The Blue Ocean Strategy in Action | Learn: Your Fitness Business Resource

The Blue Ocean Strategy in Action

Tyler Spraul is the director of UX and the head trainer for He has his Bachelor of Science degree in pre-medicine and is an NSCA-certified strength and conditioning specialist. He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life. He has been featured in Shape, Healthline, HuffPost, Women's...

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UPDATED: Aug 25, 2020

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Get the Basics...
  • The Blue Ocean Strategy isn’t just for small businesses. Bestselling author James Patterson has used this technique!
  • What market segment in the fitness industry is being ignored? Now think of ways your experise can service them.
In our most recent team meeting, we revisited the Blue Ocean Strategy — a framework for evaluating markets and positioning within a market and potential new strategic market moves.

Bestselling author James Patterson is taking aim at a Blue Ocean of his own: the 27 percent of Americans who said they haven’t read a new book in the last year. His game plan? Create shorter books called BookShots that are more plot-driven making them easier to read and finish.

Have you taken time to find your own Blue Ocean yet?

Start here: Who do your fellow fitness professionals tend to overlook with their marketing message?

What do you need to do differently to reach these untapped clients/markets?

You can find some more tools to help you find your own Blue Ocean here. Set aside one hour this weekend to evaluate what Blue Oceans might be available for you!

New for Business Features

UX Improvements

  • Updated display of sales on Business Dashboard.
  • Updated display of system confirmation messages.
  • Updated display of empty search results on Dashboard views.
  • Updated handling of page refreshes on Dashboard views.
  • Updated syncing of connection to Mailchimp accounts (White Label Only).
  • Updated display of Group Checkout.
  • Updated process for changing “auto-start” workout plans for groups.
  • Updated display of Thank You pages.
  • Updated display of purchased products.
  • Updated display of Manage Client: Groups view.
  • Updated process for uploading files to Products.
  • Updated “My Stuff” link for dropdown menu in the site header.
  • Updated display of Exercise notes to show Tempo and Intensity in the apps.
  • Updated handling of new Clients added.
  • Updated display of Business Dashboard for Trainers.
  • Updated handling of deleted / recently updated workout plans on Dashboard: Plans view.
  • Updated display of Login / Signup view.
  • Updated handling of Group subscription plans.
  • Added support for Euro, GBP, and CA$ Stripe subscriptions.

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