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Posted by on June 5, 2023 — Updated on April 8, 2025
If you want to learn how to get fitness clients on Instagram without feeling salesy and pushy then this Instagram marketing for fitness professionals guide is for you.
To get fitness clients on Instagram, optimize your profile, post consistent high-value content, use fitness marketing strategies for Instagram, engage with followers daily, and direct traffic to lead capture pages or your online fitness coaching platform.
Many personal trainers and fitness coaches struggle with how to grow on social media as a fitness influencer, especially when it comes to converting likes into paying clients. Without a clear Instagram fitness content strategy, daily engagement routine, or a lead funnel, Instagram quickly becomes a time-consuming effort with little ROI. Common IG fitness marketing issues include:
If you’re serious about how to get fitness clients on Instagram, you need more than selfies and hashtags—you need IG fitness content marketing that builds authority and drives action. Whether you’re promoting online personal training on Instagram, remote personal training, or virtual fitness class platforms, your IG fitness content should be designed to attract, nurture, and convert.
Exercise.com helps fitness professionals grow on Instagram with tools to deliver programs, collect payments, and track progress through a branded fitness app—plus landing pages that turn Instagram traffic into real leads. Instead of juggling apps, Exercise.com connects your social media fitness marketing efforts to your backend systems—making it easier to get fitness clients from Instagram and scale your business efficiently.
If you’re wondering how to get fitness clients on Instagram, you’re tapping into one of the most powerful platforms for fitness professionals. Instagram is packed with potential clients looking for motivation, education, and expert guidance—exactly what you provide. From using the right hashtags and engaging with followers to posting valuable fitness content, Instagram can be a lead-generating machine for your fitness business.
Before you launch your next IG fitness campaign or post your next Instagram fitness Reel, make sure you have the tools in place to capture and convert fitness leads on Instagram. Download all the free fitness templates you need—like a personal trainer sales script, fitness consultation form, Instagram content calendar, lead tracking spreadsheet, and more. These resources help you turn your Instagram following into paying clients faster and more effectively.
Want to connect your Instagram strategy directly to your business systems? With Exercise.com, you can create landing pages for Instagram bios, automate lead follow-ups, sell fitness programs, and manage clients all in one platform. Whether you’re offering one-on-one coaching, challenges, or online programs, Exercise.com makes it easy to grow your brand and client base. Book a demo today to see how you can turn Instagram followers into loyal fitness clients.
Find out tactics for learning how to get personal training clients on Instagram with this big list of ideas.
Fitness has become a highly popular focus on Instagram and there are many different Instagram fitness niches. It’s no surprise, considering the fitness world has grown in recent years, and Instagram has become a platform for people to share their fitness journeys. However, with so much competition on the app, getting fitness clients online can be a challenge.
So whether you want to be a fitness influencer on Instagram:
Or you want to get fitness clients on Instagram to train them in-person or online, Exercise.com is the best software for growing and scaling your fitness business.
Ready to get started?
Learn how to make money with fitness and put these personal training marketing tips into action. In this guide, we’ll provide you with some tips and tricks for getting fitness clients on Instagram, and then be sure and use the best software platform around for growing and managing your fitness business. Whether you need the best gym management software, the best personal training software, or the best fitness software for influencers, we’ve got you covered.
Read More: How do I promote my gym on Instagram?
Instagram has become a powerhouse for fitness professionals, offering a visual platform to showcase expertise, inspire followers, and attract potential clients. However, with the vast number of fitness influencers and trainers on the platform, honing in on a specific niche can make all the difference in standing out and resonating with your target audience. Here are 25 potential IG fitness niches, each with a brief description, to consider if you’re looking to build a dedicated following and attract clients on Instagram:
Choosing a niche doesn’t mean you’re limiting yourself; instead, it allows you to target a specific audience, making your content more relatable and valuable to them. By honing in on one of these niches and consistently delivering quality content, you can establish yourself as an expert in that field, attract loyal followers, and ultimately convert them into clients.
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Attracting clients on Instagram requires a mix of engaging, informative, and authentic content. By showcasing your expertise and personality, you can build a loyal following and convert followers into clients. Here are some content ideas tailored for fitness professionals looking to grow their client base on Instagram:
Remember, consistency is key on Instagram. Regularly posting varied content that resonates with your target audience will help you build a strong online presence, foster trust, and ultimately convert followers into loyal clients.
Successfully converting Instagram followers into clients requires a strategic approach. Tailored templates can help streamline the process, ensuring you capture essential information and communicate effectively. Here are some IG client templates to assist fitness professionals in client onboarding and communication via Instagram (remember, you can do all of this automatically with the Exercise.com platform using the best fitness assessment software for gyms, the best gym lead management software with lead forms, and the best personal training software that can help you set up automations, triggers, and more so that all of your intake forms, lead forms, and questionnaires work seamlessly together – you can even automate a time released sequence of workout plans!):
Name: [Full Name]
Instagram Handle: [@username]
Email Address: [Email]
Age: [Age]
Fitness Goals:
Current Activity Level:
Any known medical conditions or injuries?: [Description]
Preferred Training Days: [e.g., Mondays, Wednesdays, Fridays]
Any dietary restrictions or preferences?: [Description]
How would you describe your current fitness level?
What’s your primary motivation for seeking a personal trainer?
[Open Text]
Have you worked with a personal trainer before? If yes, what did you like/dislike about the experience?
[Open Text]
Do you have any specific areas or muscle groups you’d like to focus on?
[Open Text]
On a scale from 1-10, how committed are you to achieving your fitness goals?
[Rating]
Any other comments or things I should know?
[Open Text]
Initial Outreach to Potential Client:
“Hey [Name/Instagram Handle]! 🌟 I noticed you’ve been engaging with my fitness content. If you ever have any questions or are thinking about taking your fitness journey to the next level, feel free to reach out. No pressure, just here to help and provide guidance! 💪😊”
Follow-up Message to a Potential Client:
“Hi [Name/Instagram Handle]! Just checking in to see if you had any thoughts or questions about starting a fitness journey together. Remember, every step, no matter how small, is progress. Here to support you in any way I can! 🙌”
Message to an Existing Client:
“Hey [Name]! Hope you’re feeling great after our last session. Just wanted to remind you to stay hydrated and do those stretches we talked about. Let me know if you have any questions or feedback before our next session. Keep up the amazing work! 💥🔥”
Using these templates can help ensure you gather essential details from potential clients and communicate with them in a friendly, non-pushy manner. They serve as a starting point, but personalizing them further can help enhance the connection and trust between you and your clients.
The first step to getting fitness clients on Instagram is understanding the fitness market on the platform. After all, knowing your competition will help you develop a stronger strategy.
The first step is identifying your target audience. Consider factors like age, gender, interests, income, and location when defining your target market. By identifying your target audience, you can tailor your messaging to attract your ideal client.
The best way to learn how to succeed on Instagram is by analyzing successful accounts. Look at accounts that are doing well in your niche and try to identify what makes them successful.
One thing you need to be aware of is the fitness trends. By staying up to date with the latest fitness trends, you can keep your content fresh and relevant.
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In order to attract clients, you need to create a strong fitness brand on Instagram. This means defining your USP, designing an attractive profile, and developing a consistent content strategy.
One way to differentiate yourself from other fitness trainers is by defining your USP – your unique selling proposition. This is all about what sets you apart from other fitness trainers. You might specialize in a particular fitness niche, offer personal coaching, or have a unique approach to fitness.
For example, if you specialize in post-natal fitness, you can focus on creating content that speaks directly to new moms who are looking to get back in shape. You can offer tips and tricks for managing a busy schedule while also prioritizing self-care. By narrowing down your niche, you can attract a specific audience that is more likely to engage with your content and become loyal clients.
Your profile is your first impression on Instagram. It’s important to design an attractive profile that matches your brand and appeals to your target audience. Your profile should include a profile photo, a bio, and consistent branding.
When designing your profile photo, make sure to choose a high-quality image that represents your brand. This can be a professional headshot or a photo of you in action. Your bio should be short and sweet, highlighting your USP and what you can offer to your clients. Make sure to use keywords that your target audience is searching for.
Consistent branding is also important for creating a strong fitness brand. Use the same color scheme and fonts across all of your posts and stories. This will help your profile look cohesive and professional.
To grow your account on Instagram, you need a consistent content strategy. This means planning out your content for the week or month, posting consistently and engaging with your followers. Make sure to include a variety of content that appeals to your target audience.
Some examples of content you can post include workout videos, motivational quotes, healthy recipes, and before-and-after transformations. You can also share client success stories and testimonials to showcase the results you can help your clients achieve.
Engaging with your followers is also important for building a strong fitness brand. Respond to comments and direct messages, and make sure to follow other accounts in your niche. By building relationships with other fitness professionals, you can collaborate on content and grow your audience together.
A crucial factor in gaining clients on Instagram is engaging with your audience. This means finding ways to connect with your followers and build relationships with them. In this article, we’ll explore some effective strategies for engaging with your audience on Instagram.
Always make an effort to respond to comments and messages on your posts. This shows that you care about your followers and are interested in their feedback. It can also help you build relationships and gain new clients. When responding to comments, be sure to address the person by name and thank them for their feedback. If someone asks a question, be sure to answer it promptly and thoroughly.
Responding to messages is equally important. When someone sends you a direct message, take the time to read it and respond thoughtfully. This can help you build a relationship with the person and potentially turn them into a client.
Collaborating with other fitness influencers is a great way to grow your account and reach new audiences. By partnering with other accounts, you can tap into their audience and reach people who may not have discovered you otherwise. When looking for potential collaborators, consider accounts that have a similar target audience to yours. You can collaborate on a post, a story, or even a live video.
When collaborating, be sure to tag the other account and include a call to action for your followers to check out their account. This can help build a relationship with the other influencer and potentially lead to future collaborations.
Giveaways and contests are a great way to engage your audience and gain new followers. Consider hosting a giveaway where you offer a fitness-related prize in exchange for people tagging their friends on your posts. This can help increase your reach and potentially lead to new clients.
When hosting a giveaway, be sure to clearly outline the rules and how to enter. You can also consider partnering with other accounts to offer a larger prize package and reach a larger audience.
Overall, engaging with your audience is essential for growing your Instagram following and gaining new clients. By responding to comments and messages, collaborating with other influencers, and hosting giveaways and contests, you can build relationships with your followers and potentially turn them into loyal clients.
Instagram is one of the most popular social media platforms, with over 1 billion active users. It is a great platform for fitness professionals to showcase their expertise and attract new clients. In this article, we will explore some of the best features of Instagram that can help you grow your fitness business.
Instagram Stories are a great way to engage your audience and keep your account active. With over 500 million daily active users, Instagram Stories provide a huge opportunity for fitness professionals to showcase their expertise and connect with their audience. Here are some tips to make the most of Instagram Stories:
Instagram Reels are short-form videos that can be used to showcase your fitness expertise or workouts. With the recent popularity of TikTok, Instagram Reels have become a great way to reach a wider audience and attract new followers. Here are some tips for creating engaging Instagram Reels:
Instagram Live is great for hosting live workouts or Q&As. It allows you to connect with your audience in real-time and provide value to your followers by sharing your fitness expertise. Here are some tips for using Instagram Live:
Instagram provides a huge opportunity for fitness professionals to showcase their expertise and attract new clients. By making the most of Instagram Stories, leveraging Instagram Reels for fitness content, and using Instagram Live for workouts and Q&As, you can grow your fitness business and connect with your audience on a deeper level.
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Gaining clients on Instagram is a challenging task, but it’s not impossible. By developing a strong brand, engaging with your audience, and utilizing Instagram features, you can successfully grow your following and ultimately gain new clients. Remember to stay consistent, understand your target audience, and provide value to your followers at every turn. With these tips and tricks, you’ll be well on your way to gaining clients on Instagram.
To market your fitness business on Instagram, create compelling content such as workout videos, nutrition tips, client testimonials, and behind-the-scenes glimpses of your training routine. Engage with your followers by responding to comments and messages, use relevant hashtags to increase your reach, and collaborate with complementary profiles for shoutouts or takeovers.
Engage consistently by sharing transformation stories, offering free tips or mini-workouts, and showcasing your expertise and personality. Encourage existing clients to tag you in their posts, and use Instagram Stories or IG Live for Q&A sessions to build trust and credibility.
Use IG Reels to showcase quick workout routines, fitness challenges, or debunk fitness myths. The short, engaging format of Reels can go viral, attracting a broader audience. Always include a call-to-action in the captions to direct viewers to your services.
Highlight your qualifications, share client success stories, post regular workout routines, and share snippets from your own fitness journey. Engage with your audience through polls, quizzes, or AMAs (Ask Me Anything) sessions in your Stories.
Earnings vary based on factors like follower count and engagement. While micro-influencers might earn $50-$500 per post, larger influencers can earn thousands per sponsored post.
Absolutely. A fitness Instagram allows you to build a personal brand, connect with a global audience, and provides numerous monetization opportunities, from sponsorships to selling fitness plans.
Offer a special deal or limited-time promotion exclusively for your IG followers, host a free webinar or live workout session, or even run targeted ads to attract local clients.
Share value-driven content, tell stories, and showcase the benefits of your services rather than just features. Engaging authentically with your audience helps build trust, which naturally attracts clients.
Consistently share quality content, engage authentically with followers, collaborate with brands or other influencers, and stay updated with fitness trends to offer fresh, relevant insights.
The number isn’t fixed, but with even 1,000 engaged followers, you can start partnerships or collaborations. The quality of engagement often outweighs sheer follower count.
While aesthetics can be an advantage, it’s your expertise, authenticity, and ability to deliver results that will attract and retain clients.
Identify your passion within fitness, consider the demographics of your ideal client, and look for gaps in the market or underserved areas. Your niche should resonate with both your expertise and your target audience’s needs.
Engaging via DM can be effective, but avoid spammy approaches. Instead, initiate genuine conversations or respond to queries to foster authentic connections.
Begin by expressing gratitude for their engagement, answer any questions they might have, and offer a free consultation or trial to showcase the value you can provide.
Pricing should be based on your experience, the market rate, the exclusivity of your services, and any additional benefits or resources you offer. Consider offering tiered pricing or package deals.
Exercise.com provides a comprehensive platform tailored for fitness professionals, allowing you to manage your business seamlessly. You can host exercise videos, sell workout plans, and even offer online fitness coaching. Linking your custom-branded fitness app from Exercise.com in your Instagram bio makes it easy for potential clients to access your services. To further understand how Exercise.com can complement your Instagram strategy, book a demo.
Want to see how Exercise.com can help your fitness business?
Tyler Spraul