HomeFitness Influencer101 Fitness Influencer Post Ideas in 2025

101 Fitness Influencer Post Ideas in 2025

Tyler Spraul

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on May 26, 2023 — Updated on September 15, 2025

Use this big list of fitness influencer post ideas to help you discover what fitness content to post on social media. Struggling with what to post? Use these proven fitness content ideas to boost engagement and grow with Exercise.com.

Fitness Influencer Post Ideas

As a fitness influencer, the content you share is crucial to building your brand and reaching a wider audience. But with so much competition out there, it can be tough to come up with fresh and engaging fitness content ideas for your social media posts. If you’re wondering what you should post as a fitness influencer, then here is what you need to know! From reels to transformations, get fitness post ideas that grow your audience and sell more with Exercise.com.

Ashton Hall Instagram

The Problem With Relying Only on Viral Fitness Content Ideas

Every influencer searches for fitness social media post ideas, Instagram gym post ideas, or even fitness reels ideas to keep their feed fresh. But here’s the hard truth: creating endless Instagram fitness content doesn’t guarantee income. You can rack up likes, comments, and shares with clever fitness engagement posts, yet still make little money if all you’re doing is promoting someone else’s supplement brand. That’s why so many influencers with huge followings still struggle to pay the bills—their fitness social media content is building another company’s brand equity instead of their own.

Fitness Business Owner - Starting a Fitness Apparel Brand 4

Smarter Fitness Content Ideas That Build Your Brand

Instead of chasing trends with fitness story ideas or wellness content ideas for Instagram, imagine using those same posts to funnel followers into your own app, programs, or membership groups. For example, your weight loss Instagram post ideas could promote a paid challenge inside your online fitness group. Your Instagram content ideas for personal trainers could feature a CTA to download your custom-branded fitness app. Suddenly, your fitness reels ideas aren’t just engagement bait—they’re revenue drivers. See more examples in our guide on personal trainer content ideas.

Summer Sculpt Challenge

Turning Fitness Content Into Fitness Income With Exercise.com

The most successful fitness influencers aren’t just posting—they’re monetizing. Instead of endlessly Googling fitness content ideas for Instagram reels or fitness blog post ideas, use Exercise.com to connect every piece of content back to a revenue stream. Our platform gives you the tools to create, sell, and deliver your own workouts, challenges, and memberships—all from one hub. That means your fitness Instagram page ideas do more than get likes; they fuel a profitable fitness business model. Our resource on how to make money as a fitness influencer explains how to take your content beyond “inspiration” and turn it into recurring income. Need more info? Get a demo now!

Des B Fit
I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.
Desiree Pfeifer
CEO, DBFT LLC

In this article, we’ll explore some creative fitness content ideas for your fitness content, from workout routines to nutrition and meal planning, to challenges and goals. Whether you’re just starting out and want to become a fitness influencer or looking to shake up your social media game, these ideas are sure to inspire your next post.

Fitness Income Ideas

And whenever you are ready to really take your online fitness business to the next level, be sure and check out the best fitness software for influencers and the best software for online fitness coaches to help you sell workout plans, run fitness challenges, create online workout groups, and more — all from you very own custom branded fitness app!

Then be sure and use the best software for fitness influencers, the best software for gyms, and the best software for personal trainers who want to grow their fitness business and learn how to make money from fitness.

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

Create workout plans with a workout plan creator.

Workout Plan Creator

Communicate with clients, leads, and online followers via SMS, email, and in-app push notification.

SMS

And of course, view all of your fitness business reports easily too.

Gym Reports

All from your custom-branded fitness apps (Read More: Best Gym Mobile Fitness Apps Software)

Custom Branded Apps

You can grow your business by selling workout plans, using our white label fitness app builder software to offer your very own custom branded fitness apps so you can monetize your fitness followers.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Get a demo now!

Big List of Social Media Fitness Content Ideas for Influencers

Get some inspiration to help you come up with new social media post ideas for fitness influencers. Here are some fitness influencer post ideas grouped by category:

Creative Fitness Influencer Post Ideas

  1. Share your favorite workout playlist
  2. Post a fun exercise challenge
  3. Showcase a new fitness product you’re trying out
  4. Start a fitness Q&A series
  5. Share a DIY equipment hack
  6. Discuss your workout outfit of the day
  7. Share your home workout setup
  8. Provide a look into your meal prep process
  9. Do a “day in the life” vlog
  10. Create a workout routine using household items
  11. Host a workout gear giveaway
  12. Share a stop-motion workout video
  13. Create a workout bloopers reel

Inspirational Fitness Influencer Post Ideas

  1. Share your personal fitness journey
  2. Post about overcoming a fitness challenge
  3. Share transformation pictures of yourself or clients
  4. Talk about how fitness improves your mental health
  5. Share a quote that keeps you motivated
  6. Talk about a time you failed and what you learned from it
  7. Showcase your “why” – the reason you stay fit
  8. Post a photo of your earliest days in fitness and reflect on the journey
  9. Share a story about a client’s success
  10. Discuss a fitness goal you recently achieved

Educational Fitness Influencer Post Ideas

  1. Share tips for proper form on a specific exercise
  2. Explain the benefits of a particular workout
  3. Discuss nutrition’s role in fitness
  4. Explain a common fitness myth
  5. Post a tutorial for a complex exercise
  6. Share the science behind muscle growth or fat loss
  7. Teach your followers how to set realistic fitness goals
  8. Discuss the importance of rest and recovery
  9. Share the health benefits of a particular food
  10. Break down the different types of protein and their benefits

Interactive Fitness Influencer Post Ideas

  1. Host a live workout session
  2. Start a weekly Q&A session
  3. Host a fitness challenge with a prize for the winner
  4. Ask your followers for their favorite workout routines
  5. Start a fitness book club
  6. Ask your followers to share their fitness goals
  7. Create a weekly check-in post for followers to share their progress
  8. Have followers share their favorite healthy recipes
  9. Create a workout challenge and have followers post their progress
  10. Ask your followers what fitness content they want to see more of

Motivational Fitness Influencer Post Ideas

  1. Share an inspiring fitness quote
  2. Post about the non-physical benefits of staying fit
  3. Share a message encouraging followers not to compare their progress with others
  4. Post about the importance of consistency in fitness
  5. Share a before and after photo demonstrating your progress
  6. Discuss the value of discipline in achieving fitness goals
  7. Share a post-workout selfie and discuss how good it makes you feel
  8. Post about embracing and overcoming the discomfort of working out
  9. Share a motivational video about staying focused on fitness goals

Recipes and Nutrition Post Ideas

  1. Share a post-workout smoothie recipe
  2. Post about your favorite pre-workout meal
  3. Share a recipe for a healthy version of a “cheat” food
  4. Post your favorite quick and easy healthy snack
  5. Discuss how you balance diet and exercise
  6. Share a list of your must-have pantry staples
  7. Post a recipe using only 5 ingredients
  8. Discuss your favorite sources of plant-based protein

Workout Routine Post Ideas

  1. Share your weekly workout schedule
  2. Post a quick workout for busy days
  3. Share a workout targeting a specific muscle group
  4. Post a no-equipment workout routine
  5. Share a high-intensity interval training (HIIT) workout
  6. Post a beginner-friendly workout
  7. Share a workout for improving flexibility
  8. Post a low-impact workout for joint health
  9. Share a workout focusing on balance and coordination

Fitness Lifestyle Post Ideas

  1. Share how you stay active outside the gym
  2. Post about a fun outdoor activity or sport you enjoy
  3. Share a favorite healthy spot to eat out
  4. Post about the importance of sleep in fitness
  5. Share how you manage stress for overall health
  6. Post your favorite ways to stay active with friends
  7. Share how you incorporate fitness into your vacation
  8. Post about balancing fitness with work and personal life

Behind-The-Scenes Fitness Influencer Post Ideas

  1. Share how you plan your content
  2. Post about your favorite filming equipment for workout videos
  3. Share a day in the life as a fitness influencer
  4. Post about how you manage your business aspect
  5. Share about collaborations with other fitness influencers
  6. Post about your favorite photo editing apps for fitness photos
  7. Share a sneak peek into an upcoming project

Personal Fitness Influencer Post Ideas

  1. Share about your favorite non-fitness hobbies
  2. Post about your family’s involvement in your fitness journey
  3. Share about a book you’re reading
  4. Post about an upcoming fitness event you’re participating in
  5. Share your favorite motivational book or podcast
  6. Post a picture from your childhood and discuss your journey
  7. Share about your favorite city to visit and the active things you do there

Client Spotlight Post Ideas

  1. Share a client’s before and after transformation
  2. Post a testimonial from a client
  3. Share a client’s success story
  4. Post about a client who achieved a significant milestone
  5. Share about a group class or boot camp session with clients
  6. Post a photo of a client practicing what they’ve learned
  7. Share a video of a client demonstrating improved form

Collaboration Post Ideas

  1. Share a workout you did with another fitness influencer
  2. Post about a fitness event or meetup you attended

Remember, the key to a successful fitness influencer strategy is to keep content varied, relevant, and engaging for your followers.

We can help you grow your online fitness business with software for online fitness businesses. Want to learn more?

Erica Nangle Fitness
Exercise.com is amazing! Positively surprised by the efficiency at responding and helping out!
Erica Nangle
Owner, Erica Nangle Fitness

Get a demo now!

Fitness Influencer Post Ideas (That Build Your Brand—Not Someone Else’s)

If you’re stuck googling fitness social media post ideas and instagram fitness content while brands offer you coupon codes and “free product,” here’s the hard truth: every post that pushes another company’s offer trains your audience to buy somewhere else. You do the work, they own the sale. Flip the script—turn your content into an engine for your custom-branded app, paid community, and programs so revenue lands in your business every day.

Start with the blueprint for owning your brand and audience: Fitness Influencer Solution, the deep-dive guide for fitness influencers, and ship your app with custom-branded apps and paid online groups.

The 3-Post Framework That Outperforms Random Ideas

Use this loop to turn fitness posts for social media into sales—without feeling salesy.

1) Authority (teach 1 thing fast) → saves, shares, comments (fitness engagement posts)
2) Accountability (show member progress) → credibility + urgency
3) Access (clear next step) → DM “APP”, link in bio, or Stories button to your app/challenge

Run this sequence for all your instagram fitness content, fitness reels ideas, and fitness story ideas. The goal isn’t viral—it’s consistent conversion.

45 Fitness Influencer Post Ideas (Scripted for Conversion)

QUICK TEACH (Authority: 20–60 seconds)

  • “Before You Squat” Mini-Screen — 3-move hip/ankle prep. CTA: “Get the full fitness blog post ideas breakdown in my app.”
  • Tempo 101 Carousel — “3-1-1 = muscle.” Saveable instagram fitness content ideas that lead into your hypertrophy program.
  • Beginner Form Remixfitness content ideas for beginners (hinge vs. squat), then: “Join the 14-day on-ramp in my app.”
  • Protein Portion Cheats — Story stickers for health and wellness Instagram post ideas → “weekly checklists in the app.”
  • Warm-Up Finishers — “2-minute heart-rate bumpers” for instagram gym post ideas; swipe to join this week’s challenge.

Need more formats? Browse creative prompts for gym post ideas and fitness social media content:

SOCIAL PROOF (Accountability)

  • Member DM Montage — crop names, share wins; “Reply ‘JOIN’.”
  • Week-2 Check-In Reel — log streaks; “We start again Monday in Online Groups.”
  • Live Form Checks — stitch followers’ lifts; “Premium members get 1/mo.”
  • Plateau Breakers — “3 clients, 3 PRs” → fitness instagram page ideas that sell the program, not the supplement.

ACCESS (Action)

  • Waitlist Windows — “20 founders get lifetime rate.”
  • Behind-the-Scenes Programming — film your whiteboard; “Full plan in my custom-branded app.”
  • Challenge Countdown — Story timers + DM auto-replies (keyword “READY”).

For deeper creative banks:

20 Fitness Reels & Stories You Can Shoot This Week

  • “Why Your Planks Hurt Your Back” — 10s fix → CTA to app tutorial (fitness content ideas for Instagram reels).
  • “3 Grocery Swaps for Weight Loss”weight loss Instagram post ideas with a free macro PDF opt-in (delivered in-app).
  • “Beginner Dumbbell Full-Body” — 4 moves, 2 sets; saveable fitness story ideas.
  • “Warm-Up That Actually Warms You Up” — 60s flow; push fitness social media content ideas into your app’s mobility track.
  • “How I Program Pull-Ups” — banded → eccentric → bodyweight ladder; join the pull-up group inside your app.
  • “Desk Athlete Fix” — 3 micro-breaks reel; CTA to 7-day posture plan in app.
  • “My 90-Second Protein Prep” — fridge tour; upsell nutrition add-on.
  • “Deadlift Day Mistakes” — 3 common errors; premium members get form reviews.
  • “HIIT Timer That Doesn’t Kill You” — 20/40 reels demo; save and join the online groups HIIT cohort.
  • “Sunday Program Planning” — show your template; “Your copy lives in my app.”

Upskill fast on production and positioning:

7-Day Content Sprint (Stop Guessing; Start Banking MRR)

  • Mon: “1 Mistake → 1 Fix” carousel (instagram content ideas for personal trainers) → app trial CTA.
  • Tue: Client win reel (fitness engagement posts) → 48h founders’ rate.
  • Wed: Live Q&A (fitness posts for social media) → pin to profile; link to waitlist.
  • Thu: Beginner how-to (fitness content ideas for beginners) → challenge countdown.
  • Fri: “Program Peek” — show week-1 day-1 (fitness reels ideas).
  • Sat: Wellness round-up (wellness content ideas for Instagram) → app community teaser.
  • Sun: “Plan With Me” (fitness Instagram page ideas) → open cart for Monday start.

Launch or upgrade your owned platform in parallel:

Turn Posts Into Profit (Own Your Offers)

Sponsorships are fine, but don’t build a career on rented algorithms. With even a small conversion from your audience, recurring revenue beats one-off codes. Use these playbooks to package, price, and scale:

Study what top creators ship (and why it works):

Why Exercise.com > “Link in Bio + Spreadsheets”

  • One Place for Everything: programs, community, messaging, payments, renewals.
  • Recurring by Default: trials → subscriptions → upsells run automatically.
  • Community That Sticks: gamified online groups drive daily check-ins and retention.
  • Your Brand, Not Theirs: your name on the app, not a marketplace’s.

When every post points back to your app and community, your fitness social media content stops borrowing trust and starts compounding equity.

Quick Reference: Idea Hubs

Bottom line: stop feeding other brands. Every post should point to your owned challenge, program, or community inside your Exercise.com app—so your audience becomes your customers, your content builds your moat, and your revenue gets more predictable every month.

Here’s a keyword-rich draft for Fitness Influencer Post Ideas that blends tactical post inspiration with strong pain-point copy, showing why building your own platform with Exercise.com beats just chasing likes or sponsorships.

Proven Fitness Influencer Post Ideas

If you’re stuck wondering what fitness social media post ideas will actually grow your brand, you’re not alone. Too many fitness professionals spend hours brainstorming Instagram gym post ideas, fitness story ideas, or fitness reels ideas—only to realize their content is driving likes for someone else’s product, not building their own business.

That’s the trap: you become a content machine for supplement companies, apparel brands, or tech gadgets, but when the campaign ends, your revenue ends. The likes don’t pay the bills. What you need are fitness content ideas that not only drive engagement but also funnel people into your ecosystem — a system you own. That’s exactly where fitness influencer solutions from Exercise.com change the game.

Types of Fitness Social Media Content That Work

Here are some proven categories of fitness social media content ideas you can adapt right now:

  • Educational posts: Demonstrations, quick “do’s and don’ts,” or fitness content ideas for beginners like form correction reels.
  • Motivational content: Before/after stories, weight loss Instagram post ideas, or weekly challenge prompts.
  • Interactive engagement posts: Polls, quizzes, and AMA sessions make great fitness engagement posts to boost algorithm reach.
  • Lifestyle and wellness content: Share health and wellness Instagram post ideas that expand your positioning beyond workouts.
  • Behind-the-scenes content: Day-in-the-life, unfiltered coaching sessions, or gear setups — perfect Instagram content ideas for personal trainers.
  • Blogs and long-form repurposing: Convert fitness blog post ideas into carousel posts or reels for bite-sized storytelling.

See more inspiration in gym social media post ideas, gym Instagram post ideas, and personal trainer content ideas.

Pain Point: Likes Don’t Equal Revenue

Here’s the tough truth: even the best Instagram fitness content ideas won’t pay off if your audience has nowhere to go. You can rack up 100k views on a fitness reels idea, but if your only monetization path is a $200 brand collab, you’re still underpaid.

Instead, what if every piece of fitness social media content pointed people to your own custom-branded app? With custom-branded fitness apps from Exercise.com, you can create call-to-actions like:

  • “Want the full 4-week plan? Download my app.”
  • “Join my online fitness groups for accountability and live coaching.”
  • “Access my subscriber-only programs here.”

That way, every Instagram fitness content post is more than just engagement — it’s a conversion engine.

Simulator: Engagement vs. Conversion

Here’s a quick example showing why building funnels beats chasing likes:

Content Strategy Followers / Views Conversion Revenue
Sponsorship-heavy posts 50,000 followers N/A $500 per campaign
Branded app funnel posts 50,000 followers 2% convert (1,000 subs) $15,000/month

The difference is staggering. One-off deals keep you scrambling for the next campaign, while owning your funnel gives you recurring, compounding revenue.

Building Fitness Post Ideas Into a Real Fitness Business

The best fitness Instagram page ideas combine content that educates and inspires with clear monetization paths. That means building more than a feed — you need a brand. With Exercise.com, you can:

  • Turn fitness content ideas for Instagram reels into upsell hooks for premium challenges.
  • Use social media post ideas for personal trainers as lead magnets for programs and PDFs.
  • Repurpose wellness content ideas for Instagram into blog posts and email nurture sequences.
  • Scale beyond Instagram into YouTube, TikTok, and full apps with guides like how to start a fitness YouTube channel and fitness TikTok content ideas.

Explore more inspiration in fitness influencer marketing ideas and fitness content ideas.

If you’re tired of creating endless fitness social media content for brands that reap the real rewards, it’s time to flip the script. Use Exercise.com’s fitness influencer platform to turn every post into a pathway toward your recurring revenue, not someone else’s.

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

Get a demo now!

Sample Weekly Fitness Influencer Content Calendar (With Monetization Flow)

Monday – Instagram Reel

  • Content: Quick “Full-Body Burner” demo (3 exercises, 30 seconds each).
  • Monetization CTA: Link to download your custom-branded fitness app for the full program.

Tuesday – Instagram Story + Poll

  • Content: Poll asking followers “What’s harder: cardio or strength?” with behind-the-scenes gym clips.
  • Monetization CTA: Swipe-up (or link in bio) to join your online fitness group for accountability and coaching.

Wednesday – Carousel Post

  • Content: “5 Nutrition Mistakes That Kill Progress” (infographic style).
  • Monetization CTA: Drive readers to your paid 30-day challenge inside your app.

Thursday – Fitness Blog Teaser

  • Content: Share a snippet of your longer blog on fitness content ideas for beginners.
  • Monetization CTA: Encourage sign-ups for your email list where you promote how to make money from fitness programs you offer.

Friday – Instagram Reel / TikTok

  • Content: Trending sound with a “Day in the Life of a Fitness Coach” skit.
  • Monetization CTA: Plug your personalized coaching packages and direct to your personal trainer content ideas page for authority.

Saturday – Client Transformation Story

  • Content: Before/after photos and testimonial.
  • Monetization CTA: Invite followers to sign up for a fitness challenge hosted in your Exercise.com app.

Sunday – Wellness Post

  • Content: Mindset-focused post: “3 Things I Do Every Sunday to Reset.”
  • Monetization CTA: Soft-sell—remind followers your full programs are available for download as structured plans in your app.

This calendar shows influencers that every fitness social media post idea can tie back to their own revenue engine instead of lining another brand’s pockets.

Fitness Influencer Post Ideas (and Why You Should Own Your Brand)

If you’re searching for fitness social media post ideas, you’ve probably realized the hardest part isn’t just coming up with the next reel or caption—it’s figuring out how to turn your content into consistent income. Too many influencers and trainers burn hours on Instagram fitness content ideas and fitness reels ideas, only to end up promoting someone else’s supplements or clothing line for a small commission. That’s not a business—that’s just temporary side cash.

The influencers who win long-term aren’t the ones making the catchiest fitness story ideas. They’re the ones using platforms like Exercise.com’s fitness influencer software to own their programs, run their memberships, and build recurring revenue streams.

Fitness Influencer Post Ideas to Grow Your Brand

Here are some proven Instagram fitness content ideas that drive engagement, but notice how every example can be monetized if you have your own custom-branded fitness influencer app:

Post IdeaEngagement HookMonetization With Exercise.com
Before-and-after transformations“This client dropped 20 lbs in 12 weeks!”Sell the same program in your fitness influencer app.
Behind-the-scenes workout prep“Here’s what my training split looks like…”Create and sell a 4-week workout plan directly to followers.
Quick reels of exercises“3 killer glute moves in under 30 seconds!”Offer the full program through paid online groups.
Nutrition tips“High-protein swaps for busy people”Bundle nutrition guides into a subscription membership.
Day-in-the-life vlogs“What I eat, train, and do daily”Use as lead gen into paid coaching in your branded platform.

For more ideas, see gym social media post ideas, personal trainer content ideas, and fitness blog post ideas.

Pain Point: Posting Doesn’t Equal Profit

You can spend all day brainstorming wellness content ideas for Instagram or filming fitness reels ideas. But without a business engine behind your content, you’re just feeding Instagram’s algorithm.

That’s why top influencers use Exercise.com to:

  • Sell programs directly instead of linking to affiliate pages.
  • Launch a subscription-based community using online fitness groups.
  • Scale to 100+ clients online without the headache of multiple tools.
  • Build a true brand instead of being “replaceable” by the next influencer.

Fitness Influencer Post Ideas vs. Owning Your Platform

StrategyResult Without Exercise.comResult With Exercise.com
Posting free fitness engagement postsLikes and comments, but no incomeDrive traffic into paid coaching funnels
Sharing “top supplements” for affiliate pay$50–$100 per monthKeep 100% of sales from your own programs
Filming Instagram gym post ideasFollowers grow, but revenue stagnantFollowers convert into recurring subscribers
Writing fitness blog post ideasTraffic clicks to other brandsContent monetized through your own app + memberships

If you’re stuck in the cycle of trying to come up with fitness content ideas for Instagram reels but not seeing income, it’s time to shift. Check out how to make money as a fitness influencer and how to monetize your fitness Instagram account for proven paths.

The Smart Play: Build Your Own Fitness Brand

There’s no shortage of fitness Instagram page ideas, but the real question is: are you building your own brand or someone else’s? With Exercise.com, you can:

  • Launch your own fitness app—your name in the app store, not another company’s.
  • Sell memberships, classes, and digital programs from one place.
  • Run fitness engagement posts that lead followers into your ecosystem.
  • Scale beyond Instagram with a platform designed for growth.

The bottom line: Great content is the spark, but owning your platform is the fuel. With Exercise.com, your fitness social media content ideas turn into paying clients, recurring subscriptions, and a scalable fitness business.

Start building your brand today with Exercise.com’s influencer platform.

Influencer Success Stories: Monetizing Fitness Following with Creative Social Media Post Ideas

The rise of fitness influencers has brought new opportunities for personal trainers and fitness enthusiasts to leverage their expertise and following. Here, we present a few composite case studies based on real-life examples. These influencers have harnessed creative social media posts to grow their audience, subsequently monetizing their reach using the comprehensive suite of fitness training software for fitness influencers offered by Exercise.com.

Case Study 1: From Fitness Enthusiast to Full-Time Online Trainer

John, a fitness enthusiast, and part-time personal trainer, started sharing workout routines and nutritional tips on Instagram. His unique, beginner-friendly content quickly garnered attention, growing his following to over 50,000. To monetize his growing audience, John used Exercise.com to launch a custom-branded fitness app. Using the app, he began selling personalized workout and meal plans. His income from the app soon surpassed his earnings as a part-time trainer, allowing him to transition to a full-time online trainer.

Case Study 2: The Power of Challenges and Community

Sophia, a fitness influencer with a sizable YouTube following, frequently shared her own fitness journey and engaged with her community through Q&As and workout challenges. Noticing the strong engagement on her challenges, she used Exercise.com to create a branded fitness app, where she launched premium paid challenges. Her audience jumped at the chance to engage in a more structured format, resulting in a significant boost to her income and strengthening her community further.

Read More:

Case Study 3: From Nutritional Tips to a Bestselling Nutrition Guide

Mike, a certified nutritionist and fitness influencer, used to share bite-sized nutritional tips and healthy recipes on his social media. His audience loved these posts, often asking for more detailed guidance. Recognizing this demand, Mike used Exercise.com to create a comprehensive nutrition guide, which he sold through his custom-branded fitness influencer app. His guide quickly became a bestseller among his followers, providing him with a substantial additional revenue stream.

Case Study 4: Expanding Reach and Revenue with Hybrid Training

Emma, a personal trainer with a local clientele, started posting fitness content on social media to expand her reach. As her online following grew, many of her followers expressed interest in her training sessions but were geographically distant. Emma decided to use Exercise.com to offer online personal training in addition to her in-person sessions. This hybrid model enabled her to serve both her local and online followers, dramatically increasing her income.

Dean Somerset - Bird Dog
“Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible. The simple, effective tools help expand and simplify my coaching process.”
Dean Somerset
Owner, Somerset Fitness

What About You?

Each of these fitness influencers harnessed the power of social media and creative content to grow their audience and monetize their following. With Exercise.com, they could easily offer valuable products and services to their followers, transforming their passion for fitness into profitable online businesses.

What about your fitness business? Let us see how we can help grow your online fitness business so that you can monetize your fitness following and help your community.

Des B Fit
I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.
Desiree Pfeifer
CEO, DBFT LLC

Get a demo now!

Workout Routines and Demonstrations

Sharing workout routines and demonstrations is an excellent way to provide value to your followers and inspire them to get moving. Exercise is not only beneficial for physical health but also for mental health. It helps reduce stress, anxiety, and depression. Here are some ideas to try:

Full-body Workouts

Full-body workouts are a great option for those short on time or who want to work multiple muscle groups at once. It is an excellent way to burn calories and build strength. Consider sharing a full-body workout that can be done at home or in the gym. Include video demonstrations of each exercise so that your followers can see proper form. A full-body workout can include exercises such as squats, lunges, push-ups, and planks.

Targeted Muscle Group Exercises

Targeted muscle group exercises are perfect for those who want to focus on specific areas of the body. It is an excellent way to build muscle and improve overall body composition. Consider sharing a series of exercises that target a particular muscle group, such as glutes or abs. Again, be sure to include video demonstrations so that your followers can see how to perform each exercise correctly. Targeted muscle group exercises can include exercises such as hip thrusts, leg raises, and cable crunches.

HIIT and Cardio Routines

HIIT and cardio workouts are popular for a reason – they’re effective and efficient. They help improve cardiovascular health, increase endurance, and burn calories. Share a HIIT or cardio routine that your followers can do at home or in the gym. Consider creating a catchy name for your workout to make it more memorable. A HIIT or cardio routine can include exercises such as jumping jacks, mountain climbers, burpees, and high knees.

Flexibility and Mobility Drills

Stretching and mobility exercises are often overlooked but are essential for preventing injury and maintaining flexibility. It is an excellent way to improve range of motion and reduce muscle soreness. Share a series of stretches or mobility exercises that your followers can do before or after a workout. Again, video demonstrations are key here. Flexibility and mobility drills can include exercises such as foam rolling, dynamic stretching, and yoga poses.

Remember to always consult with a healthcare professional before starting any new exercise routine. It is essential to listen to your body and modify exercises as needed. Stay motivated, stay consistent, and most importantly, have fun!

Simeon Panda Fitness Influencer Social Media Post Ideas

Nutrition and Meal Planning

Proper nutrition is not only essential for maintaining a healthy lifestyle but also for achieving fitness goals. A well-balanced diet can help in achieving a leaner physique, improved energy levels, and better overall health. As a fitness influencer, you have the power to inspire your followers to make healthier choices by sharing delicious and nutritious meal ideas and tips.

Healthy Recipe Ideas

Sharing healthy and delicious recipes is a great way to inspire your followers to try new foods and adopt a healthier lifestyle. You can share a variety of recipes that cater to different dietary needs, such as vegan, gluten-free, or keto. You can also suggest healthy alternatives to popular comfort foods, such as cauliflower crust pizza or zucchini noodles. Complete your recipe posts with photos and step-by-step instructions to make it easy for your followers to recreate the dish.

One of my favorite healthy recipes is a quinoa salad bowl with roasted veggies. To make it, cook quinoa according to package instructions and roast your favorite veggies, such as sweet potatoes, broccoli, and bell peppers. Top the quinoa with the roasted veggies and add a drizzle of olive oil and balsamic vinegar for flavor.

Meal Prep Tips

Meal prep is a game-changer for anyone looking to eat healthier while saving time and money. By preparing meals in advance, you can ensure that you have healthy options available throughout the week, even when you’re short on time. Share your meal prep tips and tricks with your followers, including recipes that can be prepped in advance and stored for grab-and-go meals throughout the week.

One of my favorite meal prep recipes is a veggie-packed frittata. To make it, sauté your favorite veggies, such as spinach, mushrooms, and onions, in a non-stick skillet. Beat eggs and pour them over the veggies, then bake in the oven until set. Cut into slices and store in the fridge for a quick and easy breakfast or snack.

Supplements and Superfoods

Supplements and superfoods can be powerful tools for supporting your health and fitness goals. Share your favorite supplements and superfoods, along with their benefits and how to use them. You can also suggest natural alternatives to supplements, such as incorporating more whole foods into your diet.

One of my favorite superfoods is chia seeds. They are packed with fiber, protein, and omega-3 fatty acids, making them a great addition to smoothies, oatmeal, and yogurt bowls. Another great supplement is collagen, which can help improve skin health, joint health, and muscle recovery.

Hydration and Recovery

Proper hydration and recovery are essential for maintaining optimal health and performance. Share tips and strategies for staying hydrated and recovering properly after a workout, such as foam rolling and stretching. You can also suggest hydrating foods, such as watermelon and cucumbers, and share recipes for post-workout meals that aid in recovery.

One of my favorite post-workout meals is a protein-packed smoothie bowl. To make it, blend together frozen berries, spinach, protein powder, and almond milk. Top with sliced banana, chia seeds, and granola for added texture and nutrients.

Victorianiamh Fitness Influencer Social Media Post Ideas

Fitness Challenges and Goals

Challenges and goals are a great way to keep your followers engaged and motivated. Consider sharing monthly challenges or personal goals that your followers can follow along with.

When it comes to fitness challenges, there are endless possibilities. You could challenge your followers to complete a certain number of push-ups in a month, or to run a certain distance each week. Whatever you choose, make sure it’s something that is achievable but still challenging.

Monthly Fitness Challenges

Monthly fitness challenges, such as completing a certain number of workouts or hitting a specific step count, can be a fun way to involve your followers. Consider offering a prize or shoutout to those who complete the challenge successfully.

One idea for a monthly fitness challenge is to have your followers track their daily steps for the entire month. At the end of the month, those who hit a certain step count could be entered into a prize draw. This is a great way to encourage your followers to stay active throughout the month, and to build a sense of community around fitness.

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Personal Goal Setting

Sharing your personal fitness goals can be inspirational for your followers and help to build a connection with them. Share your goals and strategies for achieving them, as well as progress updates along the way.

One personal fitness goal you could share with your followers is to complete a half-marathon within a certain timeframe. You could share your training plan and progress updates along the way, as well as tips for staying motivated during long runs. This is a great way to show your followers that you’re not just a fitness influencer, but a real person with real goals and challenges.

Progress Tracking and Updates

Tracking progress is essential for staying motivated and reaching long-term goals. Share tips and strategies for tracking progress, such as using a fitness app or journaling, and encourage your followers to do the same.

One way to track progress is to take progress photos every few weeks. This can be a great way to see how far you’ve come, and to stay motivated on your fitness journey. You could encourage your followers to do the same, and to share their progress photos with you and the rest of the community.

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Celebrating Fitness Success Stories

Finally, celebrating your followers’ success stories can be a great way to build a community and inspire others. Share success stories and before-and-after photos from your followers, and thank them for being a part of your fitness journey.

One success story you could share is that of a follower who has lost a significant amount of weight through healthy eating and exercise. You could share their story, along with their tips and strategies for staying motivated and on track. This is a great way to inspire others who may be struggling with their own fitness journey.

Krissy Cela Fitness Influencer Social Media Post Ideas

Get Started Growing Your Fitness Following!

As a fitness influencer, there are endless possibilities for creating engaging and inspiring content for your followers. From workout routines to meal planning, to challenges and goals, the ideas outlined above are sure to inspire and motivate your audience. So get out there and start creating – your followers are waiting for you!

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What should I post as a fitness influencer?

As a fitness influencer, your posts should reflect your expertise, authenticity, and personality. Post content that provides value to your audience, such as workout routines, nutrition advice, fitness challenges, motivational stories, and personal journey reflections. Using a content calendar can help you plan and vary your content effectively. Don’t forget to engage with your followers by hosting Q&A sessions, responding to comments, and encouraging them to share their fitness journeys.

Read More: Fitness Influencer Social Media Content Calendar

How do you caption like an influencer?

Captions should be engaging, personable, and reflective of your unique voice. Use captions to provide context to your content, share stories, ask questions to your followers, or provide additional advice and tips. Use emojis and hashtags strategically to make your posts more engaging and discoverable. Remember to keep it authentic – authenticity resonates with audiences and builds trust.

Read More: Creative Gym & Fitness Captions

How can I grow my following as a fitness influencer?

Consistency and engagement are key. Post regularly, respond to comments, and engage with other influencers and followers. Sharing valuable content, like workout routines and nutritional tips, can also attract and retain followers. Consider running challenges or contests to encourage active participation.

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How can I monetize my platform as a fitness influencer?

There are several ways to monetize your platform. You can sell workout plans, offer personal training sessions, run paid online fitness challenges, or sell nutrition guides, all of which can be facilitated using a platform like Exercise.com. You can also make money with fitness online through brand partnerships, sponsored posts, and affiliate marketing.

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What are some fitness Instagram post ideas to get more followers?

To gain more followers, fitness Instagram post ideas should be diverse, engaging, and informative. Consider posting a mix of workout routines, motivational quotes, and personal fitness journeys. Instagram fitness post ideas can include before-and-after transformation photos, exercise challenges, or live Q&A sessions. Fitness content for Instagram should also reflect authenticity and relatability to connect with a broader audience. For fitness influencers looking to monetize their following, platforms like Exercise.com are ideal as they provide tools for creating and sharing comprehensive fitness programs and personalized coaching services. This approach not only increases engagement but also positions the influencer as a credible source of fitness advice and inspiration.

Read More: How to Get Fitness Clients on Instagram

What is the best type of fitness content for Instagram fitness influencers to post?

For Instagram fitness influencers, the best fitness content involves a combination of inspiring and practical posts. Effective fitness content creation should include workout tips, nutritional advice, and real-life fitness journeys. Fitness content ideas for TikTok and Instagram can range from short, high-energy workout clips to detailed instructional videos. Being a successful fitness content creator often means staying versatile and responsive to your audience’s preferences. Showcasing a variety of fitness posts for Instagram, like personalized workout plans and progress tracking, can help in not only engaging followers but also in establishing credibility. Exercise.com is an excellent platform for influencers to create and share these types of content, enhancing their ability to monetize their following effectively.

What fitness content should I post?

The fitness content you post should align with your expertise, interests, and the preferences of your audience. This can include workout routines, nutrition tips, personal fitness journeys, and motivational posts. Diversify your content with live sessions, Q&As, and interactive polls to keep your followers engaged. Remember, authenticity and consistency are key to maintaining and growing your follower base.

How do I market myself as a fitness influencer?

To market yourself as a fitness influencer, build a strong personal brand that reflects your unique approach to fitness and wellness. Utilize social media platforms to showcase your knowledge, skills, and personality. Engage with your audience, collaborate with other influencers or brands, and stay active with regular, high-quality posts. Use targeted hashtags and leverage current fitness trends to increase your visibility.

How do I post gym content?

Posting gym content effectively involves sharing a mix of your workouts, fitness tips, and gym experiences. Highlight the unique aspects of your gym sessions, include instructional content, and share your fitness goals and achievements. Engage your audience by encouraging them to share their gym experiences and respond to their comments and messages.

How do I create a fitness post?

To create a fitness post, start by choosing content that aligns with your fitness niche and audience interest. Use high-quality images or videos, write engaging captions, and include relevant hashtags. Be informative and inspirational, and provide value to your audience, whether it’s through workout tips, nutritional advice, or personal stories.

What do fitness influencers promote?

Fitness influencers often promote a range of products and services, including workout gear, supplements, fitness apps, personal training services, and health foods. They also advocate for healthy lifestyle choices, workout routines, and wellness practices. The key is to promote products or services that you genuinely use and believe in, to maintain authenticity with your audience.

Read More: How to Make Money with Fitness

What is my fitness niche?

Your fitness niche is the specific area within the fitness world where you have the most expertise, passion, and audience interest. It could be anything from yoga, bodybuilding, and running to wellness coaching, nutrition, and mental health in fitness. Identifying your niche helps in creating more targeted and relevant content for your followers.

Read More: Fitness Niche Ideas

How much do fitness influencers actually make?

The earnings of fitness influencers vary widely based on their number of followers, engagement rates, and the types of partnerships they secure. Some may make a few hundred dollars per post, while top influencers can earn thousands. Income can also come from other sources like personal training, online coaching, merchandise sales, and more.

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How many followers do you need to be a fitness influencer?

To be considered a fitness influencer, there’s no strict follower count requirement, but having a few thousand engaged followers can be a good start. Micro-influencers, for instance, can have anywhere from 1,000 to 100,000 followers. What’s more important is your ability to influence and engage your audience, regardless of its size.

How hard is it to be a fitness influencer?

Becoming a fitness influencer can be challenging as it requires consistent effort, creativity, and dedication. You need to constantly create engaging content, interact with your audience, and stay updated on the latest fitness trends and social media algorithms. Building a significant following and maintaining their interest can be time-consuming. However, with passion, a unique approach, and perseverance, it can be a rewarding venture.

Read More: How to Become a Fitness Influencer

How do you start fitness content on Instagram?

To start fitness content on Instagram, begin by defining your fitness niche and target audience. Create a content calendar with a mix of workout videos, nutritional tips, and personal fitness stories. Use high-quality visuals and engaging captions. Engage with your audience by responding to comments and messages, and use relevant hashtags to increase your content’s reach.

Read More: How to Start an Instagram Fitness Account

How do I promote my gym on social media?

Promote your gym on social media by showcasing your facilities, success stories of your members, and unique gym services. Run social media campaigns offering special promotions or challenges. Share informative and inspirational content related to fitness and wellness, and engage with your audience by creating interactive posts and responding to feedback.

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How do I create a fitness blog?

To create a fitness blog, choose a specific niche to focus on, like weightlifting, yoga, or fitness nutrition. Provide valuable, well-researched, and original content. Use appealing visuals and maintain a consistent posting schedule. Promote your blog on social media and engage with your readers through comments and emails.

When should you post fitness on Instagram?

The best time to post fitness content on Instagram varies, but generally, posting when your audience is most active will yield the best engagement. This often means posting in the morning, during lunch breaks, or in the evening. Use Instagram Insights to determine when your followers are most active.

How do I monetize my fitness page?

Monetize your fitness page by partnering with fitness brands for sponsorships, promoting affiliate products, offering online coaching or personal training services, and selling fitness-related merchandise. You can also create and sell workout plans or host paid fitness challenges and webinars.

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What makes a good fitness blog?

A good fitness blog provides valuable, accurate, and engaging content tailored to its target audience. It should offer a mix of practical advice, personal stories, and professional insights. High-quality visuals, a user-friendly design, and regular updates also contribute to a blog’s success.

What should be included in a fitness magazine?

A fitness magazine should include a variety of content such as workout routines, nutrition advice, fitness trends, success stories, and interviews with fitness experts. It should also cover topics on mental wellness, motivational strategies, and the latest research in fitness and health.

What should I post in a fitness group on Facebook?

In a fitness group on Facebook, post content that fosters community and engagement, such as fitness challenges, success stories, Q&A sessions, and tips on workouts and nutrition. Encourage group members to share their experiences and engage in discussions to build a supportive community.

What are some unique fitness page ideas for social media?

Unique fitness page ideas for social media should focus on originality and niche targeting. For instance, gym posts ideas could revolve around specific training styles like HIIT, yoga, or bodyweight exercises. Exploring fitness content ideas for TikTok might involve creating short, impactful videos with trending music and creative visuals. Influencers can also delve into gym content for Instagram, such as behind-the-scenes gym life or equipment tutorials. For those wondering how to be a fitness influencer, distinguishing your content by incorporating unique themes or focusing on specific fitness goals can be highly effective. Exercise.com can further support this by providing a platform to develop and share bespoke fitness programs.

What are some gym content ideas for Instagram?

Gym content ideas for Instagram should be both informative and visually appealing. Sharing workout routines with detailed explanations, posting about the latest gym equipment, or giving virtual tours of gym facilities are great gym content for Instagram. Fitness influencers can also share fitness posts ideas like client success stories or ‘day in the life’ type content to give followers a more personal connection. Incorporating workout content ideas for fitness influencers can also involve creating thematic posts related to seasonal fitness challenges or specific fitness goals. Exercise.com offers the tools for creating and managing such content effectively, allowing influencers to enhance their online presence and monetization potential.

Read More: Gym Instagram Post Ideas

Where can I keep up to date on Instagram fitness trends and TikTok fitness trends?

To stay updated on Instagram fitness trends and TikTok fitness trends, fitness influencers should actively engage with both platforms. Following popular fitness hashtags, subscribing to trending fitness influencers, and monitoring what content receives high engagement are effective ways to stay in the loop. Additionally, platforms like Exercise.com offer insights into emerging trends by showcasing what top fitness professionals are focusing on. Keeping an eye on related fitness instagram content ideas and fitness posts ideas shared by others can also provide inspiration and insight into what resonates with audiences.

What are some of the best Instagram post ideas for personal trainers?

For personal trainers, the best Instagram post ideas revolve around showcasing expertise and client results. This can include workout demonstration videos, client testimonials, and nutrition advice, reflecting a mix of fitness instagram post and nutrition instagram post ideas. Personal trainers can also share motivational stories or tips (like wellness instagram post ideas), which are highly engaging. Utilizing social media fitness instagram post ideas to share success stories or fitness challenges can also be effective in attracting new clients. Exercise.com, with its comprehensive tools for fitness professionals, can be instrumental in creating and sharing this type of content.

Read More: Personal Trainer Social Media Post Ideas

Should I incorporate nutrition Instagram post ideas into my fitness content?

Absolutely, incorporating nutrition Instagram post ideas into your fitness content is a great strategy. Nutrition is a crucial component of fitness, and sharing healthy eating tips, meal prep ideas, or nutritional information can significantly enhance your content’s value. Posts that combine workout and nutrition advice cater to a holistic approach to health and wellness, aligning well with what to post on fitness Instagram. This approach not only diversifies your content but also positions you as a well-rounded fitness authority.

How can I create engaging workout day captions?

Creating engaging workout day captions involves blending motivation, humor, and insightful messages. Think about captions that resonate with your audience’s fitness journey, their challenges, and their achievements. A good workout day caption can be a powerful quote, a funny remark about gym struggles, or an inspiring message about perseverance and progress. Captions that connect on a personal level often have the best engagement.

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What are some effective post fitness Instagram strategies?

Effective post fitness Instagram strategies include consistent posting, engaging with followers through comments and stories, and using relevant hashtags. Share a variety of content, from gym routines to rest day activities, to keep your audience engaged. Utilize Instagram’s features like polls, quizzes, and IGTV to diversify your posts. Collaborating with other fitness influencers or brands can also broaden your reach.

How can I maximize engagement as a fitness content creator?

As a fitness content creator, maximize engagement by creating content that is relatable, informative, and entertaining. Use high-quality images and videos, and keep up with current trends in fitness and social media. Engaging directly with your audience through comments, messages, and interactive stories can also boost your presence and follower interaction.

How can I measure the success of my posts as a fitness influencer?

Most social media platforms offer analytics tools to measure the success of your posts. Look at metrics like engagement rate (likes, comments, shares), follower growth, and reach. Additionally, if you’re using your platform to sell products or services, tracking sales and conversions is crucial. A/B testing different types of posts and analyzing your audience’s response can also help you optimize your content strategy.

How can a content calendar help me as a fitness influencer?

A content calendar helps you plan your posts in advance, ensuring you have a consistent and varied content mix. It allows you to strategically plan around important dates, promotional periods, or fitness challenges. A content calendar can also make it easier to track what content performs well and adjust your strategy accordingly.

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What are some effective fitness content ideas for Instagram?

Effective fitness content ideas for Instagram include sharing workout routines, nutritional tips, and motivational quotes. Personal trainers can post transformation stories or personal trainer Instagram post ideas that showcase client progress. Fitness influencers can engage their audience with fitness influencer content ideas like interactive Q&A sessions or challenges. Utilizing Exercise.com, fitness professionals can track client progress and share these insights, adding authenticity to their content.

How can fitness influencers create engaging posts on Instagram?

Fitness influencers can create engaging posts on Instagram by sharing a variety of fitness post ideas for Instagram. This could include a mix of workout videos, fitness tips, and personal wellness journeys. Content ideas for fitness Instagram should be relatable and inspiring, encouraging followers to stay active and healthy. Sharing a day in the life of a fitness influencer can also provide a behind-the-scenes look at fitness routines and lifestyle choices.

What are some creative gym and fitness post ideas for Instagram?

Creative gym and fitness post ideas for Instagram include showcasing different workout techniques, gym equipment tutorials, and gym Instagram post ideas that highlight the gym environment. Fitness Instagram ideas can also involve posting about fitness topics for Instagram, like discussing the latest fitness trends or wellness tips. For more personalized content, fitness influencers can share their fitness journey, providing insights and inspiration to their followers.

How can fitness influencers optimize their Instagram posts for better engagement?

Fitness influencers can optimize their Instagram posts for better engagement by understanding the best time to post on Instagram for fitness content. They should also focus on creating high-quality, visually appealing content that resonates with their target audience. Fitness posts should be informative and motivational, encouraging followers to engage through likes, comments, and shares. Exercise.com can help influencers analyze engagement metrics to refine their posting strategy.

What topics and content ideas should fitness influencers focus on?

Fitness influencers should focus on fitness topics to talk about that are relevant and interesting to their audience. This could include discussing fitness trends, sharing fitness and nutrition tips, or addressing common fitness myths. Content ideas for fitness influencers should also include personal experiences and insights, making their content more relatable and authentic. Sharing a variety of content, from workout routines to wellness advice, can help in maintaining a diverse and engaging Instagram profile.

How can Exercise.com help me run my fitness influencer business online?

Exercise.com can help you run your fitness influencer business online by providing a comprehensive platform for creating, managing, and monetizing your fitness programs and services. It offers tools for workout creation, client management, scheduling, and e-commerce, enabling you to efficiently manage your online business and expand your reach.

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Tyler SpraulTyler Spraul
is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.