97 Display vs Club Master

In the world of business and marketing, choosing the right platform for your website is crucial. Two popular options in the fitness industry are 97 Display and Club Master. Both platforms offer a range of features and benefits, but understanding the differences between them can help you make an informed decision for your fitness business. In this article, we’ll explore the key aspects of 97 Display and Club Master, giving you the insights you need to choose the best fit for your website needs.

1. Introduction to 97 Display and Club Master

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.

Brandon Stroupe

Founder and President, APEC Sports Performance

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1. Introduction to 97 Display and Club Master

Before we delve into the specifics of each platform, let’s take a moment to understand what 97 Display and Club Master are all about.

97 Display is a comprehensive website and marketing solution designed specifically for fitness businesses. It offers a user-friendly CMS (Content Management System) that allows you to easily update and customize your website. With features like lead management, e-commerce capabilities, and integrations with popular fitness apps, 97 Display aims to provide a seamless experience for both fitness businesses and their customers.

On the other hand, Club Master is a powerful software solution that caters to various aspects of fitness club management. It offers features like member management, class scheduling, billing, and email marketing. Club Master aims to streamline day-to-day operations for fitness clubs, allowing them to efficiently manage their business and improve member experience through its all-in-one platform.

Key Features of 97 Display

When it comes to features, 97 Display has a lot to offer. Let’s dive into some of its key features:

1. Responsive Design: With 97 Display, your website will look great on any device, whether it’s a desktop, tablet, or smartphone. This ensures that your fitness business can reach and engage with clients on the go.
2. Lead Generation: 97 Display provides lead generation tools that help you capture and manage leads effectively. From lead forms and landing pages to automated follow-ups, this platform aims to help you convert website visitors into paying customers.
3. E-commerce Capabilities: If you sell products or services online, 97 Display offers built-in e-commerce functionality. From selling merchandise to accepting online class bookings, this feature can enhance your revenue streams and streamline the customer experience.
4. Integration with Fitness Apps: 97 Display integrates with popular fitness apps like Mindbody and Zen Planner, allowing you to seamlessly sync your website with your preferred fitness management software.

Let’s take a closer look at each of these features:

Responsive Design

With 97 Display, your website will be fully responsive, meaning it will adapt to any screen size or device. Whether your potential customers are browsing on a desktop computer, a tablet, or a smartphone, your website will look professional and be easy to navigate. This ensures that you can effectively reach and engage with clients on the go, whether they’re searching for fitness classes while waiting for a bus or browsing your website from the comfort of their own home.

Lead Generation

One of the key features that sets 97 Display apart is its focus on lead generation. The platform provides a range of tools to help you capture and manage leads effectively. From customizable lead forms and landing pages to automated follow-up emails, 97 Display aims to help you convert website visitors into paying customers. By streamlining the lead generation process, you can save time and resources, allowing you to focus on what you do best – providing top-notch fitness services to your clients.

E-commerce Capabilities

If you sell products or services online, 97 Display has you covered with its built-in e-commerce functionality. You can easily set up an online store to sell merchandise, supplements, or even online training programs. Additionally, the platform allows you to accept online class bookings, making it convenient for your clients to sign up for classes and sessions. By integrating e-commerce capabilities into your website, you can enhance your revenue streams and provide a seamless customer experience.

Integration with Fitness Apps

97 Display understands that many fitness businesses already use popular fitness management software like Mindbody or Zen Planner. That’s why the platform offers seamless integration with these apps and others. By syncing your website with your preferred fitness management software, you can ensure that your class schedules, member information, and other important data are always up to date. This integration saves you time and reduces the risk of errors or double bookings, allowing you to focus on delivering exceptional fitness experiences to your clients.

Advantages of 97 Display

97 Display offers several advantages that make it an attractive choice for fitness businesses:

• User-Friendly Interface: The platform’s intuitive CMS makes it easy to update and modify your website without the need for coding knowledge. You can easily add new content, update class schedules, or change the design of your website with just a few clicks. This user-friendly interface saves you time and allows you to maintain a professional online presence.
• SEO Optimization: 97 Display prioritizes search engine optimization, helping your website rank higher in search engine results and attract potential clients. The platform provides tools and guidance to optimize your website’s content, meta tags, and URLs, ensuring that your fitness business is easily discoverable online.
• Premium Designs: With a wide range of professionally designed templates, 97 Display allows you to create a visually appealing website that reflects your fitness brand. Whether you prefer a modern and sleek design or a more traditional and welcoming look, you can find a template that suits your style. These premium designs give your website a polished and professional appearance, helping you make a strong first impression on potential clients.

Key Features of Club Master

Now let’s turn our attention to Club Master and explore its key features:

1. Member Management: Club Master offers a comprehensive member management system that allows you to efficiently track and manage your members’ information, attendance, and membership statuses. From the moment a new member joins your fitness club, Club Master helps you keep track of their details, ensuring a smooth onboarding process and personalized experience.
2. Class Scheduling: With Club Master, you can easily create and manage class schedules, making it convenient for both staff and members to stay updated on upcoming classes and sessions. The platform provides a user-friendly interface where you can add new classes, set their durations, and assign instructors. Members can then view the class schedule online, sign up for classes, and receive automated reminders, ensuring that they never miss a workout.
3. Billing and Payment Processing: Club Master simplifies the process of collecting payments from members by automating billing and ensuring a seamless payment experience. The platform allows you to set up recurring billing, send payment reminders, and securely process transactions. By automating these tasks, you can save time, reduce the risk of errors, and improve cash flow for your fitness club.
4. Email Marketing: Club Master provides tools for targeted email marketing campaigns, allowing you to engage with your members and promote your services more effectively. The platform allows you to segment your member list based on various criteria, such as membership type or attendance frequency. You can then create personalized email campaigns to keep your members informed about upcoming events, special promotions, or new classes. By staying connected with your members through email marketing, you can foster a sense of community and loyalty among your fitness club members.

Let’s take a closer look at each of these features:

Member Management

Club Master offers a comprehensive member management system that simplifies the process of tracking and managing your members’ information. From the moment a new member joins your fitness club, Club Master helps you keep track of their details, ensuring a smooth onboarding process and personalized experience. You can easily access and update member profiles, view attendance records, and manage membership statuses. This centralized member management system saves you time and allows you to provide exceptional service to your members.

Class Scheduling

With Club Master, you can easily create and manage class schedules, making it convenient for both staff and members to stay updated on upcoming classes and sessions. The platform provides a user-friendly interface where you can add new classes, set their durations, and assign instructors. Members can then view the class schedule online, sign up for classes, and receive automated reminders, ensuring that they never miss a workout. By streamlining the class scheduling process, you can improve member satisfaction and optimize your fitness club’s resources.

Billing and Payment Processing

Club Master simplifies the process of collecting payments from members by automating billing and ensuring a seamless payment experience. The platform allows you to set up recurring billing, send payment reminders, and securely process transactions. By automating these tasks, you can save time, reduce the risk of errors, and improve cash flow for your fitness club. Additionally, Club Master integrates with popular payment gateways, ensuring a secure and convenient payment process for your members.

Email Marketing

Club Master provides tools for targeted email marketing campaigns, allowing you to engage with your members and promote your services more effectively. The platform allows you to segment your member list based on various criteria, such as membership type or attendance frequency. You can then create personalized email campaigns to keep your members informed about upcoming events, special promotions, or new classes. By staying connected with your members through email marketing, you can foster a sense of community and loyalty among your fitness club members.

Advantages of Club Master

Club Master offers several advantages that make it an appealing choice for fitness clubs:

• All-in-One Solution: With Club Master, you get a complete software solution that covers various aspects of your fitness club’s operations, eliminating the need for separate systems and reducing complexity. From member management to class scheduling, billing, and email marketing, Club Master provides a centralized platform that streamlines your day-to-day operations.
• Streamlined Operations: By centralizing member management, class scheduling, billing, and email marketing, Club Master helps you save time and resources, enabling you to focus on what matters most – your members and their experience. With automated processes and intuitive interfaces, Club Master simplifies your fitness club’s operations, allowing you to provide exceptional service to your members.
• Customization Options: Club Master understands that every fitness club is unique, with its own branding and specific needs. That’s why the platform allows for customization, ensuring a personalized experience for both you and your members. From customizing email templates to branding your online member portal, Club Master allows you to tailor the platform to meet your specific business needs.

Now that we’ve explored the key features and advantages of 97 Display and Club Master, it’s important to remember that each platform has its strengths and suitability depending on your fitness business requirements. Take the time to assess your needs

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance

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