In this article, we will compare the features and pricing of two popular online management platforms for fitness businesses: 97 Display and WellnessLiving. Both platforms offer robust tools and solutions to help fitness entrepreneurs streamline their operations and enhance their online presence. To make an informed decision, it is essential to delve into the details and evaluate the strengths and weaknesses of each platform. Let’s dive in!

1. Introduction to 97 Display and WellnessLiving

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.

Brandon Stroupe

Founder and President, APEC Sports Performance

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Before we explore the features and functionality of 97 Display and WellnessLiving, let’s first understand what each platform offers.

Overview of 97 Display

97 Display is a comprehensive website and digital marketing platform designed specifically for fitness businesses. With an emphasis on lead generation and conversion, 97 Display equips fitness entrepreneurs with powerful tools to attract potential customers and convert them into loyal clients.

When it comes to website design, 97 Display offers a range of modern and customizable templates that are tailored to the fitness industry. These templates are not only aesthetically pleasing, but they are also optimized for search engine visibility, ensuring that fitness businesses can easily be found online.

In addition to website design, 97 Display also provides search engine optimization (SEO) services. This means that fitness businesses can improve their online visibility and rank higher in search engine results, making it easier for potential customers to find them.

Content creation is another key feature of 97 Display. The platform offers fitness businesses the ability to create and publish engaging blog posts, articles, and videos that are not only informative but also help establish their expertise in the industry. This content can be easily shared on social media platforms, further increasing brand exposure and attracting potential clients.

Lead management is a crucial aspect of any fitness business, and 97 Display understands this. The platform provides tools for fitness entrepreneurs to capture and track leads, ensuring that no potential customer falls through the cracks. With features such as lead tracking, lead nurturing, and automated follow-ups, fitness businesses can effectively manage their leads and convert them into paying clients.

Overview of WellnessLiving

WellnessLiving, on the other hand, provides an all-in-one business management software solution for fitness studios and wellness centers. From scheduling and client management to marketing and communication tools, WellnessLiving aims to simplify and automate various operational processes.

Online booking is a key feature of WellnessLiving. Fitness studios and wellness centers can easily set up online booking systems, allowing their clients to conveniently schedule classes, appointments, and services. This not only improves customer satisfaction but also reduces administrative tasks for businesses.

Automated reminders are another useful feature of WellnessLiving. The platform sends automated reminders to clients for upcoming classes or appointments, reducing the chances of no-shows and improving attendance rates. This helps fitness studios and wellness centers optimize their schedules and maximize their revenue.

Customer relationship management (CRM) is an essential aspect of any successful fitness business, and WellnessLiving understands this. The platform provides tools for businesses to effectively manage their client database, track client preferences and purchase history, and send personalized communications.

When it comes to marketing, WellnessLiving offers email marketing capabilities. Fitness studios and wellness centers can easily create and send targeted email campaigns to their clients, promoting special offers, events, or new services. This helps businesses stay connected with their clients and drive repeat business.

In conclusion, both 97 Display and WellnessLiving offer unique and valuable solutions for fitness businesses. While 97 Display focuses on website design, SEO, content creation, and lead management, WellnessLiving provides business management tools such as online booking, automated reminders, CRM, and email marketing. By leveraging the features and functionality of these platforms, fitness entrepreneurs can streamline their operations, attract more clients, and ultimately grow their business.

2. Features and Functionality Comparison

Now that we have an overview of both platforms, let’s compare their features and functionality in more detail.

User Interface and Design

When it comes to user interface and design, both 97 Display and WellnessLiving offer intuitive and user-friendly interfaces. These platforms prioritize user experience and provide easy-to-navigate dashboards.

However, 97 Display stands out with its visually appealing website templates, customizable branding options, and modern design elements. Their templates are designed to capture the attention of potential clients and make a lasting impression. With a wide range of color schemes, fonts, and layout options, fitness businesses can create a website that reflects their unique branding and style.

On the other hand, WellnessLiving focuses more on functionality and provides straightforward navigation. Their interface is designed to be simple and efficient, allowing users to quickly access the tools they need without any unnecessary distractions.

Website Customization Options

97 Display takes the lead in terms of website customization options. The platform offers a wide range of templates, colors, fonts, and layout options to suit the unique branding needs of each fitness business. Whether you want a bold and energetic design or a clean and minimalist look, 97 Display has the flexibility to accommodate your preferences.

Additionally, 97 Display allows users to add custom content, such as images, videos, and testimonials, to showcase their services effectively. This feature enables fitness businesses to create engaging and informative websites that can attract and convert potential clients.

WellnessLiving, while providing some customization options, may not offer as much flexibility in website design. However, their focus on functionality ensures that fitness businesses can still create a professional and functional website that meets their needs.

Lead Generation and Conversion Tools

Both 97 Display and WellnessLiving provide features to generate leads and convert them into clients. 97 Display offers lead capture forms, live chat functionality, and integration with popular email marketing platforms to nurture leads.

WellnessLiving, on the other hand, focuses more on online bookings, automated reminders, and targeted email marketing campaigns to drive conversions. Their emphasis on streamlining the booking process and reducing friction for potential clients can help increase conversion rates and maximize revenue.

The choice between the two platforms ultimately depends on the specific lead generation and conversion strategies you want to implement for your fitness business. If you prioritize capturing leads through various channels and nurturing them through personalized email campaigns, 97 Display may be the better option. However, if you want to focus on simplifying the booking process and leveraging automated reminders to convert leads into clients, WellnessLiving may be the more suitable choice.

Client Management and Scheduling Features

When it comes to client management and scheduling, both 97 Display and WellnessLiving offer robust solutions. 97 Display provides features such as client profiles, appointment scheduling, class registration, and membership management.

WellnessLiving also offers similar features, including client profiles, online booking, class and service scheduling, and recurring payments. These tools are designed to streamline administrative tasks and provide a seamless experience for both fitness businesses and their clients.

Both platforms allow fitness businesses to efficiently manage their client base and streamline their scheduling processes. Whether you need to schedule one-on-one sessions, group classes, or recurring appointments, both 97 Display and WellnessLiving provide the necessary tools to simplify your operations.

Marketing and Communication Tools

97 Display and WellnessLiving both offer marketing and communication tools to help fitness businesses connect with their clients effectively. 97 Display provides features such as email marketing campaigns, social media integration, and blog management.

WellnessLiving, on the other hand, offers email marketing, SMS marketing, push notifications, and loyalty rewards programs. These tools enable fitness businesses to engage with their clients on multiple channels and keep them informed about upcoming events, promotions, and new services.

Depending on your marketing strategies and preferred communication channels, you can choose the platform that aligns best with your business goals. If you prioritize email marketing and social media engagement, 97 Display may be the better choice. However, if you want to leverage SMS marketing and push notifications to reach your clients directly, WellnessLiving may provide the features you need.

Reporting and Analytics Capabilities

Both 97 Display and WellnessLiving provide reporting and analytics capabilities to track key performance metrics. 97 Display offers detailed website analytics, lead tracking, and conversion tracking.

WellnessLiving provides analytics for client retention, revenue analysis, and marketing performance. These insights enable fitness businesses to make data-driven decisions and optimize their strategies for growth.

Whether you prioritize website analytics or business analytics, you can choose the platform that provides the insights you value the most. If you want to dive deep into website performance and lead conversion metrics, 97 Display may be the better option. However, if you want to focus on client retention and revenue analysis, WellnessLiving may provide the analytics you need to drive your business forward.

3. Pricing and Packages

Now that we have compared the features and functionality of 97 Display and WellnessLiving, let’s take a closer look at their pricing and packages.

Pricing Plans of 97 Display

97 Display offers different pricing plans based on the size and needs of your fitness business. The plans range from basic to advanced, with varying features and access to support. The basic plan includes essential features such as website design and hosting, lead generation tools, and basic customer support.

As you move up to the advanced plans, you gain access to additional features like advanced SEO optimization, custom branding options, e-commerce functionality, and priority customer support. These advanced plans are designed to provide comprehensive solutions for larger fitness businesses that require more advanced features and support.

For detailed pricing information and to find the plan that best suits your needs, it is recommended to contact the 97 Display sales team. They will be able to provide you with a customized quote based on your specific requirements.

Pricing Plans of WellnessLiving

WellnessLiving also offers various pricing plans that cater to different business sizes and requirements. Their plans provide access to different features and levels of support, allowing you to choose the one that aligns with your specific needs.

Their basic plan includes essential features such as appointment scheduling, class management, client management, and basic reporting tools. This plan is suitable for small fitness businesses that require a simple yet effective solution to manage their operations.

For larger fitness businesses with more complex needs, WellnessLiving offers advanced plans that include additional features like marketing automation, custom mobile apps, advanced reporting and analytics, and priority customer support. These plans are designed to provide comprehensive solutions for businesses that require advanced functionality and support.

To obtain detailed pricing information and find the plan that best suits your needs, it is recommended to visit the WellnessLiving website or contact their sales team. They will be able to guide you through their pricing structure and provide you with a customized quote based on your specific requirements.

Additional Costs and Fees

It’s worth noting that both 97 Display and WellnessLiving may have additional costs and fees beyond their regular pricing plans. These additional costs could include custom development, integration fees, transaction fees, or fees for extra support or training.

Custom development fees may apply if you require specific customizations or integrations that are not included in the standard plans. Integration fees may be charged if you wish to integrate the software with other third-party applications or services.

Transaction fees may be applicable if you use the software for processing payments or online bookings. These fees are typically a small percentage of the transaction amount and help cover the costs associated with processing the payments securely.

If you require additional support or training beyond what is included in the standard plans, there may be fees associated with accessing these additional resources. These fees ensure that you receive personalized support and training tailored to your specific needs.

When considering the total cost of ownership for either 97 Display or WellnessLiving, it’s important to take these potential additional costs into account and evaluate their impact on your budget. It is recommended to discuss these additional costs with the respective sales teams to get a clear understanding of the total cost and ensure that it aligns with your budget and requirements.

4. Pros and Cons of 97 Display and WellnessLiving

Lastly, let’s summarize the advantages and disadvantages of using either 97 Display or WellnessLiving for your fitness business.

Advantages of 97 Display

– Visually appealing website templates and customization options- Strong focus on lead generation and conversion- Intuitive user interface- Comprehensive marketing and communication tools

Disadvantages of 97 Display

– Potentially higher pricing compared to some competitors- Advanced customization may require technical expertise or additional costs- Limited integration options with certain third-party applications

Advantages of WellnessLiving

– All-in-one management platform with extensive scheduling features- Targeted email marketing and loyalty rewards programs- Competitive pricing options available for different business sizes- Robust reporting and analytics capabilities

Disadvantages of WellnessLiving

– Limited website customization options- May lack some advanced lead generation and conversion tools- Integration limitations with certain third-party systems

In conclusion, both 97 Display and WellnessLiving offer valuable features and solutions for fitness businesses. While 97 Display excels in website customization and lead generation, WellnessLiving stands out with its scheduling features and marketing tools. By considering your specific business needs, budget, and priorities, you can make an informed decision on which platform aligns best with your requirements. Remember to weigh the advantages and disadvantages of each platform and explore their pricing plans to ensure a well-informed choice for your fitness business.

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance

97 Display vs WellnessLiving

Discover the key differences between 97 Display and WellnessLiving, two popular software solutions for fitness businesses.