Vagaro vs TrueCoach Comparison

Read this head-to-head Vagaro vs. TrueCoach software comparison, where we place TrueCoach up against Vagaro, and see for yourself why is still the best choice.

Vagaro vs TrueCoach Comparison

In this comparison, we will contrast three top fitness business software platforms:, Vagaro, and TrueCoach. While TrueCoach and Vagaro may seem like promising software options, they are not the comprehensive platform of

We discuss the cost of Vagaro and the cost of TrueCoach elsewhere on the site. Additionally, you may wish to check out our articles on how to use Vagaro and how to use TrueCoach.

Let’s dive into a brief Vagaro software vs. TrueCoach software comparison and see how they stack up against

Vagaro vs. TrueCoach


  • Focus: Vagaro is known for its salon, spa, and fitness studio management software, offering a wide range of features including scheduling, point-of-sale, and marketing tools.
  • Target Audience: Primarily targets salons, spas, and small to medium-sized fitness studios.
  • Features: Offers online booking, customer management, marketing tools, payroll, and inventory management. It also includes a marketplace for businesses to attract new clients.
  • Pricing: Vagaro has a scalable pricing model based on the number of professionals using the platform, making it a flexible option for growing businesses.


  • Focus: TrueCoach focuses specifically on fitness coaching, providing tools for workout creation, client communication, and progress tracking.
  • Target Audience: Mainly used by personal trainers and fitness coaches.
  • Features: Includes workout programming, video exercise library, client messaging, and progress tracking. It emphasizes personalized coaching and client accountability.
  • Pricing: TrueCoach also offers a tiered pricing model, which is generally affordable and caters to individual trainers and small coaching businesses. A Superior Choice

  • All-in-One Platform: offers a comprehensive platform that combines the business management aspects of Vagaro with the personalized coaching tools of TrueCoach.
  • Custom Branded App: Unlike Vagaro and TrueCoach, provides a fully branded mobile app experience, aligning with your business’s branding and enhancing client engagement.
  • Diverse Clientele: is suitable for a wide range of fitness professionals, including gym owners, personal trainers, and online fitness coaches, offering versatility that surpasses Vagaro and TrueCoach.
  • Robust Business Management: The platform includes extensive business management tools like payment processing, scheduling, membership management, and detailed reporting.
  • Advanced Workout Creation: excels in workout plan creation and delivery, allowing fitness professionals to design and sell custom workout plans, a feature that is more comprehensive than what TrueCoach offers.
  • Client Engagement and Tracking: With features for workout and nutrition logging, progress tracking, and in-app messaging, enhances client engagement and accountability.
  • Customization and Scalability: The platform offers high levels of customization and scalability, catering to the evolving needs of growing fitness businesses.
  • Superior Customer Support: provides ongoing customer support and regular software updates, ensuring that fitness professionals have access to the latest tools and features. stands out as a more encompassing solution, offering the combined benefits of business management, workout programming, and client engagement. Its ability to cater to a diverse range of fitness professionals and businesses, along with its customization options and dedicated support, makes it an ideal choice for those seeking to optimize their fitness business operations and client experiences. Booking a demo with is a recommended step for fitness professionals looking to explore these benefits further.

APEC is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

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Online Personal Training Software: Vagaro vs. TrueCoach

One of the best ways to develop your fitness business is with exceptional workout software that allows client-specific customization. When clients have a fitness program personalized to their needs and goals, they achieve better results and are highly satisfied, which keeps them loyal to your business. However, Vagaro doesn’t have any performance and measurement reports or workout creators, so using Vagaro as your management software is an immediate loss for your business.

TrueCoach’s primary function is workout software, but workout software surpasses TrueCoach by offering complete workout customization and automatic workout delivery all in your very own custom-branded health and fitness app. Our workout software can be used for 1-1, group, and online training, which further expands your business opportunities and boosts your revenue.

Gym Ecommerce Software: Vagaro vs. TrueCoach

In our ever-increasing digital world, having e-commerce options is vital to the growth and competitive edge of your business. Vagaro offers an online store but doesn’t have any other ecommerce opportunities and TrueCoach does not have the ability to sell products. Using either TrueCoach or Vagaro as your management software would result in countless missed business opportunities. gym ecommerce software comes with dozens of ecommerce options that attract potential customers, engage current members, expand your brand, and boost your revenue. Some of these include selling online workouts, online workout memberships, workout challenges, and more.

Gym Management Software: Vagaro vs. TrueCoach

Business management software can save you from performing countless hours of mundane tasks through automation. Both Vagaro and TrueCoach have limited automation services, such as message and payment notifications. But gym management software goes beyond basic automation and automates emails, workout delivery, resource delivery, assessment delivery, and reminders/alerts via custom apps, text, and email.

For an alternative to Vagaro, read our Vagaro Alternative article where we cover the Vagaro business app, Vagaro pros and cons, Vagaro pricing, the Vagaro branded app and more.

For an alternative to TrueCoach, read our TrueCoach Alternative article where we cover TrueCoach pricing, TrueCoach payments, TrueCoach features, TrueCoach support, TrueCoach integrations, and more.

Needless to say, when it comes down to vs. Vagaro vs. TrueCoach, the software platform is the clear winner. Request a demo with us today!

With, get a custom web and smartphone app designed for your brand with additional customization available throughout your custom-built software. Grow your business, turn leads into clients, and increase revenue. Choose the Fitness Business Management Software Platform.

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