In today’s digital age, having a strong online presence is crucial for businesses of all sizes. Whether you own a fitness studio, a yoga center, or a martial arts school, having a well-designed and effective website is essential to attract and retain customers. Two popular website management platforms used by businesses in the fitness industry are 97 Display and Club Command. In this article, we will compare and evaluate the features, benefits, and drawbacks of these two platforms to help you make an informed decision for your business.

1. Introduction to 97 Display and Club Command

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.

Brandon Stroupe

Founder and President, APEC Sports Performance

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Before diving into the details, let’s start with a brief introduction to 97 Display and Club Command.

Overview of 97 Display

97 Display is a comprehensive website and marketing platform designed specifically for fitness businesses. It offers a range of features, including website design and customization, lead generation tools, CRM integration, analytics and reporting, membership management, class scheduling, payment processing, and member communication.

Overview of Club Command

Club Command, on the other hand, is a cloud-based management software that caters to the operational needs of fitness businesses. It provides tools for membership management, class scheduling, billing, communication, and reporting.

Now that we have a general understanding of both platforms, let’s explore their features in detail.

2. Website Design and Customization

A visually appealing and user-friendly website is essential for attracting and engaging potential customers. Both 97 Display and Club Command offer website design and customization options, allowing businesses to create professional-looking websites tailored to their branding and requirements.

97 Display provides a wide range of customizable templates specifically designed for fitness businesses. These templates are modern, mobile-responsive, and easy to navigate. With 97 Display, businesses have the flexibility to customize their websites by adding their own branding elements, images, and content.

Club Command also offers website customization options, albeit with a more limited range of templates. While the templates are functional and suitable for fitness businesses, they may not offer as much design flexibility as 97 Display.

In terms of website design and customization, both platforms offer user-friendly interfaces and intuitive drag-and-drop editors, making it easy for businesses to create and update their websites without any technical knowledge.

3. Lead Generation and Conversion Tools

Generating leads and converting them into paying customers is a primary goal for any fitness business. Both 97 Display and Club Command provide tools to capture leads and nurture them through the sales funnel.

97 Display offers various lead generation strategies, such as pop-up forms, landing pages, and call-to-action buttons. These features are designed to capture visitor information, such as email addresses and phone numbers, which can then be used for email marketing campaigns and follow-ups.

Club Command also provides lead capture forms and integration with popular email marketing services. However, it may not offer as many advanced lead generation features as 97 Display.

When it comes to lead conversion, 97 Display offers features like lead scoring, automated email campaigns, and custom follow-up sequences. These tools help businesses nurture leads and convert them into paying customers.

Club Command, on the other hand, focuses more on member retention and communication rather than comprehensive lead nurturing features.

4. CRM Integration and Management

Effective customer relationship management (CRM) is crucial for businesses to understand their customers, track interactions, and provide personalized experiences. Both 97 Display and Club Command offer CRM integration and management features.

97 Display integrates with popular CRM platforms, such as Infusionsoft and HubSpot, allowing businesses to sync customer data and track interactions seamlessly. This integration helps businesses streamline their marketing and sales processes.

Club Command also offers basic CRM features, allowing businesses to store member details, track attendance, and manage interactions. While not as robust as 97 Display’s CRM integration capabilities, Club Command provides adequate functionality for businesses focused mainly on membership management.

5. Analytics and Reporting

Tracking and analyzing website performance is essential for making data-driven decisions and optimizing marketing strategies. Both 97 Display and Club Command offer analytics and reporting features to help businesses monitor their online presence.

97 Display provides detailed website analytics, including traffic sources, page views, bounce rates, and conversion rates. The platform also offers integration with Google Analytics for in-depth analysis and reporting.

Club Command offers basic website analytics, such as traffic statistics and conversion rates. However, it may not provide the same level of detail and flexibility as 97 Display’s analytics suite.

6. Membership Management and Tracking

Efficient membership management is essential for fitness businesses to manage their member base, track attendance, and handle billing. Both 97 Display and Club Command offer comprehensive membership management and tracking features.

97 Display’s membership management module allows businesses to create and manage member profiles, track attendance, and automate billing. The platform also offers features for member communication and engagement, such as automated email reminders and personalized member portals.

Club Command focuses primarily on membership management, offering features like member profiles, attendance tracking, and billing automation. While it may not provide as many communication and engagement tools as 97 Display, it offers a solid foundation for businesses focused on streamlined membership management.

7. Class and Schedule Management

Efficient class and schedule management is critical for fitness businesses to organize their sessions and bookings. Both 97 Display and Club Command offer tools to manage classes and schedules effectively.

97 Display’s class and schedule management features allow businesses to create and manage class calendars, set capacity limits, and accept online bookings. The platform also offers integration with popular scheduling software like Mindbody and Pike13.

Club Command provides basic class and schedule management capabilities, allowing businesses to create and manage class calendars, set time slots, and handle bookings. While not as feature-rich as 97 Display, Club Command’s class management features provide adequate functionality for most fitness businesses.

8. Payment Processing and Billing

Streamlining payment processing and billing is essential for businesses to ensure a smooth customer experience. Both 97 Display and Club Command offer integrated payment processing and billing features.

97 Display integrates with popular payment gateways, such as Stripe and Authorize.net, allowing businesses to accept online payments securely. The platform also offers automated billing, recurring payment options, and customizable invoicing.

Club Command offers similar payment processing capabilities, integrating with payment gateways like Stripe and PayPal. The platform also provides features for handling billing, including recurring payments and invoicing.

9. Communication and Member Engagement

Effective communication with members is crucial for retaining and engaging customers. Both 97 Display and Club Command offer tools for member communication and engagement.

97 Display provides features for automated email campaigns, personalized member portals, and customizable email templates. These tools enable businesses to communicate with their members effectively and provide personalized experiences.

Club Command focuses on communication through the platform’s built-in messaging system, allowing businesses to send messages and notifications to members directly. While it may not offer as many advanced communication features as 97 Display, Club Command provides a convenient way to engage with members.

10. 97 Display Pricing Options

97 Display offers several pricing options to cater to different business needs. The pricing structure is tailored to the size and requirements of fitness businesses. However, specific pricing details can vary, so it’s recommended to contact 97 Display directly for accurate pricing information.

11. Club Command Pricing Options

Club Command also offers various pricing options based on the number of members and the features required. The platform provides flexibility for businesses to choose a plan that fits their needs and budget. For accurate pricing information, it’s advisable to reach out to Club Command directly.

12. Comparing the Value for Money

When comparing the value for money, it’s essential to consider the features, functionality, and support provided by both 97 Display and Club Command. Each business will have unique requirements and should evaluate the benefits and drawbacks of each platform based on their specific needs and budget.

13. User-Friendliness of 97 Display

97 Display prioritizes user-friendliness, providing a simple and intuitive interface that allows businesses to create and manage their websites with ease. The platform’s drag-and-drop editor, along with comprehensive documentation and support, ensures that businesses can quickly get up and running.

14. User-Friendliness of Club Command

Club Command also focuses on user-friendliness, offering a straightforward interface that is easy to navigate. Businesses can quickly learn and utilize the platform’s features without technical expertise.

15. Comparing the User Experience

Both 97 Display and Club Command aim to provide a seamless user experience. The choice between the two platforms may come down to personal preference and the specific features and functionalities required by the business.

16. Support Services provided by 97 Display

97 Display offers comprehensive support services, including phone support, email support, and an extensive knowledge base. Businesses also have access to training resources and tutorials to maximize their use of the platform.

17. Support Services provided by Club Command

Club Command provides support via email, as well as an extensive knowledge base and video tutorials. While not as extensive as 97 Display’s support services, Club Command offers adequate support options for businesses.

18. Evaluating the Quality of Customer Support

When it comes to evaluating the quality of customer support, it’s essential to consider factors such as response time, expertise, and availability. Both 97 Display and Club Command strive to provide timely and knowledgeable support to address any issues or concerns businesses may have.

19. Real-Life Examples of Businesses using 97 Display

Here are a few real-life examples of businesses that have successfully utilized 97 Display:

A fitness studio in Los Angeles saw a significant increase in website traffic and lead conversions after switching to 97 Display.
A martial arts school in New York City successfully streamlined their member management and communication processes with 97 Display.
A yoga center in San Francisco improved their online presence and gained new members through the use of 97 Display’s marketing tools.

20. Real-Life Examples of Businesses using Club Command

Here are a few real-life examples of businesses that have benefited from using Club Command:

A CrossFit gym in Chicago effectively managed their class schedules and member communication using Club Command.
A boutique fitness studio in Austin found Club Command’s billing and payment features to be efficient and user-friendly.
A cycling studio in Miami utilized Club Command’s member management tools to enhance their overall operations.

21. Analyzing the Results and Benefits

After comparing the features, customer support, and real-life examples of businesses using both platforms, it’s essential to analyze the results and benefits. Consider factors such as increased lead generation, streamlined operations, enhanced member communication, and improved overall business performance.

22. Integration Options with Other Software and Tools

Integrating with other software and tools is critical for businesses to streamline their operations and leverage additional functionalities. Both 97 Display and Club Command offer integration options with popular third-party software and tools, such as payment gateways, scheduling software, and CRM platforms. It’s advisable to evaluate the specific integrations required by your business when considering both platforms.

23. Compatibility with Different Devices and Platforms

As more people access websites through mobile devices, ensuring compatibility across various devices and platforms is essential. Both 97 Display and Club Command offer mobile-responsive websites, ensuring optimal user experience regardless of the device used. It’s worth noting that the responsiveness and compatibility may vary based on the specific templates and customizations chosen by businesses.

24. Assessing the Flexibility and Scalability

Businesses should assess the flexibility and scalability of both 97 Display and Club Command to ensure that the platform can adapt to their changing needs and growth. Consider factors such as the ability to add and modify features, ease of scaling membership levels, and handling increased website traffic.

25. Advantages of 97 Display

Based on the features and functionalities discussed, some advantages of 97 Display include:

A wide range of customizable templates specifically designed for fitness businesses
Comprehensive lead generation and conversion tools
Robust CRM integration options
Detailed website analytics and reporting
Comprehensive membership management and tracking features
Streamlined class and schedule management
Integrated payment processing and billing
Effective member communication and engagement tools
User-friendly interface and extensive support services

26. Disadvantages of 97 Display

While 97 Display offers a comprehensive set of features, it does have a few potential drawbacks, including:

Higher pricing compared to some competitors
Less focus on operational management features
Template customization limitations

27. Advantages of Club Command

On the other hand, Club Command offers several advantages, including:

Focus on operational management features
Simplicity and ease of use
User-friendly interface
Affordable pricing options

28. Disadvantages of Club Command

However, Club Command does have a few potential disadvantages, such as:

Limited website design customization options
Limited lead generation and conversion tools
Less comprehensive CRM integration capabilities
Basic website analytics and reporting

29. Factors to Consider in Choosing Between 97 Display and Club Command

When choosing between 97 Display and Club Command, businesses should consider the following factors:

Specific business needs and requirements
Budget and pricing
Desired features and functionalities
Focus on marketing and lead generation vs. operational management
Preference for customization options and design flexibility
Integration requirements with other software and tools
Scalability and future growth considerations

30. Final Verdict and Recommendation

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance

97 Display vs Club Command

Discover the key differences between 97 Display and Club Command, two popular software solutions for managing fitness clubs.