Effective Communication With Online Personal Training Clients

Effective Communication With Online Personal Training Clients

Effective communication with online personal training clients should be done at least three to five times per week. Using open-ended questions can help to ensure your clients are on track throughout the week. Communicating with virtual personal training clients might be easier using a messaging platform like the Exercise.com platform that allows group and individual messaging. Strong communication with online personal training clients helps build a reliable clientele. Learn how to communicate with virtual personal training clients with SMS, email, and in-app notification.

  • Communication with online personal training clients should be consistent and meaningful.
  • Using open-ended questions can help promote accountability while learning more about your personal training clients.
  • Third-party messaging platforms could help to keep your communication efforts effective and organized

Establishing a successful virtual fitness career requires effective communication with online personal training clients. Versatile fitness business software can help optimize communication, product delivery, and client retention.

Fitness Income Ideas

Online personal training can be a rewarding and profitable career using the right methods. We’re here to help explain how to communicate with personal training clients online and ways to be more efficient with your communication.

Kellie Davis - Fit Thrive
With Exercise.com, I’m able to reach people around the world with the programs that I design, implement, and push out. You don’t have that opportunity working in a local gym. So that’s been huge.
Kellie Davis
Founder/Trainer, Fit Thrive

Successful online personal training businesses often require a plethora of clients to thrive. Book a demo with Exercise.com to see how you can improve client management, communication, and more.

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Keys To Communicating With Online Personal Training Clients

Communication is key when working with any type of personal training client. In reality, personal training is only partly about programming and largely about accountability. The Journal of Sport Science conducted a study where 99% of eligible personal training clients maintained or improved their attitudes on exercise by working with a personal trainer just once per week.

In comparison, research shows that roughly 50% of people who start a new exercise program will discontinue it within the first six months. Why is communication important for a personal trainer? Communication helps to establish accountability while building rapport with clients, virtual or in-person.

Communication with virtual personal training clients won’t have many differences beyond the platform used to communicate. Some online personal trainers might simply use text messages while others use Zoom. To maximize efficiency, Exercise.com offers a custom-branded mobile personal training app that offers added convenience for communication and accessibility.

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How do personal trainers communicate with clients?

Communicating with personal training clients doesn’t have to be a complicated process. As noted above, communication is largely used as an accountability tool. If you’re an online personal trainer or fitness coach, it’s important to communicate with your clients regularly, and sometimes spontaneously to check in and create a relationship with your clients.

One of the biggest mistakes when learning how to speak to personal training clients is not learning enough about the client to actually make changes for them. Probing questions can help ensure your client is actually performing their workouts as intended while learning more about what they may or may not excel at.

What was the hardest part of today’s workout?

With these types of questions, clients are prompted to either respond accordingly or complete their workout if they haven’t already. Beyond that, it helps you learn more about your client so you can adjust programming as needed. You can also ask less specific questions that help to understand your clients’ strengths and weaknesses.

Was training, nutrition, stress, or sleep the biggest barrier to your goals this week?

In this case, you’re learning more about your client’s habits and lifestyle for you to accommodate their programming, but more importantly, you’re opening the door for further discussion to learn about your client as a person. As your clients gain your trust, they will be more likely to stick with you over a long period of time.

At the end of the day, the best way to strengthen your communication skills with clients is to practice. You’ll learn that no client is truly the same. Some will need more communication than others. Some will want more variation in workouts while others love a strict routine. It’s a good idea to reach out to your clients three to five times per week if you’re an online trainer.

How do personal trainers keep track of clients?

Communication is an integral part of building a successful online personal training business. As your business grows, you could have upwards of 50 clients that you’re trying to maintain effective communication with while still providing workouts, assessments, and much more. It’s easy to get overwhelmed with so many moving pieces.

It could be a good idea to use a third-party communication service like GroupMe or WhatsApp to separate your online personal training clients from your family and friends. This way, you can talk to your clients individually or as a group while reducing the likelihood of missing text messages or calls.

Finding a way to get organized is critical to your success, and your sanity. Exercise.com offers elaborate workout software that can help you program, deliver, and even automate workouts to your online personal training clients. You can personalize or generalize your workouts as much as you want, depending on your clients’ goals and abilities.

Creating workouts and effectively communicating with clients can be time-consuming. With so little time, how do online personal trainers get clients? Referrals are the easiest way to get reliable new clients. You’ll naturally earn personal training referrals by being a proactive and helpful online personal trainer. Beyond that, consider availability and convenience.

Thankfully, Exercise.com’s gym ecommerce software provides prospective clients the ability to purchase workouts, training programs, assessments, nutrition packages, or any other services you provide. All of these are available online, face-to-face, or via your personalized mobile app.

With added convenience, your clients can help you build your business even if they’re just out on the town. It never hurts to add incentives like free workouts for client referrals.

Read More: Best Gym Online Training Software

Communicating With Online Personal Training Clients: The Bottom Line

Online personal training is a growing field with an ever-growing financial potential. To be successful, you’ll need to use effective communication that promotes accountability and helps you establish a bond with your clients.

Dean Somerset - Bird Dog
“Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible. The simple, effective tools help expand and simplify my coaching process.”
Dean Somerset
Owner, Somerset Fitness

Growing an online fitness business can be challenging even when we do use effective communication with online personal training clients. Learn how Exercise.com can make fitness business management more efficient by booking a demo today!


  1. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3937569/


Thomas Barnett is a writer for Exercise.com and a Professor of Exercise Science at Keiser University. He has over eight years of experience working in rehabilitation, personal training, and strength and conditioning. Additionally, Thomas holds a Master's Degree in Human Performance, a Bachelor's Degree in Exercise Science, is an NSCA Certified Strength and Conditioning Specialist (CSCS), a Certified USA Weightlifting Coach, and holds the ACSM Exercise is Medicine Credential. When he isn't working or training, he enjoys a good game of rugby or can be found fishing and/or exploring the Florida coast.
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