Walla Pricing (2025): How much does Walla cost?
Compare Walla pricing plans and features with gym-owner pain points in mind. Discover why Exercise.com is the best Walla alternative for growing your fitness business.

Walla positions itself as a boutique fitness studio management software platform focused on delivering a polished front-end experience for clients. While the visuals and branding are appealing, gym owners and fitness studio operators need more than aesthetics ā they need reliability, flexibility, and complete control over their business operations. Thatās where Exercise.com stands out.
Walla offers a limited pricing breakdown publicly, but hereās whatās known:
- Pricing starts at $105/month for up to 50 clients
- Packages scale based on client volume, not feature access
- Full pricing tiers are not published ā you must request a demo to receive custom quotes
- Some features may require add-ons or are locked behind volume-based access
Walla might appear sleek, but their pricing is vague, and the platform lacks the true all-in-one depth that gym owners expect. If youāre a studio owner who needs tools for workouts, automations, marketing, in-person + online scheduling, and beyond ā all under one roof ā then Wallaās limited scope may fall short.
Walla Pricing Breakdown
Plan | Estimated Monthly Cost | Client Limit | Notable Info |
---|---|---|---|
Starter | $105/month | Up to 50 clients | Lowest published entry point |
Growth (estimated) | ~$195ā$300/month | Scales by volume | Custom quote required |
Enterprise | Custom | 500+ clients | Must contact sales |
Walla does not offer a fully transparent pricing page. All tiers beyond the entry level require a demo to obtain exact pricing, and there are no public details about set-up fees, add-ons, or long-term contract requirements.
See why so many boutique studio owners choose us over Walla by exploring the best boutique fitness studio software, best gym management software, and best personal training software.

Why Exercise.com Is the Best Walla Alternative
If youāre looking for a comprehensive, reliable solution for managing a growing fitness business, Exercise.com is the best Walla alternative.
Letās break this down in terms gym owners will understand. With Walla, you’re paying for a clean interface and boutique appeal ā but many of the operational necessities like custom-branded apps, in-depth automations, or robust reporting aren’t fully built out or require additional costs.
Exercise.com, on the other hand, is built to scale with your business:
- Manage all your in-person, online, and hybrid clients in one system
- Launch fully branded fitness apps that represent your brand (not Walla’s)
- Handle workouts, assessments, scheduling, payments, and messaging in one platform
- Enjoy powerful marketing automation, advanced analytics, and integrated lead funnels
If you’re running a yoga studio, boutique fitness gym, personal training business, or multi-location operation, we offer purpose-built tools for your growth ā not one-size-fits-all templates.

How Much Does Walla Cost?
Walla starts at $105/month for studios with fewer than 50 clients. Beyond that, the price increases based on your client volume, but they donāt publish the full pricing tiers. You must contact their sales team for a custom quote.
Is There a Walla Free Trial?
Walla does not offer a free trial. Instead, they offer demos with their sales team. This can be limiting for gym owners who want hands-on access before committing.
What Types of Studios Use Walla?
Walla typically caters to boutique fitness studios such as:
- Yoga studios
- Pilates studios
- Barre studios
- Smaller boutique-style training centers
However, more complex or multi-modality gyms may find Wallaās tools lacking.
Does Walla Offer Branded Apps?
Yes, Walla offers some custom branding options ā but theyāre limited compared to what Exercise.com provides. With Exercise.com, you can launch fully branded apps for iOS and Android under your business name, logo, and color palette.
How Does Walla Compare to Exercise.com?
While Walla is good for small, boutique studios with simple needs, Exercise.com provides a complete fitness business solution with greater flexibility, more robust features, and full control over your branding and operations.
For gym owners looking to grow revenue, streamline operations, and unify their member experience across digital and in-person channels, Exercise.com is the superior platform.
