In the world of online marketing, having an effective website is crucial for businesses to thrive and succeed. For fitness professionals and coaches, two popular options are 97 Display and Coach Catalyst. These platforms offer a range of features and tools to help trainers generate leads, manage sales, and enhance their online presence. In this article, we will explore the similarities and differences between 97 Display and Coach Catalyst, to help you make an informed decision about which platform best suits your needs.

Introduction to 97 Display and Coach Catalyst

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.

Brandon Stroupe

Founder and President, APEC Sports Performance

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Before diving into the details, let’s start by understanding what 97 Display and Coach Catalyst are all about.

97 Display and Coach Catalyst are two powerful platforms designed specifically for fitness professionals and gym owners. These platforms offer a comprehensive set of features to help trainers build and grow their online businesses, streamline their operations, and deliver personalized coaching services to their clients.

Overview of 97 Display

97 Display is a leading website and marketing platform that empowers fitness professionals to create a strong online presence. With its user-friendly interface and robust features, 97 Display makes it easy for trainers to showcase their services, attract leads, and convert them into paying clients.

One of the key features of 97 Display is its website builder, which allows trainers to create professional and visually appealing websites that reflect their brand. The platform offers a wide range of customizable templates and design options to choose from, ensuring that each website is unique and tailored to the trainer’s specific needs.

In addition to website creation, 97 Display provides powerful lead generation tools. Trainers can create landing pages and opt-in forms to capture the attention of potential clients and collect their contact information. These tools are designed to maximize conversions and help trainers build a strong pipeline of leads.

Furthermore, 97 Display offers a customer relationship management (CRM) system that allows trainers to manage their leads, track sales, and automate follow-up processes. The CRM features enable trainers to stay organized, nurture their leads, and ultimately close more sales.

To help trainers measure the effectiveness of their marketing efforts, 97 Display also provides reporting and analytics tools. Trainers can access data on website performance, lead generation, and sales conversions, allowing them to make data-driven decisions and optimize their marketing strategies for better results.

Overview of Coach Catalyst

Coach Catalyst is another popular platform that focuses on helping fitness professionals and coaches build and grow their online businesses. With its comprehensive set of features, Coach Catalyst empowers trainers to streamline their operations, attract and manage clients, and deliver personalized coaching services.

One of the key features of Coach Catalyst is its website builder, which allows trainers to create customized websites that reflect their brand and showcase their expertise. The platform offers a range of design options and templates, ensuring that each website aligns with the trainer’s unique style and brand identity.

In addition to website creation, Coach Catalyst provides powerful lead generation tools. Trainers can create landing pages and integrate email marketing campaigns to attract and convert leads. These tools are designed to help trainers build a strong pipeline of potential clients and grow their business.

Furthermore, Coach Catalyst offers a client management system that simplifies communication with clients, tracks their progress, and delivers personalized coaching services. Trainers can easily communicate with their clients, assign workouts and meal plans, and track their progress all in one place. This streamlines the coaching process and ensures that clients receive a personalized and effective coaching experience.

Coach Catalyst also includes billing and payment features, making it easier for trainers to manage their client subscriptions and payments. Trainers can set up recurring billing, track payment history, and automate payment reminders, saving time and effort in managing their financial operations.

Lastly, Coach Catalyst provides a range of tools for online coaching, such as workout tracking, meal planning, and progress tracking. These features enable trainers to deliver personalized coaching services to their clients, regardless of their location. Trainers can create customized workout plans, track progress, and provide feedback, ensuring that clients receive the support and guidance they need to achieve their fitness goals.

Features and Functionality Comparison

While both 97 Display and Coach Catalyst offer a range of features and functionality, there are some differences to consider. Let’s take a closer look at some key areas:

Website Design and Customization

When it comes to website design and customization, both platforms offer templates and customization options to help trainers create a website that reflects their brand. However, 97 Display provides a wider range of design options and flexibility, allowing for more creative freedom.

With 97 Display, trainers can choose from a vast library of professionally designed templates, each tailored to different fitness niches. These templates are fully customizable, allowing trainers to modify colors, fonts, layouts, and images to create a unique and visually appealing website. Additionally, 97 Display offers advanced customization options, such as custom CSS and HTML editing, giving trainers full control over the design of their website.

On the other hand, Coach Catalyst focuses more on simplicity and ease of use when it comes to website design. The platform offers user-friendly templates that are easy to customize, even for trainers with little to no design experience. With a streamlined design process, trainers can quickly create a professional-looking website without getting overwhelmed by too many design options.

Lead Generation and Conversion Tools

Both platforms offer lead generation tools, such as landing pages and opt-in forms, to help trainers attract and convert leads. However, 97 Display offers more advanced lead generation features.

With 97 Display, trainers have access to A/B testing capabilities, allowing them to test different versions of their landing pages and opt-in forms to see which ones perform better. This data-driven approach helps trainers optimize their lead generation efforts and maximize conversions. Additionally, 97 Display allows trainers to create customized call-to-action buttons, increasing the chances of capturing leads.

On the other hand, Coach Catalyst focuses more on email marketing integrations and automated follow-up sequences. The platform seamlessly integrates with popular email marketing services, allowing trainers to easily capture leads and nurture them through automated email sequences. This focus on email marketing can be beneficial for trainers who prefer a more hands-off approach to lead conversion.

CRM and Sales Management

97 Display provides a robust CRM system that allows trainers to manage their lead database, track sales, and automate follow-up processes. In comparison, Coach Catalyst offers a simpler CRM system, primarily focused on client management and billing.

With 97 Display’s CRM system, trainers can efficiently manage their leads and track their progress through the sales pipeline. The platform offers features like lead scoring, task management, and automated follow-up sequences, ensuring that no lead falls through the cracks. Additionally, trainers can easily generate reports and analytics to gain insights into their sales performance.

Coach Catalyst’s CRM system, on the other hand, is more streamlined and focused on client management. Trainers can easily track client information, manage billing and payments, and schedule appointments. While it may not have the same level of sales management features as 97 Display, Coach Catalyst’s CRM system provides a user-friendly interface for trainers to efficiently manage their clients.

Reporting and Analytics

Both platforms offer reporting and analytics tools, allowing trainers to track website performance, lead conversion rates, and other important metrics. However, 97 Display provides more in-depth analytics and reporting features.

With 97 Display, trainers can access detailed analytics that provide insights into website traffic, lead sources, conversion rates, and more. The platform offers customizable dashboards and reports, allowing trainers to focus on the metrics that matter most to their business. Additionally, trainers can set up goals and track their progress, helping them measure the effectiveness of their marketing efforts.

Coach Catalyst also provides reporting and analytics tools, but they are more focused on providing trainers with a high-level overview of their performance. Trainers can see key metrics like website visits, leads generated, and client engagement, giving them a general understanding of their marketing efforts. While not as detailed as 97 Display’s analytics, Coach Catalyst’s reporting features still provide valuable insights for trainers.

Pricing and Packages

When it comes to choosing the right platform for your business, understanding the pricing and packages offered is crucial. Let’s now explore the pricing and packages offered by both platforms in detail:

97 Display Pricing and Packages

97 Display, known for its comprehensive website solutions, offers three pricing plans: Basic, Pro, and Elite. These plans are designed to cater to the varying needs of businesses.

The Basic plan, starting at $99 per month, includes essential features such as website hosting, lead capture tools, and basic analytics. This plan is perfect for businesses that are just starting out and need a solid online presence.

If you’re looking for more advanced features and functionalities, the Pro plan, priced at $249 per month, is the way to go. In addition to the features offered in the Basic plan, the Pro plan includes advanced analytics, A/B testing, and custom branding. These features can help you optimize your website and elevate your online presence.

For businesses that require top-tier support and consultation, the Elite plan, priced at $499 per month, is the ultimate choice. In addition to all the features offered in the Pro plan, the Elite plan includes priority support and consultation. This means that you’ll have access to a dedicated team that will assist you in maximizing the potential of your website.

Coach Catalyst Pricing and Packages

Coach Catalyst, a platform tailored specifically for coaches and fitness professionals, offers two pricing plans: Basic and Pro. These plans are designed to provide coaches with the necessary tools to manage their clients effectively.

The Basic plan, starting at $49 per month, includes essential features such as website hosting, lead capture tools, and client management. This plan is perfect for coaches who are just starting their online coaching journey and need a reliable platform to manage their clients.

If you’re looking to take your coaching business to the next level, the Pro plan, priced at $99 per month, is the ideal choice. In addition to the features offered in the Basic plan, the Pro plan includes advanced client management, workout tracking, and nutrition planning. These features can help you deliver a personalized and comprehensive coaching experience to your clients.

Whether you choose 97 Display or Coach Catalyst, both platforms offer pricing plans and packages that cater to different business needs. Take the time to evaluate your requirements and choose the plan that aligns with your goals and budget.

User Experience and Interface

The user experience and interface of a platform can significantly impact your overall satisfaction and ease of use. Let’s compare the user experience of 97 Display and Coach Catalyst:

97 Display User Experience

97 Display offers a user-friendly interface with intuitive navigation and easy-to-use tools. The platform provides comprehensive documentation and training resources to help trainers get started and make the most out of their website and marketing efforts. Customer support is readily available via email and phone, ensuring trainers receive timely assistance when needed.

Coach Catalyst User Experience

Coach Catalyst also provides a user-friendly interface, with a focus on simplicity and ease of use. The platform offers step-by-step guides and tutorials to help trainers navigate through the features and functionalities. Customer support is available through email and chat, allowing trainers to get their questions answered quickly.

Customer Support and Training

When it comes to customer support and training, both platforms offer resources to help trainers get up and running smoothly:

Support Options for 97 Display Users

97 Display provides comprehensive support via email and phone. Trainers can reach out to the support team with any inquiries or technical issues they may encounter. In addition, the platform offers training resources, including video tutorials and documentation, to help trainers maximize their use of the platform.

Support Options for Coach Catalyst Users

Coach Catalyst offers customer support via email and chat. Trainers can contact the support team for assistance with any platform-related questions or technical issues. The platform also provides training resources, including video tutorials and a knowledge base, to help trainers make the most out of the platform.

In conclusion, both 97 Display and Coach Catalyst offer a range of features and tools to help fitness professionals and coaches build and grow their online business. The choice between the two platforms depends on your specific needs and preferences. 97 Display provides a comprehensive website and marketing solution, suitable for trainers looking for advanced customization and robust lead generation features. On the other hand, Coach Catalyst focuses more on simplicity and ease of use, offering a streamlined platform for trainers who prioritize client management and online coaching services. Ultimately, it’s essential to evaluate your priorities and goals to determine which platform aligns best with your business objectives.

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance

97 Display vs Coach Catalyst