In the world of fitness business management software, there are many options available to help gym owners streamline their operations and grow their membership base. Two popular choices in this market are 97 Display and Fitfix. In this article, we will compare these two platforms in terms of features, pricing, user interface, support, and more to help you decide which one is the right fit for your business.

1. Introduction to 97 Display and Fitfix

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.

Brandon Stroupe

Founder and President, APEC Sports Performance

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Before we dive into the specifics, let’s take a brief look at what 97 Display and Fitfix are all about.

97 Display and Fitfix are two innovative software solutions designed to help gym owners and fitness professionals streamline their operations and enhance the overall experience for their members.

What is 97 Display?

97 Display is a comprehensive fitness business management software that offers a wide range of features to help gym owners manage and grow their fitness business. With its user-friendly interface and powerful tools, 97 Display aims to provide a complete solution for fitness professionals.

One of the key features of 97 Display is its website design capabilities. It offers customizable templates and layouts that allow gym owners to create a professional and visually appealing website for their fitness business. The software also includes lead generation tools, such as contact forms and landing pages, to help gym owners capture and convert online leads.

In addition to website design and lead generation, 97 Display also provides fitness class scheduling and member management features. Gym owners can easily create and manage class schedules, track attendance, and communicate with members through the software. This allows for efficient management of classes and ensures that members are well-informed about upcoming events and changes.

Furthermore, 97 Display offers integrated billing and payment processing capabilities, making it easy for gym owners to handle membership fees and track revenue. The software also provides reporting and analytics tools, allowing gym owners to gain valuable insights into their business performance and make data-driven decisions.

What is Fitfix?

Fitfix, on the other hand, is a fitness management software that focuses specifically on providing tools for fitness class scheduling and booking. With Fitfix, gym owners can streamline their class management processes and offer a convenient booking experience for their members.

Fitfix offers a mobile app and website platform that allows members to easily view class schedules, book classes, and track their attendance. The software provides real-time updates on class availability and sends automated reminders to members to help them stay on track with their fitness goals.

In addition to member-facing features, Fitfix also offers administrative tools for gym owners. They can create and manage class schedules, set capacity limits, and track attendance through the software. This allows for efficient management of class resources and ensures that members have a seamless experience when attending fitness classes.

Fitfix also integrates with popular payment gateways, making it easy for gym owners to handle class payments and track revenue. The software provides reporting and analytics tools, allowing gym owners to gain insights into class attendance and member engagement.

Overall, 97 Display and Fitfix are powerful software solutions that cater to the specific needs of fitness professionals. Whether you’re looking for a comprehensive fitness business management software or a specialized tool for fitness class scheduling and booking, these platforms have you covered.

2. Website Design and Customization

A visually appealing website is crucial for any fitness business. Both 97 Display and Fitfix offer website design and customization options, but there are some key differences between the two.

When it comes to website design and customization, 97 Display and Fitfix have their own unique offerings that cater to different needs and preferences.

97 Display: 97 Display stands out with its wide range of professionally designed website templates specifically tailored for fitness businesses. These templates are not only visually appealing, but also highly functional, providing a seamless user experience for potential clients. With 97 Display, gym owners have the opportunity to choose from a diverse collection of templates that suit their brand identity and target audience. Additionally, these templates are fully customizable, allowing gym owners to add their own branding, images, and content. The platform also offers a user-friendly drag-and-drop editor for more advanced customization options, giving gym owners complete control over the look and feel of their website. Whether you want to showcase your gym’s facilities, highlight your trainers’ expertise, or promote your fitness classes, 97 Display provides the tools and flexibility to create a unique and engaging online presence.
Fitfix: Fitfix, on the other hand, takes a more streamlined approach to website design. While it may offer fewer options for customization compared to 97 Display, Fitfix provides a hassle-free website design experience. Users can choose from a selection of pre-designed templates that are specifically created for fitness businesses. These templates are designed to be visually appealing and user-friendly, ensuring that potential clients can easily navigate through the website and find the information they need. With Fitfix, gym owners can customize the templates with their logo and branding, allowing for some level of personalization. Although the level of customization may be more limited compared to 97 Display, Fitfix offers a straightforward solution for fitness businesses that simply need a basic website presence without the need for extensive customization.

Overall, the choice between 97 Display and Fitfix ultimately depends on your specific needs and preferences. If you are looking for more flexibility and customization options, 97 Display might be the better choice for you. With its wide range of professionally designed templates and advanced customization features, 97 Display empowers gym owners to create a website that truly reflects their brand and engages potential clients. On the other hand, if you simply need a basic website presence without the need for extensive customization, Fitfix could be a suitable option. Fitfix’s streamlined approach to website design ensures that you can quickly establish an online presence that effectively communicates your fitness business’s offerings and attracts potential clients.

3. Lead Generation and Conversion Tools

Generating leads and converting them into paying customers is a crucial aspect of running a successful fitness business. Let’s compare the lead generation and conversion tools offered by 97 Display and Fitfix.

97 Display: 97 Display provides a range of lead generation tools, including customizable landing pages, pop-up forms, and lead capture widgets. The platform also offers integration with popular email marketing and CRM platforms, allowing gym owners to nurture leads and track conversions.
Fitfix: Fitfix focuses more on lead conversion, offering features such as automated emails and push notifications to encourage members to book classes and stay engaged. While Fitfix doesn’t offer as many lead generation tools as 97 Display, it provides a more targeted approach to converting leads into paying customers.

If lead generation is a top priority for your fitness business, 97 Display’s comprehensive set of tools may be the better choice. However, if you primarily need tools to convert leads into paying customers, Fitfix’s more focused approach may suit your needs.

4. Content Management System (CMS)

Managing website content easily and efficiently is essential for a fitness business. In today’s digital age, having a user-friendly content management system (CMS) is crucial to stay competitive in the market. Both 97 Display and Fitfix provide CMS solutions tailored for fitness websites, but they differ in terms of features and ease of use.

Let’s take a closer look at what each CMS has to offer:

97 Display: 97 Display prides itself on offering a highly intuitive and user-friendly CMS. With their platform, gym owners can easily update and manage website content without the need for extensive coding knowledge. One of the standout features of 97 Display’s CMS is its drag-and-drop functionality. This allows users to effortlessly add and edit text, images, and videos, making it a breeze to keep their website up-to-date. Additionally, 97 Display offers a wide range of customizable templates, giving fitness businesses the flexibility to create a unique and visually appealing online presence.
Fitfix: Fitfix’s CMS, on the other hand, is more focused on class schedules and booking-related content. While Fitfix does provide some general content management capabilities, it is important to note that the options for customization and content management are more limited compared to 97 Display. For fitness businesses that primarily need a CMS solution to manage class schedules and bookings, Fitfix can be a suitable choice. However, for those who require a more powerful and flexible CMS, 97 Display emerges as the clear winner.

When it comes to choosing the right CMS for your fitness website, it is crucial to consider your specific needs and requirements. If you are looking for a robust and user-friendly CMS that offers extensive customization options, 97 Display is an excellent choice. With its drag-and-drop functionality and customizable templates, you can easily create and manage engaging content that resonates with your target audience.

However, if your primary focus is on class schedules and booking-related content, Fitfix may be sufficient for your needs. While it may not offer the same level of customization as 97 Display, Fitfix provides a streamlined solution specifically designed for fitness businesses.

In conclusion, choosing the right CMS for your fitness website is a crucial decision that can significantly impact your online presence. Whether you opt for the feature-rich and user-friendly 97 Display or the class schedule-focused Fitfix, both CMS options offer valuable solutions to help you efficiently manage your website content and enhance your overall online experience.

5. SEO and Online Marketing Integration

Having a strong online presence and attracting organic traffic to your fitness website is crucial for success in today’s digital landscape. Let’s compare the SEO and online marketing integration capabilities of 97 Display and Fitfix.

When it comes to SEO capabilities, 97 Display shines with its robust features. The platform offers customizable meta tags, page titles, and URLs, allowing gym owners to optimize their website’s content for search engines. With these tools, you can strategically choose keywords and phrases that align with your fitness business, making it easier for potential customers to find you online.

But SEO is just one piece of the puzzle. To truly excel in the online marketing realm, integration with popular tools is essential. Here, 97 Display takes the lead once again. The platform seamlessly integrates with Google Analytics, providing gym owners with valuable insights into website performance. By analyzing data such as website traffic, visitor demographics, and user behavior, you can make informed decisions to improve your online presence and attract more customers.

Additionally, 97 Display also offers integration with Facebook Pixel, a powerful tool for running targeted advertising campaigns. With Facebook Pixel, you can track conversions, optimize ads, and create custom audiences based on user behavior on your website. This level of integration empowers fitness businesses to reach their target audience more effectively and generate higher-quality leads.

On the other hand, Fitfix, while still providing some basic SEO options such as meta tags and page titles, focuses more on class scheduling and booking functionality. If your primary goal is to streamline your fitness classes and manage bookings efficiently, Fitfix may be a suitable choice. The platform offers features like class calendars, online registration, and automated reminders to help you keep your fitness business organized.

However, if you are serious about optimizing your fitness website for search engines and running effective online marketing campaigns, 97 Display emerges as the better choice. Its comprehensive SEO capabilities, coupled with integration with tools like Google Analytics and Facebook Pixel, give you the tools you need to take your online presence to new heights. By leveraging these features, you can attract more organic traffic, convert visitors into customers, and ultimately grow your fitness business.

Ultimately, the choice between 97 Display and Fitfix depends on your specific needs and priorities. If you prioritize broader online marketing efforts and want to maximize your website’s visibility, 97 Display is the obvious choice. However, if your primary focus is on class scheduling and booking, with less emphasis on broader online marketing efforts, Fitfix may meet your needs. Consider your goals, budget, and long-term growth plans to make an informed decision that aligns with your fitness business.

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance

97 Display vs Fitfix

Discover the key differences between 97 Display and Fitfix, two popular fitness software platforms.