Platform
Solutions
Industries
Compare
Resources
Posted by on February 11, 2024 — Updated on February 19, 2025
Selling workout programs on Facebook can tap into the platform’s extensive user base and its variety of tools for engagement and promotion.
By combining strategic content creation with the capabilities of Exercise.com, fitness professionals can effectively reach potential fitness clients on Facebook and monetize a fitness Facebook page by making money selling workout programs online.
With the best personal training software, the best software for fitness influencers, the best online fitness coaching software, and the best gym software, Exercise.com offers unparalleled customization, allowing fitness professionals to build their own custom branded fitness apps with the best white label fitness app builder software platform.
From running online fitness challenges, to creating one of the best fitness influencer apps, to selling workout of the day memberships, to learning how to create a fitness app, to much more, there are many ways to make money with fitness, and with the Exercise.com platform you have everything you need.
Use the Exercise.com workout plan creator to create your workout plans.
Then mark them for sale online so you can sell workout plans online easily and quickly.
Publish your custom branded fitness apps so you can offer a premium workout logging experience to your community.
You can run online fitness challenges.
You can create and sell fitness memberships, products, and digital offers.
You can manage, message, and market to your online personal training clients and leads.
All from your very own custom branded fitness apps.
Your Facebook page serves as your business’s online storefront. Ensure it’s fully optimized with all the necessary information about your workout programs and how clients can sign up or purchase them through Exercise.com.
Content is king on Facebook. Post a mix of educational, inspirational, and promotional content related to your workout programs to engage your audience.
Facebook Groups are a great way to build a community around your brand. Create a group for your clients or a broader fitness-focused group to foster engagement and promote your workout programs.
Facebook Live is a powerful tool for real-time engagement. Use it to host live workouts, Q&A sessions, and program introductions to connect with your audience and promote your programs.
Facebook’s advertising platform offers precise targeting options. Create ads that promote your workout programs to specific demographics, interests, and behaviors.
Provide content exclusive to your Facebook followers, such as special workouts, discounts, or early access to new programs, to encourage follows and engagement.
Partner with fitness influencers on Facebook to expand your reach. Ensure their audience aligns with your target demographic for maximum impact.
Promote a branded fitness app developed with Exercise.com to provide an easy, accessible way for your Facebook followers to engage with your workout programs.
Read More:
Engage your Facebook audience with a fitness challenge, encouraging participation, sharing, and a sense of community around your brand.
Read More:
Create a membership program on Exercise.com that offers exclusive workout content, personalized plans, and community support, and use Facebook to drive sign-ups.
By following these steps and leveraging the comprehensive features of Exercise.com, fitness professionals can effectively use Facebook to sell workout programs, engage with clients, and grow their fitness business.
To start a fitness Facebook account, create a new Facebook Page dedicated to your fitness brand or personal fitness journey. Choose a page name that reflects your fitness focus, complete the About section with detailed information about your services, and add a profile picture and cover photo that resonate with your fitness brand. Begin posting engaging content related to fitness, and use Facebook’s page tools to optimize your presence.
Read More: How do I start a fitness Facebook account?
Some of the best Facebook fitness niches include home workouts, yoga and mindfulness, strength training and bodybuilding, fitness for specific demographics (like new moms or seniors), nutritional advice and healthy recipes, fitness challenges, and outdoor fitness activities like hiking and cycling.
Read More: Best Facebook Fitness Niches
Monetize a fitness Facebook account by leveraging Facebook’s in-built monetization tools like in-stream ads for videos, setting up a Facebook Shop to sell fitness merchandise or programs, and using affiliate links in your posts. You can also secure brand sponsorships and partnerships, and promote paid online coaching or personal training services directly to your followers.
Read More: How do I monetize a fitness Facebook account?
Facebook fitness content ideas include live workout sessions, pre-recorded exercise tutorials, motivational posts and success stories, interactive Q&A sessions or fitness challenges, educational content about health and wellness, and posts that encourage community engagement, such as asking followers to share their fitness goals or progress.
Read More: Facebook Fitness Content Ideas
Get fitness clients on Facebook by creating and sharing content that showcases your expertise and the value of your fitness services. Engage with your audience by responding to comments and messages, and use targeted Facebook ads to reach potential clients based on their interests and demographics. Consider offering a free trial or consultation to attract leads.
Read More: How do I get fitness clients on Facebook?
Promote your gym on Facebook by creating a dynamic Page for your gym, sharing high-quality images and videos of your facilities and classes, posting client testimonials and success stories, and hosting Facebook Live sessions to give a real-time experience of your gym. Utilize Facebook ads to target local potential members.
Read More: How do I promote my gym on Facebook?
Some of the best fitness influencers on Facebook include Kayla Itsines, sharing her fitness tips and programs; Joe Wicks, known as The Body Coach, offering high-energy workout videos and nutritional advice; and Emily Skye, motivating followers with her fitness journey and workout regimes.
Read More:
Exercise.com can help you run a successful fitness business on Facebook by providing comprehensive fitness business management software that streamlines your operations and enhances your online presence. Use the platform to manage clients, schedule, and deliver workouts, which you can then promote on your Facebook Page. Share client success stories, workout snippets, and other engaging content from your Exercise.com platform to attract and engage your Facebook audience, driving traffic to your business.
Tyler Spraul