In the competitive world of fitness business software, two popular platforms that offer a range of features and functionality are 97 Display and Mariana Tek. Both these platforms aim to provide fitness business owners with the tools they need to run their business efficiently and effectively. In this article, we will compare and contrast the features, pricing, and customer support offered by 97 Display and Mariana Tek, enabling fitness business owners to make an informed decision on which platform is best suited to their needs.

Introduction

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.

Brandon Stroupe

Founder and President, APEC Sports Performance

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Before delving into the details, let’s start with a brief overview of both platforms.

Overview of 97 Display

97 Display is a comprehensive fitness business platform that offers website design, lead generation and conversion tools, e-commerce capabilities, integration with third-party platforms, and optimized mobile responsiveness. It focuses on helping fitness businesses attract new clients, convert leads into sales, and streamline their operations.

With 97 Display, fitness businesses can create visually appealing and user-friendly websites that showcase their services, facilities, and trainers. The platform provides customizable templates and easy-to-use tools for designing a professional website that aligns with the brand’s identity.

In addition to website design, 97 Display also offers powerful lead generation and conversion tools. Fitness businesses can implement lead capture forms, pop-ups, and call-to-action buttons to encourage website visitors to take action and become potential clients. The platform also provides analytics and tracking features to monitor the effectiveness of these lead generation strategies.

Furthermore, 97 Display enables fitness businesses to sell their products and services online through its e-commerce capabilities. Whether it’s selling memberships, personal training sessions, or merchandise, the platform provides a secure and seamless online purchasing experience for clients.

Integration with third-party platforms is another key feature of 97 Display. The platform allows fitness businesses to connect with popular tools and services such as email marketing platforms, customer relationship management (CRM) systems, and social media platforms. This integration streamlines the business operations and helps in managing customer data efficiently.

Lastly, 97 Display prioritizes mobile responsiveness, ensuring that fitness businesses’ websites are optimized for mobile devices. With the increasing use of smartphones, having a mobile-friendly website is crucial for attracting and retaining clients.

Overview of Mariana Tek

Mariana Tek is a cloud-based fitness software platform geared towards boutique fitness studios. It offers online booking, class scheduling, membership management, and payment processing. Mariana Tek focuses on providing a seamless user experience for fitness studio owners and their members.

One of the standout features of Mariana Tek is its online booking system. Fitness studio owners can easily set up their class schedules and allow members to book their classes online. This eliminates the need for manual booking processes and provides convenience for both the studio owners and members.

In addition to online booking, Mariana Tek also offers comprehensive class scheduling capabilities. Fitness studio owners can create and manage their class schedules, set capacity limits, and even allow waitlists for popular classes. This helps in optimizing the studio’s resources and ensuring a smooth flow of classes throughout the day.

Membership management is another crucial aspect of Mariana Tek. The platform allows fitness studio owners to manage their members’ information, track attendance, and handle membership renewals and cancellations. This streamlines the administrative tasks associated with managing a fitness studio and allows owners to focus on providing a great experience for their members.

Payment processing is seamlessly integrated into Mariana Tek, enabling fitness studio owners to accept online payments for memberships, classes, and other services. The platform supports various payment methods, making it convenient for members to make payments and for studio owners to receive their revenue.

Mariana Tek places a strong emphasis on user experience, both for fitness studio owners and their members. The platform provides a clean and intuitive interface, making it easy for owners to navigate through the various features. Members also benefit from a user-friendly interface that allows them to easily book classes, manage their memberships, and make payments.

Features and Functionality Comparison

Website Design and Customization

When it comes to creating a visually appealing and user-friendly website, both 97 Display and Mariana Tek offer a range of options. 97 Display provides customizable templates specifically designed for fitness businesses, allowing owners to showcase their brand and services effectively. These templates are carefully crafted, taking into consideration the latest design trends and user experience principles. Fitness businesses can choose from a variety of color schemes, typography options, and layout styles to create a website that truly represents their unique identity.

Mariana Tek also offers website customization options but has a more limited selection of templates. Their templates are designed to be clean and minimalistic, focusing on simplicity and ease of navigation. While they may not offer as many design options as 97 Display, Mariana Tek’s templates are optimized for fast loading times and provide a sleek and professional look.

Both platforms allow users to easily customize the content on their websites. Fitness businesses can add their own text, images, and videos to create engaging and informative pages. They can also rearrange the layout of their website, adding or removing sections as needed. This flexibility ensures that fitness businesses can create a website that meets their specific needs and goals.

Additionally, 97 Display provides tools for search engine optimization (SEO), making it easier for fitness businesses to rank higher on search engines and drive organic traffic to their website. These tools include meta tags, keyword optimization, and XML sitemaps. By optimizing their website for search engines, fitness businesses can increase their online visibility and attract more potential customers. Mariana Tek, on the other hand, does not offer specific SEO features, which may require fitness businesses to invest in additional SEO services.

Lead Generation and Conversion Tools

Generating leads and converting them into paying customers is crucial for the success of any fitness business. Both 97 Display and Mariana Tek offer lead generation tools, such as lead capture forms and landing pages. These tools allow fitness businesses to collect contact information from potential customers and follow up with them later.

However, 97 Display goes a step further by providing automated lead nurturing campaigns, email marketing, and customer relationship management (CRM) functionalities. With these additional features, fitness businesses can automate their lead management process, saving time and ensuring that no potential customer falls through the cracks. The CRM functionality allows fitness businesses to keep track of their interactions with leads and customers, providing valuable insights for personalized marketing and sales strategies.

Mariana Tek, on the other hand, focuses more on simplifying the lead generation process. Their lead capture forms and landing pages are designed to be user-friendly and conversion-focused, maximizing the chances of turning visitors into leads. While they may not offer as many advanced automation features as 97 Display, Mariana Tek’s lead generation tools are still effective in capturing and managing leads.

E-commerce Capabilities

If your fitness business sells products or services online, e-commerce capabilities are essential. 97 Display offers a robust e-commerce platform that allows fitness businesses to sell memberships, classes, merchandise, and more. The platform provides a seamless integration with popular payment gateways, ensuring secure and hassle-free transactions for both the business and the customer.

In addition to the basic e-commerce functionalities, 97 Display also offers advanced features such as inventory management, order tracking, and automated email notifications. These features simplify the management of online sales and provide a professional and reliable shopping experience for customers.

On the other hand, Mariana Tek does not have built-in e-commerce capabilities. While fitness businesses can still showcase their products or services on their website, they would need to use external platforms or plugins to handle the actual transactions. This may add an extra layer of complexity and potentially limit the selling options for fitness businesses using Mariana Tek.

Integration with Third-Party Platforms

Integrations with other software and platforms can greatly enhance the functionality of fitness business software. Both 97 Display and Mariana Tek offer integrations with popular third-party platforms, such as payment gateways, email marketing services, and social media platforms.

97 Display, however, has a wider range of integrations available. This provides fitness businesses with more flexibility and options when it comes to choosing the tools that best meet their needs. Whether it’s integrating with a specific CRM system, email marketing software, or analytics platform, 97 Display aims to provide seamless connections that streamline the overall business operations.

Mariana Tek, while offering integrations with key platforms, may have a more limited selection. This could potentially pose challenges for fitness businesses that rely heavily on specific software or services that are not supported by Mariana Tek’s integrations.

Mobile Responsiveness and User Experience

In today’s mobile-driven world, having a mobile-responsive website is crucial for fitness businesses. 97 Display ensures that all websites created on their platform are optimized for mobile devices, offering a seamless user experience across different screen sizes. Their templates and designs are responsive, automatically adjusting and adapting to provide the best possible viewing experience on smartphones and tablets.

Mariana Tek also provides mobile responsiveness, ensuring that fitness businesses can reach and engage with their audience on any device. However, some users have reported occasional issues with the user experience on certain devices. While these issues may be minor and infrequent, it is important for fitness businesses to thoroughly test their websites on different devices to ensure a consistent and smooth user experience.

Both platforms understand the importance of user experience and strive to provide fitness businesses with websites that are visually appealing, easy to navigate, and optimized for conversions. By prioritizing mobile responsiveness, they enable fitness businesses to cater to the growing number of users accessing websites through their smartphones and tablets.

Pricing and Packages

Pricing Structure of 97 Display

97 Display offers different pricing tiers based on the specific needs of fitness businesses. Pricing starts at a base monthly fee, with additional costs for certain features and add-ons. The pricing can vary depending on the size and requirements of the business, making it flexible and scalable for both small studios and larger fitness chains.

Pricing Structure of Mariana Tek

Mariana Tek offers a tiered pricing structure based on the number of active members. The monthly fee increases as the number of active members increases. While this pricing structure may be suitable for small boutique studios, it can become costly for larger fitness businesses with a substantial member base.

Comparison of Features Included in Different Packages

Both 97 Display and Mariana Tek offer different packages with varying features and functionalities. It is essential for fitness business owners to assess their specific needs and compare them against the features included in each package. This will help them determine which platform offers the best value for their investment.

Customer Support and Training

Support Channels Offered by 97 Display

97 Display provides customer support through various channels such as phone, email, and chat. They also offer comprehensive training resources, including webinars, video tutorials, and documentation. Customers have reported positive experiences with the 97 Display support team, appreciating their responsiveness and willingness to assist.

Support Channels Offered by Mariana Tek

Mariana Tek offers customer support through email, phone, and chat. They also provide training resources, including video tutorials and documentation. While the support team is generally responsive, some customers have reported longer response times during peak hours.

Training Resources and Onboarding Process

In terms of training resources and onboarding, both 97 Display and Mariana Tek offer comprehensive materials to help users get started. 97 Display provides personalized onboarding sessions and ongoing support to ensure a smooth transition onto their platform. Mariana Tek offers online onboarding, training videos, and documentation to assist customers in familiarizing themselves with the platform.

Conclusion

When it comes to choosing the right fitness business software, the decision ultimately depends on the specific needs and goals of each fitness business. 97 Display offers a comprehensive suite of features, customizable website designs, and excellent customer support. Mariana Tek focuses on providing an intuitive user experience, particularly for boutique fitness studios, with their class scheduling and membership management functionalities.

By considering factors such as website design and customization options, lead generation and conversion tools, e-commerce capabilities, integration with third-party platforms, mobile responsiveness, pricing, and customer support, fitness business owners can make an informed decision between 97 Display and Mariana Tek. It is crucial to thoroughly assess the features and functionalities provided by each platform to choose the one that best aligns with their unique requirements and business goals.

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance

97 Display vs Mariana Tek

Discover the key differences between 97 Display and Mariana Tek, two popular software solutions for fitness businesses.