Posted by on April 28, 2023 — Updated on March 31, 2025
Compare the best gym ecommerce software from Exercise.com, Mindbody, Zen Planner, and more.

The best gym ecommerce software lets you sell memberships, digital products, apparel, supplements, and more—right through your branded app or website, with seamless payment processing and fulfillment tracking.

Gym owners trying to expand revenue beyond in-person training often face clunky ecommerce setups that don’t integrate with their CRM, inventory, or member communication tools. This makes it difficult to track sales, offer discounts, or upsell products effectively. Exercise.com solves this by giving you a fully integrated ecommerce platform built for gyms—so you can sell anything, automate delivery, manage inventory, and grow your profit margins without managing multiple tools.
The best gym ecommerce software can propel your gym’s online digital sales to the next level. The best ecommerce software for gyms and fitness businesses should tightly integrate with your gym business operations and your gym ecommerce website so that you can sell workout plans online, launch fitness challenges, offer digital products, book personal training sessions, do fitness livestreaming, offer online fitness groups, and much more.
Of course, the Exercise.com platform can do all of those things—all under your own custom branding—so take a look and see why Exercise.com is the best gym management software platform with the best fitness ecommerce solutions.
The ability to sell products and services online is critical for any gym or fitness business. Leveraging the best gym ecommerce software can help streamline operations, boost revenues, and enhance member engagement. With the right fitness ecommerce software platform, you can sell everything from memberships and personal training sessions to workout plans, digital products, and branded merchandise. Here are the best ecommerce solutions for fitness businesses that integrate seamlessly with fitness ecommerce websites:
| Software | ECommerce | Gym Management Software | Workout Software | Custom-Branded Apps | Assessments |
|---|---|---|---|---|---|
| Exercise.com | Yes | Yes | Yes | Yes | Yes |
| Mindbody | Yes | Yes | No | Yes | No |
| Zen Planner | Yes | Yes | No | Yes | No |
| Virtuagym | Yes | Yes | No | No | No |
| Wodify | Yes | Yes | Yes (CrossFit WOD’s) | Yes | No |
| Glofox | Yes | Yes | No | Yes | No |
| Pike13 | Yes | Yes | No | No | No |
One standout in this field is Exercise.com. With its robust fitness ecommerce features integrated into a comprehensive gym management platform (that already includes the the best gym POS software for handling in-person transactions), it enables gym owners to sell a variety of ecommerce fitness products and services online with ease. But how does it compare to other popular fitness business ecommerce software solutions? Let’s dive deeper and examine the top players in the gym ecommerce software industry.

Exercise.com stands out as a comprehensive fitness ecommerce software, tailored specifically for fitness professionals such as gym owners, personal trainers, online fitness coaches, and fitness influencers. This versatile platform offers a range of functionalities from business management to online booking, hosting exercise videos, and selling workout plans, all through a custom-branded fitness app.
Exercise.com is not just a software solution but a professional partner for fitness businesses. It allows the integration of various services like workout plan sales, exercise video hosting, and online fitness coaching into one seamless platform. The custom-branded app not only enhances client engagement but also elevates the brand’s presence in the digital space. With its advanced analytics tools, gym owners and fitness professionals can track sales and client progress, making it a top choice for those seeking a comprehensive digital solution.
Let’s take a look at just what you can do with the Exercise.com platform.
Process payments for open gym, classes, and personal training.

Create gym landing pages easily.

Manage fitness challenges (Read More: 100+ Fitness Challenge Ideas)

Offer on-demand fitness content.

Create classes and fitness groups.

Conduct gym livestreaming easily.

Engage with members via automations.

Manage leads with a gym CRM.

Create and send fitness assessments with ease.

Use fitness habit tracking to inspire and motivate gym members and clients.

Use fitness progress photos to engage with members.

Use fitness leaderboards to track event performance and inspire healthy competition.

Create exercise supersets in a snap.

Program exercise rep max progressions with ease.

Use the exercise demonstration video library or create your own custom exercise demonstration videos.

Create workout plans for parents and dependents, teams and more.

Cast gym TV workouts to in-gym TV screens quickly and efficiently.

Manage multiple gym locations with ease.

Manage gym members with ease.

Book appointments for parents and dependents with ease. (Read More: Best Gym Booking Software)

Gym check-in software that makes your life easy. (Read More: Best Gym Check-In Software)

Communicate with gym members, athletes, team members, personal training clients, class members, parents, and dependents via SMS, email, and in-app push notification.

View performance over time, track personal records, and other fitness stats with performance reporting dashboards.

And of course, view all of your gym business reports easily too.

All from your custom-branded fitness apps (Read More: Best Gym Mobile Fitness Apps Software)


Mindbody is a well-known player in the fitness ecommerce software landscape, offering solutions for gym management and workout software.
Mindbody caters to both clients and business owners with its easy-to-use interface and comprehensive booking system. While it excels in managing memberships and payments, it lacks the customization and comprehensive digital product offerings that Exercise.com provides. Its strength lies in its robust booking system and payment processing capabilities.
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Zen Planner is a fitness business management tool that offers gym management software and workout software solutions.
Zen Planner focuses on the administrative side of managing a fitness business. While it’s efficient in handling memberships and client progress, it falls short in offering a comprehensive ecommerce solution, especially in the realm of digital products and branded app experiences. Unlike Exercise.com, Zen Planner’s focus is more on the operational aspect than on ecommerce and digital content sales.
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Virtuagym offers gym management and fitness ecommerce solutions but with a limited scope in digital offerings.
Virtuagym is a good option for basic gym management and ecommerce functionalities. However, it doesn’t match the comprehensive digital product sales capabilities and custom app branding that Exercise.com offers. Its strength lies in its solid membership management and payment processing features, making it suitable for gyms focusing more on physical product sales and basic gym operations.
Read More: Best Virtuagym Alternative

Wodify is primarily focused on CrossFit WOD’s and offers specific solutions for this niche.
Wodify is an excellent choice for CrossFit gyms and athletes, with features tailored to this specific fitness niche. While it excels in CrossFit-specific functionalities, it lacks the broader ecommerce capabilities for digital products and services that platforms like Exercise.com provide. Its ecommerce strengths lie in physical merchandise related to CrossFit rather than a diverse range of digital fitness products.
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Glofox offers gym management software with a focus on booking and payment processing.
Glofox is strong in managing bookings and payments but does not offer the comprehensive digital product sales capabilities that Exercise.com boasts. While it’s user-friendly and efficient for transactional purposes, it falls short in providing a platform for selling a range of digital fitness products and services.
Read More: Best Glofox Alternative

Pike13 provides basic gym management software solutions with a focus on scheduling and client management.
Pike13 excels in client management and scheduling but doesn’t offer the comprehensive ecommerce solutions found in Exercise.com. While it’s a good fit for gyms that need basic management software, it lacks the capability to sell digital products and offer custom-branded apps.
Read More: Best Pike13 Alternative
In the next sections, we’ll delve into ways that gym owners and fitness professionals utilize gym eCommerce software, followed by frequently asked questions about gym eCommerce software. We’ll wrap up by discussing why Exercise.com is the top choice for your gym’s eCommerce needs.
Read More: Best Gym Software with Personal Training Management
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Read More: Best Gym Digital Product Software
Read More: Best Gym Fitness Assessment Software
Read More: Best Gym Online Group Software
Each of these examples demonstrates how Exercise.com’s robust eCommerce features can help you learn how to create multiple gym revenue streams while providing added convenience to gym members and clients.
The fitness industry is evolving rapidly, and your business should too. With the right gym eCommerce software, you can streamline your operations, expand your market reach, and create an exceptional experience for your members. Whether you’re selling merchandise, workout plans, or online classes, a robust platform like Exercise.com can make a huge difference in your growth and success.
Don’t miss out on the potential of gym eCommerce. Now is the time to leverage technology to enhance your business and take it to new heights. Remember, the right software does more than just facilitate sales—it becomes an integral part of your brand, driving customer engagement and loyalty.
Ready to take the next step? Book a demo with Exercise.com today and discover how our gym eCommerce software can revolutionize your fitness business.
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Gym eCommerce software expands your business opportunities beyond the physical confines of your fitness center. With it, you can sell products and services online, reach a larger customer base, and provide convenience for your existing members. It opens up multiple revenue streams and helps in diversifying your income.
Yes, most gym eCommerce software, including Exercise.com, allows you to sell both physical and digital products. This means you can sell merchandise, equipment, workout plans, online courses, and more, directly from your custom-branded app or website.
Read More: Best Gym Digital Product Software
Gym eCommerce software typically comes with inventory management features. You can track product availability, receive low stock alerts, and manage orders efficiently. This ensures that your eCommerce operations run smoothly and your customers receive their orders promptly.
Read More: Best Gym Software with Inventory Control
Yes, most gym eCommerce software platforms, like Exercise.com, can handle international transactions. They typically support multiple currencies and various payment gateways to facilitate worldwide sales. This is particularly important if you offer digital products or services that can be accessed by clients anywhere in the world.
Absolutely. Gym eCommerce software often includes features to create discount codes, run promotional campaigns, and offer special pricing for members or during specific periods. This can help boost sales and attract new customers to your fitness business.
Read More: Best Gym Coupon Code Management Software
By offering a seamless online shopping experience, gym eCommerce software enhances member satisfaction. Members can conveniently purchase products, book classes, or access digital services anytime, anywhere. This increases their engagement with your brand and can lead to higher retention rates.
Yes, many gym eCommerce software solutions can integrate with existing gym management systems. Exercise.com, for example, is a comprehensive platform that combines gym management, workout software, custom-branded apps, and eCommerce functionality, ensuring all your business operations are in sync.
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Tyler Spraul