In today’s competitive digital landscape, fitness professionals and gym owners are constantly seeking ways to streamline their operations and attract new clients. Two popular software solutions that cater to this need are 97 Display and GymTrainer. In this article, we will compare these two platforms, exploring their key features, user interfaces, pricing plans, customer support options, training resources, integration capabilities, and more. By the end of this comprehensive review, you will have a clear understanding of which software best suits your needs and preferences.

1. Introduction to 97 Display and GymTrainer

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.

Brandon Stroupe

Founder and President, APEC Sports Performance

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Before delving into the intricacies of these two software solutions, let’s provide a brief overview of each platform.

Overview of 97 Display

97 Display is a comprehensive fitness marketing and website development platform designed specifically for the fitness industry. It offers a range of features that help fitness businesses generate leads, improve customer engagement, and enhance their online presence.

With 97 Display, fitness businesses can create professional and visually appealing websites that reflect their brand identity. The platform provides customizable templates and easy-to-use drag-and-drop tools, allowing businesses to design their websites without any coding knowledge. Additionally, 97 Display offers a variety of pre-designed content blocks, such as class schedules, trainer profiles, and success stories, making it easy for fitness businesses to showcase their offerings and attract potential customers.

One of the key features of 97 Display is its lead generation capabilities. The platform includes lead capture forms that can be strategically placed on the website to encourage visitors to provide their contact information. These leads are then automatically stored in a customer relationship management (CRM) system, allowing businesses to easily follow up with potential customers and convert them into paying clients.

Furthermore, 97 Display offers search engine optimization (SEO) tools to help fitness businesses improve their online visibility. The platform provides guidance on optimizing website content, meta tags, and URLs, ensuring that businesses rank higher in search engine results and attract more organic traffic.

Overview of GymTrainer

GymTrainer, on the other hand, is an all-in-one fitness management software that empowers gym owners and fitness professionals to efficiently run their businesses. It provides tools for membership management, class scheduling, client communication, and more.

With GymTrainer, gym owners can streamline their membership management processes. The software allows businesses to easily create and manage membership plans, track member attendance, and process payments. GymTrainer also provides automated billing and invoicing features, reducing administrative burdens and ensuring accurate financial records.

In addition to membership management, GymTrainer offers robust class scheduling capabilities. Fitness businesses can create and manage class schedules, assign trainers, and track class attendance all within the software. GymTrainer also supports online booking, allowing members to easily reserve their spots in classes through the gym’s website or mobile app.

Client communication is another important aspect of GymTrainer. The software provides tools for sending automated email and SMS reminders to members, keeping them informed about upcoming classes, promotions, and other important updates. GymTrainer also allows businesses to send personalized messages to individual members, fostering stronger relationships and improving customer satisfaction.

Furthermore, GymTrainer offers reporting and analytics features that provide valuable insights into the business’s performance. Gym owners can track key metrics such as membership growth, class attendance rates, and revenue, enabling them to make data-driven decisions and optimize their operations.

2. Key Features of 97 Display

Let’s explore some of the standout features offered by 97 Display:

Customizable Website Design: With 97 Display, fitness businesses can create visually appealing and user-friendly websites tailored to their unique brand identities.

When it comes to creating a website for your fitness business, having a design that reflects your brand identity is crucial. With 97 Display, you have the freedom to customize every aspect of your website’s design. From choosing the color scheme to selecting the fonts and layout, you can create a visually stunning website that resonates with your target audience. Whether you prefer a sleek and modern look or a more vibrant and energetic design, 97 Display provides you with the tools to bring your vision to life.

Lead Generation Tools: The platform enables users to capture and manage leads effectively, helping businesses convert website visitors into paying clients.

Generating leads is essential for the growth and success of any fitness business. With 97 Display, you have access to powerful lead generation tools that can significantly increase your conversion rates. The platform allows you to create compelling call-to-action buttons and forms that encourage visitors to take action. Whether it’s signing up for a free trial, requesting more information, or booking a consultation, 97 Display helps you capture leads and turn them into paying clients. Additionally, the platform provides you with a user-friendly dashboard to manage and track your leads, ensuring that no potential client falls through the cracks.

Content Management System (CMS): 97 Display offers a robust CMS that allows fitness professionals to easily update and manage their website content without technical skills.

Keeping your website content up to date is essential for engaging your audience and maintaining a strong online presence. With 97 Display’s Content Management System (CMS), you have the power to make changes to your website without the need for technical skills or coding knowledge. The intuitive interface allows you to easily add new blog posts, update class schedules, showcase client testimonials, and more. With just a few clicks, you can ensure that your website always reflects the latest information and offerings of your fitness business.

SEO Optimization: The platform is optimized for search engines, helping fitness businesses rank higher on relevant search engine result pages (SERPs).

Having a visually appealing and user-friendly website is important, but it’s equally crucial to ensure that your target audience can find you online. With 97 Display’s SEO optimization features, your fitness business can improve its visibility on search engine result pages (SERPs). The platform helps you optimize your website’s meta tags, headings, keywords, and content structure to align with search engine algorithms. By implementing effective SEO strategies, 97 Display empowers your business to rank higher in search results, driving organic traffic and increasing your chances of attracting potential clients.

These features are just a glimpse of what 97 Display has to offer. The platform’s focus on marketing and lead generation makes it a valuable asset for fitness businesses looking to expand their reach and attract new clients.

3. Key Features of GymTrainer

Now, let’s explore some of the key features offered by GymTrainer:

Membership Management: GymTrainer provides robust tools for managing memberships, including sign-ups, renewals, cancellations, and payment processing.

With GymTrainer’s membership management feature, fitness businesses can effortlessly handle all aspects of their clients’ memberships. From the moment a client signs up, GymTrainer takes care of the entire process, ensuring a seamless experience. Whether it’s renewing a membership, processing cancellations, or managing payments, GymTrainer has it covered.

Class Scheduling: The platform enables fitness professionals to effortlessly schedule and manage group classes, ensuring a smooth experience for both trainers and clients.

GymTrainer’s class scheduling feature simplifies the task of fitness professionals by providing an intuitive interface to schedule and manage group classes. Trainers can easily create class schedules, assign instructors, and set class capacities. Clients can then view and book classes through the GymTrainer app, making it convenient for both parties.

Client Communication: GymTrainer offers various communication channels, such as SMS and email, to keep clients informed about class updates, promotions, and other important information.

Effective communication is crucial for any fitness business, and GymTrainer understands that. With its client communication feature, fitness professionals can easily reach out to their clients through SMS and email. Whether it’s sending class updates, promotions, or important information, GymTrainer ensures that clients stay informed and engaged.

Attendance Tracking: The software allows fitness businesses to keep track of client attendance, helping them monitor engagement and identify areas for improvement.

GymTrainer’s attendance tracking feature provides fitness businesses with valuable insights into their clients’ engagement. By keeping track of client attendance, businesses can identify trends, monitor class popularity, and make data-driven decisions to improve their offerings. With GymTrainer, fitness professionals can stay on top of their clients’ progress and ensure they are getting the most out of their workouts.

GymTrainer’s comprehensive suite of features caters to the day-to-day operations of fitness businesses, providing the necessary tools to streamline workflows and enhance client satisfaction.

4. Comparison of Features

Now that we have explored the distinctive features of both 97 Display and GymTrainer, let’s compare them side-by-side to better understand the strengths of each platform.

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance

97 Display vs GymTrainer

Discover the key differences between 97 Display and GymTrainer, two popular software solutions for managing gym operations.