Traction Rec Pricing (2025): How much does Traction Rec cost?

Compare Traction Rec pricing, features, and limitations. Learn why Exercise.com is the best Traction Rec alternative for growing and managing your community fitness organization.

Traction Rec is a specialized CRM-based solution designed for member-based nonprofits, including YMCAs, Jewish Community Centers (JCCs), Boys & Girls Clubs, and other multi-service community organizations. Built on the Salesforce platform, Traction Rec positions itself as a highly customizable CRM that helps organizations manage memberships, donations, programs, and community engagement.

While the Salesforce backbone offers flexibility, it comes at a cost: Traction Rec is complex, costly, and not purpose-built for fitness businesses. For community fitness organizations that want a simpler, all-in-one system without the Salesforce learning curve, Exercise.com offers a more intuitive and fully integrated alternative.

Fitness directors, operations leaders, and membership staff often express similar pain points with Traction Rec:

• “It takes a Salesforce admin just to update our workflows.”
• “We’re stuck waiting on development just to build a form.”
• “Our fitness staff doesn’t want to log into Salesforce every day.”
• “We need better tools for digital fitness delivery.”

If you’re running a YMCA, JCC, or similar facility with fitness operations, group classes, swim lanes, room rentals, and youth programs — you need more than just a CRM. You need true fitness business management software like Exercise.com.

Traction Rec does not publish pricing directly, but being built on Salesforce means it comes with layered costs. Here’s what organizations typically report:

Because of the dependency on Salesforce, costs scale quickly — especially when factoring in internal IT staffing or outsourced development. This makes it difficult for many mid-sized or fitness-focused organizations to justify the platform’s total cost of ownership.

Exercise.com is trusted by YMCAs, parks & rec organizations, multi-location fitness businesses, and community centers because it’s powerful and simple to use.

If you’re comparing platforms, check out our detailed guides on the best gym management software, best YMCA management software, and best boutique fitness business software to see how we stack up.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.

Brandon Stroupe

Founder and President, APEC Sports Performance

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Why Exercise.com Is the Best Traction Rec Alternative

If your organization is evaluating the best Traction Rec alternative, Exercise.com delivers everything your fitness department needs — without the CRM complexity. From scheduling swim lanes to managing youth basketball leagues, running summer camp registration, or selling personal training sessions, Exercise.com provides purpose-built tools in a single platform.

Instead of cobbling together solutions through Salesforce customizations, you get:

• Facility and asset scheduling for rooms, pools, courts, and more
• Branded apps for both staff and members
• Robust event registration, waivers, and payment workflows
• Tools for in-person, hybrid, and on-demand digital fitness
• Reporting and analytics built for fitness KPIs, not fundraising
• No need to hire a Salesforce consultant to update your workflows

Exercise.com is trusted by YMCAs, parks & rec organizations, multi-location fitness businesses, and community centers because it’s powerful and simple to use. See why Exercise.com is the best choice today.

Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!

Tony Gentilcore

Founder, Core Online

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What Is Traction Rec?

Traction Rec is a Salesforce-based CRM platform tailored to nonprofits and community organizations. It helps manage memberships, donations, scheduling, programs, and reporting. It’s primarily used by large, complex organizations like YMCAs, JCCs, and Boys & Girls Clubs.

How Much Does Traction Rec Cost?

Traction Rec pricing is not public, but users report that licensing and implementation can be expensive due to Salesforce licensing fees, onboarding costs, and required technical staff or consultants. Total annual costs can exceed $100,000 depending on your setup and organization size.

Is Traction Rec Built for Fitness Businesses?

No, Traction Rec is a general CRM for community organizations, not a fitness-specific platform. While it supports membership management, it lacks native tools for workouts, digital fitness delivery, custom-branded fitness apps, and performance tracking — all of which are essential for a modern fitness business.

Does Traction Rec Include a Branded App?

No, Traction Rec does not include a branded member app. Because it’s built on Salesforce, mobile access depends on custom development or integration with third-party apps. Exercise.com, by contrast, includes a fully branded app for both staff and members, out of the box.

Who Uses Traction Rec?

Traction Rec is commonly used by:

• YMCAs
• Jewish Community Centers (JCCs)
• Boys & Girls Clubs
• Community-based nonprofits
• Multi-service organizations offering fitness, youth programs, and social services

If your organization fits this mold but needs better tools for managing its fitness operations, Exercise.com offers a more focused and affordable solution.

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance

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