In today’s competitive market, fitness centers are constantly seeking ways to enhance their online presence and streamline their business operations. Two popular software solutions that cater specifically to the fitness industry are 97 Display and GymSales. These platforms provide comprehensive tools and features to help gym owners effectively manage their online presence, generate leads, and maximize their sales potential. In this article, we will take an in-depth look at the key features and functionalities offered by both 97 Display and GymSales, as well as compare their pricing and customer support. By the end, you will have a clearer understanding of which software might be the best fit for your fitness center’s needs.

Introduction to 97 Display and GymSales

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.

Brandon Stroupe

Founder and President, APEC Sports Performance

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Before we dive into the specifics of each software, let us start with a brief introduction to 97 Display and GymSales.

97 Display:

97 Display is a comprehensive website and digital marketing platform designed specifically for fitness businesses. It offers a range of powerful features and an easy-to-use interface, making it the go-to choice for gym owners looking to create a beautiful and functional website.

With 97 Display, gym owners can showcase their facility, highlight their services, and provide valuable information to potential clients. The platform offers customizable templates and layouts, allowing businesses to create a unique online presence that reflects their brand.

One of the key features of 97 Display is its lead generation capabilities. The platform provides gym owners with tools to attract more leads and convert them into loyal customers. From lead capture forms to personalized landing pages, 97 Display helps businesses optimize their online presence to drive conversions.

In addition to lead generation, 97 Display also offers robust digital marketing tools. Gym owners can leverage search engine optimization (SEO) strategies, social media integration, and email marketing campaigns to expand their reach and engage with their target audience.

GymSales:

GymSales, on the other hand, is a sales and customer relationship management (CRM) software tailored specifically for fitness centers. It is designed to streamline the lead management and sales processes, ultimately boosting revenue for gym owners.

With GymSales, gym owners can efficiently manage their leads and sales pipelines. The software provides a centralized platform to track and monitor leads, appointments, and follow-ups. This helps businesses stay organized and ensures that no potential client falls through the cracks.

One of the standout features of GymSales is its automation capabilities. The software automates repetitive tasks such as lead follow-ups, appointment reminders, and membership renewals. This frees up valuable time for gym owners and staff, allowing them to focus on providing exceptional customer service.

GymSales also offers robust reporting and analytics features. Gym owners can track key metrics such as lead conversion rates, sales performance, and revenue growth. These insights enable businesses to make data-driven decisions and optimize their sales strategies.

In conclusion, 97 Display and GymSales are two powerful software solutions that cater to the unique needs of fitness businesses. While 97 Display focuses on creating stunning websites and driving lead generation, GymSales streamlines the sales and CRM processes. Together, these software tools provide gym owners with the necessary tools to grow their business and achieve success in the competitive fitness industry.

Features and Functionality Comparison

Website Design and Customization

When it comes to website design and customization, both 97 Display and GymSales offer a range of options to create a visually appealing and user-friendly site.

97 Display provides gym owners with a library of professionally designed templates that can be easily customized to reflect the unique branding and personality of their fitness center. These templates are carefully crafted to cater to different fitness niches, such as yoga studios, CrossFit gyms, and personal training centers. With 97 Display, gym owners can choose from a wide array of color schemes, font styles, and layout options to create a website that perfectly aligns with their brand identity.

Additionally, 97 Display offers a drag-and-drop editor, making it simple to add and rearrange elements on the website. Gym owners can easily customize the placement of images, text, and interactive features to create a website that is not only visually appealing but also highly functional and user-friendly.

GymSales also allows for website customization, offering predefined templates and the ability to modify colors, fonts, and layouts. However, it should be noted that GymSales primarily focuses on the sales aspects of the business, so the design options may not be as extensive as those provided by 97 Display. Nonetheless, GymSales ensures that gym owners can still create a professional-looking website that effectively showcases their services and captures leads.

Lead Generation and Management

Both 97 Display and GymSales recognize the importance of lead generation in driving business growth and provide tools to capture and manage leads effectively.

97 Display offers lead generation through customizable contact forms, pop-ups, and landing pages. These forms can be integrated seamlessly into the website and are designed to capture essential lead information, such as name, email address, and phone number. Additionally, 97 Display includes lead management features such as lead scoring, automated follow-ups, and lead source tracking. These features enable gym owners to prioritize leads, nurture them through automated email campaigns, and track the effectiveness of different marketing channels in generating leads.

GymSales focuses on streamlining the lead management process through its CRM functionalities. The platform allows gym owners to track leads, assign follow-ups to their sales team, and automate email communication. Furthermore, GymSales provides lead scoring and lead source tracking capabilities, enabling gym owners to identify the most promising leads and optimize their sales efforts accordingly. With GymSales, gym owners can ensure that no lead falls through the cracks and that every potential customer receives the attention they deserve.

Sales and CRM Integration

When it comes to sales and CRM integration, both 97 Display and GymSales offer robust tools to streamline the sales process and improve customer relationship management.

97 Display integrates with leading CRM platforms, such as Salesforce and HubSpot, allowing gym owners to sync their sales and customer data seamlessly. This integration ensures that leads generated through the website flow directly into the CRM system, eliminating the need for manual data entry and enabling efficient lead nurturing and personalized communication. With 97 Display’s CRM integration, gym owners can easily track the entire customer journey, from website visit to membership purchase, and tailor their marketing and sales strategies accordingly.

GymSales, being primarily a sales and CRM software, provides comprehensive integration with various CRM platforms. The platform focuses on automating the sales process and provides features such as lead scoring, pipeline management, and email automation. Gym owners can connect GymSales with their preferred CRM system, ensuring that all customer interactions and sales activities are logged and tracked in one centralized location. This integration empowers gym owners to streamline their sales operations, improve customer relationship management, and gain valuable insights into their sales performance.

Reporting and Analytics

Understanding the performance of your online efforts is vital to making informed business decisions. Both 97 Display and GymSales offer reporting and analytics features that provide valuable insights into the effectiveness of various marketing channels and sales strategies.

97 Display provides detailed analytics reports on website traffic, lead conversions, and marketing campaign performance. These reports help gym owners identify areas of improvement and optimize their online marketing efforts. With 97 Display’s analytics, gym owners can track the number of website visitors, monitor the conversion rates of their lead forms, and evaluate the success of their marketing campaigns. This data-driven approach allows gym owners to make data-backed decisions and allocate their marketing budget effectively.

GymSales offers reports on lead conversions, sales performance, and revenue. The platform provides valuable insights into individual sales team members’ performance, allowing gym owners to identify top performers and provide targeted coaching and training. Additionally, GymSales enables gym owners to understand the effectiveness of their sales strategy by tracking the conversion rates of leads at different stages of the sales pipeline. By analyzing these reports, gym owners can identify bottlenecks in their sales process, refine their sales strategies, and ultimately drive more revenue for their fitness center.

Pricing and Packages

97 Display Pricing and Packages

When it comes to pricing, 97 Display offers flexible packages tailored to the needs of different fitness centers. Pricing is dependent on factors such as the number of locations, the level of customization required, and the desired marketing features.

97 Display understands that every fitness center is unique, and their pricing structure reflects this. They believe in providing customized solutions that meet the specific needs of their clients. Whether you are a small boutique gym or a large fitness chain, 97 Display has the right package for you.

With their knowledgeable sales team, 97 Display ensures that you receive detailed information and tailored quotes based on your specific requirements. They take the time to understand your business goals and objectives, and then provide you with a pricing plan that aligns perfectly with your needs.

By offering flexible packages, 97 Display ensures that you only pay for the features and services that are essential to your fitness center’s success. This allows you to optimize your budget and invest in areas that will drive growth and profitability.

GymSales Pricing and Packages

GymSales, on the other hand, offers three pricing tiers – Basic, Premium, and Enterprise. Each tier is designed to cater to different levels of business needs and requirements.

The Basic package provides essential CRM features such as lead management, sales pipeline tracking, and email automation. It is perfect for fitness centers that are just starting out and need a simple yet effective solution to manage their sales processes.

For fitness centers that require more advanced features and functionality, GymSales offers the Premium and Enterprise packages. These packages include additional features such as API integration and custom reports, allowing you to take your sales and marketing efforts to the next level.

When it comes to pricing, GymSales offers transparent and competitive rates. The Basic package starts at $99 per month, making it an affordable option for fitness centers with limited budgets. The Enterprise package, which offers the most comprehensive set of features, is priced at $399 per month.

However, GymSales also understands that larger fitness centers may have specific requirements that go beyond the standard packages. That’s why they offer custom pricing for these clients, ensuring that they receive a tailored solution that meets their unique needs.

Value for Money Comparison

Both 97 Display and GymSales provide excellent value for money depending on the needs of your fitness center. The right choice will depend on your specific requirements and priorities.

When evaluating the value for money offered by each platform, it is important to consider not only the pricing but also the features and functionality provided. 97 Display prides itself on offering customizable packages that are tailored to your fitness center’s needs, ensuring that you only pay for what you truly need.

On the other hand, GymSales offers a range of packages that cater to different business sizes and requirements. Their transparent pricing structure allows you to easily compare and choose the package that best suits your budget and objectives.

Ultimately, the decision between 97 Display and GymSales will depend on your fitness center’s specific needs and priorities. It is recommended to take the time to evaluate the features and functionality offered by each platform and assess their suitability for your business. By making an informed decision, you can ensure that you are getting the best value for your money and investing in a solution that will drive the growth and success of your fitness center.

Customer Support and Training

97 Display Customer Support and Training

97 Display places a strong emphasis on providing exceptional customer support and training to their clients. They offer comprehensive onboarding and training programs to ensure that gym owners and their teams can make the most out of the software. Additionally, they provide ongoing support through webinars, live chat, and a dedicated customer success team.

GymSales Customer Support and Training

Similar to 97 Display, GymSales is committed to providing exceptional customer support and training. The platform offers personalized onboarding and training sessions to help gym owners and their teams get up to speed quickly. Additionally, GymSales provides ongoing support through email, phone, and an extensive knowledge base.

In conclusion, both 97 Display and GymSales offer comprehensive software solutions tailored specifically for the fitness industry. While 97 Display focuses on overall website design, lead generation, and marketing automation, GymSales centers around sales and CRM functionalities. When considering these platforms, it is crucial to evaluate your fitness center’s specific needs and priorities. By doing so, you can make an informed decision that aligns with your business goals and maximizes your online presence and revenue potential.

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance

97 Display vs GymSales

Discover the key differences between 97 Display and GymSales, two popular software solutions for fitness businesses.