In today’s digital age, having a strong online presence is essential for any business, especially those in the fitness industry. Two popular options for fitness businesses looking to enhance their online visibility are 97 Display and FitnessSoft. Both platforms offer a range of features to help fitness entrepreneurs succeed in the online world. In this article, we will compare these two platforms in terms of their key features, pricing plans, support options, and more, to help you make an informed decision for your fitness business.

1. Introduction to 97 Display and FitnessSoft

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.

Brandon Stroupe

Founder and President, APEC Sports Performance

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Before diving into the details, let’s take a moment to understand what 97 Display and FitnessSoft are all about.

97 Display and FitnessSoft are two innovative platforms that cater to the needs of fitness businesses. They provide comprehensive solutions to help fitness entrepreneurs succeed in the competitive industry.

Overview of 97 Display

97 Display is an all-in-one fitness marketing platform designed to help fitness businesses attract new leads, convert them into paying customers, and retain them for the long term. With its intuitive user interface and comprehensive suite of tools, 97 Display aims to simplify the process of building and managing a successful fitness website.

When it comes to online marketing, 97 Display is a game-changer. It offers a range of features that allow fitness businesses to create visually appealing and engaging websites. From customizable templates to integrated lead generation tools, 97 Display empowers fitness entrepreneurs to showcase their unique brand identity and attract potential clients.

Furthermore, 97 Display understands the importance of search engine optimization (SEO) in driving organic traffic to fitness websites. The platform provides SEO-friendly features and tools to help businesses rank higher in search engine results, increasing their online visibility and attracting more potential customers.

But 97 Display is not just about attracting leads; it also focuses on converting them into paying customers. The platform offers seamless integration with various payment gateways, making it easy for fitness businesses to accept online payments. Additionally, it provides lead nurturing tools, such as email marketing automation and customer relationship management (CRM) features, to help businesses build strong relationships with their clients and increase customer retention.

Overview of FitnessSoft

On the other hand, FitnessSoft is a robust software solution tailored specifically for fitness businesses. It offers a range of features such as class scheduling, membership management, and online payments. FitnessSoft aims to streamline the administrative tasks associated with running a fitness business, allowing owners and managers to focus on what they do best: providing a top-notch fitness experience.

Managing a fitness business involves numerous administrative tasks, such as scheduling classes, tracking attendance, and managing memberships. These tasks can be time-consuming and prone to errors if done manually. FitnessSoft addresses these challenges by providing a user-friendly platform that automates these processes.

With FitnessSoft, fitness businesses can easily create and manage class schedules. The platform allows owners and managers to set up recurring classes, assign instructors, and track attendance. Through an intuitive interface, fitness professionals can quickly view and manage their class schedules, ensuring a smooth and efficient operation.

In addition to class scheduling, FitnessSoft offers robust membership management features. Fitness businesses can easily create and customize membership plans, track member details, and automate membership renewals. The platform also enables businesses to offer online registration and payment options, providing convenience for both the business and its members.

Moreover, FitnessSoft understands the importance of data analysis in making informed business decisions. The platform provides comprehensive reporting and analytics tools, allowing fitness businesses to track key performance indicators (KPIs), identify trends, and optimize their operations accordingly. By leveraging data-driven insights, fitness entrepreneurs can make strategic decisions that drive growth and profitability.

In conclusion, 97 Display and FitnessSoft are two powerful platforms that cater to the unique needs of fitness businesses. While 97 Display focuses on marketing and lead generation, FitnessSoft streamlines administrative tasks and enhances operational efficiency. By leveraging these platforms, fitness entrepreneurs can optimize their online presence, attract new customers, and provide a seamless fitness experience for their clients.

2. User Interface and Design

The user interface and design of a website play a crucial role in shaping the overall user experience. It is the first impression that visitors have of your website and can significantly impact whether they choose to stay or leave. Both 97 Display and FitnessSoft understand the importance of creating visually appealing and user-friendly designs that captivate and engage users.

When it comes to website design, 97 Display offers a wide range of customizable templates specifically designed with fitness businesses in mind. These templates are thoughtfully crafted to be clean, modern, and mobile-responsive, ensuring that your website looks stunning and functions seamlessly across various devices. With 97 Display’s intuitive drag-and-drop editor, you have the freedom to easily customize the layout, colors, and fonts to perfectly align with your brand identity. This level of flexibility allows you to create a unique and captivating online presence that resonates with your target audience.

Similarly, FitnessSoft also provides a selection of sleek and fitness-themed templates that can be personalized to reflect your brand’s unique personality. The platform’s user interface is designed to be straightforward and easy to navigate, ensuring that users can effortlessly find the information they need without any confusion. By streamlining the user experience, FitnessSoft empowers fitness businesses to create websites that not only look great but also provide a seamless browsing experience for their visitors.

While both 97 Display and FitnessSoft offer impressive design options, the choice between the two ultimately comes down to your personal preferences and the specific design elements that you value the most for your fitness website. Whether you prioritize a wide range of customizable templates or a straightforward user interface, both platforms strive to help you create a visually stunning website that leaves a lasting impression on your visitors.

3. Lead Generation and Conversion Tools

In the highly competitive fitness industry, generating leads and converting them into paying customers is crucial for success. Both 97 Display and FitnessSoft offer a range of tools to help you attract and convert potential clients.

97 Display provides lead generation tools such as opt-in forms, pop-ups, and landing pages, making it easy to capture visitor information and turn them into potential leads. With their opt-in forms, you can customize the fields to collect specific details from your visitors, such as their name, email address, phone number, and fitness goals. By gathering this information, you can gain valuable insights into your potential clients and tailor your marketing strategies accordingly.

Furthermore, 97 Display offers a variety of eye-catching pop-ups that can be triggered based on user behavior. These pop-ups can be strategically placed on your website to capture the attention of visitors and entice them to take action. Whether it’s offering a free trial, a special discount, or an exclusive e-book, these pop-ups can be a powerful tool to convert casual visitors into leads.

In addition to opt-in forms and pop-ups, 97 Display also provides customizable landing pages. These landing pages are designed to optimize conversions by providing a clear and compelling call-to-action. By directing your visitors to a dedicated landing page, you can focus their attention on a specific offer or promotion, increasing the likelihood of conversion.

On the other hand, FitnessSoft offers similar lead generation capabilities, allowing you to create custom lead capture forms and landing pages. With their intuitive drag-and-drop editor, you can easily design forms that align with your brand and capture the necessary information from your potential clients. FitnessSoft also provides pre-built templates that you can customize to save time and effort.

Additionally, FitnessSoft goes beyond just capturing leads by offering automated email and SMS marketing features. Once a lead is captured, the platform allows you to set up automated email sequences and SMS campaigns to nurture and engage with your leads. These automated workflows can be personalized based on the information you collected, ensuring that your communication is relevant and targeted.

Furthermore, FitnessSoft provides detailed analytics and reporting features that allow you to track the effectiveness of your lead generation and conversion efforts. By analyzing the data, you can identify areas of improvement and optimize your strategies to maximize conversions.

Whether you choose 97 Display or FitnessSoft, you can feel confident knowing that you have access to powerful tools to attract and convert potential clients into loyal customers. These lead generation and conversion tools are essential in today’s digital age, where capturing and nurturing leads can make all the difference in the success of your fitness business.

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance

97 Display vs FitnessSoft

Discover the key differences between 97 Display and FitnessSoft, two popular software solutions for fitness businesses.