FitSW Review (Comparison, Pricing, and Features)

Manage and Grow Your Fitness Business Better with Learn more below.

Choose’s All-in-One Fitness Business Management Software. Review our head-to-head FitSW software comparison and see for yourself. Get a custom web and smartphone app designed for your brand with additional customization available throughout your custom-built software. Grow your business, turn leads into clients, and increase revenue.

Fully-Customizable (colors, language, features, etc)
Custom-build for your brand, so you're always growing your business
App updated often
Proven track record working with fitness professionals in every niche with custom solutions to their problems
Save time managing your business from anywhere on your custom branded apps
Schedule appointments & classes
Automate payments securely & easily
Automated email, text and app reminders
Business dashboard & reports
Staff roles, permissions & schedules
Endless marketing integrations
Manage unlimited client base
Manage software from anywhere
Fully customizable workout library
Easy to use workout routine & plan creator
Deliver workouts for any scenario
Video guidance on workouts
Client & trainer workout logging access
Ability to track workout progressions
Automated workout engagement
Endless options to deliver workouts and increase revenue
Sell memberships/training packages
Sell single workout plans
Run workout challenges
Sell recurring workout memberships
Engage and retain your clients with smart data from custom-built and branded performance health software
Customizable assessments
Track measurement data (injuries, etc)
Nutrition tracking (macronutrient calculations)

Choosing the best software for your fitness business is a big decision. It’s important to have a grasp on the features you need, what features are useful for clients/members, and to consider your budget when deciding on which software to use.

This comparison will give you information about FitSW’s features such as workout creation and delivery, e-commerce, workout management, client engagement tools, automated features, and pricing.

We’ll also tell you why you should ultimately choose to manage and grow your fitness business, increase revenue, and enhance loyalty to engage and retain your clients.

The exercise and fitness industry is constantly growing, so a business must adapt to stay relevant, including being industry-ready and user-friendly, if that company wants to enjoy longevity and success.

That’s why you should choose we are building a software that adapts for every custom client because it’s customized to their brand, so it sets up their business for future success no matter how the fitness industry shifts.

If you’re ready to grow and manage your business with a software that can be customized to your business, book a demo with

Fitness Pros Who Trust

FitSW Software Review


Founded in 2017, FitSW Personal Training Fitness Software is an online fitness software that allows trainers to connect with their fitness clients. FitSW includes online fitness workout tracking, progress tracking, diet monitors, personal trainer scheduling calendars, and more. While it seems to be a satisfactory software for a personal trainer to go digital with their client files, there are quite a few missing features for fitness studio owners.

FitSW averages a 4.4 out of 5.0 rating with most of their negative comments stemming from app issues (app not loading, app crashing, etc), as well as a few issues with a limited exercise library and overall functionality.

Unless otherwise stated, all images and reviews below are of/about’s All-In-One Fitness Business Management software platform.

FitSW vs

When a gym owner is seeking software to encompass online fitness-tracking, project management, progress tracking, diet monitoring, personal training calendars and more, it’s essential that the software functions well and customer service can provide ample support to follow through all of those tasks.

Let some of the reviews do the talking:


Sometimes it isnt working properly and you have to email support and wait for them to fix the issue leaving your clients in the clouds about their plans (Capterra) has everything you could need for a small business. And the workout library is really great. Customer support is very quick to answer inquiries. (Capterra)

– Fitness Business Management (FBM)

FitSW’s software will allow personal trainers to manage their client’s workouts, tasks, meal plans, schedules, and some payments as well. Clients can book directly with a personal trainer for a session, however, they do not offer any group fitness class sign-ups or waitlists. Payments must be made per session, as opposed to automated payments. They also have a tiered cost approach, therefore, the more clients you manage, the more your subscription will be each month (we will highlight more of this below).

With, fitness staff or management can set up calendars to show class schedules, instructor information, wait lists, and automate payments. There is a business dashboard for reporting and managers can set up staff roles and permissions.

The technology team is constantly adding new features based on feedback from current users of

Exercisers can book and manage classes, see waitlists, set up reminders and notifications, set up automatic payments, or pay for classes or memberships. They can view schedules by location, trainer, time, or type of class.

There are no limits to the number of clients you can manage, and you can manage the software from anywhere. There are also endless marketing integrations included with to help upsell to current clients or reach new clients.

Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible.
Dean Somerset 
We went live with our Fitness Business Management software at 4 locations. Everything is working great. The import and export are easy and the guys are really liking the look and convenience of the platform. From both my side and the user side the platform has exceeded our expectations.
The simple, effective tools help expand and simplify my coaching process.
Dean Somerset 
Before I came across, the process I used to try and communicate a program with an athlete long distance was extremely cumbersome. Those days are long gone, and I look forward to providing professional, clean, organized, and effective programs to clients for years to come.
Chip Gosewich PMR Performance
The team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team. makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore Founder, Core Online

– Calendars and Booking

FitSW has a scheduler that is catered to personal training sessions; however, for a fitness studio or gym situation, there are many different ways to collect revenue such as personal training, small private sessions, group fitness classes, and events. FitSW cannot gather sign-ups for anything other than personal training (one-on-one) sessions.

The graphics on the scheduler were difficult to read. Often, I was confused about when my trainer was available and when she wasn’t. (Capterra)

Club Industry explains that a Nielsen study (2016) of more than 3,000 participants of group fitness classes around the world highlighted that more than 85 percent of class members visit their facility twice a week specifically to engage in group classes. And 43 percent of members visit their facility four times per week for this purpose.

The importance of calendars and booking to allow for group fitness sign-ups is essential for gym growth, and realizes this.

– Accepting Payments Securely and Easily

Utilizing Stripe, FitSW does accept online payments that are secured and easy to implement. The payment gateway offers fast processing and security that gives peace of mind to both the fitness organization and the clients. also has important features to keep your information and data secure, including SSL security and privacy shield framework.

– Increase Business Efficiency with Easy Report Access

When choosing a software to help the ease of business, report access is essential for a gym owner to keep tabs on what programs are working and other items such as client retention and overall income. FitSW does not seem to provide these types of reports which could be detrimental to a business owner’s records., however, does offer reports on various gym metrics.

– Increase Revenue with Key Business Marketing Integrations

Integrations with other large companies that business owners typically utilize keep things streamlined. While FitSW does integrate with Stripe for payment processing, that seems to be the extent of their integration usage. On the contrary, prides itself on being extremely efficient with its numerous integrations especially with features like these that make marketing initiatives easier:

  • MailChimp
  • ConstantContact
  • ConvertKit
  • Zapier
  • Google Analytics
  • Facebook Pixel

It helps to be able to learn and put a system in place to say ‘We have this issue with the shoulder or this elbow pain, this hip internal rotation issue’ and we’ve gone through it with 25 other guys. We’ve had good success with 24 of them so we have a game plan in place.

The flip side is if you get stuck in a rut and your systems don’t work and are not scalable you’re just like why isn’t this working. You can’t see outside the box at all. Systems help eliminate problems.

Barrett Stover

Founder, Revolution Sports Performance

– Custom-Branded Websites, Web, and Smartphone Apps

FitSW provides a mobile app for their trainers to implement (which is compatible with iOS and Android); however, their customization (for an additional cost) is limited to a color scheme, logo, and business name.

All my clients are required to use my online training. When training with me personally face-to-face, they have my app. They train with me—let’s say two days—and then they have the app for one. So they’re constantly working out on their own or required to utilize the app logging so that I can now check on them
Ashton Roberts AR Performance Training
For a while now, we have been looking for a great way to provide an all-encompassing experience for basketball players. The customization features of the web platform and custom-branded apps have allowed us to do that, creating the perfect marriage between our expert content and all of the really cool features that help separate us from the rest of the competition.
Kyle Ohman Basketball HQ has brought a whole new element to my programming. I am super jealous of my brand and make quite a few demands, um, suggestions for the app. They are always eager to work with me and go above and beyond to deliver. Truly a gold medal team!
Kellie Davis Fit Thrive
Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible.
Dean Somerset has allowed a lot of flexibility with integration, so I can better connect with my customers. They developed a way to integrate with my CMR so I can send email sequences after purchasing, and they also created an upsell option on the sales page that offers exclusive products to customers.
Kellie Davis 
The team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team.

– Fully Customized to Your Brand

As mentioned previously, FitSW provides some light branding for an added cost. However, it simply cannot be matched by the customization provided by offers a fully customizable app with numerous features for managers, staff, personal trainers, and exercisers. Your business can have a cohesive look with your branding showcased on the mobile app and website. There are also custom development options to meet your needs for the mobile app and website.

– Automation from Your Custom Apps

With, you can automate a wide range of things, including:

  • Automatic Emails and Texts/Other Automatic Features
  • Automate Workout Delivery
  • Automate Resource Delivery
  • Automate Assessment Delivery
  • Automate Reminders/Alerts via app, text, and email

Automation has become a necessity for busy business owners. These emails, texts, and messages allow the trainer to connect to their clients on a more personal level without all of the added work. FitSW has begun to offer some automation within its software.

The automation features of make it easy for fitness staff and trainers to stay in constant communication with clients via mobile apps, texting, or email. Payments for memberships or classes can also be automated for members so they have one less thing to remember.

It’s simple to automate reminders and notifications via the mobile app, texting, and email. Trainers can also automate specialized workouts, workout plans, or performance assessment data. Communicating with clients has never been easier with these features.

– Custom-Designed Website

With an account with FitSW, you have access to your customized blog. This blog can be seen by all of your clients. takes this a step further and creates a custom-designed website that will embed all of the information seen in your app along with a blog for posts and areas for e-commerce. Additional custom features include:

  • Responsive
  • SEO optimized
  • Unlimited theme changes
  • Built to convert visitors to leads
  • Custom graphic work
  • Google Certified Partner

– Security Features

FitSW and both have important features to keep your information and data secure, including SSL security and privacy shield framework.

– Integrations and Add-ons

FitSW does not currently offer any integrations or add-ons. allows you to power your business by connecting to Zapier, Stripe, YouTube, Vimeo, MailChimp, ConvertKit, ConstantContact, Refersion, Intercom, MyFitnessPal and more.

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– Workout Creation and Delivery

FitSW has an area for workout creation and delivery. While their exercise library grows monthly, they are missing essential features that could be useful to many trainers and clients:

I wish there was an option to notate at each exercise, so that I can better communicate with my trainer what worked and what didn’t, what weights I ended up using, and why. (Capterra)

– Deliver Workouts for Any Scenario

While creating workouts for individuals is likely one of the most important reasons for wanting workout creation and delivery (especially for online training), it’s important to have software that allows for items such as:

  • Nutrition Assistance
  • Goal Setting
  • Traveling Athletes
  • In-Person Clients
  • Hybrid Clients (in-person/online)
  • Challenge Situations

Currently, FitSW has the option to create workouts for individuals, as well as a tab that allows nutritional tracking to occur. However, some of the feedback regarding added features and their nutritional program has not always been five stars:

I wish there was a way to make the table format more printer friendly. I’d also like to be able to brand my own page and would be willing to pay more to do this. (Capterra)

The food tracker could use some work. I wish it was easier to write down and track the information better. This would have helped me with my nutrition and my overall physical health goals. (Capterra) has an exercise library with instructions, videos, muscles worked, and sample workouts. Trainers can also add exercise or videos for clients to view. The software includes options for goal setting, workout challenges, and customized training plans.

For nutrition, trainers can set macronutrient (carbohydrates, protein, fiber, fat) goals with their clients. Clients can track their intake for trainers to view and trainers can then provide assistance to help clients meet their health and fitness goals.

– E-Commerce/Point of Sale

FitSW does collect payments through Stripe, therefore, the trainer can receive funds before the session from the client and/or before the workout is created. They do not have a way to set-up reoccurring payments. They also don’t utilize an actual e-commerce “storefront” so there is no availability to sell workout plans or enroll in challenges.

On the contrary, has endless options to increase revenue while engaging clients and members. You can sell memberships, packages of classes, single classes, or workout plans. You can even help virtual clients meet their fitness goals. 

Below we want to highlight three ways you can increase revenue through that you would not be able to do with FitSW software:

My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.
Tony Gentilcore has enabled our company to expand in ways we couldn’t imagine possible. As a Strength Coach that also manages the business this platform has made it much easier to get our programming out to not only our local clientele but also new clientele throughout the world as well as our professional athletes in different cities.
Eric Mahanke Carr Elite
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community.

– Sell Pre-Built, Single Workout Plans (Mike Boyle)

Build a workout plan that you can sell to large masses of people.

– Deliver Workout of the Day Memberships (Madeline Moves)

Keep your audience engaged by delivering a workout of the day membership so that everyone can work out “together.”

– Runs Workout Challenges (Madeline Moves)

Challenges are excellent ways to create camaraderie and increase motivation among your clients and potential clients.

By having the ability to run workout challenges directly from your software platform, you are not restricted to one location. You can run for members of your gym, as well as for your online clients all over the world.

– Performance Assessments

Assessing clients and tracking their progressions are one of the best ways to show that your program is working. However, FitSW does not have an area where these assessments can take place. While they do have a recent update that shows progressions, it is only done via graphs and can sometimes be difficult to interpret. offers a variety of health performance assessment features. Not only can you assess 1RM for muscular fitness, but you can also complete assessments for cardiorespiratory fitness and flexibility. You can also track other measurement data, provide questionnaires, and track injuries with allows trainers to deliver customized or specialized workouts based on health performance assessments. Clients can view their performance assessments and track results over time with the mobile app or dashboard.

Working with and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend to grow your business!
APMD Performance 

FitSW Software Pricing

Below we broke down the pricing of FitSW, which features a tiered system that ranges from $9.99 to $179.99 depending upon the number of clients and the number of people that have access to creating programs for them.

– Single Trainer Access

Number of ClientsPrice
2 Clients or lessFREE
15 Clients$9.99/monthly
30 Clients$19.99/monthly
60 Clients$29.99/monthly
120 Clients$49.99/monthly
250 Clients$69.99/monthly
500 Clients$99.99/monthly
1000 Clients$119.99/monthly

– Multiple Trainer Access 

Number of ClientsPrice
60 Clients$49.99/monthly
120 Clients$69.99/monthly
200 Clients$89.99/monthly
300 Clients$119.99/monthly
500 Clients$139.99/monthly
700 Clients$159.99/monthly
1000 Clients$179.99/monthly

FitSW Software Competitors

CompetitorMin. Starting PriceMax Price
ZenPlanner$99(software only)$396-948(software, website, marketing)
Teamsnap$9.99/month or $69.99/year$17.99/month or $129.99/year
EZFacility*n/a, contactFree Trial then Subscription
ClubExpressMin. $20/month Membership-based $20=50 members$.40/member up to 100 then discounts for groups
VirtuaGym*n/a, contact
10to8$12/month$50/month then customized pricing
G-GMS*na, contact

The Bottom Line: Pros and Cons is an all-in-one software platform to meet the needs of many types of fitness businesses. With features like workout creation and delivery, performance assessments, scheduling, automation, and e-commerce, our software fits the needs of fitness businesses small and large.

With you have everything you need in one easy-to-use package so that you can spend more time growing or improving your business while interacting with clients and members. FitSW’s features simply do not stack up to the features provided by

– FitSW Cons

FitSW’s software caters to the personal trainer but not to the business owner. While many of their users may enjoy the simplified style, it is better suited for a trainer who plans on creating workouts for one on one uses. If you’re running a gym setting, with group fitness classes and creating class schedules, hoping to further your marketing initiatives and expand your outreach towards putting together challenges, you will not be happy with this software.

– Pros’s software platform offers many of the workout creation and delivery features that are offered by FitSW, but also includes many features that are not offered by FitSW. truly is an all-in-one software that fitness businesses can use to support all of the features needed to run a successful business.

Our software has numerous options for workout creation and delivery, e-commerce, scheduling and booking, reporting, and automation. Personal trainers and businesses have all the tools they need to interact with clients and members and a simple platform for all functions needed daily when using allows trainers to develop and deliver workouts without additional costs per user and no minimum number of users. Our goal at is to help you maximize income, efficiency, and availability to serve more clients. Request a demo of our software today to learn more.


Who are you guys, anyway?

The team at solves a major problem — how to grow your business without wasting time and losing money. We work with the real, confident decision makers — the best of the best — like James Harrison (Steelers great), Don Saladino, D1 Training, Fairchild Sports Performance, and Freestyle Connection — and offer our all-in-one fitness business software to simplify managing your business. The team at solves a major problem — how to grow your business without wasting time and losing money. We work with the real, confident decision makers — the best of the best — like Steelers great James Harrison, Don Saladino, D1 Training, Fairchild Sports Performance, and Freestyle Connection — and offer our all-in-one fitness business software to simplify managing your business.


What sets you apart from your competitors?

We turbocharge your business with our all-in-one fitness business software that’s custom branded for your business.• Efficiently schedule, view, and manage all appointments and classes — including by trainer, location, and service — with easy options for scheduling recurring events and availability.• Save time creating workouts with our simple workout plan creator and exercise manager and built-in integrations, tools, and more.• Sell your training three ways – group subscriptions, individualized training, and single workout plans – to increase revenue inside and outside your training walls.• Take clients through your custom assessments to automatically deliver personalized workouts based on the data important to their success.

Why not pay for custom development?

So many things could go wrong when building custom-branded apps. It's also expensive, takes years to develop, and requires trust with your developers. We have a proven track record delivering apps for top trainers around the world and remove the risks present when doing it on your own.

What if I'm not technical?

You don't need to be. Our dev team will build your custom-branded apps and take care of all the technical stuff so you can focus on what you do best.

What if I don't have a following?

Engaging the followers you have is paramount because you can instantly convert engaged followers into paying clients with your all-in-one fitness business software.

Is it hard to set up?

No, it's very easy. All you need to do is follow our success team’s proven process. We will deliver your custom-branded, all-in-one fitness business software, and you can do what you do best!

What if I wait to implement this solution?

If you wait, you will leave a lot of opportunity on the table to save time as you scale and manage your business with all-in-one software to engage and retain your clients. Whether you’re looking to bill customers on a recurring basis, single session, or package basis, do it all with a fully integrated, secure platform that can support in-person and online payments. This is a high-quality problem to solve. You shouldn’t wait to solve it.

What exactly do I get?

You get all-in-one fitness business software that does everything you need. No more having one software solution for doing personal training, another for booking and scheduling, something else for client assessments, and yet another pricey subscription for marketing and client communication. And then there are custom-branded iOS & Android apps. If you're tired of paying too much for too many moving parts, stop the hacks and demo the all-in-one fitness business software today. This all-in-one fitness business software will save you time running your business, handle everything in one place, provide endless opportunities to engage and retain your clients, and allow you to sell workout plans.

Will this really work for me?

Yes. We have a proven track record with fitness professionals like Ashley Borden, Just-Train, PJF Performance, Madeline Moves, and Fit Thrive. Our all-in-one fitness business software will allow you to grow your business as much as you want.

What are the next steps?

The next step is simple. Click “Get a Price” anywhere on this page and schedule a call with one of our team members.

Will this integrate with my other software?

Our software integrates with a variety of other software including Zapier, Stripe, YouTube, Vimeo, MailChimp, MyFitnessPal, ConvertKit, and more.

What if I don't have the budget?

This is an all-in-one fitness business software that allows you to grow your business as much as you'd like. You should strike while the iron is hot by investing in a workout platform that will help you scale your business, earn more revenue, retain and engage your clients, and save you time running your business.