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Posted by on October 17, 2025 — Updated on October 17, 2025
GymMaster offers CRM tools, but not all-in-one functionality. See how Exercise.com goes further with the best gym CRM software and the best gym management software all-in-one.
To answer “Is GymMaster a CRM?”, GymMaster includes CRM-like features, but it is primarily gym management software rather than a purpose-built, fully integrated gym CRM—whereas Exercise.com delivers an end-to-end CRM that is natively tied to memberships, billing, workouts, and retention workflows. In practice, that difference determines how fast your team responds to leads, how many trials convert, and how accurately you predict churn.
If you run a gym, studio, or hybrid coaching business, a true gym CRM should centralize lead capture, automate nurture sequences, and connect every touchpoint—from trial to renewal—without manual exports. That is exactly what the Exercise.com CRM does: it unifies sales pipelines, automated billing and failed-payment recovery, class and PT scheduling, program delivery, and analytics so you can grow ARPM and reduce churn with one login.
If you’re comparing platforms, start with the job you need the system to do: increase conversions, raise member lifetime value, and give you reliable forecasting. For a wider market view, see the breakdown of the best CRM software for gyms and this practical guide on how to use a gym CRM system.
Most fitness operators say “CRM” when they mean more than a contact database. You’re looking for a lead-to-LTV engine: automated follow-ups, pipeline visibility, trial conversion tracking, and renewal prompts that tie to billing and access control. A generic CRM or a management system with “basic CRM” often stops at contact notes and manual tasks.
The Exercise.com CRM is built for gym unit economics: it maps lead source → show rate → trial conversion → ARPM → LTV, and can trigger automations when based on triggers you select. That’s the difference between “has CRM features” and “is a CRM that runs your growth.”
Key gym-CRM capabilities (definitions and expectations)
| Capability (definitions for clarity) | “Has CRM Features” (typical) | Full Gym CRM (Exercise.com) |
|---|---|---|
| Lead capture & routing | Web form → contact list | Multi-source capture, auto-assign by rules, SLA timers |
| Nurture & reactivation | Manual emails/SMS | Automated, behavior-based email/SMS with goal tracking |
| Pipeline management | Basic stages, manual updates | Visual pipelines, auto-advancement, task queues |
| Trial-to-paid conversion | Spreadsheet reconciliation | Tied to billing, access, and attendance in real time |
| Churn prevention | Manual outreach | Predictive flags, save offers, smart retries for payments |
(Comparisons are industry-level expectations and client-average estimates, not vendor promises.)
GymMaster markets membership management with contact tools. Many operators can run on it, especially with simpler sales processes. Where teams outgrow it is at scale: multi-location lead routing, granular pipeline analytics, and automated save campaigns tied to billing and check-in behavior.
If you’re evaluating stack fit, also weigh total cost of ownership: add-ons, staff time for workarounds, and the revenue lift from true automation. To understand switching considerations, see this deeper look at the GymMaster alternative comparison, plus nuts-and-bolts pages on how much GymMaster costs, how to cancel GymMaster, and how to use GymMaster.
Estimated outcomes when upgrading the CRM layer
| Outcome (estimates/averages) | Contact tools inside a manager | Integrated gym CRM (Exercise.com client averages) |
|---|---|---|
| Lead-to-member conversion | 22–30% | 42–50% |
| Response time to new lead | 4–10 hours (manual) | <60 minutes (automated) |
| Save rate on failed payments | 10–20% | 60–75% (with smart retries + workflows) |
| Monthly owner time on reports | 3–5 hours | Minutes (real-time dashboards) |
(Results are directional client averages and industry estimates; your outcomes depend on volume, offer, and sales consistency.)
Most immediate revenue wins come from speed to lead, trial conversion, and involuntary churn recovery. Exercise.com automates those profit levers out of the box: instant lead routing and SMS, day-counted trial drips, and card updater + smart rebills that tie to access control.
Scenario example: A 1,000-member gym with 120 monthly leads boosts conversion from 28% to 44% and recovers 50 additional failed payments. At an ARPM of $79, that’s roughly $7,900–$10,000 in monthly gross impact before ancillary upsells, just by tightening CRM + billing automation.
For a comprehensive platform overview, see best gym management software. If you’re planning a new facility, map these flows into your launch plan with how to open a gym.
Quick revenue math (illustrative estimates)
| Lever | Baseline | With Exercise.com (illustrative) | Monthly lift (est.) |
|---|---|---|---|
| Lead conversion | 120 leads × 28% × $79 ARPM | 120 × 44% × $79 | ≈ +$1,506 |
| Failed payment saves | 45 fails × 20% saved × $79 | 45 × 65% × $79 | ≈ +$2,133 |
| Reactivation (expired) | 15 × 10% × $79 | 15 × 30% × $79 | ≈ +$237 |
| Total estimated lift | — | — | ≈ $3,800/mo |
(Back-of-envelope estimates for planning; use your actual ARPM and volumes.)
Exercise.com’s gym CRM ships with powerful gym automations that reflect real gym calendars: new lead day 0–7 sequences, trial-to-paid nudges, class-pack low-balance alerts, and renewal prompts anchored to contract end dates. Because CRM, billing, and attendance live together, your workflows react to behaviors, not just dates.
Workflow highlights (practical operator view)
For a hands-on walkthrough, review how to use a gym CRM system and how it ties into a branded app if you plan to make a fitness app.
Operators need ARPM, LTV, churn, show rates, and coach productivity at a glance. Exercise.com’s dashboards surface these gym profitability metrics (plus CSV exports and QuickBooks integration), so you can shift ad spend, staffing, or price points quickly.
Reporting coverage (summarized; estimates/averages for expectations)
| Metric | Why it matters | Typical manual effort | In Exercise.com |
|---|---|---|---|
| ARPM & MRR | Core revenue health | 1–2 hrs/month | Real time |
| Lead source ROI | Stop wasting ad spend | 2–3 hrs/month | Built in |
| Trial show/close | Sales coaching | Ad hoc | Per-rep dashboards |
| Churn cohorting | Save members earlier | Complex | Guided alerts |
These insights compound when you add door access and attendance trends. If 5:30 pm classes are over-capacity while 7:30 pm is half-full, the CRM plus scheduler nudge members to balance demand automatically.
If you need basic contact tools inside a management system, GymMaster can cover fundamentals. If your growth plan depends on lead velocity, multi-location routing, trial conversion, retention automation, and CFO-grade reporting, you’ll outgrow basic CRM quickly. Exercise.com is designed for that growth curve: one platform, one dataset, one branded member experience—CRM to billing to access to workouts.
For a side-by-side buyer’s lens, read the GymMaster alternative overview, plus specifics on how much GymMaster costs and operational how-tos like how to cancel GymMaster or how do I use GymMaster. Then compare that to the unified Exercise.com CRM and the broader best gym management software landscape.
If you want a CRM that actually moves your gym’s numbers—higher ARPM, lower churn, cleaner forecasting—book a demo with Exercise.com and see how the all-in-one platform turns complexity into profitability.
