My Coach AI Pricing (2025): How much does My Coach AI cost?
Compare MyCoach AI pricing with Exercise.com to see why pay-per-client platforms get expensive fast. Learn which fitness software offers the best value at scale.
MyCoach AI uses a per-client billing model, starting with 4 client seats and scaling as you grow. Unlike some platforms that offer unlimited clients at a flat rate, MyCoach AI charges you based on the number of active clients each billing cycle. The My Coach AI pricing structure may seem appealing for brand-new coaches, but it can quickly become unsustainable for growing or high-volume fitness businesses.
My Coach AI Pricing (4 Clients)
| Plan | Clients | Price | Cost/Client | Billing Frequency |
|---|---|---|---|---|
| Monthly | 4 | $12/month | $3.00 | Monthly |
| Quarterly | 4 | $30/3 months | $2.50 | Every 3 Months |
| Yearly | 4 | $96/year | $2.00 | Annually |
| Enterprise | Custom | Contact for quote | Varies | Custom |
While My Coach AI may seem affordable for a small client base, its pricing scales rapidly with volume. At 150 active clients, youāll pay $450/month on the monthly plan, $395/month on the quarterly plan ($30 + $365), or $292/month on the yearly plan ($96 + $292). Thatās over $5,000/year, even with annual billingāsignificantly more than most all-in-one platforms that offer fixed pricing regardless of client count. This usage-based pricing model can quickly become unsustainable for growing coaching businesses.
My Coach AI Pricing (150 Clients)
| Plan | Base Fee | Per-Client Fee | Total Monthly Equivalent | Total Yearly Cost |
|---|---|---|---|---|
| Monthly | $0 | $3/client | $450/month | $5,400/year |
| Quarterly | $30/3 months | $2.50/client | ~$395/month | ~$4,740/year |
| Yearly | $96/year | $2/client | ~$292/month | ~$3,504/year |
| Enterprise | Contact for quote | Custom | Custom | Custom |
MyCoach AI may offer flashy AI-generated content, but for fitness professionals who want to build a real businessānot just deliver templated workoutsāits limitations become clear. Itās a coaching tool, not a complete fitness business platform. If you’re ready for more than prebuilt scripts and meal plans, Exercise.com is the best MyCoach AI alternative.
While MyCoach AI gives you access to a massive library of demos, templates, and messaging scripts, it doesn’t offer true fitness business infrastructure. There’s no built-in scheduling, no branded mobile apps, no point-of-sale tools, and no support for in-person or hybrid coaching models. Exercise.com delivers all of that and more in one place, with everything fully integrated and ready to scale with your business, whether you want to open a gym or start an online personal training business.
Fitness businesses need more than automationāthey need control. With Exercise.com, you can manage everything from programming and performance tracking to lead funnels, billing, assessments, and client engagement under your own brand. No limitations on how you deliver services, no generic client experience, and no reliance on someone else’s app.
Most importantly, Exercise.com gives you ownership. Your programs, your data, and your brand live inside a fully custom mobile app designed for your businessānot a templated coaching shell. You get the tools to scale, automate, and grow across online, in-person, and hybrid channels without sacrificing flexibility or professionalism.
Book your free demo today and see how Exercise.com gives fitness professionals the power to grow beyond content and build a scalable, brand-forward business. From the best gym software to the best personal training software, with Exercise.com you get everything you need all in one place.
Why Exercise.com Is Better Than MyCoach AI
MyCoach AI might work for beginner fitness coaches with just a few clients, but its pay-per-client pricing model penalizes success. The more your business grows, the more expensive the platform becomes. Thatās the opposite of what fitness professionals need when scaling their operations.
With Exercise.com, you get access to an all-in-one solution that handles every part of your business: custom-branded apps, workout delivery, assessments, automations, billing, check-ins, client engagement, scheduling, reporting, and more ā without worrying about extra fees when you grow your client base.
Exercise.com is the better choice for fitness professionals who want to scale their in-person or online business without getting nickel-and-dimed along the way.
How much does MyCoach AI cost?
MyCoach AI starts at $12/month for 4 clients ($3 per client) when billed monthly. Quarterly and yearly plans lower the cost per client to $2.50 and $2.00, respectively. However, pricing increases linearly based on the number of active clients, meaning your monthly cost can grow rapidly as your client base expands.
Does MyCoach AI charge per active client?
Yes. MyCoach AI uses a usage-based model where you only pay for the number of active clients each billing cycle. This means that as your fitness business grows, your costs increase proportionally, unlike flat-rate platforms.
Is MyCoach AI good for growing fitness businesses?
MyCoach AI may be suitable for solo coaches or businesses with just a few clients, but its pricing model becomes cost-prohibitive at scale. Larger fitness businesses or online coaches with hundreds of clients could face high monthly charges that far exceed more robust, flat-rate solutions.
Whatās a better alternative to MyCoach AI?
Exercise.com is the best alternative to MyCoach AI for fitness professionals who want predictable pricing and comprehensive tools for client engagement, scheduling, assessments, workout delivery, billing, and more ā all in one custom-branded platform.
