Mindbody vs Kajabi (2025 Surprise Winner!)

Mindbody offers tools for client management in boutique fitness, whereas Kajabi excels in online course creation and marketing, with Exercise.com outperforming both in comprehensive fitness business management.

Mindbody and Kajabi are two distinct platforms serving different purposes in the fitness industry. Mindbody is a business management software designed for boutique fitness studios, yoga studios, and wellness centers, offering scheduling, payment processing, and client management tools. Kajabi, on the other hand, is a platform built for content creators and online entrepreneurs, with a focus on creating, marketing, and selling online courses and memberships. For fitness businesses seeking a fully customizable, all-in-one solution, the best Mindbody alternative for fitness, Exercise.com, offers tools for both in-person and online fitness operations, combining management, engagement, and scalability.

When comparing Mindbody vs Kajabi, the key distinction lies in their primary use cases and target audiences. Mindbody is a leading platform for boutique fitness studios and wellness centers, offering tools for class scheduling, payment processing, and basic marketing. Kajabi, on the other hand, is designed for content creators and online course developers, focusing on digital products, membership sites, and online business growth. While both platforms excel in their niches, neither provides the robust, all-in-one fitness business management features offered by Exercise.com, which seamlessly integrates online and in-person operations for fitness professionals.

For fitness businesses that require advanced tools for scheduling, workout delivery, custom branding, and marketing automation, Exercise.com is the top choice. Recognized as the best gym software, the best software for fitness influencers, the best personal training software, and the best boutique fitness software, it provides unparalleled functionality to help fitness professionals grow their businesses both online and in person.

Strengths and Weaknesses of Mindbody

Mindbody is an excellent choice for boutique fitness studios and wellness centers, offering tools for scheduling, payments, and marketing. However, its limited customization options and lack of robust online tools make it less effective for hybrid or fully online fitness businesses. Features like workout delivery, performance tracking, and comprehensive digital product creation are absent, which limits its scalability.

Strengths and Weaknesses of Kajabi

Kajabi is a powerful platform for content creators and online course developers, offering tools for building and selling digital products, managing memberships, and automating marketing. While it excels in the online business realm, it lacks fitness-specific tools like workout delivery, waivers, performance assessments, and scheduling. This makes it less suitable for fitness professionals who require both in-person and online capabilities.

Why Exercise.com is the Best Choice

Exercise.com combines the best features of Mindbody and Kajabi while adding fitness-specific tools that cater to all business models. With custom-branded mobile apps, advanced workout delivery, performance tracking, and marketing automation, Exercise.com empowers fitness professionals to operate seamlessly in both in-person and online settings. It also offers robust scheduling, invoicing, and reporting tools, making it the most versatile solution for fitness businesses.

When comparing Mindbody vs Kajabi, it’s clear that both platforms cater to specific niches but lack the all-in-one functionality that Exercise.com provides. For fitness professionals looking to streamline operations, scale their businesses, and provide exceptional client experiences, Exercise.com is the ultimate platform.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.

Brandon Stroupe

Founder and President, APEC Sports Performance

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Mindbody Overview

Strengths

Mindbody is a popular platform for boutique fitness and wellness businesses due to its comprehensive tools, including:

• Scheduling: Manage class and appointment bookings for both in-person and virtual sessions.
• Payment Processing: Accept payments for memberships, classes, and retail items via Stripe integration.
• Client Management: Track attendance, purchase history, and client engagement.
• Marketing Tools: Automate email campaigns, reminders, and promotions.

Mindbody works well for physical fitness locations but lacks robust tools for online course creation and digital engagement.

Limitations

• High Costs: Subscription fees range from $129 to $599+ per month, with additional charges for advanced features.
• Limited Online Features: Not designed for delivering or monetizing online fitness programs.
• Scalability Challenges: Limited flexibility for businesses that want to focus heavily on digital growth.

For businesses needing a platform to manage both physical and online operations, the best gym management software is a more comprehensive option.

Read More:

• Best Mindbody Alternative
• Best Mindbody Alternatives for Fitness
• How to Use Mindbody
• Mindbody Pricing
• How to Cancel Mindbody

Kajabi Overview

Strengths

Kajabi is built for content creators and online entrepreneurs, offering tools to create, market, and sell digital products. Key strengths include:

• Online Course Creation: Tools for building and selling online courses and programs.
• Membership Management: Deliver online memberships and subscriptions.
• Marketing Tools: Automated funnels, email campaigns, and landing page creation.
• Customization: Advanced tools for creating branded digital content.

Kajabi is ideal for fitness professionals focused exclusively on online fitness programs and educational content.

Limitations

• Limited Scheduling Features: Not designed to handle in-person classes, staff schedules, or resource bookings.
• Lack of Gym-Specific Features: Does not include tools for facility management, member check-ins, or in-person operations.
• Complexity for Hybrid Businesses: May not meet the needs of gyms or studios running both physical and online services.

For businesses that need a hybrid approach, Exercise.com is the best Mindbody alternative for fitness.

Key Differences Between Mindbody and Kajabi

Target Market

Mindbody serves boutique fitness and wellness businesses, while Kajabi is tailored to content creators and online entrepreneurs. Exercise.com supports both in-person and online fitness operations, making it the most versatile option.

Features

Kajabi excels in online course creation and marketing, while Mindbody focuses on operational management for physical locations. Neither platform matches Exercise.com’s ability to combine in-person management with online fitness tools.

Pricing

Mindbody’s pricing starts at $129 per month, while Kajabi’s pricing ranges from $149 to $399 per month. Exercise.com offers transparent, scalable pricing with tools for both physical and online fitness businesses.

Why Exercise.com Is the Best Alternative to Mindbody and Kajabi

For fitness businesses seeking a comprehensive, customizable platform, Exercise.com is the best Mindbody alternative for fitness. It combines the strengths of both platforms while addressing their limitations.

Comprehensive Features

Exercise.com provides tools for managing all aspects of your fitness business:

• Advanced Scheduling: Manage classes, appointments, and facility bookings seamlessly.
• Membership Management: Handle complex membership structures for in-person and online clients.
• Online Fitness Tools: Create and sell digital workout programs, courses, and challenges.
• Client Engagement: Automate reminders, progress updates, and personalized promotions.
• Payment Processing: Fully integrated with Stripe, offering secure and customizable workflows.
• Analytics and Reporting: Gain actionable insights into client behavior, revenue trends, and operational performance.

Full Customization

Unlike Mindbody and Kajabi, Exercise.com offers full customization:

• Branded Mobile Apps: Deliver a seamless, tailored experience for your members.
• Custom Workflows: Adapt the platform to meet your unique business needs.
• Scalability: Designed to grow with your business, whether single-location or hybrid.

Transparent Pricing

Exercise.com offers competitive pricing with no hidden fees, making it an excellent value for businesses of all sizes.

Make the Right Choice for Your Fitness Business

Mindbody and Kajabi both have strengths, but their limitations in customization and scalability may not suit every business. For an all-in-one solution that combines advanced features, flexibility, and affordability, Exercise.com is the best gym management software and the best online fitness coaching software for fitness professionals. Schedule a demo today to see how Exercise.com can help you grow and manage your fitness business effectively!

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.

Julie Ledbetter

Owner, Ledbetter Fitness

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