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Posted by on August 21, 2025 — Updated on August 21, 2025
Compare MyCoach AI pricing with Exercise.com to see why pay-per-client platforms get expensive fast. Learn which fitness software offers the best value at scale.
MyCoach AI uses a per-client billing model, starting with 4 client seats and scaling as you grow. Unlike some platforms that offer unlimited clients at a flat rate, MyCoach AI charges you based on the number of active clients each billing cycle. The My Coach AI pricing structure may seem appealing for brand-new coaches, but it can quickly become unsustainable for growing or high-volume fitness businesses.
| Plan | Clients | Price | Cost/Client | Billing Frequency |
|---|---|---|---|---|
| Monthly | 4 | $12/month | $3.00 | Monthly |
| Quarterly | 4 | $30/3 months | $2.50 | Every 3 Months |
| Yearly | 4 | $96/year | $2.00 | Annually |
| Enterprise | Custom | Contact for quote | Varies | Custom |
While My Coach AI may seem affordable for a small client base, its pricing scales rapidly with volume. At 150 active clients, you’ll pay $450/month on the monthly plan, $395/month on the quarterly plan ($30 + $365), or $292/month on the yearly plan ($96 + $292). That’s over $5,000/year, even with annual billing—significantly more than most all-in-one platforms that offer fixed pricing regardless of client count. This usage-based pricing model can quickly become unsustainable for growing coaching businesses.
| Plan | Base Fee | Per-Client Fee | Total Monthly Equivalent | Total Yearly Cost |
|---|---|---|---|---|
| Monthly | $0 | $3/client | $450/month | $5,400/year |
| Quarterly | $30/3 months | $2.50/client | ~$395/month | ~$4,740/year |
| Yearly | $96/year | $2/client | ~$292/month | ~$3,504/year |
| Enterprise | Contact for quote | Custom | Custom | Custom |
MyCoach AI may offer flashy AI-generated content, but for fitness professionals who want to build a real business—not just deliver templated workouts—its limitations become clear. It’s a coaching tool, not a complete fitness business platform. If you’re ready for more than prebuilt scripts and meal plans, Exercise.com is the best MyCoach AI alternative.
While MyCoach AI gives you access to a massive library of demos, templates, and messaging scripts, it doesn’t offer true fitness business infrastructure. There’s no built-in scheduling, no branded mobile apps, no point-of-sale tools, and no support for in-person or hybrid coaching models. Exercise.com delivers all of that and more in one place, with everything fully integrated and ready to scale with your business, whether you want to open a gym or start an online personal training business.
Fitness businesses need more than automation—they need control. With Exercise.com, you can manage everything from programming and performance tracking to lead funnels, billing, assessments, and client engagement under your own brand. No limitations on how you deliver services, no generic client experience, and no reliance on someone else’s app.
Most importantly, Exercise.com gives you ownership. Your programs, your data, and your brand live inside a fully custom mobile app designed for your business—not a templated coaching shell. You get the tools to scale, automate, and grow across online, in-person, and hybrid channels without sacrificing flexibility or professionalism.
Book your free demo today and see how Exercise.com gives fitness professionals the power to grow beyond content and build a scalable, brand-forward business. From the best gym software to the best personal training software, with Exercise.com you get everything you need all in one place.
MyCoach AI might work for beginner fitness coaches with just a few clients, but its pay-per-client pricing model penalizes success. The more your business grows, the more expensive the platform becomes. That’s the opposite of what fitness professionals need when scaling their operations.
With Exercise.com, you get access to an all-in-one solution that handles every part of your business: custom-branded apps, workout delivery, assessments, automations, billing, check-ins, client engagement, scheduling, reporting, and more — without worrying about extra fees when you grow your client base.
Exercise.com is the better choice for fitness professionals who want to scale their in-person or online business without getting nickel-and-dimed along the way.
MyCoach AI starts at $12/month for 4 clients ($3 per client) when billed monthly. Quarterly and yearly plans lower the cost per client to $2.50 and $2.00, respectively. However, pricing increases linearly based on the number of active clients, meaning your monthly cost can grow rapidly as your client base expands.
Yes. MyCoach AI uses a usage-based model where you only pay for the number of active clients each billing cycle. This means that as your fitness business grows, your costs increase proportionally, unlike flat-rate platforms.
MyCoach AI may be suitable for solo coaches or businesses with just a few clients, but its pricing model becomes cost-prohibitive at scale. Larger fitness businesses or online coaches with hundreds of clients could face high monthly charges that far exceed more robust, flat-rate solutions.
Exercise.com is the best alternative to MyCoach AI for fitness professionals who want predictable pricing and comprehensive tools for client engagement, scheduling, assessments, workout delivery, billing, and more — all in one custom-branded platform.
Tyler Spraul