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Posted by on August 4, 2025 — Updated on August 4, 2025
Compare Traction Rec pricing, features, and limitations. Learn why Exercise.com is the best Traction Rec alternative for growing and managing your community fitness organization.
Traction Rec is a specialized CRM-based solution designed for member-based nonprofits, including YMCAs, Jewish Community Centers (JCCs), Boys & Girls Clubs, and other multi-service community organizations. Built on the Salesforce platform, Traction Rec positions itself as a highly customizable CRM that helps organizations manage memberships, donations, programs, and community engagement.
While the Salesforce backbone offers flexibility, it comes at a cost: Traction Rec is complex, costly, and not purpose-built for fitness businesses. For community fitness organizations that want a simpler, all-in-one system without the Salesforce learning curve, Exercise.com offers a more intuitive and fully integrated alternative.
Fitness directors, operations leaders, and membership staff often express similar pain points with Traction Rec:
If you’re running a YMCA, JCC, or similar facility with fitness operations, group classes, swim lanes, room rentals, and youth programs — you need more than just a CRM. You need true fitness business management software like Exercise.com.
Traction Rec does not publish pricing directly, but being built on Salesforce means it comes with layered costs. Here’s what organizations typically report:
| Category | Estimated Cost | Notes |
|---|---|---|
| Salesforce Licensing | $25–$150/user/month | Based on user role and tier |
| Traction Rec Implementation | $10,000–$100,000+ | Custom onboarding + Salesforce setup |
| Ongoing Support | Varies | Admin, development, or partner consultants |
| Customization | Varies widely | Requires internal Salesforce expertise or contracted services |
| Add-ons | Additional | May require third-party tools or custom modules |
Because of the dependency on Salesforce, costs scale quickly — especially when factoring in internal IT staffing or outsourced development. This makes it difficult for many mid-sized or fitness-focused organizations to justify the platform’s total cost of ownership.
Exercise.com is trusted by YMCAs, parks & rec organizations, multi-location fitness businesses, and community centers because it’s powerful and simple to use.
If you’re comparing platforms, check out our detailed guides on the best gym management software, best YMCA management software, and best boutique fitness business software to see how we stack up.
If your organization is evaluating the best Traction Rec alternative, Exercise.com delivers everything your fitness department needs — without the CRM complexity. From scheduling swim lanes to managing youth basketball leagues, running summer camp registration, or selling personal training sessions, Exercise.com provides purpose-built tools in a single platform.
Instead of cobbling together solutions through Salesforce customizations, you get:
Exercise.com is trusted by YMCAs, parks & rec organizations, multi-location fitness businesses, and community centers because it’s powerful and simple to use. See why Exercise.com is the best choice today.
Traction Rec is a Salesforce-based CRM platform tailored to nonprofits and community organizations. It helps manage memberships, donations, scheduling, programs, and reporting. It’s primarily used by large, complex organizations like YMCAs, JCCs, and Boys & Girls Clubs.
Traction Rec pricing is not public, but users report that licensing and implementation can be expensive due to Salesforce licensing fees, onboarding costs, and required technical staff or consultants. Total annual costs can exceed $100,000 depending on your setup and organization size.
No, Traction Rec is a general CRM for community organizations, not a fitness-specific platform. While it supports membership management, it lacks native tools for workouts, digital fitness delivery, custom-branded fitness apps, and performance tracking — all of which are essential for a modern fitness business.
No, Traction Rec does not include a branded member app. Because it’s built on Salesforce, mobile access depends on custom development or integration with third-party apps. Exercise.com, by contrast, includes a fully branded app for both staff and members, out of the box.
Traction Rec is commonly used by:
If your organization fits this mold but needs better tools for managing its fitness operations, Exercise.com offers a more focused and affordable solution.
Tyler Spraul