Capitan Pricing (2025): How much does Capitan cost?

Compare Capitan pricing vs. Exercise.com to see which platform delivers better value. Capitan charges based on daily check-ins, which can quickly become expensive.

Capitan uses a check-in-based pricing model that charges facilities based on their average daily check-ins, rather than number of members or locations. While this approach might appeal to low-volume climbing gyms, it becomes cost-prohibitive for growing facilities and makes monthly budgeting difficult.

If you’re a fitness business owner seeking a more predictable and scalable pricing structure—with no surprise costs as you grow—then Capitan’s pricing model may create more headaches than it solves.

Compare that with Exercise.com’s flat-rate pricing designed for growth: whether you’re running a boutique studio, a multi-location gym, or a large facility with high traffic, Exercise.com offers all-in-one software with unlimited check-ins, full white-label apps, digital fitness offerings, and enterprise-grade tools without charging you extra for growth.

Capitan may promise streamlined operations for fitness businesses, but it’s fundamentally limited in scope. Designed primarily as a lightweight scheduling and CRM tool, Capitan lacks the depth, flexibility, and integrated performance features that high-growth gym owners and fitness professionals demand. If you’re tired of juggling disconnected tools around Capitan’s bare-bones core, Exercise.com is the best Capitan alternative for building, managing, and scaling a real fitness business.

Where Capitan stops at scheduling and contact management, Exercise.com goes the distance—delivering an all-in-one platform that includes workout programming, performance tracking, billing, point-of-sale, lead generation, automations, and fully branded mobile apps. Whether you’re running a brick-and-mortar gym, online coaching brand, or hybrid model, Exercise.com gives you the infrastructure to support every part of the member lifecycle.

Capitan doesn’t offer custom-branded apps, integrated workout delivery, or deep analytics tools—critical elements for standing out in a competitive fitness market. With Exercise.com, you can track client progress, automate client onboarding and engagement, and deliver fully personalized fitness experiences, all within your own branded ecosystem. It’s not just software—it’s a business platform that elevates your brand and grows with you.

And unlike Capitan’s limited roadmap, Exercise.com is constantly evolving to support cutting-edge fitness business models. From selling digital programs to managing multi-location staff, everything is built in—so you can stop duct-taping your operations and start running your business like a pro.

Book your free demo today and see why top fitness businesses trust Exercise.com to go far beyond what Capitan can offer.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.

Brandon Stroupe

Founder and President, APEC Sports Performance

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What’s Included with Capitan?

All Capitan plans include the following features:

• Full access to the Capitan software suite
• Unlimited staff seats
• Personal onboarding and data migration
• 1-on-1 support
• Access to community roundtables and office hours (focused on climbing-specific operations)

However, Capitan’s model assumes that pricing by check-in volume is fair—which may not align with the way modern hybrid gyms and fitness businesses operate. If your check-ins spike seasonally or as your business grows, your software costs grow too.

Why Exercise.com Is the Better Value

Unlike Capitan, Exercise.com doesn’t charge you more for usage. You get predictable pricing, white-labeled mobile apps, online booking, digital workout delivery, assessments, automations, marketing tools, CRM, and in-depth reporting—all under one roof.

Whether you’re just starting or scaling to multiple locations, Exercise.com’s all-in-one gym management software offers a growth-friendly structure with transparent pricing and no penalties for your success. See why Exercise.com is the best Capitan alternative and the best climbing gym software today.

Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!

Tony Gentilcore

Founder, Core Online

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What does Capitan software cost?

Capitan pricing starts at $399/month for facilities with fewer than 100 average daily check-ins and scales up to $1,199/month for facilities with over 1,000 daily check-ins.

Does Capitan offer a free trial?

No free trial is advertised. However, new gyms or those open less than a year may be eligible for a discounted onboarding package through Capitan Launch.

Is Capitan only for climbing gyms?

Capitan is heavily tailored to climbing gyms and facilities. It may not be a fit for general fitness studios, personal training businesses, or hybrid digital offerings.

Are there usage limits?

Yes. Capitan’s pricing is directly tied to your average daily check-ins, which can limit flexibility. Higher check-ins result in higher monthly or annual fees.

How does Capitan compare to Exercise.com?

Exercise.com offers a flat-rate, all-in-one solution with no per-check-in charges. You get full platform access—including branded apps, workout delivery, and automations—without paying more for usage, making it a more scalable and cost-effective choice.

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance

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