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Posted by on January 24, 2025 — Updated on January 25, 2025
The difference between Mindbody and ClassPass is that Mindbody provides management software for fitness businesses, whereas ClassPass offers a membership service for accessing diverse fitness classes.
Mindbody and ClassPass serve different purposes in the fitness and wellness industry, though Mindbody acquired ClassPass in 2021. Mindbody is a business management software designed to help fitness studios, gyms, and wellness centers manage their operations, including scheduling, payment processing, and client management. ClassPass, on the other hand, is a subscription-based platform that allows consumers to book fitness classes, gym sessions, and wellness services across various studios and gyms.
| Feature | Mindbody | ClassPass | Notes |
|---|---|---|---|
| Primary Purpose | Business management software | Consumer-facing fitness and wellness platform | Mindbody serves businesses; ClassPass serves consumers |
| Target Audience | Fitness and wellness businesses | Individuals seeking diverse fitness experiences | Mindbody supports business owners, not individual users |
| Subscription Model | Monthly subscription for businesses | Monthly subscription for consumers | ClassPass focuses on customer access to classes |
| Scheduling and Booking | Businesses manage their schedules and bookings | Users book classes through the app | Both platforms facilitate class scheduling |
| Revenue Generation | Businesses pay for the software | Revenue shared between ClassPass and participating studios | ClassPass operates as a middleman |
(Learn More: Mindbody vs ClassPass)
While Mindbody focuses on business management and ClassPass targets consumer access, Exercise.com provides the best of both worlds for fitness business owners. With fully customizable tools and transparent pricing, as well as a ClassPass integration, it’s the best gym management software for managing and growing your business.
Schedule a demo today to see how Exercise.com can elevate your fitness operations!
Mindbody is a business-to-business (B2B) software solution designed to help fitness and wellness businesses operate more efficiently. Its features include:
Mindbody is ideal for businesses that want to centralize their operations. However, its pricing and limited customization can be challenging for smaller businesses. For a more flexible alternative, the best gym management software provides comprehensive tools with greater affordability.
Read More:
ClassPass is a business-to-consumer (B2C) platform that connects fitness enthusiasts with a variety of classes and services. Users pay a monthly subscription fee to access classes at participating fitness studios, gyms, and wellness centers.
ClassPass benefits consumers by offering access to multiple fitness locations. However, it can be less advantageous for businesses due to lower revenue splits and reliance on ClassPass for customer acquisition.
ClassPass and Mindbody are not the same, but they are now part of the same company. Here are the key differences:
Purpose:
Target audience:
Core offerings:
While separate, the two platforms became interconnected when Mindbody acquired ClassPass in October 2021. This acquisition aimed to create a comprehensive ecosystem for the wellness industry, benefiting both businesses and consumers. Mindbody-affiliated businesses can potentially reach a wider audience through ClassPass, while maintaining their existing management tools.
Despite the acquisition, the ClassPass app and website continue to operate independently. However, the integration allows for seamless management of reservations between the two platforms, eliminating the risk of double booking.
Mindbody operates as a subscription-based software for businesses, whereas ClassPass is a consumer-focused platform. Mindbody helps businesses manage their operations, while ClassPass brings in customers by offering them access to multiple fitness options.
Mindbody generates revenue by charging businesses a monthly subscription fee and transaction fees. ClassPass, on the other hand, earns money by taking a percentage of the fees paid by its subscribers, with the remaining revenue shared with partner studios.
Mindbody is designed for business owners and staff, offering tools to streamline operations and improve client management. ClassPass caters to consumers looking for variety in their fitness routines.
Read More:
If you’re a fitness business owner looking for tools to grow your business, Exercise.com is the best Mindbody alternative for fitness. Unlike ClassPass, which primarily serves consumers, and Mindbody, which can be costly and limited in customization, Exercise.com offers:
Tyler Spraul