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How to Filter the Send Message Automation by Lifecycle Stage

How to Filter the Send Message Automation by Lifecycle Stage

Posted by Support Team on August 29, 2025 — Updated on August 29, 2025

With Exercise.com’s Automations, you can set up workflows that send the right messages to the right people at the right time. This guide will show you how to add a lifecycle filter to the ‘Who?’ step in your automation.

This guide walks you through creating an automation, selecting triggers, and refining your audience with lifecycle and other filters for precise targeting.

Automation setup introduction screen

1. Click “Automations”

Open the ‘Automations’ tab to start creating or managing automation workflows.

Click 'Automations' tab in menu

2. Click “Create New Automation”

Choose ‘Create New Automation’ to initiate a new automation setup.

Click 'Create New Automation' button

3. Select “Send a Message: One Time”

Select 'Send a Message: One Time'

4. Name Your Automation

Provide a descriptive name for your new automation to easily identify its purpose.

Enter automation name field

5. Select Trigger Event

Proceed to define the trigger event that will start your automation process.

Select automation trigger event

6. Open the Next Step

Access the next configuration step to refine your automation conditions.

Continue to next configuration step

7. Click “Add Filter”

Add a new filter to narrow down the audience or conditions for your automation.

Click 'Add Filter' button

8. Choose Filter Type

Choose the appropriate filter type from options like Group, Location, Tag, Lifecycle Stage, Subscription, or Purchase filters.

Select filter type options

9. Select “Lifecycle Stage Filter”

Select “Lifecycle Stage Filter”.

Select 'Lifecycle Stage Filter' option

10. Add Another Filter

Add another filter to further refine your automation’s target audience or conditions.

Add another filter

11. Choose Filter Criteria

Select the filter criteria to apply additional segmentation to your automation.

Select filter criteria

12. Adjust Lifecycle Stage Filter

Adjust the lifecycle stage filter to specify the stage required for this automation setup.

Adjust lifecycle stage filter

13. Add the Filter

Add the filter to enhance the precision of your automation targeting.

Add the filter

14. Complete Filter Setup

Fill in the necessary details for this filter to ensure accurate audience segmentation.

Complete filter setup form

15. Define Filter Relationship

Decide on the logical relationship between filters by selecting ‘AND’ or ‘OR’ conditions.

Select AND/OR filter relationship

16. Add One More Filter

Add one more filter to complete your audience segmentation setup.

Add one more filter

17. Edit Secondary Filter Options

Edit the filter options to define the secondary criteria for your automation.

Edit secondary filter options

18. Click “Done”

Confirm your filter selections by clicking ‘Done’ to save the settings.

Click 'Add Filter'

19. Click “Done”

Confirm your filter selections by clicking ‘Done’ to save the settings.

Click 'Done' in filter modal

20. Click “Done”

Click ‘Done’ to confirm and save your lifecycle stage filter settings.

Click 'Done' to confirm lifecycle filter

21. Click “Done”

Click ‘Done’ again to finalize all filter configurations for your automation.

Click 'Done' to finalize configuration

22. Click “Save”

Save your completed automation setup to activate it and begin automating your workflow.

Click 'Save' to activate automation

This guide walked you through creating a new automation, focusing on adding and configuring lifecycle stage filters in the ‘Who?’ step. You learned how to set triggers, apply multiple filters, and save your automation for targeted user engagement.

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