphs and charts. Let’s say your personal trainer has set you up with a plan to help improve your 5K and 10K paces. You are able to complete a baseline assessment, like a 12-minute run for distance or a one-mile run, and keep that in your file. The next time you complete that assessment, maybe after three months, you are able to compare to your baseline.

Working with and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend to grow your business!
APMD Performance 

Virtuagym Software Pricing

You must provide an email address and basic information about your company to receive a free demo and pricing details. Pricing details are not readily available on the Virtuagym website, although some online information lists a $29.00 and up monthly cost.

One user commented that the pricing is expensive for smaller studios. Online reviews from GetApp rate the value for money a 3.6/5. 

Virtuagym Software Competitors

The biggest competitors to Virtuagym are ZenPlanner, Vagaro,, and Mindbody Other direct competitors include WellnessLiving, GloFox, RhinoFit, ClubExpress, Pike13, and PushPress.

The Bottom Line: Pros and Cons

Virtuagym offers users a wide range of features and is a solid overall product. However, wins out with a larger feature list and more robust workout creation options, nutrition tracker, and performance health assessment software.

Virtuagym Cons

There are some negative reviews of Virtuagym, mostly around value for money, customer service, difficult cancellation process, and ease of use. Many users dislike that Virtuagym does not offer a free trial and the contract length appears to be 12 months.

“If they provided a good service that people wanted to continue to use, they would not need a 12-month contract. They have great, slick, fast talking, smooth sales people, and the website is great and it all sounds so good. They do not offer a free trial and the only way was to sign up.”

There were some negative comments about how most of the fitness animations use a male and that an improvement could be made to include more female models in the exercise library. There were also comments about not being able to delete members that are no longer active, only an option to disable them.

In terms of customer support, includes phone support, email support, a knowledge base, and chat support to its users; options that Virtuagym lacks to fully deliver on. Pros’s all-in-one fitness business management software is fully customizable, easy to use, and comes with a world-class development team that creates applications for you based on your company’s wants and needs. With fewer glitches, fewer steps, and fewer hurdles to jump, we’ve ensured that provides a positive user experience and that customizations are tailored to a company’s unique revenue goals.

Another pro is that we offer trainers the ability to see what their clients’ caloric intake is on a day-to-day basis. This helps improve accountability and connects a member’s personal nutrition to their level of physical activity. Trainers can make suggestions, upload meal plans, or give clients ideas for improvement or options to fuel for workouts.

The nutrition tracker also allows clients and trainers to distinguish between training day calories and macronutrient goals and rest day macronutrient and calorie goals, which is a unique feature of

Hopefully, you see the benefit of not waiting to have a system and software in place that allows you to manage and grow your business for years to come.

What features are most important for your business?

If you’re ready to grow and manage your business with a software that can be customized to your business, book a demo with


Who are you guys, anyway?

The team at solves a major problem — how to grow your business without wasting time and losing money. We work with the real, confident decision makers — the best of the best — like James Harrison (Steelers great), Don Saladino, D1 Training, Fairchild Sports Performance, and Freestyle Connection — and offer our all-in-one fitness business software to simplify managing your business. The team at solves a major problem — how to grow your business without wasting time and losing money. We work with the real, confident decision makers — the best of the best — like Steelers great James Harrison, Don Saladino, D1 Training, Fairchild Sports Performance, and Freestyle Connection — and offer our all-in-one fitness business software to simplify managing your business.


What sets you apart from your competitors?

We turbocharge your business with our all-in-one fitness business software that’s custom branded for your business.• Efficiently schedule, view, and manage all appointments and classes — including by trainer, location, and service — with easy options for scheduling recurring events and availability.• Save time creating workouts with our simple workout plan creator and exercise manager and built-in integrations, tools, and more.• Sell your training three ways – group subscriptions, individualized training, and single workout plans – to increase revenue inside and outside your training walls.• Take clients through your custom assessments to automatically deliver personalized workouts based on the data important to their success.

Why not pay for custom development?

So many things could go wrong when building custom-branded apps. It's also expensive, takes years to develop, and requires trust with your developers. We have a proven track record delivering apps for top trainers around the world and remove the risks present when doing it on your own.

What if I'm not technical?

You don't need to be. Our dev team will build your custom-branded apps and take care of all the technical stuff so you can focus on what you do best.

What if I don't have a following?

Engaging the followers you have is paramount because you can instantly convert engaged followers into paying clients with your all-in-one fitness business software.

Is it hard to set up?

No, it's very easy. All you need to do is follow our success team’s proven process. We will deliver your custom-branded, all-in-one fitness business software, and you can do what you do best!

What if I wait to implement this solution?

If you wait, you will leave a lot of opportunity on the table to save time as you scale and manage your business with all-in-one software to engage and retain your clients. Whether you’re looking to bill customers on a recurring basis, single session, or package basis, do it all with a fully integrated, secure platform that can support in-person and online payments. This is a high-quality problem to solve. You shouldn’t wait to solve it.

What exactly do I get?

You get all-in-one fitness business software that does everything you need. No more having one software solution for doing personal training, another for booking and scheduling, something else for client assessments, and yet another pricey subscription for marketing and client communication. And then there are custom-branded iOS & Android apps. If you're tired of paying too much for too many moving parts, stop the hacks and demo the all-in-one fitness business software today. This all-in-one fitness business software will save you time running your business, handle everything in one place, provide endless opportunities to engage and retain your clients, and allow you to sell workout plans.

Will this really work for me?

Yes. We have a proven track record with fitness professionals like Ashley Borden, Just-Train, PJF Performance, Madeline Moves, and Fit Thrive. Our all-in-one fitness business software will allow you to grow your business as much as you want.

What are the next steps?

The next step is simple. Click “Get a Price” anywhere on this page and schedule a call with one of our team members.

Will this integrate with my other software?

Our software integrates with a variety of other software including Zapier, Stripe, YouTube, Vimeo, MailChimp, MyFitnessPal, ConvertKit, and more.

What if I don't have the budget?

This is an all-in-one fitness business software that allows you to grow your business as much as you'd like. You should strike while the iron is hot by investing in a workout platform that will help you scale your business, earn more revenue, retain and engage your clients, and save you time running your business.