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Posted by on September 13, 2023 — Updated on July 31, 2025
The cost of 97 Display typically ranges from $275 to $325 per month, with setup fees starting at $275 and going as high as $500. But 97 Display pricing only covers website design and digital marketing services—it doesn’t include core gym operations like scheduling, billing, workout programming, or performance tracking. That’s why gym owners, martial arts studios, and personal trainers who want an all-in-one business platform are choosing Exercise.com instead.
While 97 Display focuses on lead generation websites, Exercise.com offers an all-in-one gym management solution that includes everything from custom-branded mobile apps and scheduling to integrated payment processing, workout delivery, and client management—eliminating the need to bolt on extra tools or pay for disconnected services.
97 Display normally costs $325 per month with a $500 set-up fee. Another option is available at $275 per month with a $275 set-up fee. If you’re interested in 97 Display pricing, 97 Display cost, or 97 Display pricing options, these are the key details you need to know. So if you want to learn how to create a gym website and explore gym website options, then read on.
| Plan | Monthly Cost (USD) | Set-up Fee (USD) |
|---|---|---|
| Option 1 | $325 | $500 |
| Option 2 | $275 | $275 |
(Note: While 97 Display does not publish pricing, our crack team of ninja researchers were able to find 97 Display website cost and pricing information based on a snippet from a PDF on 97 Display’s website.)
These plans typically include a lead-generating website, search engine optimization (SEO), and basic marketing features. However, the actual value depends on how much additional software beyond the best gym website builder software you still need to run your day-to-day operations.
For example, you’ll still need to pay for:
So when you ask, “how much does 97 Display cost?” the real answer is: you’re just getting a website—not the full software stack you need to run a fitness business.
Discover the pricing details of 97 Display, a leading marketing and website solution for fitness businesses. While 97 Display offers a range of pricing options, if you’re looking for the best gym management software or the best personal training software at an affordable cost, then check out Exercise.com. Exercise.com provides a comprehensive solution for fitness professionals to manage their business, accept payments, do online booking, host exercise videos, sell workout plans online, and much more, all through a custom-branded fitness app. To find out how to use 97 Display and why the best 97 Display alternative is Exercise.com, book a demo today.
97 Display doesn’t offer built-in payment processing, and they don’t provide scheduling, billing, or client communication tools out of the box. If you want those functions, you’ll need to layer on additional platforms, each with their own pricing tiers and transaction fees.
This creates not only more cost, but more risk—as gym owners must manage multiple systems, contact points, support teams, and integrations.
And if you’re running a martial arts school or fitness studio that relies on efficient lead conversion, class check-ins, recurring billing, and performance tracking? You’ll likely outgrow what 97 Display can offer almost immediately.
Exercise.com solves all of these problems with a true all-in-one solution built for gym owners, personal trainers, and fitness professionals.
For roughly the same monthly investment, you get:
Unlike 97 Display pricing options that only cover part of the puzzle, Exercise.com includes everything you need to run, manage, and grow your entire fitness business in one platform.
If all you need is a standalone website, 97 Display can be a decent starting point. But for most gym owners, martial arts instructors, or hybrid fitness professionals, you’ll quickly outgrow what it offers.
You need a platform that:
That’s exactly what Exercise.com delivers—without requiring you to hire multiple vendors or juggle multiple logins.
97 Display pricing might look reasonable on the surface, but it only gets you partway to a functional, scalable fitness business system. When you factor in the additional tools you’ll need—plus the setup fees, time investment, and fragmented user experience—it’s easy to see why many businesses hit a ceiling.
Exercise.com offers the complete solution in one place: fully branded, customizable, and designed to help fitness businesses grow without friction. With transparent pricing and everything included, you’ll save money, save time, and get better results—all from a single platform.
If you’re ready to simplify, scale, and actually grow your business instead of just maintaining it, then Exercise.com is the smarter investment.
97 Display pricing typically falls into two tiers: $275/month with a $275 setup fee, or $325/month with a $500 setup fee. These prices cover website development and digital marketing services targeted toward fitness businesses and martial arts schools. However, this does not include key features like scheduling, billing, or workout delivery.
97 Display costs either $275 or $325 per month depending on the plan you choose. These plans are focused solely on web design and local SEO marketing. If you want tools to actually run your gym—like scheduling, billing, or branded mobile apps—you’ll need to pay for additional software, which can significantly increase your total monthly expenses.
For a gym, martial arts studio, or personal training business, 97 Display pricing typically includes a one-time setup fee ($275–$500) plus a recurring monthly fee ($275–$325). However, those fees only cover a website and limited marketing tools. You’ll still need to invest in additional platforms to manage scheduling, billing, training programs, assessments, and client communications—costs that are already included in Exercise.com’s all-in-one platform.
97 Display does not process transactions. There are no publicly listed transaction fees because the platform doesn’t include integrated payment processing. Gym owners using 97 Display must rely on third-party payment tools, which often carry separate transaction fees and lack native integration. In contrast, Exercise.com provides built-in payment processing that’s fully integrated with your business workflows.
No, 97 Display is not free. The company requires a one-time setup fee plus a monthly subscription starting at $275. There is no free plan or freemium model available. If you’re looking for a complete fitness business platform with built-in value, Exercise.com offers a better long-term solution without relying on multiple vendors or add-on fees.
97 Display does not publicly promote a free trial. While you can book a consultation or demo, there is no official trial period for testing their website or marketing services. By comparison, Exercise.com offers a personalized demo and full platform walkthrough so gym owners can see exactly how the system supports their specific business needs.
97 Display does not require long-term contracts but does require a 30-day cancellation notice. Setup fees are paid upfront and are non-refundable. This means switching platforms or making changes can carry sunk costs. Exercise.com offers flexible terms while still including full onboarding and support without additional startup charges.
If you’re on a current 97 Display plan and want to upgrade or downgrade, you’ll need to contact their support team. There’s no indication of flexible plan customization or seamless add-ons. Exercise.com, on the other hand, is built to scale with your business and allows you to add features and grow without switching pricing tiers or renegotiating contracts.
Yes. Because 97 Display does not include built-in payment processing, SMS messaging, or automation tools, you’ll need to use external services—which come with their own monthly costs and transaction fees. These features are not part of the core 97 Display pricing options. In contrast, Exercise.com includes SMS, email, billing, automations, workout delivery, and more under one unified system—without requiring third-party add-ons.
Exercise.com is a better value because it’s an all-in-one software solution designed specifically for gyms, fitness studios, and personal training businesses. Where 97 Display only offers a website and lead generation tools, Exercise.com includes everything needed to run and grow a fitness business—like scheduling, billing, workout programming, assessments, performance tracking, mobile apps, and automation tools.
Instead of stitching together multiple platforms and paying multiple monthly fees, Exercise.com gives gym owners everything in one place. No setup fees. No upgrade surprises. Just a scalable, powerful platform that grows with your business.
Tyler Spraul 
