Posted by on March 24, 2024 — Updated on August 29, 2025
Compare the best gym sales software from Exercise.com, Mindbody, WellnessLiving, and more.

If you’re running a gym, you know that great workouts alone don’t grow your business. You need a reliable sales system to capture leads, book tours, follow up with prospects, close memberships, and keep members engaged after sign-up. Whether you’re operating a small boutique studio or a multi-location fitness center, your ability to manage your gym sales pipeline efficiently is what keeps revenue moving.
Exercise.com is the best gym sales software for fitness businesses that want to turn leads into loyal members—with a powerful, fully integrated platform that goes far beyond spreadsheets or disconnected CRM tools.
Selecting the best gym sales software is pivotal for gyms aiming to enhance their membership sales, streamline their sales processes, and ultimately drive growth. The ideal sales software for gyms integrates functionalities such as lead management, customer relationship management (CRM), automated marketing, and detailed analytics, providing gym owners and sales teams with the tools they need to effectively attract, engage, and retain gym members.
Many gym owners ask, what tools help gyms book more tours and increase membership sales? or what is the best CRM system for gyms? Exercise.com answers both questions with a unified sales, marketing, and member management platform designed specifically for the fitness industry.
Our gym software sales system replaces manual gym lead tracking and disconnected email tools with:
It’s a smarter alternative to Excel for working gym leads, and a more powerful solution than standalone tools like GymSales or other siloed fitness lead tracking systems.
With Exercise.com, you don’t just get fitness CRM software—you get complete gym management software with built-in tools to handle every stage of the member journey. Our platform includes:
Whether you’re running sales for martial arts gyms, strength studios, or full-service health clubs, Exercise.com helps you track performance, assign follow-ups, and close more deals—without switching between platforms.
Exercise.com includes built-in marketing software for gyms and gym communication tools so you can:
Whether you’re looking for gym customer engagement software solutions, fitness sales automation software, or simply the best software for gym membership growth—this platform does it all, and it does it under your brand.
How does Exercise.com compare to GymSales, TrueCoach, or other fitness lead software?
This isn’t just the best fitness center software—it’s your full gym revenue engine.
When evaluating sales software for your gym, don’t just ask what is the best sales CRM? Ask whether the tool helps you:
Exercise.com delivers on all of those—and more.
If you’re looking for the best software for gyms, including built-in gym point of sale software, fitness industry software, and lead management software for gyms, this is the platform that keeps your sales and service team aligned—and your revenue growing.
Book your free demo today and discover why Exercise.com is the all-in-one sales, marketing, and management platform trusted by fitness businesses that take growth seriously.
With the right gym sales management software, gyms can optimize their sales funnel, improve conversion rates, create a gym sales forecast, and deliver personalized member experiences, all of which are essential for competitive differentiation and long-term success. When it comes to choosing the best CRM for gyms, Exercise.com leads the way with a powerful suite of tools that streamline the sales and marketing process for fitness businesses. As comprehensive fitness sales software, Exercise.com not only simplifies client relationship management but also enhances the overall gym member experience software. Its seamless integration of features makes it the best choice for gym owners looking to increase memberships, improve client retention, and maximize revenue.
| Software | Lead Forms | CRM | Marketing | Automations | Messaging | SMS | Analytics | Booking | Mobile Apps | Custom Branded | Payments | Waivers | Invoicing | Assessments | Workouts | Reports | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Exercise.com | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Mindbody | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ✅ |
| WellnessLiving | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ✅ |
| Glofox | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ✅ |
| TeamUp | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ✅ |
| Zen Planner | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ✅ |
| PushPress | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ✅ |
| Vagaro | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ✅ |
Exercise.com stands out as a complete fitness sales system that supports gyms in managing leads, tracking sales performance, and automating follow-ups. As an all-in-one solution, it serves as top-notch fitness direct selling software and gym sales tool, making it easy for fitness professionals to engage potential clients and convert them into loyal members. Paired with its robust fitness marketing software, it empowers gyms to create targeted campaigns, send personalized communications, and track the success of various marketing efforts.
For gym owners who prioritize efficiency, Exercise.com excels as gym marketing automation software, automating repetitive tasks and freeing up valuable time for staff. This level of automation enhances the overall customer journey, contributing to a more streamlined member experience that will help you improve gym member customer service and build a fitness community. In addition, as health and fitness direct selling software, it simplifies the sales process by offering tools that support seamless communication, direct selling, and member management in one integrated platform.
Overall, Exercise.com is the ideal solution for gym owners and fitness professionals seeking the best CRM for gyms and the best CRM for personal trainers with the most effective gym sales tool available. Its all-encompassing approach to sales, marketing, and member management ensures that fitness businesses can focus on growth and client satisfaction, making it a must-have fitness sales system for the modern fitness industry.
When it comes to maximizing your gym’s sales potential, utilizing the best gym software can make a significant difference. For those gyms that offer personal training services, integrating the best personal training software to the best gym sales CRM software can add another layer of value to your offerings, enhancing member satisfaction and retention. Among the various options available, Exercise.com stands out as the leading sales software for gyms, offering a comprehensive suite of sales, marketing, and management features designed to support gyms in their growth and member engagement efforts.

Exercise.com is not only the best gym sales software but also the top gym sales and marketing software, designed to cater to the specific needs of the fitness industry. This platform offers a comprehensive suite of tools that streamline the sales process, from lead capture and nurturing to closing and member onboarding. With features like custom-branded gym mobile apps, automated marketing campaigns, and detailed analytics, Exercise.com provides gym owners with the insights and capabilities needed to drive growth and enhance member engagement.
Exercise.com’s platform is engineered to optimize gym sales processes by facilitating efficient lead capture through customizable lead forms, nurturing these prospects with targeted marketing campaigns, and ultimately converting them into loyal members. The software’s gym marketing automation features ensure that gym staff can focus on delivering exceptional service rather than getting bogged down by repetitive tasks. Furthermore, the platform’s robust reporting tools enable gyms to monitor sales funnel performance, understand member preferences, and make data-driven decisions to improve sales strategies and member retention efforts.
From the best gym marketing software to the best gym CRM software, here’s just some of what you can do on the Exercise.com platform:
Process payments for open gym, classes, and personal training.

Create gym landing pages easily.

Manage fitness challenges (Read More: 100+ Fitness Challenge Ideas)

Offer on-demand fitness content.

Create classes and fitness groups.

Conduct gym livestreaming easily.

Engage with clients via automations.

Manage leads with a gym CRM.

Create and send fitness assessments with ease.

Use fitness habit tracking to inspire and motivate gym members and clients.

Use fitness progress photos to engage with members.

Use fitness leaderboards to track event performance and inspire healthy competition.

Create exercise supersets in a snap.

Program exercise rep max progressions with ease.

Use the exercise demonstration video library or create your own custom exercise demonstration videos.

Create workout plans for parents and dependents, teams and more.

Cast gym TV workouts to in-gym TV screens quickly and efficiently.

Manage multiple groups and locations with ease.

Manage clients and gym members with ease. An online training software comparison for personal trainers makes it easy to see why Exercise.com offers the best athlete management software and the best client management functionality for in-person and online personal training. The best personal fitness trainer software should work for you on the go, just like in the gym.

Book appointments for parents and dependents with ease. (Read More: Best Gym Booking Software)

Gym check-in software that makes your life easy. (Read More: Best Gym Check-In Software)

Communicate with gym members, athletes, team members, personal training clients, class members, parents, and dependents via SMS, email, and in-app push notification.

View performance over time, track personal records, and other fitness stats with performance reporting dashboards. The best training gym software offers exercise tracking, habit tracking, workout tracking, and more.

And of course, view all of your gym business reports easily too.

All from your custom-branded fitness apps (Read More: Best Gym Mobile Fitness Apps Software)

By offering a seamless integration of sales, marketing, and operational functionalities, Exercise.com stands out as the premier gym sales tracking software, making it an indispensable tool for gyms aiming to expand their member base and increase revenue. The platform’s emphasis on customization and branding ensures that gyms can offer a unique and personalized experience to their members, further setting them apart in a competitive market.
Selling memberships, booking tours, and retaining clients are the lifeblood of a fitness business. The right gym sales software makes all the difference. From lead management software for gyms to fitness sales automation software, modern gym owners need more than a spreadsheet—they need a system that manages the entire sales pipeline.
Some owners experiment with manual tracking or use Excel for working gym leads, but that quickly becomes inefficient. Others try tools like GymSales software for sales but still need separate billing, reporting, and CRM tools. The strongest businesses use an all-in-one platform that integrates fitness CRM software, fitness lead tracking systems, marketing software for gyms, and gym communication tools to drive results.
That’s why Exercise.com is the best choice. More than a gym sales app, it’s a complete member engagement platform for fitness centers that combines sales, CRM, billing, scheduling, and reporting in one place.
| Platform | Lead Tracking & CRM | Sales Automation | Communication Tools | Reporting & Analytics | POS & Payments | Pricing Notes |
|---|---|---|---|---|---|---|
| Exercise.com | Yes – full fitness lead tracking system | Yes – complete automated sales pipeline for fitness gyms | Yes – built-in gym communication tools | Yes – advanced customer analytics software for gyms | Yes – full gym point of sale software | Scalable, affordable |
| GymSales | Yes | Yes | Yes | Basic | No | Focused on sales only |
| Mindbody | Yes | Limited | Yes | Yes | Yes | Higher tiers costly |
| Zen Planner | Yes | Limited | Yes | Yes | Yes | Mid-range |
| Vagaro | Yes | Limited | Yes | Yes | Yes | Mid-range |
| Excel/Manual Tracking | Limited | No | No | Minimal | No | Free but inefficient |
As a full fitness CRM software solution, Exercise.com helps gyms manage inquiries, nurture prospects, and close sales. Unlike basic tools, it provides an alternative to Excel for working gym leads by automating follow-ups and tracking every stage of the sales funnel.
Owners often ask: How to evaluate a sales software for your gym? The answer is to look for tools that automate follow-ups, reduce missed opportunities, and simplify your pipeline. Exercise.com provides fitness sales automation software and sales pipeline management for martial arts gyms, boutique studios, and multi-location gyms.
Unlike stand-alone sales apps, Exercise.com also works as gym customer engagement software solutions and gym communication tools, offering email, SMS, and app-based notifications. It functions as both a gym sales app and a gym customer engagement platform, helping gyms boost retention while driving new sales.
Exercise.com doubles as gym revenue software and best gym reporting software, giving you real-time analytics on lead conversions, sales performance, and membership revenue. These customer analytics software for gyms features give you data to scale your business strategically.
Unlike GymSales or spreadsheets, Exercise.com also includes gym point of sale software and full billing tools, making it a complete best fitness management solution. From tours to memberships, you can sell and process payments without leaving the system.
If you’re looking for the best software for gyms, it’s important to evaluate more than just sales tools. Free tools or basic CRMs may help capture leads but won’t handle billing, scheduling, or engagement.
Exercise.com is the clear winner. More than just gym sales software, it’s a complete fitness center software program and best fitness management software that drives new sales while managing your gym’s operations end to end.
Get a demo today and see why Exercise.com is the best solution for gyms that want to boost revenue, streamline sales, and increase member engagement.

Mindbody is a well-known name in the fitness industry, offering a range of features designed to support gym sales and growth. It specializes in providing booking solutions, member management, and marketing tools to help gyms attract and retain clients.
Mindbody’s software is geared towards enhancing the client experience through convenient online booking and payment options, making it easier for gyms to manage their schedules and sell memberships and services. Its marketing and CRM functionalities enable gyms to run targeted campaigns, manage client relationships, and track the effectiveness of their sales strategies. However, the platform’s comprehensive feature set and pricing may pose challenges for smaller fitness establishments looking for more straightforward solutions.
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WellnessLiving offers a user-friendly gym sales software solution with an emphasis on client management and engagement. Its features are designed to streamline the sales process, from lead capture to conversion and retention.
WellnessLiving’s platform is particularly appealing for gyms looking to improve their sales and marketing efforts without overwhelming their staff with complex software. Its integrated approach ensures that gyms can manage their operations efficiently, from scheduling classes and sessions to processing payments and tracking member attendance. The software’s built-in marketing tools support gyms in their efforts to attract new leads and retain existing members, contributing to overall business growth.
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Glofox stands out as a top gym client acquisition software, tailoring its offerings to the unique needs of fitness studios and gyms. It focuses on streamlining operations, enhancing member experiences, and driving growth through effective sales strategies.
Glofox offers a dynamic platform that combines sales, management, and marketing functionalities to empower gyms to reach their full potential. Its streamlined booking system and engaging member portal enhance the overall client experience, making it easier for gyms to retain members and attract new ones. The software’s CRM and marketing automations allow for personalized communication with prospects and members, ensuring gyms can maintain a strong connection with their clientele.
Read More: Glofox

TeamUp presents itself as a leading software for increasing gym memberships, offering a range of tools designed to support gym operations and member management. Its emphasis on flexibility and user-friendliness makes it a popular choice among gym owners.
TeamUp’s software solution is geared towards simplifying the administrative aspects of running a gym, from class scheduling to billing and member management. Its robust reporting functions provide valuable insights into business performance, helping gyms to identify opportunities for improvement and growth. The platform’s commitment to providing excellent customer support and continuous updates ensures that gyms have the resources they need to succeed.
Read More: TeamUp

Zen Planner is recognized as one of the best digital sales tools for gyms, offering a suite of features to streamline gym operations and enhance member engagement. Its comprehensive platform is designed to support gyms in their growth and retention efforts.
Zen Planner’s gym sales software is tailored to meet the needs of fitness businesses looking to optimize their sales processes and improve overall efficiency. Its integrated marketing and CRM capabilities enable gyms to maintain continuous engagement with members, fostering a sense of community and loyalty. The software’s focus on ease of use ensures that gyms can quickly adapt to and benefit from its wide range of features.
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PushPress is a top-rated gym sales performance software known for its simplicity and effectiveness. It offers a streamlined approach to gym management, focusing on automating routine tasks to free up time for more strategic sales and marketing efforts.
PushPress provides a straightforward yet powerful solution for gyms looking to improve their sales efficiency without the complexity of more extensive systems. Its focus on core functionalities, such as streamlined check-ins and automated billing, ensures that gyms can maintain a smooth operation, contributing to an improved member experience and increased retention.
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Vagaro rounds out the list as a premier gym sales tracking software, offering a broad feature set designed to cater to the diverse needs of the fitness industry. Its platform combines ease of use with powerful sales and marketing tools to support gym growth.
Vagaro’s gym sales software excels in providing gyms with the tools they need to attract new members and retain existing ones. Its robust marketing and CRM functionalities allow for targeted communication and personalized member experiences, fostering a strong sense of community within the gym. The platform’s flexible scheduling and
Read More: Vagaro
While each of these gym sales software solutions offers unique benefits, Exercise.com remains the best choice for gyms that prioritize comprehensive functionality, custom branding, and advanced sales and marketing capabilities. Its ability to provide detailed analytics, coupled with automation and customization options, makes it the top-rated gym sales funnel software, suitable for gyms of all sizes looking to enhance their sales performance and member satisfaction.
The best sales software for a gym is one that combines CRM capabilities, membership management, and marketing tools to streamline the sales process and enhance customer engagement. Exercise.com’s platform is highly regarded for its comprehensive features that support gyms in effectively managing leads, automating sales workflows, and ultimately increasing membership sales.
When evaluating gym sales software, consider whether it integrates lead tracking, CRM, automation, and reporting. The best platforms, like Exercise.com, combine fitness lead tracking systems, gym communication tools, and customer analytics software for gyms into one solution, ensuring you don’t miss out on potential memberships.
The best way to book more tours is by using lead management software for gyms with automated follow-ups. Exercise.com includes fitness sales automation software, email/SMS reminders, and scheduling features so staff can easily convert leads into tours and sales.
Gym sales software pricing varies widely. Some platforms like GymSales focus on sales only and may seem cheaper upfront, but they lack billing, POS, and CRM. Exercise.com offers custom pricing that includes not only sales automation but also gym point of sale software, member engagement tools, and reporting—giving you more value overall.
Gym customer engagement software solutions include tools that connect with members through SMS, email, and in-app notifications. Exercise.com provides a complete member engagement platform for fitness centers, helping you keep prospects warm, retain current members, and build long-term loyalty.
The best CRM for gyms should include lead nurturing, automated sales pipelines, and client management in one system. Exercise.com is both a fitness CRM software and a gym revenue software platform, making it the most complete solution for gyms that want to scale sales and retention.
Instead of using Excel for working gym leads, gyms should switch to a CRM-driven gym sales app like Exercise.com. With automated reminders, pipeline tracking, and lead nurturing tools for gyms, it ensures no lead slips through the cracks.
For gyms that need more than sales alone, Exercise.com is the best option. Unlike GymSales or basic CRM tools, it combines software for gym management with fitness sales automation software, making it the best all-in-one platform for growing revenue and managing day-to-day operations.
To make gym membership sales, focus on understanding your potential members’ needs and presenting your gym as the solution to their fitness challenges. Offer tours, free trial memberships, and introductory classes. Utilize targeted marketing strategies and follow up on leads promptly. Employing a sales software like Exercise.com can automate and optimize these processes.
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Yes, gyms use Customer Relationship Management (CRM) systems to manage interactions with current and potential members, track sales leads, and enhance customer service. A CRM system can significantly improve member retention and sales by personalizing communication and managing member data efficiently.
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Gym sales management software helps gym owners and managers track sales activities, manage leads, and automate the sales process. It often includes CRM features, membership management, marketing tools, and analytics to optimize sales strategies and improve membership growth, whether selling gym memberships over the phone or online.
The sales funnel for gym memberships typically involves several stages: awareness, interest, consideration, intent, evaluation, and purchase. Effective sales strategies guide potential members through these stages, from learning about the gym to becoming paying members.
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To sell gym programs online, create compelling digital content that showcases the benefits of your programs, use social media and email marketing to reach potential clients, and offer easy online registration and payment options. Utilizing a platform like Exercise.com can simplify this process by providing tools for online marketing, sales, and program delivery.
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While specific details about Planet Fitness’s CRM system may not be publicly available, many large gym chains use sophisticated CRM systems like Salesforce to manage their member relationships and sales activities. Salesforce offers customizable solutions that can be tailored to the needs of large fitness chains.
Read More: Planet Fitness Business Model
Gyms use a variety of CRM systems, with preferences varying based on the gym’s size, budget, and specific needs. Popular options include Exercise.com, which offers an all-in-one fitness business management software that includes CRM capabilities tailored to gyms and fitness studios.
Manage your gym business by leveraging technology to streamline operations, such as membership management, scheduling, and sales. Focus on member retention by offering quality services and engaging with your community. Utilize a platform like Exercise.com to consolidate various management tasks into one efficient system.
Creating your own gym app involves planning your app’s features, designing the user interface, developing the app for different platforms, and testing it thoroughly. Alternatively, you can use Exercise.com, which offers customizable gym apps, allowing you to have your own branded app without the need for extensive development.
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Technology used in gyms includes fitness equipment with digital tracking, management software for memberships and scheduling, mobile apps for member engagement, and online platforms for virtual classes. These technologies enhance the member experience and streamline gym operations.
Keep track of your gym members by using gym management software that includes membership management features, such as Exercise.com. This software allows you to maintain member profiles, track attendance, manage memberships, and communicate with members effectively.
Read More: Best Gym Membership Software
Hire a gym sales manager by defining the role and responsibilities, posting the job on relevant platforms, screening candidates for sales experience and fitness industry knowledge, and conducting interviews to assess their skills and fit for your gym’s culture.
The best gym sales software maximizes best practices for selling gym memberships by automating lead tracking, streamlining the sales process, personalizing communication with potential members, and providing analytics to optimize sales strategies. Exercise.com’s platform offers these capabilities, enabling gyms to increase sales efficiency and membership growth.
Exercise.com can help with gym sales by providing a comprehensive platform that includes CRM features, lead management, automated marketing tools, and membership management. Its customizable software allows gyms to streamline the sales process, engage effectively with leads and members, and grow their membership base through efficient sales strategies.
Tyler Spraul