How to Make Money from Fitness in 2023 (30+ Ways)
If you’re a gym owner, fitness professional, or fitness business owner, learning how to make money from fitness is essential for the success of your business. In this step-by-step guide, we will explore various strategies and opportunities that can help you generate revenue in the fitness industry.
With Exercise.com’s comprehensive gym management software, top personal training software, and industry-leading best fitness influencer tools, you can streamline your business operations, sell workout plans and nutrition services, schedule personal training sessions, and create custom branded fitness apps to maximize your earning potential.
Ready to get started?
Step 1: Define Your Niche and Offer Specialized Services
Finding your niche within the fitness industry is crucial for attracting a specific target audience. By specializing in a particular area and offering tailored services, you can position yourself as an expert and stand out from the competition. Utilize Exercise.com’s gym management software to create custom workout plans, nutrition services, and class schedules that cater to your niche, ensuring that your offerings align with the unique needs and preferences of your target market.
- Identify a specific niche within the fitness industry that aligns with your expertise and interests.
- Develop specialized services or programs that cater to the needs and preferences of your target audience.
- Utilize Exercise.com’s gym management software to create and manage custom workout plans, nutrition services, and class schedules tailored to your niche.
Step 2: Build a Strong Online Presence
Establishing a strong online presence is essential in today’s digital landscape. Create a professional website or landing page that showcases your services, expertise, and unique selling points. Optimize your website with relevant keywords, high-quality content, and clear calls-to-action to attract potential clients. Exercise.com’s custom branded fitness apps enable you to offer online workout programs, sell fitness memberships, and engage with your clients on a digital platform, enhancing your online presence and expanding your reach.
- Create a professional website or landing page that showcases your services, expertise, and unique selling points.
- Optimize your website with relevant keywords, compelling content, and clear calls-to-action to attract potential clients.
- Leverage Exercise.com’s custom branded fitness apps to offer online workout programs, sell fitness memberships, and engage with your clients on a digital platform.
Step 3: Offer Personal Training Services
Personal training services are in high demand as clients seek personalized attention and guidance. Develop customized training programs that address the specific goals and needs of your clients. Utilize Exercise.com’s personal training software to schedule sessions, track progress, and provide remote coaching and support. Promote your personal training services through targeted marketing campaigns, emphasizing the value of one-on-one training tailored to individual goals.
- Develop personalized training programs for clients seeking individual attention and guidance.
- Use Exercise.com’s personal training software to schedule sessions, track progress, and provide remote coaching and support.
- Promote your personal training services through targeted online and offline marketing campaigns.
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Step 4: Create and Sell Workout Plans and Nutrition Services
Digital workout plans and nutrition services offer scalable and accessible options for clients. Develop comprehensive programs that cater to specific fitness goals and dietary preferences. Leverage Exercise.com’s platform to sell and deliver these digital offerings to clients worldwide. Promote and sell your workout plans and nutrition services through content marketing, social media, and email campaigns to reach a wider audience and generate additional revenue.
- Develop comprehensive workout plans and nutrition programs that cater to specific fitness goals and dietary preferences.
- Utilize Exercise.com’s platform to sell and deliver digital workout plans and nutrition services to clients.
- Leverage social media and content marketing to promote and sell your offerings.
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Step 5: Host Fitness Challenges and Events
Fitness challenges and events are great opportunities to attract new clients and engage your existing audience. Organize challenges, boot camps, or workshops that align with your target market’s interests. Use Exercise.com’s gym management software to track progress, manage registrations, and provide real-time updates to participants. Leverage social media and email marketing to promote your events and create excitement around your offerings.
- Organize fitness challenges, boot camps, or workshops to attract new clients and engage your existing audience.
- Use Exercise.com’s gym management software to track progress, manage registrations, and provide real-time updates to participants.
- Leverage social media and email marketing to promote your events and create a buzz.
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Step 6: Offer Online Workout Groups and Memberships
Online workout groups and memberships provide a sense of community and convenience for clients. Create online groups or communities where members can access exclusive workout programs, nutrition advice, and support. Exercise.com’s custom branded fitness apps enable you to offer these online groups and monetize them through subscription-based memberships or one-time fees. Cultivate engagement and interaction within these communities to foster long-term loyalty and generate recurring revenue.
- Create online workout groups or communities to connect with fitness enthusiasts worldwide.
- Utilize Exercise.com’s custom branded fitness apps to offer exclusive access to workout programs, nutrition advice, and community support.
- Monetize these online groups through subscription-based memberships or one-time fees.
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Step 7: Collaborate with Fitness Influencers and Brands
Partnering with fitness influencers and brands can expand your reach and visibility. Identify influencers or brands that align with your values and target audience, and collaborate on co-branded content, social media campaigns, or sponsored events. Exercise.com’s fitness influencer tools can help you manage these partnerships, track collaborations, and measure the success of joint initiatives. Collaborations with influencers and brands can attract new clients, enhance your credibility, and generate additional revenue streams.
- Partner with fitness influencers or brands that align with your values and target audience.
- Collaborate on co-branded content, social media campaigns, or sponsored events to reach new audiences and increase your visibility.
- Leverage Exercise.com’s fitness influencer tools to manage partnerships, track collaborations, and measure the success of joint initiatives.
Get Started Making Money with Fitness
Making money from fitness requires a strategic approach and a diversified range of revenue streams. By defining your niche, offering specialized services, building an online presence, and utilizing Exercise.com’s gym management software, personal training software, and fitness influencer tools, you can optimize your earning potential in the fitness industry. Whether you’re selling workout plans, offering personal training services, hosting fitness challenges, or running online workout groups, Exercise.com provides the all-in-one platform you need to manage and grow your fitness business successfully.
Ready to get started?
BONUS: 30 Ways to Make Money from Fitness
Here’s a list of 30 ideas to make money from fitness, along with how Exercise.com can help:
- Personal Training Services: Offer one-on-one or group personal training sessions customized to clients’ goals and needs. Exercise.com’s personal training software helps you schedule sessions, track progress, and provide remote coaching.
- Online Fitness Coaching: Provide personalized fitness coaching services through virtual platforms. Exercise.com’s custom branded fitness apps allow you to deliver workouts, track client progress, and communicate effectively.
- Group Fitness Classes: Conduct specialized fitness classes, such as HIIT, yoga, or dance, either in-person or online. Exercise.com’s scheduling features help you manage class registrations and optimize attendance.
- Boot Camps: Organize boot camps targeting specific fitness goals, such as weight loss or strength building. Exercise.com’s gym management software assists in organizing and tracking boot camp sessions.
- Fitness Challenges: Host fitness challenges to engage clients and motivate them to reach their goals. Exercise.com’s platform enables you to track challenge progress, communicate updates, and provide leaderboard rankings.
- Workout Programs: Develop and sell workout programs tailored to specific fitness goals, such as muscle building or fat loss. Exercise.com’s platform allows you to create and deliver digital workout programs to clients.
- Nutrition Services: Offer nutrition counseling, meal planning, or dietary guidance to complement clients’ fitness journeys. Exercise.com’s platform supports the sale and delivery of nutrition services.
- Online Membership Programs: Create exclusive online membership programs where clients can access specialized content, workouts, and nutrition advice. Exercise.com’s custom branded fitness apps facilitate membership management and content delivery.
- Sports-Specific Training: Provide specialized training programs for athletes or individuals interested in sports-specific fitness. Exercise.com’s platform helps you design and track progress in these tailored programs.
- Online Workshops and Courses: Develop and sell online workshops or courses on fitness-related topics like exercise fundamentals or nutrition education. Exercise.com’s platform supports the creation and delivery of educational content.
- Corporate Wellness Programs: Collaborate with local businesses to offer wellness programs and fitness services to their employees. Exercise.com’s platform assists in managing corporate memberships, scheduling classes, and tracking participation.
- Outdoor Fitness Classes: Conduct fitness classes in local parks or outdoor spaces to cater to clients who prefer outdoor workouts. Exercise.com’s scheduling features help you manage outdoor class sessions and communicate updates to participants.
- Fitness Retreats: Organize wellness retreats or fitness-focused vacations where participants can immerse themselves in a holistic fitness experience. Exercise.com’s platform supports event management and participant communication.
- Athletic Performance Training: Provide training programs for athletes seeking to enhance their performance in specific sports. Exercise.com’s platform helps you design and track progress in these specialized training programs.
- Online Coaching Programs: Offer online coaching programs that combine fitness training, nutrition guidance, and mindset coaching. Exercise.com’s platform enables you to deliver a comprehensive coaching experience.
- Boutique Fitness Classes: Focus on specialized fitness classes, such as cycling, barre, or boxing, to attract a niche market. Exercise.com’s scheduling features help you manage class registrations and optimize studio capacity.
- Youth Fitness Programs: Develop age-appropriate fitness programs for children and teenagers, targeting schools or local community centers. Exercise.com’s platform supports youth program management and progress tracking.
- Fitness Apparel and Merchandise: Create and sell branded fitness apparel, accessories, or merchandise to clients and fitness enthusiasts. Exercise.com’s e-commerce features facilitate the sale and management of merchandise.
- Virtual Fitness Challenges: Host virtual fitness challenges where participants can compete remotely. Exercise.com’s platform enables you to track progress, communicate updates, and engage participants online.
- Online Workout Subscription: Offer a subscription-based service where clients gain access to a library of pre-recorded workouts. Exercise.com’s platform allows you to sell subscriptions and deliver content to subscribers.
- Sports Coaching: Provide coaching services for specific sports, focusing on skill development and performance enhancement. Exercise.com’s platform helps you manage and track progress in sports coaching programs.
- Wellness Workshops for Businesses: Deliver wellness workshops and seminars to companies, focusing on stress management, nutrition, or exercise tips. Exercise.com’s platform supports corporate wellness program management and communication.
- Fitness Influencer Partnerships: Collaborate with fitness influencers to promote your services, programs, or products to their audience. Exercise.com’s fitness influencer tools assist in managing partnerships and tracking collaboration success.
- Online Personal Training Marketplace: Join an online personal training marketplace and offer your services to clients globally. Exercise.com’s platform integrates with marketplaces to help you reach a broader audience.
- Fitness Podcast or YouTube Channel: Create a podcast or YouTube channel focused on fitness, providing educational content and insights. Exercise.com’s platform can help you deliver additional resources and engage with your audience.
- Specialty Workshops and Certifications: Conduct specialty workshops or certifications for fitness professionals, focusing on niche areas like corrective exercise or functional training. Exercise.com’s platform supports workshop registration and content delivery.
- Mobile Fitness Services: Provide mobile fitness services, bringing workouts, equipment, and trainers to clients’ homes or workplaces. Exercise.com’s custom branded fitness apps facilitate mobile service scheduling and communication.
- Fitness E-books and Guides: Write and sell e-books or digital guides on fitness topics, such as workout routines, healthy recipes, or nutrition tips. Exercise.com’s e-commerce features enable you to sell and distribute digital products.
- Senior Fitness Programs: Develop fitness programs specifically tailored to the needs of older adults, focusing on mobility, balance, and functional fitness. Exercise.com’s platform assists in managing and tracking progress in senior fitness programs.
- Fitness Seminars and Speaking Engagements: Offer speaking engagements or seminars on fitness-related topics for conferences, events, or community gatherings. Exercise.com’s platform supports event management and participant communication.
Want more fitness income ideas?
Remember, Exercise.com’s gym management software, personal training software, and custom branded fitness apps can help you streamline your operations, sell services and products, engage with clients, and track progress. Utilize these ideas to diversify your revenue streams, cater to various client preferences, and maximize your earning potential in the fitness industry.
Ready to get started?
How to make money selling fitness? (25 MORE Ways)
Learning how to make money selling fitness is a pivotal skill for fitness professionals looking to broaden their income streams. One of the most effective strategies in this domain is selling custom workout plans online that you can use in conjunction with online workout groups, personal training, fitness challenges, and more.
Exercise.com is a comprehensive platform with the best fitness software for influencers, the best personal training software, and the best gym management software so no matter what type of fitness business you have, it simplifies the process and amplifies your earning potential while also helping you run fitness challenges, create online workout groups, do fitness livestreaming, do in-person and online training, and more, all through your own custom-branded fitness apps. Read on to learn different ways to make money selling fitness and then read our free fitness income guide on how to make money from fitness. With its ability to create, market, and sell personalized workout plans to a vast audience, Exercise.com can help transform your fitness passion into a lucrative online business.
Want to learn more? Get a demo now!
List of Ways to Make Money Selling Fitness Online
You can sell fitness products online to make money, create and sell digital fitness programs, sell online fitness courses for money, and so much more. Here are some ideas for making money with fitness sales.
- Sell Custom Workout Plans: Using Exercise.com, you can design workout plans tailored to various fitness levels and goals, and sell them directly to your clients.
- Offer Online Personal Training: Offer one-on-one coaching sessions via video calls. This service can also include personalized workout and meal plans.
- Create a Subscription Service: Charge clients a monthly fee for access to exclusive workout content and fitness advice.
- Host Virtual Fitness Challenges: Use Exercise.com to run online fitness challenges that require a participation fee.
- Sell Fitness Ebooks: Create detailed fitness guides and sell them as ebooks. Exercise.com’s platform allows easy delivery of digital products.
- Sell Meal Plans: Complement your workout plans with nutrition advice, offering custom meal plans for different dietary needs and goals.
- Offer Group Training Sessions Online: Host live group workout sessions, which clients can join for a fee.
- Provide Fitness Consultations: Offer your expert advice on a one-on-one basis, helping clients navigate their fitness journey.
- Sell Branded Merchandise: Create and sell fitness-related merchandise through your Exercise.com ecommerce store.
- Affiliate Marketing: Partner with fitness brands to promote their products and earn a commission on sales made through your unique link.
- Paid Partnerships with Fitness Brands: Collaborate with brands to feature their products in your workout plans or videos.
- Sell Access to a Fitness App: With Exercise.com, you can create a fitness app (that is totally custom-branded to your business), providing premium features to paid subscribers.
- Create and Sell Fitness Webinars: Host educational fitness webinars and charge for participation.
- Offer In-App Purchases: Within your custom-branded app, offer exclusive content, advanced features, or extra services for additional fees.
- Provide Personalized Training Programs: Design and sell individualized programs tailored to each client’s goals, abilities, and preferences.
- Rent Fitness Equipment: If you have extra fitness equipment, consider renting it to local clients.
- Offer a Paid Membership Community: Create a supportive online community where members can share their progress, ask questions, and get exclusive content for a monthly fee.
- Host Paid Workshops: Teach specific fitness techniques or concepts in a detailed workshop, charging a fee for participation.
- Sell Video Courses: Create in-depth fitness courses and sell them as downloadable video series.
- Offer Fitness Retreats: Organize and sell tickets for fitness retreats, blending travel with immersive workout experiences.
- Offer Corporate Wellness Programs: Provide fitness and wellness services to corporate clients, helping their employees stay fit and healthy.
- Sell Ad Space in Your Fitness App: If your app has a large user base, you can sell ad space to relevant companies.
- Provide Recovery and Rehabilitation Programs: Design specialized programs for clients recovering from injuries or surgeries.
- Sell Fitness Assessments: Offer detailed fitness assessments to provide clients with a baseline of their fitness levels and to recommend appropriate workout plans.
- Offer Premium Content: In addition to free content, offer more detailed, specialized, or personalized content for a fee within your Exercise.com platform.
Ready to get started? Get a demo now!
How to Sell Fitness Online
One option for selling fitness products online (among many others that Exercise.com offers) is to create and sell workout plans online.
Use the Exercise.com workout plan creator to create your workout plans.
Then mark them for sale online so you can sell workout plans easily and quickly.
Publish your custom branded fitness apps to iOS and Android so you can offer a premium workout logging experience to your community.
Run fitness challenges, create online workout groups, do distance training, and of course, sell workout plans online, all right within the Exercise.com platform.
Want to learn more? Get a demo now!
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Understanding the fitness market
The fitness industry has been thriving in recent years, with more people becoming health-conscious and eager to achieve their fitness goals. This growing interest in fitness presents a lucrative opportunity for entrepreneurs who want to make money by starting their own fitness business. However, entering this highly competitive market can be challenging without proper planning, research, and execution. In this article, we will explore the steps that entrepreneurs can take to make money selling fitness.
The fitness industry has grown significantly over the years, with more people becoming health-conscious and embracing fitness as a way of life. With this growth comes increased competition and the need to stand out in a crowded market. Before developing your fitness product or service, it is crucial to have a clear understanding of the fitness market’s size, trends, and potential.
A comprehensive market analysis will give you valuable insights into the competition, customer behavior, and market gaps you can fill. It is essential to understand the different segments of the fitness market and how they interact with each other. For instance, gym-goers may have different fitness goals and preferences from those who prefer working out at home.
By conducting market research, you can identify the most profitable segments to target and tailor your fitness product or service to meet their specific needs and preferences. This can include factors such as age, gender, location, fitness goals, and budget.
Identifying your target audience
The fitness market is diverse, with different age groups, genders, and fitness levels. Identifying your target audience is crucial to the success of your fitness product or service. Understanding your target audience will help you tailor your marketing efforts and product offerings to their specific needs and preferences.
For instance, if your target audience is millennials, you may want to focus on eco-friendly workouts and minimalist training, which are popular among this demographic. On the other hand, if your target audience is seniors, you may want to focus on low-impact exercises that are gentle on their joints.
Analyzing current fitness trends
The fitness industry is constantly evolving, with new trends and innovations emerging every year. Analyzing current fitness trends can help you identify potential niches or gaps in the market that you can exploit.
For instance, wearable fitness technology is becoming increasingly popular, with more people using fitness trackers and smartwatches to monitor their workouts and track their progress. By incorporating wearable technology into your fitness product or service, you can attract tech-savvy customers who value convenience and data-driven insights.
Recognizing potential niches
Identifying potential niches in the fitness industry can help you differentiate yourself from the competition. Some examples of niches include fitness for seniors, fitness for pregnant women, and fitness for people with disabilities.
By developing a niche fitness product or service, you can cater to an underserved market and establish a loyal customer base. For instance, if you specialize in fitness for pregnant women, you can offer pre and postnatal workout plans that cater to their unique needs and preferences.
In conclusion, understanding the fitness market is essential to the success of your fitness product or service. By conducting market research, identifying your target audience, analyzing current fitness trends, and recognizing potential niches, you can develop a product or service that meets the needs of your customers and stands out in a crowded market.
Developing your fitness product or service
After identifying your target audience and potential niches, the next step is to develop a fitness product or service that meets their needs and preferences. The product or service should be unique, innovative, and valuable to your target audience.
Before you start developing your fitness product or service, it is important to conduct thorough market research to understand your target audience’s needs and preferences. You can use online surveys, focus groups, and interviews to gather data and insights. This information will help you develop a product or service that is tailored to your target audience’s needs.
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Creating a unique selling proposition
A unique selling proposition (USP) is the distinctive benefit that your fitness product or service provides to your target audience. It differentiates you from the competition and helps you communicate your value proposition effectively. The USP can be based on features such as convenience, affordability, technology, or experience.
For example, if your target audience is busy professionals who don’t have time to go to the gym, your USP could be convenience. You could offer a mobile app that allows them to work out from anywhere, at any time. If your target audience is price-sensitive, your USP could be affordability. You could offer a low-cost subscription service that provides access to a range of fitness programs.
Designing effective fitness programs
The backbone of any fitness product or service is the fitness programs it offers. The programs should be designed to cater to your target audience’s fitness goals and fitness levels. You should also consider the workout environment, equipment, and instructors’ experience and skills.
When designing your fitness programs, it is important to keep in mind that not everyone has the same fitness goals or fitness levels. Some people may be looking to lose weight, while others may be looking to build muscle or improve their cardiovascular health. You should offer a range of programs that cater to different fitness goals and levels.
In addition to the programs themselves, you should also consider the workout environment. Some people prefer to work out in a group setting, while others prefer to work out alone. You should offer programs that cater to both preferences.
Incorporating technology and innovation
Technology has significantly disrupted the fitness industry, with new innovations emerging every year. Incorporating technology and innovation into your fitness product or service can help you differentiate yourself from the competition and offer unique benefits to your target audience. Some examples include fitness apps, virtual training, and smart gyms.
For example, if your target audience is tech-savvy, you could offer a fitness app that tracks their progress and provides personalized workout recommendations. If your target audience is looking for a more immersive workout experience, you could offer virtual training sessions that simulate outdoor environments or exotic locations.
Overall, developing a fitness product or service requires careful planning and consideration. By understanding your target audience’s needs and preferences, creating a unique selling proposition, designing effective fitness programs, and incorporating technology and innovation, you can create a product or service that stands out in the crowded fitness industry.
Ready to get started? Get a demo now!
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Building your fitness brand
Building a strong fitness brand can help you establish a loyal customer base, increase brand awareness, and differentiate yourself from the competition. A strong brand should communicate your fitness product or service’s unique value proposition and resonate with your target audience’s values and desires.
Crafting a compelling brand story
A compelling brand story is an engaging narrative that tells your brand’s history, mission, and vision. It should resonate with your customers’ emotions, aspirations, and beliefs and differentiate your brand from the competition. The brand story should be communicated across all marketing channels, including social media, website, and advertising materials.
Designing a memorable fitness logo and visual identity
A memorable logo and visual identity are essential components of a strong fitness brand. The logo should be unique, easily recognizable, and communicate your brand’s values and personality. The visual identity should be consistent across all marketing materials, including website, packaging, and promotional materials.
Establishing a strong online presence
In today’s digital age, establishing a strong online presence is critical for any fitness business’s success. This includes having a website, social media accounts, and online advertising. The online presence should be consistent with your brand’s values and messaging and offer valuable content to your target audience.
Marketing your fitness business
Marketing your fitness business is crucial for attracting and retaining customers. It involves promoting your fitness product or service through various advertising channels to reach your target audience effectively.
Utilizing social media platforms
Social media platforms, such as Facebook, Instagram, and Twitter, offer excellent opportunities for promoting your fitness business to a large audience at a relatively low cost. You should develop a comprehensive social media marketing strategy that includes engaging content, ads, and influencer collaborations.
Collaborating with influencers and fitness professionals
Collaborating with influencers and fitness professionals can help you reach your target audience effectively and establish credibility for your fitness product or service. Influencers and fitness professionals can endorse your product or service, offer testimonials, or provide insights on the industry’s latest trends.
Hosting fitness events and fitness workshops
Hosting events and workshops can help you increase brand awareness, generate leads, and foster customer loyalty. You can host events such as fitness challenges, workshops on nutrition and fitness, and charity fundraisers. These events should be tailored to your target audience’s interests and preferences.
Implementing fitness content marketing strategies
Content marketing is an effective way of promoting your fitness business by offering valuable content to your target audience. You can create blog posts, videos, podcasts, and social media posts that provide insights, tips, and advice on fitness-related topics. The content should be engaging, informative, and shareable.
By following these steps, entrepreneurs can make money selling fitness and capitalize on the growth opportunities in the fitness industry. By staying agile, innovative, and customer-focused, entrepreneurs can differentiate themselves from the competition and establish a successful fitness business.
How Can I Start Selling Fitness Online?
Starting to sell fitness online involves a few key steps: deciding what type of fitness products or services you want to offer, creating high-quality content, setting up an online platform, and marketing your offerings. Platforms like Exercise.com make this process easier, offering tools for creating, distributing, and selling workout plans, hosting fitness challenges, and much more.
What Types of Fitness Products Can I Sell Online?
There are various fitness products you can sell online. These include workout plans, fitness guides or e-books, online personal training sessions, video workout series, meal plans, and subscriptions to a fitness app or online community. With Exercise.com, you can offer all of these and more.
How Do I Price My Online Fitness Products?
Pricing your online fitness products depends on several factors, such as the complexity of the product, the time and resources invested in creating it, your audience’s willingness to pay, and pricing standards in the industry. Exercise.com can facilitate different pricing models, allowing you to experiment and find the most profitable approach.
How Can I Market My Online Fitness Products?
Marketing your online fitness products can involve social media promotion, content marketing (like blog posts or podcasts), email marketing, partnerships with other fitness professionals, and paid advertising. Exercise.com integrates with popular marketing tools, making it easier to reach and engage with your audience.
How Can I Use Exercise.com to Sell Fitness Online?
Exercise.com is a comprehensive platform that allows you to create, manage, and sell fitness products and services online. You can create custom workout plans, host virtual fitness challenges, offer online personal training, sell subscriptions to your custom-branded fitness app, and more—all through one streamlined platform.
See why Exercise.com is the best choice for selling fitness online.