In today’s digital era, having a strong online presence is essential for businesses in the fitness industry. Websites are not only a means to showcase products and services but also serve as powerful marketing tools. Two popular platforms in the fitness industry, 97 Display and Fitness Manager, offer comprehensive solutions to help fitness businesses thrive in the online landscape. In this article, we will compare these two platforms in terms of their features, pricing, customer support, and more to help you make an informed decision.

Introduction to 97 Display and Fitness Manager

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.

Brandon Stroupe

Founder and President, APEC Sports Performance

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Before diving into the details, let’s provide a brief overview of both 97 Display and Fitness Manager. These platforms cater to fitness businesses, assisting them in creating and managing professional websites.

When it comes to establishing an online presence for fitness businesses, having a well-designed and functional website is crucial. This is where 97 Display and Fitness Manager come into play, offering specialized solutions to meet the unique needs of fitness professionals.

Overview of 97 Display

97 Display is a leading platform that specializes in designing and developing websites specifically for fitness businesses. With years of experience in the industry, they understand the importance of having a website that not only looks great but also drives results.

One of the standout features of 97 Display is its focus on lead generation. They provide fitness businesses with powerful tools to capture and convert website visitors into potential clients. From eye-catching call-to-action buttons to strategically placed contact forms, 97 Display ensures that fitness professionals can generate leads effortlessly.

Furthermore, 97 Display offers a wide range of customizable website templates tailored to the fitness industry. These templates are designed to be visually appealing and user-friendly, providing a seamless browsing experience for potential clients. Fitness businesses can choose from various layouts, color schemes, and font styles to create a website that aligns with their brand identity.

In addition to lead generation tools and customizable templates, 97 Display also offers integration options with popular fitness software. This allows fitness businesses to seamlessly connect their website with other tools they use, such as client management systems or scheduling software. The integration capabilities of 97 Display help streamline operations and enhance the overall efficiency of fitness businesses.

Overview of Fitness Manager

In contrast, Fitness Manager is a comprehensive software solution designed to streamline different aspects of fitness business management. While it offers website building capabilities, Fitness Manager primarily focuses on providing tools for scheduling, client management, billing, and other administrative tasks.

One of the key features of Fitness Manager is its robust scheduling system. Fitness businesses can easily create and manage class schedules, appointments, and events through the platform. The scheduling system offers flexibility and customization options, allowing fitness professionals to tailor their offerings to meet the needs of their clients.

Client management is another area where Fitness Manager excels. The platform provides fitness businesses with tools to efficiently manage client information, track progress, and communicate with clients. From storing contact details to tracking attendance and progress, Fitness Manager simplifies the client management process, enabling fitness professionals to provide personalized and effective services.

When it comes to billing and payments, Fitness Manager offers seamless integration with popular payment gateways, making it easy for fitness businesses to collect payments from clients. The platform also provides detailed reporting and analytics, allowing fitness professionals to gain insights into their financial performance and make informed business decisions.

Overall, Fitness Manager aims to be a one-stop solution for gym and fitness studio owners. By combining website building capabilities with powerful management tools, Fitness Manager helps fitness businesses streamline their operations, enhance client experiences, and ultimately grow their business.

Features and Functionality Comparison

Now let’s delve into the details and compare the features and functionality offered by both platforms.

User Interface and Design

The user interface and design of a website can significantly impact user experience and engagement. Both 97 Display and Fitness Manager offer intuitive and user-friendly interfaces that prioritize simplicity and ease of use.

However, 97 Display stands out with its visually appealing and highly customizable website templates tailored specifically for the fitness industry. These templates are designed to capture the attention of potential customers and create a memorable first impression. The visually appealing design elements, such as high-quality images, vibrant colors, and modern typography, contribute to a visually stimulating browsing experience.

Moreover, 97 Display’s customization options allow fitness businesses to take their website design to the next level. Businesses can easily modify the layout, colors, fonts, and images to match their brand identity. This level of customization empowers fitness businesses to create a unique and visually stunning online presence.

Lead Generation and Conversion Tools

Generating leads and converting them into paying customers is crucial for any fitness business. 97 Display excels in this area, offering various lead generation tools like online forms, pop-ups, and landing pages.

These lead generation tools are designed to capture potential customer information and convert them into leads. 97 Display’s online forms are highly customizable, allowing businesses to collect specific information from their website visitors. The pop-ups can be strategically placed to grab the attention of users and encourage them to take action, such as signing up for a newsletter or scheduling a consultation.

Furthermore, 97 Display’s landing pages are effective tools for converting leads into paying customers. These dedicated pages are designed to provide a focused and persuasive message, guiding visitors towards a specific call-to-action. Fitness businesses can create landing pages for various purposes, such as promoting a special offer, showcasing a new class, or highlighting a testimonial.

Fitness Manager also offers lead generation capabilities, but they are not as extensive as those provided by 97 Display. The platform provides basic lead capture forms and contact information collection, but lacks the advanced customization options and dedicated landing pages.

Website Customization Options

Customization is key to creating a unique and branded online presence. 97 Display offers a wide range of customization options, allowing fitness businesses to personalize their websites to match their brand identity.

Besides the visual design customization mentioned earlier, 97 Display also provides flexibility in terms of content customization. Fitness businesses can easily add and modify sections on their website, such as class schedules, trainer profiles, success stories, and testimonials. This level of customization enables businesses to showcase their unique offerings and build credibility with their target audience.

Fitness Manager, on the other hand, provides more limited customization options, as its primary focus is on functionality rather than design. While businesses can add their logo and brand colors, the overall layout and structure of the website templates are less customizable. Fitness Manager prioritizes providing a comprehensive management solution, allowing businesses to efficiently handle tasks like scheduling and member management.

Integration with Other Platforms

Integration with other platforms and software can enhance the overall efficiency of a fitness business. 97 Display offers seamless integration with popular fitness software, such as scheduling and payment systems.

This integration streamlines operations, providing a cohesive experience for both the business and its customers. For example, when a customer books a class through the website, the scheduling system can automatically update the availability and send confirmation emails. Similarly, when a customer makes a payment, the payment system can instantly update the membership status and send receipts.

Fitness Manager, being a comprehensive management solution, integrates well with various fitness-specific tools for tasks like scheduling and member management. The platform offers built-in features for managing class schedules, tracking attendance, and handling membership subscriptions. While it may not have the same level of integration with external software as 97 Display, Fitness Manager provides a robust solution for managing all aspects of a fitness business in one centralized platform.

Pricing and Plans

Now that we have explored the features and functionality of both platforms, let’s compare their pricing and plans.

97 Display Pricing and Plans

97 Display offers flexible pricing options that cater to the diverse needs of fitness businesses. The pricing is based on factors such as website features, lead generation tools, and the level of customization required. They offer different tiers of pricing plans, allowing businesses to choose the one that best suits their budget and requirements.

Fitness Manager Pricing and Plans

Fitness Manager offers a subscription-based pricing model, with plans varying based on the size of the fitness facility and the number of users. The pricing includes access to features like scheduling, membership management, and basic website building tools. Additional features and customizations may require an upgrade to higher-priced plans.

Value for Money Comparison

Both 97 Display and Fitness Manager offer value for money, but it ultimately comes down to the specific needs and priorities of your fitness business. If you primarily require a robust website with extensive lead generation capabilities, 97 Display might be the better choice. However, if you need comprehensive management tools along with basic website functionalities, Fitness Manager offers a more well-rounded solution.

Customer Support and Training

When it comes to evaluating the customer support and training options provided by both platforms, it is important to dig deeper into the details. Let’s take a closer look at what each platform offers in terms of customer support and training.

97 Display Customer Support and Training

97 Display understands the importance of customer satisfaction and goes the extra mile to ensure that businesses using their platform are well taken care of. They have a dedicated customer support team that is readily available to address any issues or concerns that may arise.

But that’s not all. 97 Display also provides businesses with comprehensive training resources to help them maximize the value of their websites. They offer video tutorials that guide users through various aspects of their platform, making it easier for businesses to navigate and utilize the features effectively.

In addition to video tutorials, they also conduct webinars where businesses can learn from experts and gain valuable insights on how to leverage the platform to achieve their goals. These training resources are designed to empower businesses and equip them with the knowledge and skills needed to succeed in the online fitness industry.

Fitness Manager Customer Support and Training

Just like 97 Display, Fitness Manager also understands the importance of providing excellent customer support. They have a responsive customer support team that is always ready to assist users with any questions or concerns they may have.

In terms of training, Fitness Manager provides businesses with training materials and documentation that help them understand and navigate their software effectively. These resources are designed to ensure that businesses can make the most out of the platform and utilize its features to streamline their operations and enhance their overall efficiency.

Whether it’s troubleshooting issues or seeking guidance on how to make the most of the platform, Fitness Manager’s customer support and training options aim to empower businesses and provide them with the necessary tools to succeed in the fitness industry.

It is important to note that when choosing between 97 Display and Fitness Manager, businesses should consider their specific needs and requirements. While both platforms offer customer support and training, the extent and effectiveness of these services may vary. Therefore, businesses should carefully evaluate factors such as website design, lead generation capabilities, management tools, pricing, and customer support before making a decision.

By taking the time to thoroughly assess these factors, businesses can make an informed decision that aligns with their unique goals and objectives. Choosing the right platform can have a significant impact on the success and growth of a fitness business, so it is crucial to consider all aspects before making a final choice.

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance

97 Display vs Fitness Manager

Discover the key differences between 97 Display and Fitness Manager, two popular software solutions for fitness businesses.