Every personal trainer has a story to tell. The story may be compelling, or the tale could be matter-of-fact. Whatever your own personal bio may be, it should be crafted with effective marketing in mind.
On websites, blogs, social media pages, and more, a well-crafted bio gives potential clients and employers a bit of beneficial insight.
Good Bios are Personalized
One tremendous benefit to crafting and presenting a well-written biography is that it adds a personal touch to any promotional material featuring a trainer. Photographic images on a website may cast the trainer in a good light, but the images don’t flesh out who the person is.
A solid bio can adequately show who the trainer is by telling a little bit about them and their background. So, don’t overlook the attraction marketing results made possible by drafting a bio.
Biographic information needs to be properly composed to deliver good results. Repeating common mistakes on a bio may hamper or outright harm marketing potential. Crafting a nice bio isn’t all that difficult as long as you follow a few general points.
– State Who You Are and What You Do
Let the reader know who you are and that you work as a personal trainer — right away. The first sentence should say something like: “John/Jane Smith’s lifelong commitment to fitness guides his/her career as a personal trainer.” No confusion exists since the first sentence reveals who the bio is about and what you do. Confused readers rarely continue to the end of anything.
– Write in the Third Person (Sometimes)
For certain means of advertising, like on business cards or your business Facebook page for example, writing in the third person can make the text sound more professional. When the third person is used, your bio comes off as a magazine profile.
If you run your own website, especially with a blog attached, and your style is to be more personable and conversational, then feel free to write in the first person on there. It’s all about finding the balance between professionalism and showing your personality.
Train Anyone, Anywhere in the World.
– Keep the Text Short
The biography presented on a web page or printed promotional material shouldn’t be the equivalent of a full, single-spaced typed page. Not too many people find themselves interested in reading for such a long time when they just wish to get a little background info on a possible trainer.
A good paragraph or two, maybe three, should be more than enough to tell the tale. Do not, however, keep things short to the point of ridiculous. Two sentences stating you are a certified personal trainer with five years’ experience and a love for fitness won’t exactly paint a proper picture.
– Don’t Add Irrelevant Information into the Bio
Packing a bio with unnecessary information can make for poor content. Noting that you first got interested in fitness after seeing your favorite action star’s ripped physique on the big screen makes for engaging reading.
Commenting on how you tried out for four different New York City gyms while on a two-week vacation does not.
Mention relevant personal information that intrigues and interests readers.
Don’t just stuff the bio with commentary that’s merely appealing, important, or interesting to you. Write the bio with the reader’s interests and intents in mind. To help with the cause, create 10 or 12 bullets points about things you would like to mention in the bio. Review the bullet points with a colleague and determine what stays and what goes.
– Don’t Meander
A good biography is like a roadmap that takes the reader on a journey. The journey must be without tons of right and left turns to seemingly nowhere. The bio should not jump around from topic to topic without any logic. Following a linear timeline when creating the bio keeps the material focused and won’t confuse or jar the reader.
Review and Revise
A final critical point about creating a good bio must be stressed. The importance of the bio necessitates getting the prose right. You want to make the best possible impression with the content. Read, reread, and revise the bio page until it is as close to perfect as possible. Maybe even hiring a freelance editor to perform a quick grammar and style revision wouldn’t be a bad idea.