Posted by on March 13, 2023 — Updated on May 2, 2025
Compare the best CRM software for gyms from Exercise.com, Mindbody, Zen Planner, and more. See which fitness CRM truly helps manage leads, members, and growth.

Choosing the best CRM software for gyms means finding a platform that does more than just track member names and emails. The top gym CRM systems today are fitness business growth engines—driving gym lead generation, nurturing prospects, automating fitness sales funnels, and creating meaningful gym member engagement from day one.
In this guide, we’ve compared the best gym CRM platforms based on key features like gym lead forms, sales automations, SMS and email campaigns, mobile apps, custom branding, payment processing, and more. For fitness businesses that want to streamline client acquisition and retention, CRM fitness tools are a must.
From all-in-one fitness CRM software platforms like Exercise.com, to sales-first tools like Club OS, to traditional gym management systems like Mindbody, we break down exactly how these tools compare—so you can choose the best CRM for your gym, fitness studio, or wellness business.
Whether you need the best gym CRM software to improve lead conversions, simplify check-ins, personalize workouts, or scale your fitness business online, we’ve got you covered.
Gym owners know the frustration of leads slipping through the cracks—whether it’s missing a follow-up after a free trial class, losing track of walk-ins, or not knowing which members are ghosting before they churn. Juggling spreadsheets, paper waivers, and third-party lead forms makes it nearly impossible to build a reliable sales pipeline. Without the best CRM software for gyms, there’s no streamlined way to automate lead nurture sequences, track sales staff performance, or trigger win-back campaigns for inactive members. Exercise.com solves this by giving gym owners a purpose-built fitness CRM system that integrates with your gym check-in system, automates trial-to-member workflows, and centralizes lead and member activity—so you can close more deals, boost retention, and keep your gym front desk running like a machine.
Choosing the best CRM software for gyms isn’t just about collecting contact info—it’s about driving revenue, boosting member retention, and giving gym owners full visibility into their client lifecycle. For fitness businesses, a CRM must go beyond spreadsheets and simple reminders. You need a purpose-built gym CRM system that helps you generate leads, convert trials, automate follow-ups, manage member communication, and deliver custom programming—all from one unified platform.
Whether you run a boutique studio, functional fitness gym, personal training facility, or a multi-location franchise, the pain points are the same: inconsistent lead follow-up, manual sales tracking, clunky integrations, and no visibility into what’s working. And most “CRM fitness” solutions on the market—like Mindbody, Zen Planner, and Club OS—offer surface-level features that still require you to duct-tape together multiple tools.
Exercise.com solves all of that with the most comprehensive fitness CRM software available. From custom-branded mobile apps to built-in sales funnels, automated marketing, workout tracking, client messaging, and powerful reporting, it’s the best CRM software for gyms that want to grow smarter, faster, and more efficiently—without needing 4+ disconnected platforms.
If you’re looking for the best CRM for the fitness industry, let’s dive in. Here’s how the top gym CRM software platforms compare.
Finding the best gym CRM software is critical for a robust gym lead generation strategy. An effective gym CRM system can help gym owners increase gym membership retention rates, attract new members, and drive gym revenue and profit growth. However, with so many gym CRM software options available, it can be challenging to choose the right CRM gym options, let alone learn how to use a gym CRM system.
| Rank | Software | Lead Forms | Sales Funnels | Marketing Automations | Workouts | Messaging | Booking | Check-Ins | SMS | Analytics | Mobile Apps | Custom Branded | Assessments | Payments | Waivers | Reports | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| #1 | Exercise.com | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| #2 | MindBody | ❌ | ❌ | ✅ | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ | ✅ | ✅ |
| #3 | Zen Planner | ❌ | ❌ | ✅ | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ | ✅ | ✅ |
| #4 | ABC Financial | ❌ | ❌ | ✅ | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ | ✅ | ✅ |
| #5 | Pike13 | ❌ | ❌ | ✅ | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ | ✅ | ✅ |
| #6 | Club OS | ❌ | ❌ | ✅ | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ | ✅ | ✅ |
| #7 | Vagaro | ❌ | ❌ | ✅ | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ | ✅ | ✅ |
| #8 | Glofox | ❌ | ❌ | ✅ | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ | ✅ | ✅ |
| #9 | RhinoFit | ❌ | ❌ | ✅ | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ | ✅ | ✅ |
| #10 | WellnessLiving | ❌ | ❌ | ✅ | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ | ✅ | ✅ |
| #11 | TeamUp | ❌ | ❌ | ✅ | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ | ✅ | ✅ |
In this article, we’ll explore some of the best CRM software for gyms and compare them to Exercise.com—the best CRM for gyms available and overall best gym management software platform.
With Exercise.com, you can up level your fitness contact management with the best client management system for gyms: manage gym leads and gym members with a comprehensive gym CRM.

Send marketing messages automatically via email, SMS, and in-app messages to your gym leads and gym members with powerful automations.

Create and send lead forms, quizzes, and fitness assessments with ease.

Map out your gym’s customer journey to send your gym members and gym leads through a progression of messages and desired actions. Create workout plans, use fitness habit tracking, and much more to inspire and motivate gym members and personal training clients.

Manage individual leads, gym members, and personal training clients with ease with the best CRM for personal trainers built right in.

Create sales funnels, offer upsells, and design marketing sequences. Let your members and leads book appointments for packages, sessions, and more.

Sell to your gym leads and gym members online or in-person with robust gym ecommerce solutions.

All from your own custom branded fitness apps.

See why Exercise.com is the best gym CRM software system and the best all in one gym management software system for managing your entire gym business in one place.

Trying to find the best CRM software for gyms is an important task for a gym owner. Let’s not bury the leads: Exercise.com is the best gym CRM software platform, and here’s why. Exercise.com is the best gym CRM software, and can help you grow and manage your entire business, all in one place. From marketing automations to sales funnels and custom-branded fitness apps, Exercise.com is the best CRM software for gyms.
Exercise.com stands as the best CRM for fitness industry veterans and newcomers alike, offering an all-encompassing platform to manage every facet of gym operations. Unlike its counterparts, Exercise.com provides a fully integrated all-in-one solution, making it a superior choice for those looking to efficiently manage their gyms, improve member engagement, and drive business growth. With its custom branded app, gyms can offer a unique, personalized experience to their members, fostering loyalty and enhancing overall satisfaction.
Exercise.com unequivocally emerges as the top choice for gyms seeking a robust, integrated CRM software solution. The platform not only addresses the core CRM needs but extends its capabilities to encompass complete gym management, thus standing in a league of its own. Booking a demo with Exercise.com is the decisive step towards unlocking a plethora of benefits aimed at propelling gym businesses to new heights.
Let’s take a look at just what you can do with the Exercise.com platform.
Process payments for open gym, classes, and personal training.

Create gym landing pages easily.

Manage fitness challenges (Read More: 100+ Fitness Challenge Ideas)

Offer on-demand fitness content.

Create classes and fitness groups.

Conduct gym livestreaming easily.

Engage with members via automations.

Manage leads with a gym CRM.

Create and send fitness assessments with ease.

Use fitness habit tracking to inspire and motivate gym members and clients.

Use fitness progress photos to engage with members.

Use fitness leaderboards to track event performance and inspire healthy competition.

Create exercise supersets in a snap.

Program exercise rep max progressions with ease.

Use the exercise demonstration video library or create your own custom exercise demonstration videos.

Create workout plans for parents and dependents, teams and more.

Cast gym TV workouts to in-gym TV screens quickly and efficiently.

Manage multiple gym locations with ease.

Manage gym members with ease.

Book appointments for parents and dependents with ease. (Read More: Best Gym Booking Software)

Gym check-in software that makes your life easy. (Read More: Best Gym Check-In Software)

Communicate with gym members, athletes, team members, personal training clients, class members, parents, and dependents via SMS, email, and in-app push notification.

View performance over time, track personal records, and other fitness stats with performance reporting dashboards.

And of course, view all of your gym business reports easily too.

All from your custom-branded fitness apps (Read More: Best Gym Mobile Fitness Apps Software)


MindBody is a popular CRM software platform for gyms, but it’s primarily focused on scheduling and booking. While MindBody offers some basic membership management and billing features, it doesn’t offer the same level of customization and flexibility as Exercise.com. Additionally, MindBody’s pricing can be quite expensive for smaller gyms. MindBody is a known player in the gym CRM software landscape, offering features such as booking, marketing, and Point of Sale (POS) services. However, unlike Exercise.com, it does not provide an all-in-one solution, which can lead to gyms needing additional software to manage all aspects of their business.
Mindbody is often the go-to name in wellness software, but gym owners looking for a powerful, all-in-one CRM platform are likely to find it limiting. With no lead forms, no sales funnels, and no workout functionality, Mindbody lacks the depth that fitness businesses need to convert leads, program workouts, and engage clients across channels. While it supports marketing automations and messaging, gym owners have to stitch together third-party tools for many of the features they truly need.
| Exercise.com | Mindbody | |
|---|---|---|
| Lead Forms | ✅ | ❌ |
| Sales Funnels | ✅ | ❌ |
| Marketing Automations | ✅ | ✅ |
| Workouts | ✅ | ❌ |
| Messaging | ✅ | ✅ |
| Booking | ✅ | ✅ |
| Check-Ins | ✅ | ✅ |
| ✅ | ✅ | |
| SMS | ✅ | ✅ |
| Analytics | ✅ | ✅ |
| Mobile Apps | ✅ | ✅ |
| Custom Branded | ✅ | ✅ |
| Assessments | ✅ | ❌ |
| Payments | ✅ | ✅ |
| Waivers | ✅ | ✅ |
| Reports | ✅ | ✅ |
Mindbody is one of the most recognized names in the fitness software space, especially for yoga studios, wellness spas, and boutique fitness. But when it comes to CRM functionality tailored specifically for gyms and fitness businesses, Mindbody shows its limitations. It lacks core CRM features like lead forms and sales funnel tracking, making it difficult to manage prospects from first click to long-term member. Gym owners looking for a full CRM for gyms often end up stitching together third-party integrations just to track their sales pipeline.
Exercise.com, on the other hand, was built from the ground up to serve gyms, fitness studios, and personal trainers. Its all-in-one gym CRM software includes lead forms, full sales funnels, customizable automations, and robust email/SMS marketing tools—all fully integrated into the same system that handles your gym bookings, check-ins, workout delivery, payment processing, and more.
This means you don’t need to duct-tape a CRM onto your management software. Instead, you get a purpose-built platform designed to convert leads, close memberships, and nurture clients—all in one place. Whether you run a personal training studio, a strength gym, or a national franchise, Exercise.com is the best CRM for fitness businesses that want to grow.
If you’re running a results-driven gym or fitness business, you need more than a class scheduler—you need a gym CRM system that builds your sales pipeline, delivers personalized workout content, and automates touchpoints from lead to long-term member. That’s where Exercise.com leads the pack. Rather than piecing together software, choose a unified fitness business platform designed to help gyms grow.
MindBody provides specialized wellness CRM features but falls short in offering a holistic solution like Exercise.com. The lack of an all-in-one solution could lead to operational inefficiencies, making Exercise.com a more appealing choice for gym owners seeking a streamlined, integrated solution for managing their gym operations. Want a CRM for fitness studios that actually closes sales and drives retention? Book a demo with Exercise.com to see how your CRM and gym management software can work together in one seamless platform.
Read More:

ZenPlanner is another popular CRM software platform for gyms. Like MindBody, ZenPlanner is primarily focused on scheduling and booking, with some basic membership management and billing features. However, ZenPlanner is more expensive than MindBody and doesn’t offer the same level of customization and flexibility as Exercise.com. ZenPlanner provides CRM solutions tailored for gym management, encompassing features like membership management and scheduling. However, it does not offer a comprehensive all-in-one solution, which might necessitate additional software for complete gym management.
Zen Planner is a popular gym management tool among martial arts schools and small fitness studios, but when it comes to CRM software for gyms that need to scale, it falls short. Zen Planner doesn’t offer built-in lead forms or sales funnels, meaning you’ll need to rely on external tools to generate, capture, and convert leads. And with no built-in workout software or assessments, it lacks the performance-focused tools that many gyms and fitness coaches require to track progress and deliver value.
| Exercise.com | Zen Planner | |
|---|---|---|
| Lead Forms | ✅ | ❌ |
| Sales Funnels | ✅ | ❌ |
| Marketing Automations | ✅ | ✅ |
| Workouts | ✅ | ❌ |
| Messaging | ✅ | ✅ |
| Booking | ✅ | ✅ |
| Check-Ins | ✅ | ✅ |
| ✅ | ✅ | |
| SMS | ✅ | ✅ |
| Analytics | ✅ | ✅ |
| Mobile Apps | ✅ | ✅ |
| Custom Branded | ✅ | ✅ |
| Assessments | ✅ | ❌ |
| Payments | ✅ | ✅ |
| Waivers | ✅ | ✅ |
| Reports | ✅ | ✅ |
ZenPlanner may cater to basic gym CRM needs but falls short when compared to the extensive, integrated fitness CRM solution provided by Exercise.com. If your gym relies on measurable results, personalized programming, and automated sales workflows to scale, then Zen Planner will leave you searching for additional tools. Exercise.com delivers a complete gym CRM solution—no third-party workarounds required. Capture leads, nurture prospects, and retain members through one powerful gym management platform.
Read More:

ABC Financial is a fitness CRM software platform specifically designed for the fitness industry. While ABC Financial offers some robust features for membership management and billing, it can be challenging to use and may require significant training. Additionally, ABC Financial’s pricing can be quite expensive, making it less accessible to smaller gyms. ABC Financial delves into the financial aspect of gym management, offering payment processing and member management solutions. Yet, it doesn’t provide a holistic solution for gym management.
ABC Financial (now branded as ABC Fitness) is known for its robust billing and payment processing tools, especially in franchise gym settings. However, when gym owners and fitness business operators are looking for an all-in-one CRM software for gyms, ABC falls short in a few critical areas—particularly in front-end lead capture, custom workout delivery, and client assessments.
| Exercise.com | ABC Financial | |
|---|---|---|
| Lead Forms | ✅ | ❌ |
| Sales Funnels | ✅ | ❌ |
| Marketing Automations | ✅ | ✅ |
| Workouts | ✅ | ❌ |
| Messaging | ✅ | ✅ |
| Booking | ✅ | ✅ |
| Check-Ins | ✅ | ✅ |
| ✅ | ✅ | |
| SMS | ✅ | ✅ |
| Analytics | ✅ | ✅ |
| Mobile Apps | ✅ | ✅ |
| Custom Branded | ✅ | ✅ |
| Assessments | ✅ | ❌ |
| Payments | ✅ | ✅ |
| Waivers | ✅ | ✅ |
| Reports | ✅ | ✅ |
ABC Financial may offer specialized financial solutions, but the lack of an integrated approach makes Exercise.com a more appealing choice for comprehensive gym management. While ABC Financial is strong for back-end billing, it lacks key front-end CRM capabilities needed to convert and retain gym members in today’s competitive fitness industry. Exercise.com is the best CRM software for gyms that need full-funnel visibility—from lead generation and sales pipelines to performance tracking, mobile apps, assessments, and branded experiences.
Read More: Best ABC Financial Alternative

Pike13 is a cloud-based CRM software platform for gyms and fitness studios. It offers features such as client management, scheduling, billing, reporting, and marketing automation. Pike13 also offers a mobile app for gym owners to manage their business on-the-go. Pike13 offers an affordable CRM solution with features like scheduling and reporting. However, it might have limited capabilities compared to Exercise.com.
Pike13 offers basic client management and scheduling tools that can work well for small studios, but it falls behind when gym owners need a full-scale CRM software solution with lead generation, advanced automation, and workout delivery. For fitness businesses aiming to grow and scale, these limitations become costly.
| Exercise.com | Pike13 | |
|---|---|---|
| Lead Forms | ✅ | ❌ |
| Sales Funnels | ✅ | ❌ |
| Marketing Automations | ✅ | ✅ |
| Workouts | ✅ | ❌ |
| Messaging | ✅ | ✅ |
| Booking | ✅ | ✅ |
| Check-Ins | ✅ | ✅ |
| ✅ | ✅ | |
| SMS | ✅ | ✅ |
| Analytics | ✅ | ✅ |
| Mobile Apps | ✅ | ✅ |
| Custom Branded | ✅ | ✅ |
| Assessments | ✅ | ❌ |
| Payments | ✅ | ✅ |
| Waivers | ✅ | ✅ |
| Reports | ✅ | ✅ |
Exercise.com stands out as the best gym CRM software for growing fitness businesses because it brings everything under one roof—from automated lead capture to integrated workout programming, branded apps, and custom reports. Pike13 is fine for basics—but when you’re ready to grow, Exercise.com is the clear choice. Pike13 provides basic gym and CrossFit CRM solutions but the limitations in features and integration make Exercise.com a superior choice for gym management.
Read More: Best Pike13 Alternative

Club OS is a CRM software platform for gyms and fitness studios. It offers features such as lead management, scheduling, reporting, and marketing automation. Club OS also offers a mobile app for gym owners to manage their business from anywhere. Club OS caters to larger gyms with its large fitness center CRM solutions focusing on lead management and member retention. However, while lead management software for gyms is important, the cost and implementation may be burdensome.
Club OS was originally designed as a lead management tool, and while it’s evolved to include some gym management features, it still lacks the depth and integration needed by modern fitness businesses. It doesn’t offer lead forms, sales funnels, workout delivery, or assessments—core components of a true all-in-one CRM and gym management system.
| Exercise.com | Club OS | |
|---|---|---|
| Lead Forms | ✅ | ❌ |
| Sales Funnels | ✅ | ❌ |
| Marketing Automations | ✅ | ✅ |
| Workouts | ✅ | ❌ |
| Messaging | ✅ | ✅ |
| Booking | ✅ | ✅ |
| Check-Ins | ✅ | ✅ |
| ✅ | ✅ | |
| SMS | ✅ | ✅ |
| Analytics | ✅ | ✅ |
| Mobile Apps | ✅ | ✅ |
| Custom Branded | ✅ | ✅ |
| Assessments | ✅ | ❌ |
| Payments | ✅ | ✅ |
| Waivers | ✅ | ✅ |
| Reports | ✅ | ✅ |
If you need a CRM that supports the full fitness business lifecycle—from marketing and lead nurturing to scheduling, training, and retention—Exercise.com wins. Gym owners looking to reduce churn and streamline their operations need a solution that’s built for fitness, not retrofitted for it. Club OS offers specialized health club CRM solutions but falls short in providing an integrated, comprehensive platform like the best gym lead management software, Exercise.com.
Read More: Best Club OS Alternative

Vagaro is a CRM software platform for gyms and fitness studios. It offers features such as online booking, appointment scheduling, client management, and marketing automation. Vagaro also offers a mobile app for gym owners to manage their business on-the-go. Vagaro provides an affordable gym CRM solution with basic features like booking, POS, and marketing but may have limited capabilities.
Vagaro is often positioned as a low-cost solution for salons and spas, with gym functionality added as an afterthought. While it covers the basics of gym CRM software—like booking, payments, and messaging—it lacks many of the deeper tools serious gym owners and personal trainers need to grow their business, including lead forms, sales funnels, workout delivery, and performance assessments.
| Exercise.com | Vagaro | |
|---|---|---|
| Lead Forms | ✅ | ❌ |
| Sales Funnels | ✅ | ❌ |
| Marketing Automations | ✅ | ✅ |
| Workouts | ✅ | ❌ |
| Messaging | ✅ | ✅ |
| Booking | ✅ | ✅ |
| Check-Ins | ✅ | ✅ |
| ✅ | ✅ | |
| SMS | ✅ | ✅ |
| Analytics | ✅ | ✅ |
| Mobile Apps | ✅ | ✅ |
| Custom Branded | ✅ | ✅ |
| Assessments | ✅ | ❌ |
| Payments | ✅ | ✅ |
| Waivers | ✅ | ✅ |
| Reports | ✅ | ✅ |
For gym owners who are tired of piecing together tools that weren’t built for fitness, Exercise.com is the clear upgrade. You get everything from advanced CRM and automation to workout delivery and performance tracking—all in one platform designed specifically for gym growth. Vagaro offers basic fitness center CRM solutions but doesn’t match up to the comprehensive solution provided by Exercise.com.
Read More: Best Vagaro Alternative

Glofox is a boutique fitness CRM software platform for gyms and fitness studios. It offers features such as client management, scheduling, billing, reporting, and marketing automation. Glofox also offers a mobile app for gym owners to manage their business on-the-go. Glofox provides gym CRM solutions with features like membership management and booking, yet may have limited capabilities compared to Exercise.com.
Glofox is popular among boutique fitness studios, but it lacks many key CRM features gym owners expect when looking for the best CRM software for gyms. While it supports booking, payments, messaging, and mobile apps, Glofox does not include native lead capture forms, sales funnels, or built-in workout delivery—tools essential for converting leads and retaining members in a competitive market.
| Exercise.com | Glofox | |
|---|---|---|
| Lead Forms | ✅ | ❌ |
| Sales Funnels | ✅ | ❌ |
| Marketing Automations | ✅ | ✅ |
| Workouts | ✅ | ❌ |
| Messaging | ✅ | ✅ |
| Booking | ✅ | ✅ |
| Check-Ins | ✅ | ✅ |
| ✅ | ✅ | |
| SMS | ✅ | ✅ |
| Analytics | ✅ | ✅ |
| Mobile Apps | ✅ | ✅ |
| Custom Branded | ✅ | ✅ |
| Assessments | ✅ | ❌ |
| Payments | ✅ | ✅ |
| Waivers | ✅ | ✅ |
| Reports | ✅ | ✅ |
If you’re serious about converting leads and managing client journeys through every stage of the fitness lifecycle, Exercise.com offers the complete gym CRM system you need—without relying on third-party tools or workaround solutions. Glofox covers basic health club CRM needs but falls short in offering a robust, integrated solution like the best health club CRM software, Exercise.com.
Read More: Best Glofox Alternative

RhinoFit is a CRM software platform for gyms and fitness studios. It offers features such as client management, scheduling, billing, reporting, and marketing automation. RhinoFit also offers a mobile app for gym owners to manage their business on-the-go. RhinoFit offers some of the cheapest gym CRM solutions with scheduling and attendance tracking features but may have limited capabilities.
RhinoFit is often seen as a budget-friendly option for small gyms, martial arts schools, and studios—but when you compare RhinoFit to Exercise.com, the tradeoffs become clear. RhinoFit lacks lead capture tools, sales funnel capabilities, workout programming features, and fitness assessments, all of which are crucial for gyms looking to scale and personalize their services.
| Exercise.com | RhinoFit | |
|---|---|---|
| Lead Forms | ✅ | ❌ |
| Sales Funnels | ✅ | ❌ |
| Marketing Automations | ✅ | ✅ |
| Workouts | ✅ | ❌ |
| Messaging | ✅ | ✅ |
| Booking | ✅ | ✅ |
| Check-Ins | ✅ | ✅ |
| ✅ | ✅ | |
| SMS | ✅ | ✅ |
| Analytics | ✅ | ✅ |
| Mobile Apps | ✅ | ✅ |
| Custom Branded | ✅ | ✅ |
| Assessments | ✅ | ❌ |
| Payments | ✅ | ✅ |
| Waivers | ✅ | ✅ |
| Reports | ✅ | ✅ |
If you’re running a modern fitness business and want to integrate high-performance CRM tools with the rest of your operations, Exercise.com delivers a scalable, professional solution that RhinoFit simply can’t match. RhinoFit provides basic small gym CRM functionalities but lacks the comprehensive, integrated approach of Exercise.com.
Read More: Best RhinoFit Alternative

WellnessLiving is a CRM software platform for gyms and fitness studios. It offers fitness CRM features such as client management, scheduling, billing, reporting, and marketing automation. WellnessLiving also offers a mobile app for gym owners to manage their business on-the-go. WellnessLiving provides CRM solutions with booking, marketing, and POS features but does not offer an all-in-one solution.
WellnessLiving is a popular software choice for wellness studios and small fitness businesses, but when it comes to comprehensive gym CRM systems built to drive growth, it falls short of what Exercise.com offers. WellnessLiving does not offer integrated lead forms, sales funnel creation tools, or workout programming—all of which are critical for gyms that want to streamline member acquisition, deliver results-driven fitness experiences, and build long-term retention strategies.
| Exercise.com | WellnessLiving | |
|---|---|---|
| Lead Forms | ✅ | ❌ |
| Sales Funnels | ✅ | ❌ |
| Marketing Automations | ✅ | ✅ |
| Workouts | ✅ | ❌ |
| Messaging | ✅ | ✅ |
| Booking | ✅ | ✅ |
| Check-Ins | ✅ | ✅ |
| ✅ | ✅ | |
| SMS | ✅ | ✅ |
| Analytics | ✅ | ✅ |
| Mobile Apps | ✅ | ✅ |
| Custom Branded | ✅ | ✅ |
| Assessments | ✅ | ❌ |
| Payments | ✅ | ✅ |
| Waivers | ✅ | ✅ |
| Reports | ✅ | ✅ |
WellnessLiving provides specialized health and wellness CRM features but falls short in offering a holistic solution like Exercise.com. Exercise.com is designed to unify every aspect of your fitness business into one powerful CRM and business management platform. Whether you’re a personal training studio, gym franchise, or high-volume fitness center, Exercise.com empowers you with tools to attract more leads, close more sales, deliver better client results, and increase member lifetime value—all in one place.
Read More:

TeamUp is a CRM software platform for gyms and fitness studios. It offers features such as client management, scheduling, billing, reporting, and marketing automation. TeamUp also offers a mobile app for gym owners to manage their business on-the-go. TeamUp focuses on team-based gym environments with CRM solutions catering to membership management and scheduling but may have limited capabilities.
TeamUp offers a user-friendly platform for scheduling and class management, but it lacks the advanced CRM features needed to help gyms grow revenue and retention long term. Without sales funnels, lead forms, assessments, or workout delivery tools, TeamUp may work for simple booking needs—but it falls short for gyms that want an all-in-one gym CRM system to manage every touchpoint in the member lifecycle.
| Exercise.com | TeamUp | |
|---|---|---|
| Lead Forms | ✅ | ❌ |
| Sales Funnels | ✅ | ❌ |
| Marketing Automations | ✅ | ✅ |
| Workouts | ✅ | ❌ |
| Messaging | ✅ | ✅ |
| Booking | ✅ | ✅ |
| Check-Ins | ✅ | ✅ |
| ✅ | ✅ | |
| SMS | ✅ | ✅ |
| Analytics | ✅ | ✅ |
| Mobile Apps | ✅ | ✅ |
| Custom Branded | ✅ | ✅ |
| Assessments | ✅ | ❌ |
| Payments | ✅ | ✅ |
| Waivers | ✅ | ✅ |
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TeamUp provides a niche solution for team-based gym environments but lacks the robust, integrated approach provided by Exercise.com for comprehensive gym management. Exercise.com gives gyms a fully integrated CRM platform that goes beyond class management—it helps you attract leads, nurture prospects, close memberships, deliver custom programming, and retain members with automation. If your goal is to grow and scale your gym or studio, then TeamUp’s lightweight CRM capabilities may hold you back, whereas Exercise.com sets you up for long-term success.
Read More: Best TeamUp Alternative
Exercise.com is the best CRM software for gyms because it offers a comprehensive suite of features that help gym owners manage their businesses effectively. Here are some of the key features of Exercise.com:
Custom branded mobile apps: Exercise.com offers custom-branded mobile apps for iOS and Android devices, allowing gym owners to offer a seamless member experience.

Customizable workout plans: With Exercise.com, gym owners can create customizable workout plans for members, helping them achieve their fitness goals.

Payment processing: Exercise.com offers integrated payment processing, allowing gym owners to automate billing and payment processing.

Automated communication: Exercise.com offers automated email, text, and push notification communication with members, helping gym owners stay engaged with their members.

Customized reporting: Exercise.com offers customized reporting, allowing gym owners to track key performance metrics and identify areas.

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Choosing the right CRM software for your gym is essential to managing your business effectively and providing an exceptional member experience. Exercise.com offers not only a gym sales CRM but also a comprehensive suite of features that can help you streamline your operations, increase member retention rates, and drive revenue growth.
If you’re interested in learning more about Exercise.com and how it can help your gym, we encourage you to book a demo today. During the demo, you’ll have the opportunity to see the software in action, ask questions, and discuss your unique business needs.
Don’t wait – book your demo now and take the first step towards improving your gym’s CRM strategy.
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CRM software for gyms is designed to help fitness center owners manage customer relationships effectively. The best CRM for gyms can help gym owners automate various tasks, including membership management, billing, and communication with members. CRM software for gyms can also help gym owners analyze member behavior to improve retention rates and identify areas for revenue growth.
Read More: What is gym CRM software?
Fitness CRM software is essential for gyms because it helps owners manage their customer relationships effectively. Capturing leads, tracking appointments, and then progressing potential gym members throughout the funnel is the lifeblood of any high performing gym. Managing all of this by hand can be a nightmare, but using the best gym CRM software platform will help you save time and generate more revenue.
Here are some reasons why CRM software is crucial for gyms:
While there is no such thing as a perfect gym CRM, Exercise.com stands out from other CRM software due to its comprehensive, all-in-one solution tailored specifically for the fitness industry. It offers robust CRM features along with a multitude of other tools essential for gym management such as class scheduling, membership management, workout plan creation, and online training platforms. Its custom-branded app also enhances client engagement and retention, making it a superior choice for gyms looking to manage and grow their business effectively.
Yes. A high functioning gym uses their gym CRM software daily to track leads and members.
In addition to CRM software, most gyms use payment processing software, workout delivery software, other software for running their gym. Exercise.com is a uniquely all-in-one platform for running a gym.
The best CRM software for gyms should include features such as membership management, class scheduling, attendance tracking, billing and invoicing, marketing and communication tools, and reporting.
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CRM software can improve customer retention by allowing you to track member activities, preferences, and feedback, which helps you tailor your services to better meet their needs and expectations. It can also help automate communication, such as sending reminders and promotional offers, to keep members engaged.
CRM software can streamline your gym’s marketing efforts by automating email campaigns, managing social media accounts, and creating targeted promotions based on member data. Additionally, it can help you track the success of your marketing strategies and adjust them as needed.
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Gym Customer Relationship Management (CRM) software costs can vary widely depending on the features, scalability, and customizations required for your specific gym or fitness center. There are a variety of gym CRM solutions on the market, ranging from free or low-cost options to more advanced and expensive plans. Here are some general pricing categories you might encounter:
It’s important to keep in mind that these prices are approximate and can vary depending on the specific software provider, features, and number of users or members your gym has. Additionally, some providers may charge a one-time setup or implementation fee.
To determine the best gym CRM software for your needs and budget, research different providers, read reviews, and request demos to help you make an informed decision.
The cost of Exercise.com CRM software includes an all-in-one platform for managing your entire gym: billing, booking, scheduling, workout management, messaging, and much more. Many gym owners find that they end up saving money by switching to Exercise.com, and often are able to cancel three or even four other software platforms.
The cost of implementing CRM software for your gym can vary greatly depending on factors such as the specific software you choose, the number of users, the features you require, and whether you opt for a cloud-based or on-premise solution. It’s important to research different options and compare pricing plans to find a solution that fits your budget and needs. Exercise.com does not charge an implementation fee.
Fitness club CRM software can help streamline gym operations by automating various administrative tasks, such as membership management, class scheduling, and billing. This not only saves time and resources but also reduces the likelihood of errors and ensures a smooth, efficient experience for both gym staff and members.
Yes, there are CRM software options tailored to the unique needs of small gyms or boutique studios. These solutions typically offer more streamlined feature sets and are designed to be more affordable and user-friendly for smaller businesses. Research different providers and look for options that cater to your specific gym size and requirements.
For small gyms, Exercise.com provides an exceptional solution by offering a blend of CRM, gym management, and fitness coaching tools all under one platform. Its user-friendly interface and personalized support make it easy for gym owners to manage their business, enhance client relationships, and drive growth, making Exercise.com the top choice for small gyms.
Exercise.com is a robust solution for multi-location gyms due to its scalable features and ability to manage multiple locations under one account. It streamlines operations, manages memberships, and provides comprehensive reporting, making it easier to oversee and manage business operations across different locations.
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Exercise.com is ideal for fitness franchises with its ability to provide custom-branded apps, streamline operations across multiple locations, and centralize data management. It enhances the brand experience while ensuring smooth operations and effective client management across the franchise.
While there might be free CRM options, they often lack the specialized features necessary for gym management. Exercise.com, although not free, provides a comprehensive solution that justifies its cost with a wide array of features tailored specifically for gym management and client engagement.
When selecting a CRM for your gym, it’s important to consider more than just the cost. While inexpensive options like a cheap CRM system for gyms may be appealing, it’s essential to evaluate the features and functionalities offered. The best CRM for gyms will provide a balance between affordability and comprehensive features that cater to the specific needs of gym management, such as membership tracking, marketing, and sales tools. Investing in a CRM that effectively supports your gym’s operations can lead to long-term savings and increased revenue.
Exercise.com stands out as the best CRM for the fitness industry due to its comprehensive and tailored functionalities. It offers robust features that are specifically designed for fitness businesses, including gym marketing software, gym sales software, and gym membership CRM software. The platform caters to various fitness business models, from individual fitness trainers to large fitness franchises. Its versatility, user-friendliness, and efficiency make it a top choice for anyone seeking CRM software for fitness studios or gym owners.
The best CRM software for gyms on a budget combines essential features such as member management, communication tools, and analytics at an affordable price. Options like fitness crm management software and gym customer management software offer budget-friendly solutions without compromising on functionality. These systems help gyms manage member data, track interactions, and maintain engagement, all within a reasonable cost structure.
The best CRM for yoga studios is one that caters to the unique needs of yoga practitioners and the community-centric nature of yoga businesses. CRM fitness tools specifically designed for yoga studios often include class scheduling, membership management, and wellness program tracking. A system that supports the nurturing of member relationships, such as fitness club CRM management software, can be particularly beneficial for maintaining the intimate and personalized atmosphere of a yoga studio.
The best CRM for CrossFit needs to support the high-energy, community-driven environment typical of CrossFit boxes. Features like group class scheduling, event management, and performance tracking are essential. A CrossFit CRM that enables boxes to manage memberships, communicate effectively with members, and foster a strong community can significantly enhance member retention and satisfaction.
The best CRM for martial arts schools integrates features tailored to managing class schedules, tracking student progress, and facilitating communication between instructors and students. Martial arts CRM systems designed specifically for martial arts facilities can help streamline operations, enhance student engagement, and manage memberships effectively, making them an invaluable tool for these specialized fitness centers.
Best practices for fitness center contact management include maintaining up-to-date member information, segmenting contacts for targeted communication, and utilizing fitness CRM management software for automated follow-ups and personalized member interactions. Implementing fitness club CRM management software can help in effectively managing member data, improving communication strategies, improving gym member retention, and enhancing overall member satisfaction.
Marketing automation software for gyms works by streamlining marketing tasks such as email campaigns, social media posts, and lead nurturing processes. By using gym customer management software, gyms can automate repetitive tasks, ensuring consistent communication with members and prospects. This type of software often integrates with gym membership CRM systems, allowing for targeted marketing efforts based on member preferences and behaviors, ultimately saving time and increasing marketing efficiency. Choosing tailored fitness CRM systems like a personal training CRM, gym member relationship management software, and then investigating gym sales software pricing options can help your gym increase revenue and profitability.
The setup time for a gym CRM system can vary based on the complexity of the software and the specific needs of your gym. Generally, platforms like Exercise.com are designed for ease of use and quick setup. They provide intuitive interfaces and customizable features, ensuring that gym owners and fitness coaches can start utilizing the system without a lengthy or complicated setup process. The exact time frame can also depend on the training and support provided by the CRM provider.
The best CRM for fitness trainers is one that simplifies client management, streamlines scheduling, and enhances communication. A personal trainer CRM and gym CRM like Exercise.com, which is designed specifically for the fitness industry, offers these functionalities and more. It allows fitness trainers to manage client profiles, track progress, schedule sessions, and communicate effectively, all within a single platform. This focus on fitness-specific needs makes it an ideal choice for personal trainers and fitness coaches. See why the best CRM for personal trainers and gyms alike can help you take your fitness business to the next level.
The cost of health club CRM management software for fitness franchises with multiple locations can vary. While some systems may be expensive, offering extensive features for large operations, there are also more affordable options available. The key is to find a CRM that provides the scalability and functionalities needed to manage multiple locations efficiently. Exercise.com, for example, offers a scalable solution that caters to the needs of fitness franchises, providing robust management tools without exorbitant costs.
CRM software for gym owners plays a crucial role in enhancing the member experience. It allows for personalized communication, tailored marketing campaigns, and efficient management of member data. By using a CRM system, gym owners can track member preferences, attendance, and feedback, enabling them to offer customized services and promotions. This personal touch can significantly improve member satisfaction and retention.
Exercise.com is a leading fitness CRM platform due to its comprehensive feature set tailored specifically for fitness businesses. It goes beyond basic CRM functionality by integrating gym management, online training, and payment processing, making it a go-to solution for many fitness professionals.
The “best” and “cheapest” may not always align, but Exercise.com offers competitive pricing for the extensive range of features it provides. It’s an investment that brings value by streamlining operations, improving client engagement, and ultimately driving business growth.
No, QuickBooks is primarily an accounting software and does not function as a CRM.
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The cost can vary widely based on the features, support, and brand of the CRM software. Exercise.com provides a comprehensive solution whose cost is justified by the range of features and benefits it brings to small gym businesses.
CRM for fitness trainers offers numerous benefits, including streamlined scheduling, effective client communication, and efficient tracking of client progress. It allows trainers to provide personalized attention and services, enhancing client satisfaction and retention. This is especially beneficial for trainers who manage multiple clients and need an organized system to handle their varied needs.
Yes, a CRM for the fitness industry is specifically designed to handle gym marketing and sales effectively. With features like targeted email campaigns, lead tracking, and sales funnel management, such software can significantly boost a gym’s marketing efforts. A platform like Exercise.com offers these tools, making it an ideal choice for gym owners looking to improve their marketing and sales strategies.
Certainly, there are CRM systems tailored for gym franchise management. These systems offer features like multi-location management, brand consistency tools, and centralized reporting, which are crucial for managing a fitness franchise effectively. The best gym franchise CRM system will provide scalability to grow with the franchise and the flexibility to meet the specific needs of each location. There are a number of different CRM solutions for fitness centers and Exercise.com is a great gym CRM system that can offer gym franchise software options.
Gym membership CRM software is highly beneficial for member retention as it enables gym owners to track member activities, preferences, and feedback. By analyzing this data, gyms can create personalized member experiences, offer relevant promotions, and proactively address any issues that might lead to member churn. Effective use of CRM software can significantly enhance member engagement and loyalty.
Exercise.com’s CRM capabilities are designed to support different gym pricing models effectively. The platform can handle various membership types, manage dynamic pricing strategies, and offer customized billing options. This flexibility ensures that gyms can tailor their pricing models to their specific business needs and member preferences.
While Excel can manage basic data, it lacks the automation, integration, and specialized features of a dedicated CRM like Exercise.com. Exercise.com is designed to streamline gym management tasks, making it a far superior choice.
Yes, gyms use CRM systems to manage client relationships, track memberships, and enhance client engagement. Exercise.com is a preferred choice for many gyms due to its specialized fitness-centric features.
Exercise.com is highly regarded in the fitness industry due to its comprehensive CRM, gym management, and online training features, making it a one-stop solution for fitness businesses.
Exercise.com is ideal for hybrid fitness businesses as it offers tools for both online and in-person training, class scheduling, and membership management, bridging the gap between digital and physical operations seamlessly.
Fitness centers use a variety of software for different purposes, but Exercise.com stands out as a comprehensive solution catering to CRM, gym management, online training, and more.
The cost of gym CRM software can vary, but investing in a comprehensive solution like Exercise.com provides significant value by covering a wide range of gym management needs under one platform.
Exercise.com is among the most well-known gym CRM systems due to its comprehensive feature set, custom-branded app, and exceptional customer support, making it a popular choice in the fitness industry.
Exercise.com is a great CRM for fitness coaches, providing tools for client management, workout plan creation, and online training, allowing coaches to manage and grow their business effectively.
Exercise.com, with its extensive feature set tailored for fitness studios, stands as a top choice. Its ability to streamline operations, manage memberships, and enhance client engagement makes it a superior CRM solution for fitness studios.
When not technically savvy, look for a CRM like Exercise.com that offers a user-friendly interface, personalized support, and an all-in-one platform to minimize the need for integrating multiple systems.
Exercise.com is a leading gym system with its comprehensive CRM, gym management, and online training features, providing an all-encompassing solution for managing a gym effectively.
Exercise.com provides automation tools for scheduling, billing, client communication, and more, making it easy to automate many aspects of your fitness business, saving time, and improving efficiency.
Exercise.com stands out as the best gym management software due to its comprehensive features that cover CRM, scheduling, online training, payment processing, and more, all tailored for the fitness industry.
All fitness companies, regardless of size or focus, can benefit from a CRM system like Exercise.com to manage client relationships, streamline operations, and grow their business.
Exercise.com’s gym CRM software is designed to centralize operations, manage client relationships, schedule classes, process payments, and provide a platform for online training. Its custom-branded app enhances client engagement, while its comprehensive reporting provides insights to make data-driven decisions. By automating many day-to-day tasks and providing tools to enhance client satisfaction, Exercise.com empowers gym owners to run their gym more efficiently and effectively. Booking a demo with Exercise.com will provide a clearer insight into how its CRM software can significantly enhance the management and growth of your gym.
Fitness CRM software is essential in gym management for maintaining strong relationships with members and streamlining administrative tasks. It allows gyms to manage client data, track memberships, schedule sessions, and communicate effectively with members. Exercise.com, renowned for its comprehensive gym CRM management software, excels in these areas, offering a robust platform that caters to the unique needs of fitness businesses.
Athletic club CRM software improves member retention by enabling gyms to create personalized experiences for each member. This type of software, as offered by Exercise.com, helps gyms track member preferences, attendance, and progress, allowing for tailored communication and services. By focusing on individual member needs, gyms can enhance satisfaction and loyalty, leading to higher retention rates.
Exercise.com stands out as the best cheap CRM for gyms by offering a balance of affordability and functionality. It provides essential CRM features like member management, communication tools, and analytics without the high cost often associated with premium software. This makes it an ideal solution for gyms looking for effective yet inexpensive CRM options.
Exercise.com is considered the best CRM app for gyms due to its mobile-friendly design, allowing gym owners and fitness coaches to manage their client relationships on the go. Its app includes features essential for managing a fitness business, like scheduling, billing, and member communication, making it highly convenient and efficient for busy professionals.
The best CRM for fitness coaches and personal trainers offers specific features tailored to one-on-one client management, such as individual progress tracking, personalized workout and nutrition plans, and direct messaging. Exercise.com provides a specialized solution in this area, making it the best CRM for personal trainers. Its platform is designed to cater to the unique requirements of personal training, enhancing client-coach interactions and improving client results.
The best fitness franchise CRM system, like Exercise.com, provides scalability, consistency in member management, and robust data analytics across multiple locations. This is crucial for franchises needing a unified system to manage diverse operations while maintaining brand consistency and quality across all locations.
Gyms should consider Exercise.com for their CRM needs because it offers a comprehensive, user-friendly platform that integrates gym management and CRM functionalities. Its affordability, coupled with features like detailed member profiles, communication tools, and analytics, makes it an ideal choice for gyms of all sizes, from small studios to large fitness clubs.
Tyler Spraul