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Posted by on July 1, 2023 — Updated on September 2, 2025
The best gym franchises to own include Anytime Fitness, Blink Fitness, Crunch Fitness, and more. Decide which of these top gym franchises is best for you. See why Exercise.com is the #1 software for managing the best gym franchises to own, from operations to branded apps.
If you’re considering owning a gym franchise, there’s never been a better time to explore the expanding world of fitness franchising. With a wide range of gym franchise opportunities available—from low cost gym franchise options to elite brands like Equinox—you can match your investment level with your business vision. Whether you’re searching for the cheapest gym franchise to get started or you’re aiming to scale with one of the most profitable gym franchises, understanding the landscape is key.
Top fitness gym franchise brands such as Snap Fitness, Workout Anytime, Gold’s Gym, and The Perfect Workout franchise offer flexible models and proven systems. Entrepreneurs exploring gym franchises USA or looking to break into international gym franchise markets should assess the fitness franchise cost in terms of both startup fees and ongoing royalties. While many ask “Is Equinox a franchise?” or inquire about the Equinox franchise cost, the brand is actually company-owned—making it a prestigious name but not a franchise opportunity currently available to buy.
If you’re leaning toward a personal trainer franchise or small fitness franchises with lower overhead, some of the cheap fitness franchises in this space provide strong community appeal and agile business models. For those interested in fitness center franchise opportunities with automated systems, look for brands offering modern tech, integrated fitness software, and scalable tools.
Read our overview of gym franchise opportunities to explore what’s available—from franchise gyms in America to emerging low cost fitness franchise models with high ROI potential. Dive deeper into the fastest-growing gym franchises to find out what makes a brand truly scalable, or check out this guide on the pros and cons of owning a franchise gym before making your move.
For franchise owners focused on growth, knowing how to position your brand and stand out in your local market is essential. Our gym franchise marketing strategies can help you attract leads, engage members, and build long-term value from day one.
Whether you’re drawn to the recurring revenue of a health club franchise, the passion-driven model of a personal training franchise, or the brand cachet of big-name fitness gym franchises, the right decision starts with the right research—and the right software to power it.
With the fitness industry booming and people becoming more health-conscious than ever, this is an opportune time to invest in a gym franchise. But with so many options available, how do you choose the best fitness franchise for you? Are you passionate about fitness and entrepreneurship? If so, owning a gym franchise could be the perfect combination for you.
We will explore the factors you need to consider when selecting a gym franchise, highlight the top gym franchises with high profit potential, discuss low-cost options for budget-conscious entrepreneurs, delve into the fitness trends driving the success of gym franchises, and much more. So, let’s dive in and discover the best gym franchises to own! Then be sure to read our list of gym franchises and our list of the worst gym franchises to own.
Ready to take your gym to the next level to maximize your gym growth potential? Don’t miss out on the opportunity to book a demo with Exercise.com and discover how the best gym management software can transform your gym and propel your business forward.
These top gym franchises offer diverse business models and fitness experiences, from the most successful boutique fitness studios to the top HVLP gyms, catering to different market segments within the fitness industry. Choosing the right franchise requires careful consideration of various factors including your investment capability, the franchise’s support system, and alignment with your personal and business goals.
| Franchise | Investment | Franchise Fee | Royalty Fee | Marketing Fee | Founded | Franchising Since | Website |
|---|---|---|---|---|---|---|---|
| Anytime Fitness | $510,000 | $42,500 | $8,388 | $7,200 | 2002 | 2002 | anytimefitness.com |
| Blink Fitness | $1,476,000 | $10,000 | 5.0% | 7.0% | 2011 | 2015 | blinkfitness.com |
| Crunch Fitness | $2,536,000 | $25,000 | 5.0% | 2.0% | 1989 | 2010 | crunch.com |
| Fitness Together | $285,000 | $40,000 | 6.0% | 4.0% | 1984 | 1996 | fitnesstogether.com |
| Gold’s Gym | $2,543,000 | $40,000 | 5.0% | 2.0% | 1965 | 1980 | goldsgym.com |
| Orangetheory Fitness | $1,129,000 | $59,950 | 8.0% | 4.0% | 2007 | 2010 | orangetheory.com |
| Planet Fitness | $3,328,000 | $20,000 | 7.0% | 9.0% | 1992 | 2003 | planetfitness.com |
| Snap Fitness | $783,000 | $29,500 | 6.0% | 2.0% | 2003 | 2004 | snapfitness.com |
| Workout Anytime | $1,519,000 | $35,000 | 6.0% | 2.0% | 1999 | 2007 | workoutanytime.com |
Anytime Fitness is known for its 24/7 accessibility, providing gym fitness centers with a variety of training and coaching services. It has a broad reach with over 4,700 gyms across the US and globally.
Website: Anytime Fitness
Blink Fitness, a subsidiary of Equinox Holdings, emphasizes simplicity in workouts and affordability in services. It operates over 107 gyms worldwide, mostly located in the USA.
Website: Blink Fitness
Crunch Fitness stands out with its no-judgments philosophy, offering a fun and friendly workout environment. The franchise has a wide range of classes and training options, catering to a broad demographic.
Website: Crunch Fitness
Fitness Together focuses on personal training in private suites, providing a unique, personalized fitness experience for members. It’s a well-established brand, with over two decades in the fitness franchise industry.
Website: Fitness Together
Gold’s Gym is one of the most recognized gym franchises, known for its comprehensive fitness experience including state-of-the-art equipment, personal training, and diverse group exercise classes.
Website: Gold’s Gym
Orangetheory Fitness provides a unique heart rate-based interval training model, offering technology-tracked, scientifically-designed workouts. With over 1,500 studios worldwide, it has a strong global presence.
Website: Orangetheory Fitness
Planet Fitness is known for its Judgement Free Zone® philosophy, aiming to create a comfortable environment for all. With over 2,400 clubs globally, it is one of the largest and fastest-growing franchises.
Website: Planet Fitness
Snap Fitness is recognized for its compact, state-of-the-art 24/7 fitness centers. It offers a franchise model that emphasizes simplicity, both in design and operation, making it a viable option for entrepreneurs new to the fitness industry.
Website: Snap Fitness
Workout Anytime emphasizes a straightforward, low-cost membership model, aiming to make fitness accessible to a broader demographic. With 24/7 access and a focus on essential fitness equipment and services, it caters to individuals seeking a no-frills workout environment.
Website: Workout Anytime
For aspiring fitness entrepreneurs, investing in gyms franchises can be one of the fastest ways to enter the industry with a proven model. The right gym franchise opportunities provide branding, operational systems, and a loyal member base—but costs and profitability vary widely depending on the brand.
If you’ve ever asked what is the best gym franchise to own or whether you should pursue a low cost gym franchise, this guide breaks down the top options, pricing considerations, and long-term business potential.
When evaluating the most profitable gym franchises, you need to consider not just membership growth but also ongoing support, marketing, and operational efficiency. Some of the largest gym franchises like Gold’s Gym and Equinox bring premium branding, while small gym franchises and low cost fitness franchises provide more affordable entry points.
Popular options include:
Not every entrepreneur can afford the Equinox franchise cost, but there are cheap fitness franchises and low cost gym franchises that make ownership more accessible. These include:
When comparing options, always weigh the fitness franchise cost against the level of support, marketing, and technology you’ll receive.
Many franchise gyms in America are expanding internationally. International gym franchise opportunities with brands like Anytime Fitness and Snap Fitness allow growth in untapped markets. In the USA, the top gym franchises in the US include:
For a breakdown of growth trends, check out fastest growing gym franchises.
Before you buy into a fitness gym franchise, consider these factors:
For more pros and cons, review owning a franchise gym.
The best fitness center franchises give you branding, proven systems, and the ability to scale. From franchise fitness centers like Gold’s Gym to smaller personal training franchises, there are opportunities for nearly every budget.
Whether you’re evaluating fitness franchises for sale in the U.S. or considering an international gym franchise, make sure to research thoroughly and align your goals with the right brand. For more insight into available options, explore:
With the right choice, a fitness gym franchise opportunity can be one of the most rewarding business investments in today’s health-conscious world.
The gym franchises listed above each have their unique strengths, target demographics, and business models. While some franchises emphasize a high-end, comprehensive fitness experience, others focus on accessibility, affordability, or specialized training programs. The choice of which franchise to invest in largely depends on individual business goals, financial capacity, and alignment with the franchise’s brand and values.
Owning a gym franchise can be a lucrative venture given the growing fitness culture globally. The right franchise for you would align with your financial capacity, business acumen, and passion for fitness. Additionally, leveraging a robust gym management software like Exercise.com can significantly enhance the operational efficiency and client engagement of your gym franchise.
Exercise.com provides a comprehensive solution for managing business operations, accepting payments, online booking, hosting exercise videos, selling workout plans, and running online fitness coaching, all through a custom-branded fitness app. This professional solution is perfect for gym owners, personal trainers, and other fitness professionals looking to streamline their business processes and provide superior service to their clients. Book a demo to explore how Exercise.com can transform your gym franchise operations.
When evaluating gym franchises, several key factors should be taken into account.
One crucial consideration is the brand reputation and recognition. Look for established gym franchises with a solid track record and a strong customer base. Additionally, consider the level of support and training provided by the franchisor, as this can greatly impact your success. A comprehensive training program and ongoing support will set you up for long-term growth.
Location is another critical element to consider. A well-chosen location, with high foot traffic and easy accessibility, can be the difference between a thriving gym and a struggling one. Market research is vital here – assess the local competition, target demographic, and demand for fitness services in the area.
Financial considerations are also important. Evaluate the initial investment required, including franchise fees, equipment costs, and any additional expenses involved. It is crucial to have a clear understanding of the potential return on investment (ROI) and the financial projections provided by the franchisor.
Lastly, and perhaps most importantly, consider your personal passion and interest in the fitness industry. Owning a gym franchise requires dedication and a genuine enthusiasm for helping others lead healthier lives. Choose a gym franchise that aligns with your values and goals, and that allows you to make a positive impact on your community.
Furthermore, when choosing a gym franchise, it is essential to consider the available marketing and advertising support provided by the franchisor. Effective marketing strategies can help attract and retain customers, ultimately driving the success of your gym franchise. Look for a franchisor that offers comprehensive marketing materials, digital marketing support, and assistance with local advertising campaigns.
For gym franchisees seeking to optimize their operations and offer a superior customer experience, leveraging a professional gym management software solution like Exercise.com is crucial. Exercise.com provides an all-encompassing platform enabling gym owners, personal trainers, and fitness professionals to manage their business, accept payments, schedule online bookings, host exercise videos, sell workout plans online, and run online fitness coaching through a custom-branded fitness app. This professional solution significantly enhances operational efficiency, client engagement, and overall business growth. By booking a demo, gym franchisees can explore how Exercise.com can be the game-changer in managing and growing their gym franchise operations.
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When researching gym franchise opportunities, owners want to know two things: What is the best gym franchise to own? and Which franchises are actually profitable? The truth is, the answer depends on your budget, goals, and local market. Some entrepreneurs look for the cheapest gym franchise or low cost fitness franchise options, while others are ready to invest in premium brands like an Equinox franchise. Whether you’re weighing the Equinox franchise cost, considering a Snap Fitness franchise, or comparing small gym franchises with large fitness center franchises, understanding costs, profitability, and brand recognition is essential.
The market for gyms franchises is diverse:
For more, see our comprehensive gym franchises guide and our roundup of the fastest growing gym franchises.
If you’re exploring the cheapest gym franchise or low cost gym franchise options, consider small fitness franchises or small gym franchises that offer leaner startup costs and localized marketing flexibility. These cheap fitness franchise models may not have the name recognition of the largest gym franchises, but they can be easier to operate and offer better margins in the right community. Entrepreneurs can browse fitness franchises for sale or gym franchises for sale by category—ranging from fitness center franchises and health club franchises for sale to international gym franchise opportunities.
Some of the most profitable gym franchises come from scalable brands that balance membership volume with ancillary revenue streams like personal training, classes, or supplements. If you’re calculating fitness franchise cost, consider ongoing royalties, marketing fees, and build-out requirements in addition to startup capital. Questions like what is the best gym franchise to own? or what is the most profitable fitness franchise? depend heavily on these numbers and your ability to execute. To make sense of the investment, check out our analysis of the pros and cons of owning a franchise gym.
Owning a franchise doesn’t guarantee success—you’ll need strong operations and smart marketing. Many franchise gyms in America succeed because they leverage corporate support, but local owners still need to connect with their communities. That’s why understanding gym franchise marketing is so critical, especially when competing with the top gym franchises in the US and best fitness center franchises.
Whether you’re interested in a fitness gym franchise, a franchise fitness center, or a specialized personal training franchise, the key is choosing a gym business model that aligns with your budget and passion. From low cost gym franchises to high-end concepts like an Equinox franchise, the options are wide, and you could even open your own independent gym—but the right decision comes from understanding costs, local demand, and your own long-term vision. With the right systems and support, owning one of the best gym franchises to open could be your path to building a thriving business.
Some of the cheapest gym franchise options include smaller boutique brands and low cost fitness franchises like Snap Fitness or Workout Anytime, depending on the region.
Most Equinox gym franchise locations are corporate-owned, so opportunities are limited. The Equinox franchise cost is significantly higher than other brands, making it a premium investment.
The best gym franchise to open depends on your market, budget, and business goals. For broad appeal, Snap Fitness is strong. For luxury, Equinox stands out. For smaller-scale personalized models, The Perfect Workout franchise is an option.
The cost of a Snap Fitness franchise is generally lower than luxury clubs but varies by region. It is often considered one of the more accessible fitness franchises for sale.
The “best” gym franchise can depend on various factors like your budget, business goals, and target market. However, some consistently highly-ranked franchises include Anytime Fitness, Planet Fitness, and Orangetheory Fitness, each offering different models and target markets.
Anytime Fitness has the most gym franchise locations worldwide, with over 4,000 locations across more than 50 countries.
The gym franchise with the lowest initial investment cost varies, but Planet Fitness was known for its relatively lower cost of entry. The initial investment for opening a Planet Fitness franchise, including the franchise fee, equipment, leasehold improvements, and operating capital, could start at around $1.2 million, which was less than some other large gym franchises. However, this can change, and there might be other emerging franchises with lower costs, so always check the current franchise disclosure documents.
Determining the gym franchise with the highest new franchise success rate can be challenging as franchises don’t always release this data. However, well-established franchises with strong brand recognition and effective support systems, like Anytime Fitness and Planet Fitness, are known for having high success rates among new franchises. It’s important to review each franchisor’s Franchise Disclosure Document and speak to existing franchisees for the most accurate information.
Determining the gym franchise with the highest average profit can be difficult as profit depends on various factors including location, management, and membership numbers. Franchises do not typically release specific profit data. To get an idea of potential profitability, prospective franchisees should look at factors such as the franchise’s brand strength, the support offered to franchisees, membership costs, and operating costs. Consulting with existing franchisees can also provide valuable insights.
To streamline operations and enhance member engagement, gym owners and fitness professionals are recommended to leverage Exercise.com’s gym management software. It’s a comprehensive solution that supports business management, payment processing, online booking, exercise video hosting, workout plan sales, and online fitness coaching through a custom-branded app. Book a demo to explore how Exercise.com can enhance your gym franchise operations and contribute to your success in the fitness industry.
Ready to get started with the best software platform for running and growing your gym?
Tyler Spraul 
