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Posted by on July 5, 2023 — Updated on September 2, 2025
Discover the best gym business models and learn how Exercise.com helps owners run them all in one platform.
So you want to open a gym? Choosing the right gym business model is crucial for success. But which gym business model is best? With various options available, it can be overwhelming for entrepreneurs and fitness enthusiasts to understand and navigate through the different gym business models. Here’s a guide to understanding the different gym business models and finding the most successful gym business model for your fitness business.
Choosing the right gym business model is one of the most important strategic decisions a fitness entrepreneur can make. From boutique studios and personal training businesses to large-scale fitness center business operations, the range of gym business models continues to expand—each with unique benefits, different gym revenue streams, and scalability potential.
Whether you’re evaluating a gym licensing model, exploring the Planet Fitness business model, or analyzing how Basic Fit or PureGym monetize their services, it’s critical to match your fitness center’s amenities and services with your needs. Not all gym businesses require the same infrastructure, staffing, or technology—making business model fit a crucial factor when considering long-term viability and profit margins.
Some fitness gym business operators lean toward a gym franchising path, where brand equity and corporate support simplify go-to-market logistics. Others aim to innovate with hybrid or digital-first approaches, building on the success of models like the ClassPass business model, which disrupted traditional scheduling and access paradigms. You can explore more about the pros and cons of franchise vs. independent routes in our guide to gym franchises and the franchise gym ownership breakdown. But whether you want to scale a gym to multiple locations or start an online personal training business—you need a comprehensive software platform like Exercise.com.
As you explore your options, you’ll want to understand not only how to open a gym but also how to align the gym business structure with your operational goals. Is a gym a retail business? For tax and legal purposes, it often is—but functionally, it can resemble a service-based business or even a hybrid membership + retail + coaching model. This flexibility is why some of the most successful gym business models integrate multiple profit centers, including nutrition counseling, small group training, online coaching, and branded product sales.
Technology also plays a huge role in defining your fitness business model. Implementing the best gym management software can unlock efficiencies across scheduling, billing, marketing automation, and performance tracking—particularly if your business spans multiple locations or offers corporate access programs. If you’re looking to expand your gym’s footprint through corporate access programs, your tech stack will likely influence how easily and profitably that growth can happen.
Understanding the different types of gyms—from 24/7 clubs to strength-based boxes, to high-touch personal training boutiques—can help clarify which fitness business models align with your skill set, market, and customer base. Whether you’re starting from scratch or pivoting an existing operation, our resources on how to open a gym, fitness niche ideas, and trending gym concepts are great places to continue your research.
Ultimately, building a gym business that thrives isn’t just about choosing the best gym location or branding—it’s about choosing a gym revenue model and business structure that aligns with your market, mission, and means. Whether you’re bootstrapping and researching how to start a gym business with no money, or you’re scaling a gym corporation with national aspirations, your fitness center business model will determine how sustainable—and profitable—your business becomes.
In this comprehensive guide, we will explore the various types of fitness business models, discuss the pros and cons of each, and provide key considerations for selecting the ideal gym business model for your fitness center. Explore the changing practices of fitness business models in this comprehensive guide so that you can decide which fitness business model is best for your business.
And if you are ready to take your gym business to the next level then this is just another reason Exercise.com’s best gym business management software and best personal training business management software helps grow your business!
Launching and growing a fitness facility requires more than passion—it requires a clear gym business model. The way you structure revenue, memberships, and operations will directly impact whether your facility thrives or struggles. From traditional fitness center business models to innovative hybrids, understanding the right approach helps you create a sustainable and profitable venture.
A fitness business model defines how your gym creates, delivers, and captures value. It outlines membership pricing, amenities, services, and additional revenue streams. Successful gyms align their gym revenue model with their target market.
For example, the Planet Fitness business model focuses on high volume and low cost, while the PureGym business model follows a budget-friendly, accessible structure. On the other hand, boutique studios often use a class-pack gym business model canvas similar to the ClassPass business model.
If you’re exploring types of gyms, start with this guide to see how niche focus can impact your structure.
There are several successful gym business models operating today:
Each option comes with its own gym business structure, costs, and growth opportunities.
The most profitable gyms leverage multiple profit centers in a commercial fitness facility, such as:
When evaluating what type of business is a gym, remember that while it shares similarities with retail, it’s primarily a service-based model with recurring revenue.
One overlooked strategy for growth is how to expand your gym’s footprint through corporate access programs. By partnering with local businesses, gyms can offer subsidized memberships, increasing volume and brand awareness. These partnerships also improve retention, since corporate clients often commit long-term.
Examining major players helps clarify how fitness club businesses succeed at scale:
Each highlights how aligning business model fit with customer demand drives profitability.
If you’re wondering how to start a gym business with no money, there are lean models to consider. Starting small with a personal training franchise or building a training studio with minimal equipment can help keep costs down. Over time, revenue can be reinvested to scale.
Check out how to open a gym for step-by-step planning, budgeting, and marketing tips.
If franchising appeals to you, review the pros and cons of owning a franchise gym to see if fitness franchising aligns with your long-term goals.
If you’re starting a personal training business or launching a boutique studio, you’ll face different challenges than someone opening a large fitness club business. Some trainers ask how to start a gym business with no money—the answer usually involves mobile training, pop-up classes, or low-overhead models until cash flow allows for a facility. Others expand by adding multiple fitness businesses under one umbrella, building a true gym corporation.
As you grow, consider:
Ultimately, what type of business is a gym? It’s part service, part retail, and part community hub. That’s why the best fitness center business models don’t just focus on sign-ups—they create sticky ecosystems that keep clients engaged long-term.
There’s no one-size-fits-all gym business model. The most successful fitness businesses are built on clarity, execution, and the right systems. Whether you’re inspired by the Planet Fitness business model, building a boutique studio from scratch, or considering a health club franchise, the goal is the same: create a model that fits your community and fuels sustainable growth. With the right plan, you won’t just own a gym—you’ll build a thriving business that lasts.
It’s not enough to choose a gym model—you must match your offering to your audience. As the saying goes, it’s important to match your fitness center’s amenities and services with your needs. For example:
By understanding your fitness niche ideas (see more here), you can design a model that resonates with your market.
Whether you’re building a boutique studio, evaluating a gym licensing model, or considering fitness franchising, the right gym business model will dictate your success. Learn from major brands like Planet Fitness, PureGym, and ClassPass, but design your own model around your market’s needs.
With the right gym business structure and technology, you can create a scalable, profitable fitness center business that adapts to industry changes.
For deeper strategy insights, explore:
Before diving into the specifics, let’s take a moment to understand what exactly a gym business model is. A gym business model essentially refers to the framework and strategies that determine how a fitness center generates revenue, serves its customers, and operates as a business entity. These models can vary significantly based on factors such as target audience, pricing structure, services offered, and overall business objectives.
Now, let’s explore the various types of gym business models that are commonly implemented in the fitness industry.
One common gym business model is the membership-based model. In this model, customers pay a monthly or annual fee to access the gym’s facilities and services. This type of model often offers different membership tiers, with varying levels of access and additional perks. Membership-based gyms typically aim to attract a wide range of customers and provide a variety of fitness equipment, classes, and amenities to cater to different needs and preferences.
This popular model involves offering various membership options to customers, who gain access to the gym facilities and services based on their chosen membership level. Membership-based gyms typically operate with monthly or annual contracts and rely on a large customer base to generate steady revenue streams.
These gyms focus on providing specialized fitness classes or training programs tailored to specific interests or needs, such as yoga, Pilates, or high-intensity interval training (HIIT). The boutique studio model often fosters a sense of community and attracts individuals seeking a more personalized and immersive fitness experience.
The business model involves partnering with an established fitness brand and operating a gym under their name and guidelines. Franchise gyms benefit from brand recognition and support, allowing entrepreneurs to tap into a proven system while still maintaining a level of independence as a business owner.
Read More:
With the ever-increasing popularity of digital technology, online fitness platforms have gained significant momentum. These platforms provide workout programs, virtual classes, and personalized coaching through an online portal. The online fitness model offers convenience and accessibility to a vast audience, allowing fitness enthusiasts to participate from the comfort of their own homes.
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This emerging business model combines the benefits of traditional membership-based gyms with the convenience of online fitness platforms. Hybrid gyms offer a physical facility where members can access state-of-the-art equipment and participate in group classes or personal training sessions. Additionally, they provide an online platform that offers virtual workouts, personalized coaching, and nutrition guidance. This hybrid approach caters to individuals who prefer a mix of in-person and remote fitness options.
Read More: How to Run a Hybrid Gym
Many companies recognize the importance of promoting employee health and well-being. Corporate wellness programs involve partnering with gyms or fitness professionals to provide on-site fitness facilities, classes, or discounted memberships to employees. These corporate wellness programs aim to improve employee productivity, reduce healthcare costs, and enhance overall workplace satisfaction. By incorporating fitness into the work environment, companies can create a culture of wellness and encourage employees to prioritize their physical health.
Read More: Most Profitable Fitness Business Models
What fitness business model is right for your business? Deciding which fitness business model is right for your business depends on a few factors. To learn how to choose the correct gym business plan, check out this guide where we highlight some of the more popular fitness business models and how they can be applied to your fitness business. Now that we have explored the different gym business models, you may be wondering which one is the right fit for your fitness center. The answer primarily depends on your target audience, location, budget, and personal goals as a business owner.
If you aim to serve a diverse customer base and provide comprehensive fitness services, a membership-based gym might be the most suitable option. On the other hand, if you have a specific passion or area of expertise within the fitness industry, opening a boutique studio could allow you to specialize and cater to a niche market.
Franchise gyms can be a great choice for entrepreneurs looking for a well-established brand and a proven system. However, it is essential to carefully consider the financial investment, ongoing fees, and level of autonomy that comes with a franchise partnership.
For those interested in digital entrepreneurship or with limited physical space, an online fitness platform can offer flexibility and scalability. Embracing technology and leveraging social media (read our gym social media marketing guide) can help attract a broader customer base and optimize revenue potential.
Another option to consider is the hybrid gym model, which combines elements of both a traditional gym and a boutique studio. This model allows you to offer a variety of fitness services and cater to different customer preferences. For example, you can have a dedicated area for group classes and personal training sessions, while also providing access to a range of gym equipment for individual workouts. This flexibility can attract a wider audience and provide a well-rounded fitness experience for your members.
Regardless of the specific gym business model you choose, there are fundamental elements that contribute to success. These include:
Finding the right location is crucial, as it determines accessibility, visibility, and the potential customer base. Consider factors such as proximity to residential areas, parking availability, and competition in the vicinity.
Identifying your gym target audience is essential in tailoring your services, marketing strategies, and overall gym experience. Conduct gym target market research to understand the demographics, preferences, and needs of your potential customers.
Differentiate your fitness center from competitors by offering a unique value proposition. Whether it’s state-of-the-art equipment, specialized classes, or exceptional customer service, having a compelling USP will help attract and retain customers.
Determine a pricing structure that aligns with your business goals, target audience, and the services provided. Consider offering flexible membership options, packages, and add-on services to cater to different customer needs.
Develop a robust gym marketing and promotion strategy to create awareness and attract customers to your fitness center. Utilize online and offline marketing channels, engage with the local community, and leverage social media platforms to enhance visibility and reach.
As mentioned earlier, selecting the right gym business model involves careful evaluation and consideration of all relevant factors. To provide you with a comprehensive guide, we will dive deeper into each gym business model, discussing the pros and cons, key considerations, and revenue optimization strategies in separate articles dedicated to each model.
Stay tuned as we explore membership-based gyms, boutique studios, franchise gyms, and online fitness platforms in exhaustive detail. Each article will equip you with the necessary knowledge and insights to help you make an informed decision when it comes to implementing a profitable gym business model.
Understanding the pros and cons of each gym business model is vital in determining the best fit for your fitness center. In the upcoming articles, we will provide an in-depth analysis of the advantages and challenges associated with membership-based gyms, boutique studios, franchise gyms, and online fitness platforms. By considering these factors, you can make an informed decision that aligns with your business goals and vision.
Choosing the ideal gym business model for your fitness center requires careful evaluation and analysis of various factors. In the next article, we will discuss key considerations to keep in mind when making this important decision. From understanding your target audience to assessing market demand and financial feasibility, we will provide a comprehensive guide to help you find the perfect gym business model that aligns with your fitness center’s goals.
When it comes to selecting a gym business model, several key considerations come into play. In the upcoming article, we will delve into the nitty-gritty details, discussing factors such as market demand, competition analysis, financial projections, and operational requirements. By analyzing these key considerations, you can make a well-informed decision that lays the foundation for a successful fitness center.
Choosing the best gym business model for success requires a systematic evaluation process. In this article, we will outline a step-by-step guide to help you evaluate each gym business model based on your fitness center’s goals, target audience, financial capabilities, and overall business vision. By following this evaluation framework, you can ensure that you select the gym business model that sets your fitness center up for long-term success.
To provide a comprehensive understanding of gym business models, we will take an in-depth look at the most popular options available in the fitness industry. In the following articles, we will break down membership-based gyms, boutique studios, franchise gyms, and online fitness platforms, discussing their unique features, revenue potential, challenges, and success stories. Stay tuned as we uncover the intricacies of each gym business model, allowing you to make an informed decision based on a thorough understanding of the industry landscape.
Once you have selected the gym business model that best aligns with your fitness center’s goals, it’s time to implement and optimize it for profitability. In this article, we will discuss essential steps and strategies to successfully implement your chosen gym business model. From pricing strategies to membership retention techniques, we will delve into the practical aspects of turning your fitness center into a profitable venture.
Maximizing revenue is a top priority for any fitness center owner. In the upcoming article, we will explore revenue optimization strategies specific to each gym business model. Whether it’s introducing additional revenue streams, upselling services, or implementing strategic partnerships, we will provide practical tips and insights to help you maximize revenue potential and ensure the long-term financial success of your fitness center.
Every gym business model comes with its own set of challenges. In this article, we will discuss the common challenges faced by fitness center owners in each gym business model and provide actionable solutions to overcome them. By proactively addressing these challenges, you can steer your fitness center towards success and ensure its sustainability in a competitive industry.
Building a successful fitness center requires more than just choosing the right gym business model. It involves careful planning, effective execution, and continuous adaptation to industry trends and customer demands. In the upcoming article, we will provide a comprehensive roadmap for building a successful fitness center, taking into account factors such as branding, customer experience, employee management, and community engagement. By following this roadmap, you can set your fitness center up for success and make a lasting impact in the lives of your customers.
An effective gym business model comprises various essential components that contribute to success. In this article, we will deep-dive into these components, discussing aspects such as revenue streams, cost management, marketing strategies, customer retention, and operational efficiency. By optimizing these essential components, you can build a successful and sustainable fitness center that stands out in the competitive market.
The fitness industry is constantly evolving, and as a business owner, it is essential to adapt and expand your gym to stay ahead of the curve. In the final article of this series, we will discuss how to leverage the right gym business model to adapt to changing market dynamics and scale your fitness center. From innovating your services to expanding your physical footprint or exploring new digital avenues, we will provide insights to help you future-proof your gym operations and navigate the ever-evolving fitness market.
By thoroughly exploring and understanding the various gym business models, you can make an informed decision that sets your fitness center up for success. Stay tuned as we dig deeper into each gym business model, providing a comprehensive guide to help you navigate the world of gym business models and build a thriving fitness center.
Owning your own fitness business is equal parts exciting and terrifying. As the boss, you get to decide the rules…but only within the walls of your fitness center. You must abide by legal and environmental standards and taxation, plus make dozens of other choices about legal entities, liability insurance, to rent or own the facility, lease or own equipment, and so much more!
Your business must obviously make enough revenue to cover the bills, salaries, and to (hopefully!) turn a profit. But, if you think there’s only one best fitness business model, think again! The world of fitness centers is evolving, and a successful fitness business stays with trending patterns.
We’re here to explore the changing practices of business models so you can decide which fitness business model is best for your business. And with dozens of automated services, in-depth reports, and personalized software to fit your needs, the Exercise.com Fitness Business Management Software Platform supports the success of your business no matter which model you choose! Book a demo today to learn more!
When you’re passionate about fitness, it’s easy to get swept up in the dream of owning your own fitness center and skip creating a concrete business plan. But a lot goes into starting or owning your business!
It’s crucial to start at the very beginning: have a thorough understanding of businesses, do lots of research, and ask tough questions before embarking on an ownership journey, such as:
Discussing these and other business structures and strategies are beyond the scope of this article, but must be taken seriously and understood thoroughly. For the purpose of this article, we will be looking at the different and trending ways to generate revenue as a fitness center or studio. This is often referred to as a business model and is an expanded part of your business plan.
IHRSA reports that 81% of studios close or fail within their first year. They remark that in order to run a successful business, owners must be equally passionate about business management as well as fitness.
This may seem like an intimidating statistic, but it simply means that business owners must understand why certain businesses fail to learn from those common gym owner mistakes and generate their own successful business.
There are many reasons that fitness businesses fail, here are a few elements that successful businesses possess:
Although it’s a trendy idea to cater to a very specific niche, this doesn’t always work for a fitness center or studio. A too-narrow clientele base can box you in with a lack of demand and cut your dream short. Even though it’s important to define your target audience, there needs to be enough diversity that your business has a timeless appeal.
To avoid this pitfall, utilize in-depth research to help uncover the sweet spot between excelling in your niche and potentially eliminating a profitable sphere of your fitness audience. Additionally, research the best location and price point for your niche. If you’re not conveniently located or too expensive for your target audience, your business won’t survive, even with a golden idea.
Based on your research, determine your target audience, the specific services you wish to provide, and what sets your business apart. Determining a clear business identity will help make other decisions easier by simply asking: does this fulfill or support the vision of my business? In the end, this helps customers know your brand and aids in retention.
We will discuss business models in more detail below, but it’s crucial to have a clear business model that is flexible to the changing trends of fitness. Just as humans mature, adapt, and change over time, your business needs wiggle room to grow. A too-rigid business model will not only limit your growth but potentially deter customers as newer fitness centers and models come along.
Administration, accounting and finance, sales, marketing, services management, and the rest of your owner and managerial duties will fluctuate year-to-year. Don’t get comfortable with the way your business is run! Keep your nose in the research to find the upcoming ways to further engage current or potential customers.
Put simply, a business model is how your fitness business makes money from fitness. But there are more factors than just how to earn cash. Your business model will determine:
As stated above, careful research and analysis are crucial to the success of your business! Research must be specific to your location and target audience. A business model might be intriguing but not feasible for your gym’s location, or a price point may be out of reach for your target audience.
If your business isn’t as profitable as you hoped, change your business model! Experiment and try something new or try a combination of business models, but make sure to track and analyze your profit under different models to find which fits your needs best.
This flexibility can be intimidating for many business owners, but with Exercise.com’s comprehensive business platform, you can have the confidence to try new things!
Exercise.com is a completely customizable business management software. Not only do we create and personalize a website and app that’s specific to your brand, but we also offer a host of management tools like marketing integration, memberships, and reports to track which classes and trainers are filling slots (and which aren’t).
Because our platform is personalized to fit your business, it can work with any business model! And if you decide to try a different business model, we can modify the software to your needs so your business doesn’t skip a beat.
These are just a few of the exciting ways in which Exercise.com’s platform can not only manage your fitness business but also help it grow! Keep reading to learn how our platform flawlessly integrates with business models, or book a demo today!
After you’ve written a solid business plan for a targeted audience, it’s time to find the best business model to achieve your goals!
Membership fees are the most traditional business model for fitness centers. Members pay a monthly or annual fee and have access to the fitness center and its equipment. Generally, trainer or instructor assistance and group classes require an additional fee for participation.
The membership model is the most straightforward model and the easiest for customers and staff alike to understand, but it doesn’t have to be cut-and-dry. Many fitness centers allow perks, like bringing a non-member friend, the first month of membership for free, regular promotions, or payment plans. This model can be customized to your needs or given a twist to set you apart!
Some advantages of the membership model include:
Among others, some common disadvantages to the membership model include:
Even though it’s an older model, the membership model remains the most common model because it’s a consistent, predictable form of revenue with little risk to the owner.
This model is perhaps the least used out of fitness business models, but it could be an up-and-coming trend and appeal to the millennial generation who have an aversion to contractual commitments.
Pay-as-you-play lowers the reluctance to a locked-in commitment by only charging customers for what they use, or per visit. Perhaps some members only want access to the gym floor, while others want group classes. Some members don’t want to pay for the spa or massage amenities.
Others who can only make it to the gym once or twice a month might prefer to pay for each check-in. There are nearly endless ways to customize pay-as-you-play!
Some perks to the pay-as-you-play model are:
Some risks involved with the pay-as-you-play model include:
Pay-as-you-play might be a rocky start as you and your staff figure out what packages work best for your customers. But in the end, many customers are pleased with this model.
The integrated model takes the best of the membership and pay-as-you-play models and combines them. Customers can choose between an all-access membership, a personalized membership, a per-visit fee, or an all-access membership with added customizable services.
This model requires greater managerial skills because it is challenging to promote and oversee multiple models at once. The staff must be able to clearly explain the various memberships offered to avoid customer confusion and frustration. However, when executed correctly, it can develop significantly profitable layers of revenue.
The traditional memberships bring in predictable revenue while the pay-as-you-play premiums give a substantial revenue boost! With the integrated model, there’s more financial security between slow and busy seasons. There’s also less pressure to meet membership goals because you can temporarily rely on other modes of revenue.
The advantages and disadvantages of this model are similar to those for membership or pay-as-you-play models. The ambition of greater profit must be weighed with the risk of poorly executing the model. Considering this model will depend on the capabilities and experience of your staff.
This startup from New York has gained steam and has become a largely popular fitness business model. ClassPass is a hybrid of a search engine and reservation system. ClassPass users pay a monthly subscription fee so they can book any class offered by various gyms and studios in the ClassPass network.
ClassPass is helpful for customers to explore their gym options before committing to a contract. Being in the ClassPass network sets your business up for more customers by first getting more class bookings, and then winning them over with exceptional customer service so your gym makes the top of their gym list.
Participating in ClassPass offers some unique advantages:
Though these sound exciting, they must be weighed with these uncertainties:
Depending on your location and competition, ClassPass can offer great exposure to your business — and it just so happens that Exercise.com’s software integrates with ClassPass!
Read More: Best Gym Online Booking Software
The class package model is similar to the pay-as-you-play model, but with a slight twist. Customers can purchase a package of classes without a gym membership, such as 5 yoga classes for $80. This appeals to customers who want to try your gym with little commitment, are infrequent gym-goers, or might attend another gym but like one of your classes.
Class packages are an excellent way to bring customers into your gym who might balk otherwise. As they explore your gym, meet the staff, and become incorporated into your positive gym culture, you can win them over so they’re inclined to become a long-term member.
Class packages offer a nice addition to your revenue but are generally unpredictable. They are largely dependent upon the lifestyle of the customer. For this reason, class packages should only be a supplementary source of income. Marketing class packages can also take extra time, effort, and expenses that might not pay off. However, the potential to win over customers is usually beneficial to a business.
Every gym has a dead time of day where class bookings are sparse, and then a busy period where classes are busting at the seams. Both extremes can create customer dissatisfaction and discourage participation, further lowering revenue.
Dynamic pricing aims to regulate classes by incentivizing less popular classes with price cuts. For instance, offering $10 off a poorly-attended 1 PM dance class encourages participants of the popular 6 PM dance class to take a late lunch break and save some cash.
You earn extra money to warrant hiring an instructor and providing the class, and participants are pleased with having more space for their workout!
General gym access also experiences dull and busy periods. Most customers don’t have all day to spend at the gym; they have a certain block of time they allot to working out, and customers get frustrated if they can’t complete their whole workout due to equipment wait time.
This is especially problematic for smaller studios, as frustrated and discouraged customers might seek out a larger gym where they perceive wait time is less.
While a bit more challenging to execute, the dynamic pricing model can also be applied to general gym access. Similar to airlines offering a premium or cheaper price depending on the demand for the flight time, you can charge a premium for gym use during busier hours and a discounted price during slower hours.
This spreads out when members attend, allowing there to be enough room and equipment for everyone (and it can add to your revenue!).
Another way to leverage dynamic pricing is by layering your business models and by offering dynamically-priced classes through ClassPass or a class package. This takes organization skills and adds more marketing to your plate, but if done effectively, it can add revenue and boost your gym’s exposure!
Dynamic pricing can benefit your business by:
Dynamic pricing involves the following challenges:
There are definite pros and cons to dynamic pricing, but as technology advances and other customer services offer dynamic pricing, this will be a popular business model in the future. It’s worth considering how you can incorporate dynamic pricing into your business model so that you can stay in front of the fitness business pack!
It’s great to have business model options to experiment and find what works best for your business! But the freedom to switch between business models depends largely on your business software. Many scheduling and booking systems will not support these business models. In fact, most of them are only effective with the standard membership model.
Is your management software limiting your business growth? Let’s take a look at how Exercise.com supports every fitness business model so your business can achieve its maximum potential!
Exercise.com highlights your brand by creating a completely customized website and app for your fitness business! Instead of customers downloading another brand’s booking or workout app, they download one custom-made for yours, which keeps your business front and center.
Our extensive scheduling and booking capabilities allow one or multiple models to run at once while avoiding scheduling confusion. Accept payments securely and easily through Stripe, either in-person, online, or via your app.
Increase your business’s efficiency and effectiveness by tracking and analyzing your business from all angles, such as tax and payroll reports, e-commerce commission reports, trainer, class, and member insights, revenue analysis, transaction tracking, and more!
Boost your revenue by tracking expiring memberships to encourage renewal, increase member engagement with dozens of automated reminders and promotions, and advertise to new customers with unlimited marketing integrations!
These are just a few ways in which Exercise.com not only manages but grows your business. And there’s so much more to our comprehensive software, like workout creation and delivery, a customized exercise library, endless e-commerce possibilities, health and fitness assessments, exclusive exercise groups, and more!
Research indicates that predictable revenue sources are membership, pay-as-you-play, and integrated models. These would be primary sources of income you can build your business on.
Though the membership model is fairly easy to track, pay-as-you-play and the integrated model are more complicated because each customer has different privileges and payment plans. But Exercise.com’s system can effectively manage any of these models and take the brunt of managerial duties through automatic services and reminders.
Exercise.com is especially beneficial for the integrated model, which takes extra managerial skills to effectively execute. Our software does many mundane tasks automatically and gives easy access to admin duties so you can focus on quality customer service and engagement. This helps build your revenue without added stress!
With our in-depth reporting features, you can examine and track revenue so you can monitor revenue fluctuations and make appropriate predictions for the future. And our endless marketing integrations make advertising to the millennial generation effortless and effective!
Less predictable sources of income include class packages, ClassPass, and dynamic pricing models. Although it’s unwise to make these the foundational revenue for your business, they are still profitable and worth incorporating if possible.
As technology advances, more and more fitness customers expect to have a personalized fitness experience. This can be a headache to track manually or simply not be possible with a standard booking software. But with Exercise.com, we offer personalization for your brand and for your customers! Watch this video to learn why personalized customer experience should be a top business priority:
Not many management software can handle coordinating with an outside reservation service, but Exercise.com can! We integrate with ClassPass so your fitness center can be publicized in multiple marketing platforms. Class packages can be easily promoted and tracked.
Exercise.com also supports your creativity in the dynamic pricing model. Since we customize to meet your business, we can specially design tracking and check-in services as part of the best gym check-in software solution to fit your managerial and customer needs!
Assess location, competition, fitness center business models, and profit centers. Tools like a gym business model canvas help map strengths and weaknesses.
Not exactly. While gyms may sell products, the core gym business operates as a service subscription model.
Yes, with the right gym business models and market alignment. Many successful fitness businesses achieve profitability by diversifying revenue streams.
From fitness franchising to independent studios, there are many types of gyms and models you can pursue.
Use gym management software to automate operations, build community, and maximize retention. Offering both in-person and digital options is key for long-term success.
Primary sources of income include membership, pay-as-you-play, and integrated models. Secondary or supplementary sources of income include class packages (or pay-as-you-go), ClassPass, and dynamic pricing models.
Before choosing your pricing model, it’s crucial to set business goals and write a business plan and vision. As these are made concrete, the most effective business model often emerges. To further boost your revenue, consider layering several business models.
The business must be rooted in an abundant market, have a well-defined vision and business plan, and optimize all business functions. It also has the best management software that has features to grow the business, like Exercise.com’s All-In-One Business Platform!
And there’s our comprehensive comparison of standard and trending fitness business models! Don’t forget to check out how Exercise.com can support and grow your business no matter what business model you choose! Book a demo today to learn more!
Ready to see what the the best software for fitness business owners can do to take your fitness business to the next level?
References:
Tyler Spraul