Welcome back to Sweat Equity Digital. In this week’s edition, we’ll take a look at a few business integrations that Exercise.com clients are using to keep their business management endeavors effortless. And we’ll be talking about how updating your professional presence in the fitness industry, both personally and as a business, can help you maintain a competitive edge in an industry that’s changing daily.
New This Week: How software integrations can set your fitness business apart…Is it time to update your fitness business’s content?…2021 resume updates for fitness professionals.
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And if you’re ready to grow and manage your business better, book a demo with our team today.
Using Integrations to Manage Your Fitness Business
How top fitness business software applications can set your business apart
Why does my fitness business software need integrations?
Fitness business software is about much more than scheduling appointments and collecting payments. Your fitness business software should be your key to business management and should support website integrations that join software and hardware components so that they function together as one unit––making client management, well, manageable.
Software integrations maximize fitness business management software efficiency when it comes to communication, marketing, automation, shopping, analytics, social media, and website optimization––but not all fitness business management platforms support these integrations.
A benefit to using a fully-customized fitness business app and web platform is that you get to chose integrations that are right for business. Here are the top seven business integrations that fitness professional clients are using in conjunction with the Exercise.com fitness business management software to keep their businesses ahead of the game:
- Youtube/Vimeo. Video integrations enable fitness professionals to incorporate custom-filmed video into their training platform, keeping their media content up-to-date.
- Mailchimp/ConvertKit/Constant Contact. With digital communication integrations, email communication and automation can be managed directly from the Exercise.com dashboard.
- Zoom. Video conferencing and content sharing keep communication and training experiences with clients seamless. You can even use it to host training sessions with clients right from your smartphone or to live-stream group classes.
- MyFitnessPal. Fitness tracking apps give your clients the power to log daily food and drink intake, monitoring eating behaviors and patterns.
- Facebook/Google Pixel. Social media integrations help keep your brand front and center while making your business’s marketing campaigns more visible.
- Kisi Integration. Manage and monitor who has access to your gym (and when they have access) from your web dashboard or your app. Keep up with client visitation patterns and gym usage trends. Learn more about the Exercise.com and Kisi integration here.
Covid-19 News & Updates
Your bi-weekly snapshot of all things COVID-19
With many scientists and epidemiologists offering slivers of hope that the worst of COVID-19 is behind us, all eyes are now on global vaccination efforts. Let’s take a look at what’s making headlines this week:
- STAT News: Federal Law Prohibits Employers From Requiring Covid-19 Vaccination Under an EUA
- Insider: Fauci: Vaccinated People Shouldn’t Dine Indoors or Go to the Theater Quite Yet
- NPR: Why the Johnson & Johnson Vaccine Has Gotten a Bad Rap – And Why That’s Not Fair
Updating Your Fitness Business’s Web Content
Keep your website relevant to increase ranking and traffic
When it comes to updating your business’s website content, the updates can be as minimal or extensive as you like. However, a good rule of thumb is: every few years shoot for a major overhaul while making ongoing updates to include content that keeps visitors on your page, increasing your website’s ranking. Ultimately, the frequency of updates your website needs depends on the type of content and industry.
Some content (like your fitness business’s vision and mission statement) may remain relevant for years while other pieces (marketing, promotions) may require weekly to monthly updates. Here are a few tools to employ before diving into massive updates:
- Use an SEO checker to check SEO and to explore relevant keywords. Keywords are what tag your website in searches.
- Always check out your competitors. Knowing what your future clients are comparing your fitness business to can give you a competitive edge in marketing and selling (and even upselling) your services.
- Strategic positioning of multimedia in longer pieces (1200+ words) of content helps keeps your visitors engaged while reading. That means using video and images, but be sure to compress images and embed videos to keep large files from slowing down page load time. And don’t forget relevancy––make sure the media piece is meaningful and makes sense in the content’s context.
- Rehab your old content––no need to reinvent the wheel. Odds are, you have some really great content on your website so look for ways to update it. It could be as simple as making a few tweaks to make sure the content is relevant to your niche and then reposting the content on social media for double exposure.
Other maintenance includes checking your website’s load speed and looking for broken links, both of which lose visitors in a hurry.[Related: Microsoft’s New Gig: A LinkedIn Freelancer Market Rivaling Upwork, Fiverr]
2021 Resume Updates for Fitness Professionals
It’s not up for debate: If your resume doesn’t include how you’ve conquered COVID-19 as a personal trainer, it should.
Whether you’re a freelance fitness trainer or prefer the camaraderie of working with gym staff, it’s a good idea to keep your resume and LinkedIn accounts updated. You never know when opportunities and potential partnerships are going to present themselves but chances are that you do know you want to be ready to showcase your professional experience when the opportunity arises.
Here are a few 2021 Resume Tips from Fast Company on how to keep your professional outlets up to date in the post-COVID fitness industry:
- Highlight your remote skills, meaning describe how you’ve remained successful as a fitness professional during the pandemic while working from home.
- Demonstrate your ability to be adaptive in challenging situations and how you effectively reworked old habits into new ones to meet clients’ changing needs and wants.
- Point out ways that you’ve persevered and seized business opportunities.
- If your business thrived during the pandemic, focus on describing ways where you navigated fast-paced and unpredictable industry changes.
Here’s some great tips for updating your LinkedIn profile. Career Development can also review your profile to help you put your best foot forward! https://t.co/lmiuJYZMEL
— CareerDevelopment (@gmercyucareers) May 20, 2020
Is the cover letter dead?
With death to the cover letter in 2021 trending on Twitter, you may be wondering, “Is the cover letter really dead?” According to findings referenced in an article on Monster.com, the cover letter has little relevance to most employers. That doesn’t mean that the information you include in your cover letter is irrelevant, it’s rather the mode of delivery that info that is dying a slow death.
In place of your usual cover letter, invest in creating a stellar resume and/or focus on updating your digital professional portfolio. You can design a digital portfolio with a free website creator like Wix. There are many other platforms with the explicit purpose of helping you showcase your marketability via various mediums, with several being quite affordable.
Interesting Internet Finds
Share these links on your social media platforms for increased reach and engagement
Taste: Keep Saint Patrick’s Day festive, and low fat, with this Irish Pub Beef Stew recipe.
Watch: Whether you love or hate the New England Patriots, a little comic relief never hurts: Peyton cracks up Letterman with jab at Belichick.
Read: With International Women’s Day on the horizon, get a little feminine inspiration with Lift as You Climb: Women and the Art of Ambition by Viv Groskop.
And that’s a wrap! We hope you’ve enjoyed this week’s digital issue of Sweat Equity: Insider Fitness Business Insights. We’ll see you again in two weeks.
If you’re ready to grow and manage your business better, book a demo with our team today.
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