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9 Best Fitness Software for Influencers in 2024

9 Best Fitness Software for Influencers in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on May 25, 2023 — Updated on December 22, 2023

As an online fitness influencer or fitness professional, finding the best fitness software for influencers who want to grow and scale a fitness business is key. After all, your digital presence is not just about you – it’s about your fitness brand.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

The fitness software tools you choose can play a vital role in shaping your brand, boosting your income, and delivering a standout experience to your clients, member, and followers. This article compares some of the top fitness software platforms for fitness influencers, online trainers, and fitness creators out there, with an emphasis on why Exercise.com might just be the game-changing solution you need.

Ready to see the best online fitness business software in action delivering results for your business? See firsthand why Exercise.com is the best fitness software for creators, influencers, and fitness business owners.

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Choosing the Best Software for Fitness Influencers

In the bustling landscape of digital fitness, there’s a constant demand for tools that can help elevate your fitness brand and monetize your influence. If you’re a fitness professional seeking the best fitness software to launch or expand your online business, you’ve landed in the right place. As an influencer, your choice of software can be the cornerstone of your success. This comprehensive guide will break down the pros and cons of some of the best fitness influencer software on the market, but one platform rises above the rest – Exercise.com. With its robust functionalities and comprehensive business management tools, Exercise.com has become the best software for fitness influencers, helping them turn their online presence into a thriving, profitable business.

Online Fitness Influencer Software Comparison

Use the comparison table below to see why Exercise.com is the best fitness software for online fitness business owners who want to grow and scale their online fitness businesses.

Custom-Branded AppAssessmentsPaymentsOnline TrainingWorkout GroupsFitness ChallengesUpsells
My PT Hub✔️✔️✔️
Nudge Coach✔️✔️
Coach Catalyst✔️✔️

From the table, it’s clear that Exercise.com is the only software platform that provides all the essential features like custom-branded fitness apps, assessments, payments, online training, workout groups, fitness challenges, and upselling opportunities, making it the standout choice for fitness influencers and online fitness professionals.

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

#1 Exercise.com: The All-in-One Solution for Fitness Influencers

Among the platforms compared here, Exercise.com emerges as the clear leader, offering a truly comprehensive solution for online fitness influencers and professionals. Unlike other platforms, Exercise.com isn’t just a software platform – it’s a business platform, designed to help you grow and manage your fitness brand online.

Here’s why Exercise.com stands out:

  1. Custom-Branded Fitness App: Exercise.com offers a custom-branded app, providing a unique, personalized experience for your followers while strengthening your brand identity. You can create a mobile fitness app for influencers in days or weeks instead of months or years! (And for much cheaper than attempting to create your own influencer fitness apps).
  2. Online Training & Livestreaming: You can sell workout plans, offer online personal training, run fitness challenges, send fitness assessments, and host live workouts – all from the same platform. This allows you to diversify your income stream and engage with your community in a variety of ways.
  3. Sales Funnels & Business Management Tools: With Exercise.com, you’re not just getting fitness software; you’re getting a robust set of business management tools. This includes sales funnels to maximize your earning potential and powerful analytics to help you understand your business performance


  • Offers a custom-branded fitness app.
  • Comprehensive set of tools including online training, livestreaming, and sales funnels.
  • Equipped with business management tools and powerful analytics.


  • As a comprehensive platform, it might have a steeper learning curve for users new to fitness business management.
  • May offer more features than needed for a smaller scale fitness business or individual trainer, potentially leading to underutilization.

Let’s take a look at just what you can do with the Exercise.com platform.

Process payments for open gym, classes, and personal training.

Gym Payments

Create gym landing pages easily.

Landing Pages

Manage fitness challenges (Read More: 100+ Fitness Challenge Ideas)


Offer on-demand fitness content.


Create classes and fitness groups.

Online Groups

Conduct gym livestreaming easily.


Engage with members via automations.

Gym Member Engagement

Manage leads with a gym CRM.

Gym CRM Software

Create and send fitness assessments with ease.


Use fitness habit tracking to inspire and motivate gym members and clients.

Habit Tracking

Use fitness progress photos to engage with members.

Progress Photos

Use fitness leaderboards to track event performance and inspire healthy competition.


Create exercise supersets in a snap.


Program exercise rep max progressions with ease.

Rep Max Progressions

Use the exercise demonstration video library or create your own custom exercise demonstration videos.

Exercise Library

Create workout plans for parents and dependents, teams and more.

Workout Plan Creator

Cast gym TV workouts to in-gym TV screens quickly and efficiently.

TV Workouts

Manage multiple gym locations with ease.


Manage gym members with ease.

Client Management

Book appointments for parents and dependents with ease. (Read More: Best Gym Booking Software)


Gym check-in software that makes your life easy. (Read More: Best Gym Check-In Software)


Communicate with gym members, athletes, team members, personal training clients, class members, parents, and dependents via SMS, email, and in-app push notification.


View performance over time, track personal records, and other fitness stats with performance reporting dashboards.

Performance Reporting

And of course, view all of your gym business reports easily too.

Gym Reports

All from your custom-branded fitness apps (Read More: Best Gym Mobile Fitness Apps Software)

Custom Branded Apps
Erica Nangle Fitness
Exercise.com is amazing! Positively surprised by the efficiency at responding and helping out!
Erica Nangle
Owner, Erica Nangle Fitness

Want to learn how your fitness business can take it to the next level? Get a demo now!

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#2 FitPlan: Social-Focused Fitness

FitPlan stands out for its community-centered features. This app allows users to follow the workout plans of top fitness influencers, which is a great tool for influencers looking to monetize their workout programs. However, the downside is the lack of personalization – there’s no platform for custom workout plans, making it less suitable for trainers wanting to tailor workouts to individual clients.


  • Focused on influencer workout plans.
  • Good for monetizing workouts with a large follower base.


  • Lacks personalized workout features.
  • No platform for one-on-one interaction with clients
  • High required revenue share

#3 PlayBook: Expertise to the Forefront

PlayBook shines in its approach to bring the influencer’s expertise right to the user’s phone. It helps influencers create, sell, and manage their workout plans. However, it doesn’t offer broad functionalities like fitness livestreaming, sales funnels, or a custom branded app, limiting its effectiveness for comprehensive business management.


  • Allows influencers to sell their workout plans.
  • Good for bringing influencer expertise to clients.


  • Lacks functionalities like fitness livestreaming and sales funnels.
  • No custom branded app
  • High required revenue share

#4 & #5 TrueCoach and My PT Hub: Personal Training and Beyond

Both TrueCoach and My PT Hub offer similar functionalities, being popular choices for personal trainers. They offer personalized workout and nutrition plans, messaging, and progress tracking. While useful for one-on-one training, they both lack tools for live streaming or on-demand workouts, narrowing their reach for influencers looking to monetize larger audiences.


  • Offer personalized workout and nutrition plans.
  • Good communication and progress tracking tools.


  • No tools for live streaming or on-demand workouts.
  • More focused on “regular” personal trainers, not online trainers
  • Limited effectiveness for influencers wanting to engage larger audiences.

Read More:

#6 Mindbody: A Wellness Pioneer

Mindbody has been a long-time leader in the wellness industry, offering a wide range of features from class scheduling to point-of-sale systems. Despite its diverse capabilities, its primary focus is on managing physical locations, and it may not provide all the tools necessary for a fully integrated online fitness business.


  • Long-established player in the wellness industry.
  • Wide range of features for physical location management.


  • Lacks certain tools for online fitness businesses.
  • Primary focus on in-person sessions rather than online fitness.
  • Very old school.
  • Poor customer service reviews

Read More: Best Mindbody Alternative

#7 Trainerize: Bridging the Physical-Digital Divide

Trainerize is designed to blend in-person and online training, offering features like video workouts, messaging, and progress tracking. While it offers a broader suite of tools than some of its competitors, it still falls short in areas like custom branding and sales funnels.


  • Good for blending in-person and online training.
  • Offers video workouts and good client communication tools.


  • Lacks tools like custom branding and sales funnels.
  • Not fully suitable for managing a comprehensive online fitness business.
  • Unable to handle high ticket sales

Read More: Best Trainerize Alternative

#8 & #9 Nudge Coach and Coach Catalyst: Wellness Coaching Allies

Nudge Coach and Coach Catalyst are best suited for those focusing on wellness coaching, offering features like client communication, habit tracking, and program delivery. Yet, these platforms lack certain key functionalities like custom workout creation, live streaming, or custom-branded apps, limiting their suitability for full-fledged online fitness businesses.


  • Best for wellness coaching.
  • Good tools for client communication and habit tracking.


  • Lacks functionalities like custom workout creation and live streaming.
  • No option for a custom-branded app.
  • Very basic habit tracking solution

Success Stories: How Exercise.com Empowers Fitness Professionals

While the features and functionalities of Exercise.com are impressive, it’s the real-world applications that truly demonstrate its potential. The following case studies, inspired by the experiences of real fitness influencers, online trainers, and online fitness business owners, underscore why Exercise.com is the go-to platform for those serious about elevating their online fitness business.

1. Turning Passion into Profit with Custom-Branded Apps

Jake, a fitness influencer with a significant Instagram following, wanted to leverage his brand and monetize his workout plans. With Exercise.com, he launched a custom-branded app that enhanced his brand identity and provided a seamless experience for his followers. This allowed Jake to sell his workout plans directly through his app, turning his passion into a substantial income stream. The custom-branded app also fostered a sense of community among his followers, further enhancing his brand’s value.

Read More:

Core Online Mobile Fitness App
“My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.”
Tony Gentilcore
Founder, Core Online

2. Expanding Clientele through Online Training and Livestreams

Maria, an experienced personal trainer, was looking for ways to extend her reach beyond the local gym. Exercise.com enabled Maria to offer personalized online training, on-demand workout plans, and live stream workouts. By utilizing these features, Maria was able to expand her clientele globally, break free from geographical constraints, and increase her earning potential significantly.

Read More:

3. Driving Business Growth with Sales Funnels and Analytics

FitFlow Studios, a small but ambitious fitness business, wanted to streamline their operations and boost revenue. Exercise.com’s sales funnels and robust analytics helped FitFlow Studios understand their clients better and fine-tune their marketing efforts. The platform’s upselling feature allowed them to offer additional services and products to existing clients, generating more revenue and deepening client relationships. With these insights and tools, FitFlow Studios experienced an impressive growth in their business.

Read More:

4. Enhancing Client Engagement with Workout Groups and Fitness Challenges

Tom, a wellness coach, was looking to improve client engagement and promote a sense of community among his clientele. Using Exercise.com, he organized workout groups and fitness challenges, sparking friendly competition and camaraderie among his clients. These activities not only improved client retention but also attracted new clients who were drawn to the engaging and supportive environment.

These composite examples, inspired by real fitness professionals, highlight the transformative impact Exercise.com can have on a fitness business. By offering an array of powerful features and tools, Exercise.com allows fitness professionals to monetize their skills, expand their reach, optimize their business operations, and create an engaging, community-focused experience for their clients.

Read More:

Can I really run my entire online fitness business using Exercise.com?

Yes, Exercise.com is designed as an all-in-one solution for fitness influencers, online trainers, and fitness businesses. With features like a custom-branded app, online training, livestreaming, sales funnels, payment processing, and business management tools, it equips you with everything you need to run and grow your online fitness business.

Is Exercise.com only for online fitness businesses, or can I use it for in-person training too?

Exercise.com is designed to cater to both online and in-person training needs. It offers a range of features that support in-person training, such as appointment scheduling, payment processing, and client tracking, making it a versatile solution whether your business is fully online, fully in-person, or a blend of both.

Can I sell my workout plans using Exercise.com?

Absolutely. Exercise.com allows you to create and sell your workout plans directly through your custom-branded app. This provides a seamless experience for your clients and a convenient, profitable revenue stream for you.

How does Exercise.com help me engage with my fitness community?

Exercise.com offers several features to enhance community engagement, such as workout groups and fitness challenges. You can create groups where your clients can interact, support each other, and compete in friendly fitness challenges. This promotes a sense of community and boosts client engagement.

How can Exercise.com help me grow my revenue?

In addition to enabling you to sell your workout plans and services, Exercise.com also provides sales funnels and upselling features. This allows you to offer additional products and services to your clients, expanding your revenue streams. Its analytics and reporting tools also give you valuable insights into your business, helping you make data-driven decisions to optimize your revenue growth.

Is Exercise.com suitable for fitness influencers who are just starting out?

Yes, Exercise.com is an excellent tool for both established fitness influencers and those just starting out. Its customizable features and scalability allow it to grow with your business, providing the tools you need now, and the ones you’ll need as your business expands.

How does Exercise.com compare to creating my own custom fitness app?

Creating your own fitness app from scratch can be costly and time-consuming, and maintaining it requires ongoing technical knowledge and resources. Exercise.com, on the other hand, offers a custom-branded app that aligns with your brand identity, but without the high costs and maintenance hassles. Plus, it comes packed with features specifically designed to manage and grow your online fitness business.

Des B Fit
I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.
Desiree Pfeifer

Get the Best Fitness Software for Your Online Fitness Business

Whether you are a fitness influencer, online trainer, or other fitness professional, make the choice that will give you the most powerful tools you need to grow your business.

Navigating through the sea of fitness apps and software can be overwhelming, but making the right choice can catapult your business to the next level. After comparing some of the best fitness software for influencers, it’s clear that Exercise.com stands head and shoulders above the rest. It not only equips you with the tools to manage your online fitness business effectively but also empowers you to create an engaging, personalized experience for your clients. Whether you’re a fitness influencer, online trainer, or fitness business owner, Exercise.com offers the best fitness influencer software, designed to help you monetize your community, deliver excellent training, and grow your revenue.

Ready to see how Exercise.com can revolutionize your fitness business? Don’t let your potential go untapped. Take the first step towards growing your online fitness business by booking a demo with Exercise.com today. Your journey towards becoming a fitness business powerhouse starts here.

Book a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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