In a recent team meeting, our CEO shared his notes from Steve Blank‘s book, The Four Steps to the Epiphany: Successful Strategies for Products that Win.
Not only did four crucial points stand out to him, but it fueled his fire to make sure that Exercise.com always offers the best to our customers. If you’re looking to get into online training, contact us about our online training platform, and see how we can help you train more clients!
Here’s What Stood Out
- Learn how to focus on clients over the product. In the early stages of a startup, focusing solely on “execution” will put you out of business. Instead, you need a “learning and discovery” process so you can get the company to the point where you know what to execute. These questions MUST be answered as you grow:
- It takes time! Startups creating new markets will not create a market of substantial size to generate a profit until three to seven years from product launch.
- Practice mission-centric management. Mission-centric management offers the flexibility to deal with rapidly changing situations and exploit fleeting windows of clients and market opportunity. Mission-centric management has five unique parts:
- Mission Intention
- Employee Initiative
- Mutual trust and communication
- “Good enough” decision-making
- Mission synchronization
- Develop “good enough” decision making to keep your company agile. Gen. George Patton said, “A good plan violently executed now is better than a perfect plan next week.”
Have you found yourself sometimes giving in to the temptation to be focused on your product rather than on your clients?
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