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How to Make Money Selling Workout Plans Online (+ 5 Case Studies!)

How to Make Money Selling Workout Plans Online (+ 5 Case Studies!)

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on May 27, 2023 — Updated on April 18, 2024

If you want to learn how to make money selling workout plans online then these real life examples of selling fitness programs online will give you inspiration and motivation.

How to Make Money Selling Workout Plans Online

You can make money from fitness and do what you love by learning how to sell workout plans online. With the increasing popularity of fitness and wellness, there has never been a better time to learn how to sell fitness programs online. Start your own online business to sell workouts online with these quick and easy steps.

Whether you are a certified personal trainer or a fitness enthusiast with a passion for helping others, learning how to create and sell workout plans online can be a fulfilling and profitable venture. (Note: it’s best if you are certified, but you do not have to be certified to sell workouts online).

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

In this article, we will guide you through the process of building a successful online business selling workout plans, and then be sure to check out our fitness income ideas guide to learn how to make money from fitness with many of the most profitable fitness business models—of which learning how to sell personal training programs online, learning how to sell fitness programs online, learning how to start an online personal training business, learning how to sell personal training online, exploring the best apps for selling workout programs online, and similar business models, all tend to be some of the most profitable!

Why? Because if you do this fitness business model the right way—you create the fitness program to sell online just one time, and then people can keep buying it forever! All without requiring you trading more of your time for money.

Fitness Income Ideas

Whenever you are ready to really take your online fitness business to the next level, be sure and check out the best fitness software for influencers, the best personal training software, or the best gym management software to help you sell workout plans, run fitness challenges, create online workout groups, and more — all from your very own custom branded fitness app!

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Get a demo now!

How to Sell Fitness Programs Online (Real Examples + Useful Tips)

So, how much money can you make selling workout plans online? The revenue from selling fitness programs online can be significant if you choose the right product and niche. And then to make your life easy, use personal trainer program templates. Check out these real-life examples below how successful online fitness training and selling workout plans online can be:

Paul Fabritz, PJF Performance – Vertical Jump Training

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

PJF Performance – Zero to 6-figure revenue selling workouts with their custom-branded fitness apps.

Want your own custom-branded fitness app?

Get a demo now!

“I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!” – Paul Fabritz, BS Exercise & Wellness, CSCS, CPT, ACE, FMS

Add in the power of recurring revenue and that’s when the magic begins. Now, remember, not all success happens overnight. Paul Fabritz spent years and years perfecting his craft, building his audience, and then when the time was right to monetize that audience, they were eager to buy his workout programming in masses. It won’t happen overnight, but it can START overnight. In fact, you can start right away.

Selling Workout Programs Online Without a Large Social Media Following

Below are some online fitness trainers and fitness influencers who are using social media in a way that is both profitable and attainable. Now, ask any of these trainers who have made a successful fitness Instagram account and have a track record of doing online training on Instagram profitably, and they will tell you it’s not an overnight thing.

Maybe you’re wondering… Where to sell fitness programs online?

You have to demonstrate value day after day and be in it for the long haul. But if you do, then you can see success selling workout plans and personal training using Instagram, TikTok, YouTube, Facebook, and more. It can be helpful to learn social media gym business marketing no matter who you are targeting. Learning how to sell workout plans on Instagram is a good place to start. Check out these examples of “regular” fitness professionals using social media to sell workout plans online.

Read More:

Kevin Carr/Movement as Medicine (65K followers)

Tony Gentilcore (38K followers)

Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore
Founder, Core Online

Dean Somerset (24K followers)

Dean Somerset - Bird Dog
“Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible. The simple, effective tools help expand and simplify my coaching process.”
Dean Somerset
Owner, Somerset Fitness

Kellie Davis (13.5K followers)

Kellie Davis - Fit Thrive
With Exercise.com, I’m able to reach people around the world with the programs that I design, implement, and push out. You don’t have that opportunity working in a local gym. So that’s been huge.
Kellie Davis
Founder/Trainer, Fit Thrive

Artemis Scantalides (10K followers)

And the list goes on!

So, what about you? Do you want to create your own fitness app and start selling fitness programs online for money? With Exercise.com, you can sell workout plans, run fitness challenges, do distance training, log workouts, and more, all from your own professional fitness app.

Get a demo now!

Read More:

How to Start an Online Exercise Business Selling Workout Programs

Starting to look more realistic? There are literally thousands upon thousands of other trainers, coaches, gym owners, physical therapists, and other fitness professionals utilizing the Internet to grow their business.

They may not even crack the list of the top 10 fitness influencers on Instagram and have millions of followers, but they will slowly and steadily build their audience and will monetize that audience by selling workout plans, training groups, and other fitness products to followers who are eager for more.

The only real question is: When will you? By using a variety of marketing methods and spending your time wisely, you can create a business that’s successful and popular worldwide.

Use the Exercise.com workout plan creator to create your workout plans.

Workout Plan Creator

Then mark them for sale online so you can sell workout plans easily and quickly.

Sell Workout Plans

Publish your custom branded fitness apps to iOS and Android so you can offer a premium workout logging experience to your community.

Custom Branded Apps

Run fitness challenges, create online workout groups, do distance training, and of course, sell workout plans online, all right within the Exercise.com platform.

Online Groups
Core Online Mobile Fitness App
“My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.”
Tony Gentilcore
Founder, Core Online

Ready to get started? Get a demo now!

Read More:

How to Get Started Choosing Which Workout Plan to Sell

Ask yourself some of the following questions:

– Could I create one workout plan revolving around a particular benefit that I know people will want? (i.e. Fat Loss Workout Plan, Off-Season Football Workout Plan, etc.)

– Could I identify just five people I can sell that workout plan to? (On our platform, this is as simple as sharing a link. Can you email someone? Text someone? Share the link on social media? All of the billing, scheduling, and everything else is handled automatically by your new custom-branded fitness apps. Your job is to create the programming and then sell the programming. That’s it!

– Now, can I find 5 more people?

– How can I find people that are similar to my plan buyers that will have similar goals?

You DO NOT have to be a social media influencer or an Instagram fitness model to see success this way. We have many trainers who build successful online training businesses by signing up one monthly client at a time. If you can sign up three new clients a month to join your online workout group for $199/month, then by the end of the year you’ll have a recurring revenue of over $7,000 each month!

Don’t think you have enough clients willing to pay hundreds of dollars a month to join your workout group or do semi-personalized distance training with you? No sweat.

Start small by selling a one-time workout plan at a lower price point. Sell a one-month workout plan and now that you have their email address, you can market to them when the month is up. Keep in mind: the client most likely to purchase from you now is the one who already invested in you before.

In many ways, learning how to grow your fitness business online is no different than learning how to sell a training program in the gym. In some ways, it’s easier and in others, it’s harder. One thing remains the same – you must build a stable and growing revenue with your training business.

Read More: Personal Training Income Ideas

How Much Money Can You Make Selling Workout Programs?

The potential income from selling workout programs can vary widely based on factors such as your reputation, the price of your programs, and the size of your audience. It’s possible to earn anywhere from a few hundred to several thousand dollars per month. Some top-tier fitness influencers and trainers make six-figure incomes from their online workout plans.

One key to maximizing income is to ensure that your programs offer real value and results to your clients. This is where Exercise.com comes in. This platform enables you to create personalized, dynamic workout plans that can be easily adjusted based on individual client progress. This means you can deliver a high-quality service that keeps clients coming back for more.

Read More:

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How to Sell Fitness Programs and Workout Plans

Understanding Your Audience

Learning how to sell fitness online is critical for personal trainers, gym owners, fitness influencers, online fitness coaches, and fitness professionals who want to make money from fitness. To successfully sell fitness programs and workout plans, start by identifying your target audience. Understanding their fitness goals and challenges is crucial. This insight is essential not only for creating personalized workout plans but also in tailoring your marketing strategies to their needs.

Utilizing Exercise.com for Effective Sales

Exercise.com offers a comprehensive platform that simplifies how to sell a workout program, how to sell exercise programs online, and how to sell personal training online.

  • E-Commerce Store Setup: With Exercise.com’s best gym ecommerce software, setting up an e-commerce store on your website and app is straightforward. This feature is a game-changer in how to sell a fitness program and how to sell your fitness program online.
  • Pricing and Payments: When determining how much to charge for an online workout plan or workout plans in general, Exercise.com provides valuable tools to set competitive prices, accept payments, and automate the delivery of your workout plans to clients.
  • Automated Plan Delivery: This feature ensures efficient and user-friendly delivery of workout plans to clients upon purchase, enhancing the overall experience.

Marketing Strategies for Selling Workout Plans

  • Social Media Promotion: Learn how to sell workout programs on Instagram and how to get fitness clients on Instagram and other social media platforms by sharing engaging content, success stories, and client testimonials.
  • Email and Content Marketing: Utilize email marketing and create valuable content to showcase your expertise and the unique aspects of your fitness programs.

Expanding Your Offerings

  • Diverse Content: Exercise.com supports multimedia content, allowing you to sell workout videos online, adding more value to your workout plans.
  • Personalized Plans: Understand how to make a workout program to sell that caters to individual needs, enhancing client satisfaction and retention.

Why Choose Exercise.com

  • All-in-One Platform: Exercise.com is versatile, supporting everything from individual plan sales to group session management.
  • Support and Growth: The platform offers ongoing support, helping you refine your sales and marketing strategies.
  • Global Outreach: With Exercise.com, your reach isn’t limited by geography, allowing you to tap into a wider market.
Erica Nangle Fitness
Exercise.com is amazing! Positively surprised by the efficiency at responding and helping out!
Erica Nangle
Owner, Erica Nangle Fitness

Get a demo now!

Connect with Your Audience: Build Your Personal Brand

Building a strong personal brand is critical for success in the online fitness industry. Your brand should communicate your unique fitness philosophy, your expertise, and your personality. Exercise.com supports you in this endeavor with its custom-branded websites and apps. You can tailor the look and feel of your online presence to perfectly reflect your brand.

Engage with your audience consistently. Use your Exercise.com platform to share valuable content, run fitness challenges, offer online personal training, and communicate directly with your followers. This ongoing engagement helps you build a loyal community around your brand.

Are You Ready to Start Your Online Fitness Business?

Starting an online fitness business can be an exciting and profitable venture. Whether you’re a fitness influencer, personal trainer, gym owner, or someone just starting out, Exercise.com can provide the tools you need to succeed.

You can use it to sell workout plans online, deliver online personal training, run fitness challenges, and even offer a custom-branded fitness app. Plus, Exercise.com integrates seamlessly with various marketing tools, making it easier for you to reach your audience and grow your business.

Your online fitness business not only can be profitable, but it also allows you to make a positive impact on the lives of many people. With Exercise.com, you can turn your passion for fitness into a successful online business.

Read More:

How do I sell personal training and workout plans online?

With so many changes in the fitness industry, learning how to sell personal training plans online can help your fitness business grow rapidly. By using a variety of outlets such as social media, email, and blogs, you can create a larger audience and find more online clients for your personal training business. You’ll also learn how to to utilize different techniques when selling workout programs online, versus selling workout plans in a gym.

  • Online personal training purchases are in high demand — creating and marketing effective at-home workouts can help increase your revenue rapidly.
  • Creating online workout plans will take time, but you can recycle some workouts to save time in the future while still generating new revenue.
  • Gym management software can help you grow your market, create your brand, and get your online business booming.

Want to know how to get started selling personal training programs online and how this will benefit your fitness business? Read on! We’ll provide tips on how you can integrate and sell online personal training programs to your clients. Don’t forget to book a demo with Exercise.com to see how our software can make managing your fitness business easier today.

Exercise.com’s gym management, fitness influencer, and personal training software is designed for you to maximize profits in-person and with a variety of online training resources.

Read More: Best Personal Training Software

Why You Should Sell Your Personal Training Online

For personal trainers, one of the best steps to increasing revenue is to learn how to sell personal training plans online. With the increase of employees working from home, there are more people looking to train from home now than ever.

Ready to learn how to sell workout plans online? Here are three reasons why it’s time for you to consider selling fitness products and training online:

#1 – Your Clients and Future Clients are Looking for You Online

Consumer behavior has dramatically changed over the past 20 years. No industry is left unchanged, and that includes fitness.

Gone are the days when you can rely on foot traffic or yellow page lookups alone to grow your training business.

People are not only searching for you online, but they are looking to purchase your workout plans online. Many people are specifically looking for an online personal trainer! Don’t you want that trainer to be you?

#2 – Monetize People Outside of Your Four Walls

So how many people, realistically, can make it into your brick-and-mortar facility on a prescribed and consistent schedule to train with you in person? In the average gym, that number is very small. In fact, the way you find clients at a gym differs quite a bit from online personal training.

Now, how many people would love to experience your professional programming, but on their own schedule? That group of people just got larger. Even further, how many people simply live too far away to train in your facility, but would still do your programming if they could? Think of clients who move and the members who are busy professionals and can’t consistently train in person. That group of people got even larger.

This is your easiest target market—more on that below.

#3 – Stop Trading Your Time for Money

There’s a balance, we get it. You love training people, and you enjoy working with them in person to help them achieve their fitness goals. But there are only so many hours in the day.

 You only have so many hours available in your day. If you want to grow your fitness business, you need to treat it as a true business. It shouldn’t be a stressful job that requires all of your personal time in order to succeed.

Productizing your workout programming, selling workouts online, offering distance training, and creating workout groups takes time. But in the long run, it’s absolutely crucial in helping you build the fitness business you’ve always wanted.

How to Create a Workout Plan to Sell Online

There are a lot of options on our Exercise.com platform for delivering workout programming over the internet, and our trainers do a whole host of different things: online groups with time-released workout content (members get a new workout every day/week/month), workout challenges, and other permutations.

However, the one tried-and-true, EASY way to get started is to learn how to create a workout program you can sell online.

Using our powerful workout delivery platform makes getting started a cinch. First, create your workout plan and schedule in our workout plan software. (Come on, you weren’t planning to manually email people Excel sheets and PDFs full of workouts one-by-one, were you?)

Learning how to create your fitness program online is the first part of the equation. Once that’s done, you can congratulate yourself for taking that first step of productizing your knowledge and no longer trading your time for money. This software enables a variety of ways to make money in fitness online.

Now, you can sell the same workout plan over and over with next to no incremental cost or time demands on you.

You can also start personalized or semi-personalized online training. Either way, creating your first workout plan online is a huge time saver because you can easily clone that plan and make tweaks as needed for new clients.

Exercise.com’s gym ecommerce software allows you to sell workout plans and anything else you might desire all from one convenient place. This includes training plans, fitness challenges, fitness assessments, nutrition packages, and even gym accessories and apparel.

So, how do I sell personal training packages?

The first step is to establish what you plan to sell and for how much. This might vary depending on your services and a number of other factors like your credentials. Can you sell workout plans without being certified? Technically yes, but we wouldn’t advise that for a number of legal reasons.

Read More: Personal Training Workout Templates

How Much Does Online Training Cost on Average?

So you want to create a workout plan and sell it online, great! The usual next question is, “Umm, how much should I charge?” Well, the beauty of digital goods is that you can test out many strategies quickly. You’ll need to consider your location, services, and what your competitors charge when determining how much to charge as a personal trainer.

You may find that the busy professional who travels a lot and can’t make it in to train with you in person on a consistent schedule would be happy to pay an extra $199/month for semi-personalized programming that they can complete on their own schedule. These workouts can be purchased and logged using Exercise.com’s custom-branded fitness apps from anywhere in the world via iOS or Android.

Or maybe an online group with a shared monthly workout, group leaderboard, group discussion, and programming revolving around a common goal is an easy sell to a large portion of your audience for a much lower price point of just $29/month. This approach will work once you have everything in place.

We have some trainers who aim to create an entire year’s worth of workout programming upfront, and then they simply use our software option to time-release new workout plans monthly (or whatever schedule they choose).

WARNING: You might be thinking, “Well, I don’t have a year’s worth of programming created yet, so I’ll wait to get started, and maybe when I’m ready I’ll start selling my workouts online.” However, this isn’t the best idea. We encourage you to start right away, your future self will thank you. Create the first month’s plan and then you have an entire month to create the next month’s plan. It’s easier than you think!

If you charge upwards of $50 or $100 an hour for clients to train with you in person, then a monthly membership to get your workout programs for just $49 a month seems quite cheap. In fact, one of the most common mistakes a trainer will make when selling workouts online is setting the price too low. To grow your fitness business, you’ll need a competitive price.

Affordable is good. Introductory pricing specials where you offer discounts for a very limited time are is good as well. But don’t undersell your brand or your expertise by pricing your training dirt-cheap.

Can you make it up in volume? Well, one of the benefits of selling online workouts on our automated platform is that the marginal cost of supporting each new client is basically zero. So, you certainly could still make good money, but by pricing too cheap you may actually do long-term damage to the perception of your brand and the quality of your training. Try having your prices be affordable, but a little higher than you initially thought.

Ultimately, how much you charge should reflect your brand, your market, your clientele, and your revenue and profitability goals. Remember, the average cost of training isn’t that important. You have to choose prices that reflect the value you provide.

Using a professional-grade fitness software solution such as Exercise.com will allow you to deliver a premium, custom-branded solution to your clients. 

After all, it’s one thing to ask for money just so you can say, “Let me email you an Excel file,” and quite another to charge your clients in exchange for their own workout app, complete with a fitness journal, exercise instructional videos, and scheduled workout program where they can log and track their progress right from their phone. They will tap your custom-branded app every time they work out, which will reinforce your brand while building their workout routine.

Whether you’re asking yourself, “How do I start an online personal training business?” Or, “How can I improve my personal training business?” You’re light years ahead of the trainers who simply dream about doing online training but never actually started and those who started but gave up when they didn’t get overnight results.

Much of the philosophical fitness advice you give your clients about the power of consistency, good habits, and hard work . . . that’s what you need to preach to yourself as you kick off your online business.

If you do small things every day – creating one new workout plan to sell online, emailing five former clients who have moved away or simply showing up for a workout – your dedication will pay off. You will see success if you stick with it.

How to Sell Workout Plans Online

The next big question you should be asking yourself is, “How do I promote online personal training and actually sell my workouts online?” It’s one thing to create workout plans online using a professional and scalable online workout software such as ours, but you must be willing to sell and promote your programming and fitness products.

As you most likely know, the most successful trainers in a gym context are those who are willing to go out on the floor and talk to potential clients and promote themselves. Gaining a solid clientele always helps when learning how to sell online PT programs.

The advantage of selling workout programs online is that you are not only promoting yourself and your expertise to some degree, but you’re also promoting the product, and the results that a particular plan/group/workout will provide to the ideal trainee.

When you are promoting yourself while working in a gym, you could book up your schedule and quickly hit a cap on your time – and ultimately – on your income. This won’t happen when you are selling workouts online. The daily life of a personal trainer changes when you start integrating online services.

Des B Fit
I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.
Desiree Pfeifer

Case Studies: Selling Workout Plans Online with Exercise.com

The following case studies are composites, drawing from the experiences of numerous fitness professionals who use Exercise.com to sell workout plans online. While the individuals and businesses described aren’t real, the strategies and outcomes are based on actual examples. These case studies demonstrate the versatility and effectiveness of Exercise.com for fitness professionals at various stages of their careers.

Case Study 1: New Personal Trainer Launches Online Business

John, a newly certified personal trainer, wanted to reach more clients than he could training in-person at a local gym. He decided to use Exercise.com to sell workout plans online. Despite having a small social media following, he created several workout plans catered to different fitness levels and goals.

He used the platform’s integrated e-commerce tools to set up his online store, set his prices, and automate the delivery of his workout plans. He promoted his plans on social media and to his current in-person clients. Within a few months, John saw his online income surpass what he made at the gym, demonstrating that even new trainers can achieve success with Exercise.com.

Case Study 2: Established Fitness Influencer Monetizes Large Following

Maria, a fitness influencer with a large Instagram following, wanted to monetize her audience. She recognized the potential of selling workout plans and decided to use Exercise.com to facilitate this.

She created a range of workout plans targeting different fitness goals, each incorporating her unique training style. Using the platform, she was able to create a branded app to sell and deliver her workout plans. She heavily promoted her plans on her Instagram, leading to significant sales. Maria’s case demonstrates how Exercise.com can help fitness influencers effectively monetize their following.

Case Study 3: Gym Owner Expands Services with Online Workout Plans

Tom, the owner of a small local gym, wanted to expand his business by offering online services. He decided to use Exercise.com to sell workout plans online. He and his team of trainers created a series of workout plans for various fitness goals.

Through the platform, he was able to sell these plans directly from his gym’s website and deliver them through a custom-branded app. The addition of online workout plans not only increased the gym’s revenue but added multiple gym revenue streams and also improved client retention. Tom’s case shows how gym owners can leverage Exercise.com to expand their services and increase profitability.

Case Study 4: Niche Fitness Professional Reaches Global Audience

Lena, a professional yoga instructor, wanted to reach more people and share her specialized knowledge in restorative yoga. Recognizing the global demand for her niche expertise, she decided to sell workout plans online through Exercise.com.

She created a series of restorative yoga plans targeting different needs, such as stress relief, flexibility improvement, and post-injury recovery. Lena’s niche workout plans quickly gained popularity worldwide, demonstrating that Exercise.com can help specialized fitness professionals expand their reach beyond their local area.

The Importance of Workout Plan Recurring Revenue

Your goal should be to turn every client into a source of monthly recurring revenue for your business. The classic way to do this is… wait for it… sell gym memberships. Now you want to do the same thing with your online training, online fitness products, and other memberships.

Doesn’t sound quite so revolutionary now, does it? After all, gyms have been doing this for years, and it’s time you brought the soundness of the recurring revenue/membership model into the digital age.

It gets really exciting when you start to think about the various hybrid approaches you can use if you already have a facility, or at least train people in person because now you have upselling opportunities galore.

Is your client going to be away for the summer? No problem, have them sign up for your online distance training. Do you have young athletes whom you only encounter at a camp or during their sports season? Now they can virtually train with you all year long. If you’ve earned the trust of these athletes already, don’t leave them to find someone else to buy training from just because they aren’t geographically close to you anymore!

Building an Online Personal Training Following

If you sell personal training online, your potential customer base is not limited to the people you meet in person. Those potential clients are now worldwide. Where can I sell my workout plan?

If you use a flexible, scalable workout delivery platform such as Exercise.com, anyone with access to the internet is a potential customer of your training business.

Learning to transition in-person contacts to online recurring-revenue customers is a great way to get your online training business off the ground, but you should also immediately start to build a following online. Don’t make the mistake of thinking that you need to be an expert in every channel. Just pick one or two of the possibilities below and work slowly over time to grow your audience.

Utilize Instagram

No conversation about selling personal training online is complete without the mention of Instagram.

Instagram is THE place for fitness influencers and fitness marketers to expand their reach. According to Forbes, 92 percent of consumers trust the recommendations of fitness influencers over brands. Fitness is a market with significant penetration of influencer marketing!

Email Marketing for Online Personal Training

Maybe Instagram fitness marketing just isn’t for you. Never fear, there’s another tried-and-true marketing channel that in comparison may seem quaint, but it’s no less powerful. Email. Here are some ideas on how to successfully market your fitness business through email.

  • Create a fitness email newsletter – Provide valuable health and fitness information to your newsletter subscribers, write consistently, and then include a clear call to action to sign up for your online training or purchase one of your workout plans.
  • Add a contact form to your website – Encourage people to reach out to you with questions. Inbound interest can then be converted into a paid online training relationship.
  • Marketing automation – On the Exercise.com platform you can intelligently and automatically send outsmart marketing automated emails based on triggers your leads and clients take (completing an assessment online, starting/finishing a workout plan, etc.)

Automation makes your life easier as a trainer. This means you’ll spend the most important hours of your day with your clients rather than sending emails or workout plans. If you’re looking to find out how to sell workout programs online, don’t overlook email marketing.

Sell More Personal Training Packages Through Blogging

Maybe getting in front of a video camera or taking endless selfies just isn’t your style. If the constant need for fresh visual content on Instagram is exhausting to you, but you have a passion for writing, fitness blogging is the way to go.

Chances are that you first encountered this page as a result of search traffic. Why not start your own website and set a goal to write three times a week? Choose a market niche and then write with an ear toward what your target audience wants to learn.

If you sell football performance workouts, write about preparing for football season. If you sell a post-pregnancy workout plan, write about juggling family and fitness. You get the idea. The major advantage of this approach is that you are likely already the expert in a given niche. Now you just need to take the time to get your expertise in writing and then use it to attract people to your training products.

How Do I Market a Personal Training Service?

Let’s take a step back for a minute. Imagine you see a brand-spanking-new personal trainer come up to you in the gym – the first day on the job doesn’t know what to do – and they ask you for advice on marketing themselves. What would you say? One of the first things you’d probably tell them would be to go out on the gym floor and start talking to the attendees.

Introduce yourself.
Be helpful.

Maybe you have years of experience marketing yourself in person, remember many of the same principles apply online too. But instead of talking to someone in person, you’ll do that through an Instagram comment, email, or text message. Sometimes it will be automated – i.e. reaching out to people through social media advertising – but often, and especially at first, it should be you personally reaching out to people and connecting with them.

Here are seven tips for marketing your personal training service:

#1 – Be Proactive

Sitting back and waiting for clients to come to you doesn’t work in a gym setting and it won’t work online either. Now, the goal is for you to build up your platform so that you’ll eventually be reactive instead of proactive. But, until you build up your Instagram audience, website content, or referral network, then you should constantly be learning how to find and keep personal training clients.

#2 – Start Small

You wouldn’t ask someone to marry you the first day you meet them. Similarly, you need to start small with potential clients too. Get them on your email list, answer a fitness question for them, or even give them a free workout. Then grow the relationship until they are a monthly paying client.

#3 – Do Giveaways

This is a subset of starting small, but it’s important enough to be on its own. Offer discounts, giveaways, and other “free samples” of your workout programming to potential clients.

#4 – Give People Reasons to be Excited

Start an online workout challenge, offer an interactive group workout, or offer a workout plan that everyone can do together. Use the Exercise.com platform to easily and efficiently do all of these things.

#5 – Grow the Relationship in Person

Look for ways to make new connections and then grow those connections into client relationships. Teach a class, join a networking group, speak at an event!

Now that you have an online training component to your business, gone are the days of trying to schedule in-person time with clients. After all, sometimes training in person is simply impossible for people who live too far away.

#6 – Get Creative

Each niche market is different. Find out what potential clients in your target market really want and need and then figure out how to get them there.

#7 – Partner with Other Professionals

Chiropractors, physical therapists, nutritionists, and other health professionals can be a great source of referrals if you take the time to grow the relationship. Using the Exercise.com training platform will go a long way in encouraging other fitness professionals to see that you are a credible trainer.

Get Started Selling Fitness Products Online Now

Selling personal training programs online is hard work. The internet is not a magical dream world where normal rules of business no longer apply. You still have to know how to create professional workout plans and explain that value to potential clients, just as you would in a gym setting.

You will need to hustle, sell, and promote your online training, just as you would in a gym.

When you use the right tools for the job – such as our powerful online workout delivery software and online group training software – then you’ll find that your selling voice is not just shouting into the void.

With Exercise.com’s online training software platform, you can grow to support 10,000 clients almost as easily as 10 clients.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

We work with trainers, coaches, gym owners, physical therapists, and many other fitness professionals every single day to help them do just that. If you want to get started growing your fitness business by selling personal training and workout plans online, schedule a demo today to see how Exercise.com can help you grow your fitness business.

Understanding the Market for Online Workout Plans

Before diving into creating your workout plans, it is important to understand the market for online workout plans. With numerous options available, from free YouTube videos to paid subscription services, it is essential to identify your target audience and differentiate yourself from competitors.

Identifying Your Target Audience

The first step in identifying your target audience is to determine what type of workout plans you want to offer. Will you specialize in high-intensity interval training (HIIT), bodybuilding, yoga, or something else altogether?

If you are interested in HIIT, you might target busy professionals who want quick and effective workouts. On the other hand, if you specialize in bodybuilding, your target audience might be fitness enthusiasts who are looking to take their training to the next level. Similarly, if you focus on yoga, you might target individuals who are interested in improving their flexibility and overall well-being.

Analyzing Competitors and Market Trends

One of the most important aspects of creating a successful online workout plan business is understanding your competitors and the market trends. Analyzing the competition can help you identify gaps in the market, discover unique selling points, and create offerings that stand out.

For instance, if you notice that most of the online workout plans available are geared towards men, you might consider creating a plan that caters specifically to women. Alternatively, if you notice that there are few offerings for beginners, you might create a plan that is tailored to individuals who are just starting their fitness journey.

Additionally, researching current market trends can provide insights into what consumers are looking for and what is currently in demand. For example, if you notice that more people are interested in at-home workouts due to the pandemic, you might consider creating a plan that can be completed with minimal equipment.

Determining Your Unique Selling Proposition

Once you have identified your target audience and analyzed the competition and market trends, it is time to determine your unique selling proposition. This is what sets you apart from the competition and gives customers a reason to choose your workout plans over others.

Some unique selling propositions could include offering personalized coaching, focus on a specific fitness niche, or providing additional resources such as nutrition and meal planning. For instance, if you specialize in HIIT, you might offer personalized coaching to help your clients achieve their fitness goals. Alternatively, if you focus on bodybuilding, you might provide additional resources such as meal plans to help your clients build muscle.

Ultimately, the key to creating a successful online workout plan business is to understand your target audience, analyze the competition and market trends, and determine your unique selling proposition. By doing so, you can create offerings that stand out and attract a loyal customer base.

Creating Your Workout Plan Offerings

Now that you have a solid understanding of the market trends and your unique selling proposition, it is time to create your workout plan offerings. This is an exciting time for your business, as your workout plans will be the foundation of your brand and the key to your success.

Designing Effective and Engaging Workout Plans

When designing your workout plans, it is important to keep your target audience in mind. Consider their fitness level, goals, and preferences when creating workout programs that are both effective and engaging. You want your customers to feel challenged, motivated, and excited to continue their fitness journey with your brand.

One way to make your workout plans more engaging is to incorporate a variety of exercises. This can include bodyweight exercises, weight lifting, cardio, and even yoga or Pilates. By offering a diverse range of exercises, you can keep your customers interested and prevent boredom from setting in.

In addition, providing clear instructions, demonstrations, and modifications can help ensure that your workout plans are accessible to all fitness levels. This is especially important for beginners, who may be intimidated by complex exercises or unsure of proper form.

Customizing Plans for Different Fitness Levels and Goals

While creating generic workout plans is an easy option, customizing plans for different fitness levels and goals can provide a more personalized experience for your customers. Offering customized plans can also help set you apart from competitors and provide added value.

To customize your workout plans, consider offering different levels of difficulty. For example, you could offer beginner, intermediate, and advanced workout plans. You could also offer plans tailored to specific goals, such as weight loss, muscle gain, or overall fitness.

By offering customized workout plans, you can show your customers that you understand their unique needs and are committed to helping them achieve their goals.

Incorporating Nutrition and Lifestyle Advice

One way to stand out from the competition is to offer more than just workout plans. Providing nutrition and lifestyle advice can help your customers achieve their fitness goals and lead a healthier overall lifestyle.

Whether it’s providing meal plans, healthy recipes, or wellness tips, incorporating nutrition and lifestyle advice can help create a well-rounded fitness experience for your customers. This can also help build trust and loyalty, as customers will see that you are invested in their success.

Ensuring Safety and Proper Technique

One of the most important aspects of designing workout plans is ensuring the safety and proper technique. Providing clear instructions and demonstrating proper technique is crucial to prevent injuries and ensure that your customers are getting the most out of their workouts.

Another way to ensure safety is to offer modifications for exercises that may be too challenging or risky for certain individuals. This can include offering low-impact alternatives or modifications for those with injuries or physical limitations.

By prioritizing safety and proper technique in your workout plans, you can create a positive and effective fitness experience for your customers.

Building Your Online Presence

Now that you have created your workout plan offerings, it is time to build your online presence and establish your brand. Building a strong online presence is crucial for any business in today’s digital age. It not only helps you reach a wider audience but also allows you to connect with your customers on a more personal level.

Creating a User-Friendly Website

Your website is your online storefront and serves as the first impression for potential customers. Therefore, it is crucial to create a website that is not only visually appealing but also user-friendly. A user-friendly website is easy to navigate, loads quickly, and showcases your offerings in a clear and concise manner.

When building your website, keep in mind the importance of responsive design. With more and more people accessing the internet on their mobile devices, your website should be optimized for all screen sizes. This will ensure that your website is accessible to everyone, regardless of the device they are using.

Establishing Your Brand Identity

Establishing a strong brand identity can help you stand out from the competition and build trust with your customers. Your brand identity should reflect your company’s values and mission. It should also be consistent across all platforms, including your website, social media, and marketing materials.

Consider your brand colors, logo, and tone of voice when creating your brand identity. Your brand colors should be visually appealing and complement your offerings. Your logo should be simple and memorable, while your tone of voice should be consistent with your brand values.

Utilizing Social Media Platforms

Social media platforms can be a powerful tool for marketing and promoting your workout plan business. With billions of users worldwide, social media platforms allow you to reach a wider audience and connect with your customers on a more personal level.

Consider which platforms your target audience is most active on and create engaging content to showcase your offerings. For example, if your target audience is primarily women, consider using platforms like Pinterest and Instagram, which are popular among women.

Developing a Content Marketing Strategy

A content marketing strategy can help you build brand awareness, establish authority, and attract potential customers. Your content marketing strategy should include a mix of blog posts, videos, and social media content that showcases your expertise and provides value to your target audience.

When creating your content, keep in mind the importance of search engine optimization (SEO). SEO ensures that your content is visible to your target audience when they search for keywords related to your offerings. By optimizing your content for search engines, you can attract more potential customers to your website and social media platforms.

Building a strong online presence is essential for any business looking to succeed in today’s digital age. By creating a user-friendly website, establishing a strong brand identity, utilizing social media platforms, and developing a content marketing strategy, you can attract more potential customers and establish yourself as a leader in the fitness industry.

Pricing and Selling Your Workout Plans

Now that you have established your online presence and created your workout plan offerings, it is time to determine your pricing strategy and sell to potential customers. However, this is not a task that should be taken lightly. The right pricing strategy can make or break your business.

Determining the Right Pricing Strategy

When determining your pricing strategy, there are several factors to consider. Firstly, you need to consider your target audience. Are they willing to pay a premium for quality workout plans or are they more budget-conscious? Secondly, you need to take a look at your competitors. What are they charging for similar offerings? Finally, you need to consider market trends. Are there any emerging trends that could impact your pricing strategy?

Once you have considered these factors, you can start to develop your pricing strategy. One popular approach is to offer tiered pricing options. This allows customers to choose the plan that best fits their needs and budget. Another approach is to offer discounts for signing up for a longer period of time. This can help incentivize customers to purchase your offerings and commit to their fitness goals.

Read More: How much to charge for a workout plan?

Offering Discounts and Promotions

Offering discounts and promotions is a great way to attract new customers and retain current ones. One effective approach is to offer a discount for first-time customers. This can help encourage people to try out your workout plans and see the value that you offer. Another approach is to offer promotions during seasonal events such as New Year’s resolutions or summer fitness goals. This can help capitalize on the increased interest in fitness during these times of the year.

Implementing Secure Payment Methods

Implementing secure payment methods is crucial for building trust with your customers and protecting their financial information. Customers want to know that their personal and financial information is safe when making a purchase. Utilizing payment gateways such as PayPal or Stripe can help ensure that transactions are secure and give customers peace of mind.

Providing Excellent Customer Support

Providing exceptional customer support is essential for building trust and retaining customers. Customers want to know that they can rely on you to answer their questions and address any concerns they may have. Responding promptly to inquiries, addressing concerns, and providing valuable resources can help create a positive customer experience and encourage word-of-mouth referrals. Additionally, offering personalized support and guidance can help customers stay motivated and on track with their fitness goals.

Pricing and selling your workout plans requires careful consideration and planning. By determining the right pricing strategy, offering discounts and promotions, implementing secure payment methods, and providing excellent customer support, you can build a successful business and help customers achieve their fitness goals.

Read More: How Much to Charge for a Workout Plan

Can you sell workout plans without being certified?

Technically, yes, you can sell workout plans without being certified. However, having a certification can boost your credibility, help you create more effective workout plans, and reduce liability risks.

Where can I sell my workout plans?

You can sell your workout plans on Exercise.com. It provides a comprehensive platform that allows you to sell workout plans, offer online personal training, run fitness challenges, and much more. Plus, you can customize the platform to reflect your brand, enhancing the user experience and your professional image.

Can I make money selling training programs and workout plans?

Absolutely, many fitness professionals generate significant income by selling training programs and workout plans. Exercise.com simplifies this process, providing the tools you need to create, market, sell, and deliver your workout plans effectively.

Are workout plans copyrighted?

Yes, original workout plans can be protected under copyright law as they may be considered a form of intellectual property. Exercise.com helps protect your content by delivering your workout plans directly to your clients on a platform that is fully custom-branded to your fitness brand.

How do I create a workout program and sell it?

First, identify your target audience and their needs. Then, create a program that addresses these needs effectively. Once your program is ready, you can use Exercise.com to sell it online. The platform allows you to set up an online store, set prices, accept payments, and deliver your workout plans to your clients.

How to start selling workout plans online?

To start selling workout plans online, you first need to create the plans. You can do this right in the Exercise.com platform workout plan creator. Then, you can use Exercise.com to set up an online store and sell your plans. Exercise.com provides a seamless process for selling workout plans, managing payments, and delivering plans to clients.

How much should you charge for a workout plan?

The price of your workout plan should reflect its value, your expertise, and the market rate. Prices can range from as low as $10 for simple plans to several hundred dollars for comprehensive, personalized plans. Exercise.com allows you to set your own prices and even offer different pricing tiers or packages.

Read More: How much to charge for a workout plan?

How do I market my workout plan?

Effective marketing strategies for workout plans include social media marketing, email marketing, content marketing, and influencer partnerships. Exercise.com integrates with popular marketing tools, making it easier for you to promote your offerings and reach your target audience.

How do I start my own workout business?

Starting your own workout business involves defining your niche, creating your brand, developing your offerings, and marketing them to your target audience. Exercise.com is an excellent resource for starting your own workout business. The platform provides the tools you need to sell workout plans, offer personal training, run fitness challenges, and more.

Why do people buy workout plans?

People buy workout plans for guidance, structure, and motivation. A good workout plan can help someone reach their fitness goals more effectively than working out without a plan. As a fitness professional on Exercise.com, you can provide this value to your clients by selling high-quality, personalized workout plans.

How do you sell workout programs on Instagram?

Instagram is a visual platform, making it perfect for promoting fitness products. You can post engaging content like photos and videos showcasing your workout plans, testimonials from satisfied clients, and snippets of your workout plan in action. To sell directly on Instagram, include a link in your bio that directs followers to your Exercise.com platform where they can purchase your workout plans.

How do you sell workout programs on TikTok?

TikTok’s short video format is excellent for showcasing exercises, fitness tips, and behind-the-scenes content. To sell your workout programs, make fun, engaging videos that tease what customers can expect from your plans. Include a link in your TikTok profile that takes users to your Exercise.com platform to purchase your workout plans.

How do you sell workout programs on YouTube?

On YouTube, you can post longer, more detailed videos showcasing your workout plans. This could be samples of the exercises, explanations of the plan, or testimonials. Include a call-to-action in your videos, prompting viewers to check out your workout plans on your Exercise.com platform linked in the video description.

How do you sell workout programs on Facebook?

Facebook allows you to connect with a wide audience. You can create a Facebook page for your fitness brand where you post updates, testimonials, and snippets of your workout plans. You can also use Facebook’s paid advertising features to reach a larger audience. Include a link to your Exercise.com platform where followers can buy your workout plans.

How do you sell workout programs on Etsy?

While Etsy is a marketplace traditionally used for selling handmade items, some fitness professionals sell digital workout plans on the platform. However, a more comprehensive and fitness-focused platform like Exercise.com is a better choice for selling workout plans. Exercise.com is specifically designed for fitness professionals, offering features like personal training integration, workout creation tools, and performance health assessments.

How do you sell workout programs on Reddit?

Reddit can be a useful platform for building credibility and engaging with fitness communities. However, direct selling on Reddit is generally frowned upon and can lead to your posts being removed or your account being banned. Instead, provide valuable advice and contribute to discussions in a way that highlights your expertise. You can subtly refer to your workout programs and direct interested users to your Exercise.com platform for purchases.

In all cases, while these social media platforms can be excellent for marketing and engaging with your audience, a specialized platform like Exercise.com is the most effective for managing and selling your workout programs, which will then allow you to have your own custom-branded fitness apps and web portal, making it easy for you to sell your digital workout products on these other social media platforms.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Start Selling Workout Programs Online Now

Creating and selling workout plans online can be a fulfilling and profitable business venture. By understanding the market, creating effective and engaging workout plans, building your online presence, and implementing a solid pricing strategy, you can establish a successful online business selling workout plans. Follow these tips and strategies to turn your passion for fitness into a thriving online business.

Let us show you how you can use Exercise.com to get started selling fitness programs online today!

Book a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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