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Fitness Influencer Content Calendar (Free Downloads)

Fitness Influencer Content Calendar (Free Downloads)

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on May 26, 2023 — Updated on November 19, 2023

Use this fitness influencer content calendar to plan your fitness influencer social media content schedule and grow your following.

Fitness Influencer Content Calendar

Are you looking to become a fitness influencer? Or maybe you’re already on your way but are looking to up your content game? Either way, this content calendar for fitness influencers is for you.

We’ll review an example monthly content calendar for fitness influencers (with real post ideas for fitness influencers), review some fitness influencer content calendar case studies, take an in-depth look at the fitness influencer landscape, explore strategies for building a strong personal brand, dive into content creation strategies, and learn how to effectively use social media platforms to grow your following. Be sure to read our full fitness influencer guide, check out the best fitness software for fitness influencers, and then get a demo to see how Exercise.com can help you grow your online fitness business.

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Read More: How do you write fitness content?

Example Fitness Influencer Monthly Content Calendar

Here is an example fitness influencer monthly content calendar with post ideas for each day of the month. Be sure to check out our full list of fitness influencer content ideas for more.

Here’s a one month version of the free online fitness influencer content calendar:

DayPost TypeContent Description
Day 1Workout VideoFull-body HIIT routine for a quick and effective workout
Day 2Motivational QuoteInspiring fitness quote to kickstart the week
Day 3Nutrition TipShare a favorite healthy recipe or nutrition tip
Day 4Livestream Q&AInteract with your followers and answer their questions live
Day 5Client SpotlightHighlight a client’s progress or success story
Day 6Behind-the-scenesGive a peek into your daily routine or workout prep
Day 7Rest & RecoveryShare tips on the importance of rest and recovery in a fitness routine
Day 8Workout VideoDemonstrate a lower-body strength training routine
Day 9Blog PostPromote your latest blog post on a fitness-related topic
Day 10Product ReviewShare your opinion on a fitness product you recently tried
Day 11Guest PostCollaborate with another fitness influencer and share their insights on a particular topic
Day 12Live WorkoutHost a live workout session and engage with your followers
Day 13Personal StoryShare a personal story or experience related to your fitness journey
Day 14Rest & RecoveryEmphasize the importance of taking a break for mental and physical recovery
Day 15Workout VideoShowcase an upper-body strength training routine
Day 16Motivational QuoteShare a quote to inspire perseverance and commitment
Day 17Nutrition TipDiscuss the benefits of a particular food item or nutrient
Day 18Livestream Q&AConnect with your followers, answering their fitness and nutrition queries
Day 19Client SpotlightCelebrate the progress or transformation of one of your clients
Day 20Behind-the-scenesShare the process of creating a workout plan or preparing a healthy meal
Day 21Rest & RecoveryDiscuss techniques for effective rest and recovery, such as meditation or foam rolling
Day 22Workout VideoShare a yoga or flexibility routine
Day 23Blog PostHighlight a new blog post discussing a relevant fitness or health topic
Day 24Product ReviewReview a fitness accessory or supplement
Day 25Guest PostFeature a fellow fitness professional sharing tips or insights
Day 26Live WorkoutLead a live cardio session
Day 27Personal StoryDiscuss any obstacles you’ve faced in your fitness journey and how you’ve overcome them
Day 28Rest & RecoveryShare tips on proper hydration and sleep
Day 29Workout VideoPost a video of a core workout routine
Day 30Motivational QuoteEnd the month on a positive note with an inspiring quote

Remember, the content calendar should be flexible and adapt to your audience’s response and engagement. Always pay attention to the content that your followers enjoy the most and adjust your strategy accordingly.

Read More: Fitness Influencer Content Ideas

Free Download Fitness Influencer Content Calendar Images (png, PDF, jpg, etc.)

Here are some more example social media fitness content calendars for free download:

Fitness Influencer Content Calendar

Source: Australian Institute of Fitness

Fitness Influencer Social Media Content Calendar

Source: SocialMediaCalendar.co

Fitness Content Planning Calendar

Source: Andrew Wallis

The Power of Strategic Planning: Fitness Influencers and Content Calendars

It’s important to understand that the following case studies are hypothetical scenarios, though they’re informed by real-life examples of fitness influencers who’ve successfully utilized a content calendar and leveraged Exercise.com to grow and monetize their fitness businesses.

Case Study 1: Sarah’s Success Story – Scaling with Exercise.com

Sarah, a Pilates instructor, started her journey as a fitness influencer with a modest Instagram following. She decided to use a content calendar to post regular workout videos, nutrition tips, and motivational content, which soon saw her follower count skyrocket. However, Sarah wanted to do more than just inspire; she wanted to monetize her growing platform.

Exercise.com offered the perfect solution. With their platform, she could create her own custom-branded fitness app, providing her audience a personalized and professional experience. Sarah began selling tailored Pilates workout plans, and also running monthly fitness challenges, helping her followers gain more than just inspiration – they got actionable plans from their favorite influencer. This move increased her credibility and income, turning her passion into a thriving online business.

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Core Online Mobile Fitness App
“My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.”
Tony Gentilcore
Founder, Core Online

Case Study 2: Mike’s Muscle Movement – Driving Engagement and Revenue with Challenges

Mike, a strength training enthusiast, built a strong following by posting engaging content about his training routine. He used a content calendar to ensure his posts were regular and varied, keeping his audience engaged and looking forward to his next update.

However, Mike realized that to monetize his audience, he needed to offer more. With Exercise.com, he created his custom-branded app and started running fitness challenges. These challenges gave his followers an opportunity to participate actively rather than just consume his content. By paying a small fee to join the challenge, his followers got a structured plan and a competitive environment, while Mike saw his engagement rates – and his revenue – grow.

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Case Study 3: Emma’s Earnings – Growing an Empire with Guides and Workouts

Emma, a certified nutritionist and fitness trainer, had a good online presence but wanted to grow and monetize her audience. She started using a content calendar to consistently post nutrition tips, workout routines, and health advice.

Leveraging Exercise.com, Emma launched her own fitness app (all totally custom branded to her business), which allowed her to sell comprehensive nutrition guides and personalized workout plans to her followers. As her followers implemented her plans and saw real results, word-of-mouth spread, increasing her audience and earnings. Emma turned her influencer status into a sustainable, profitable online fitness business. She also set up the entire process with powerful Exercise.com marketing automations to do things like send messages based on triggers, time-release workout plans, and even message macro guides and motivational quotes to her followers, all driving engagement and revenue through the roof.

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These are just examples of how fitness influencers have used strategic content planning and Exercise.com’s robust features to turn their passion into a profitable business. The possibilities are vast and the opportunity is real.

Understanding the Fitness Influencer Landscape

The rise of fitness influencers

Fitness influencers have been on the rise over the past few years, with social media platforms serving as the perfect place for them to showcase their workouts, share tips, and inspire their followers. With the rise of social media, it has become easier than ever to connect with people who share similar interests and goals. This has led to the creation of a community of fitness enthusiasts who support each other in their fitness journeys.

Many fitness influencers have gained a massive following on social media platforms such as Instagram, YouTube, and TikTok. They have become role models for their followers, inspiring them to lead a healthier lifestyle and providing them with the tools and resources they need to achieve their fitness goals.

Different types of fitness influencers

Within the fitness influencer community, there are many different types of influencers. Some focus on bodybuilding, some on weight loss, and others on yoga and mindfulness. It’s essential to find your niche and stick to it, as this will help you stand out in a crowded space.

Bodybuilding influencers often share their workout routines, diet plans, and supplement recommendations with their followers. They also share their progress pictures, which can be a great source of motivation for those looking to build muscle and get in shape.

Weight loss influencers share their weight loss journeys with their followers, providing them with tips and tricks on how to lose weight and maintain a healthy lifestyle. They often share their before and after pictures, which can be a great source of inspiration for those looking to lose weight.

Yoga and mindfulness influencers focus on the mental and spiritual aspects of fitness. They share their yoga routines, meditation techniques, and mindfulness practices with their followers. They also provide tips on how to reduce stress and improve mental health, which is becoming increasingly important in today’s fast-paced world.

The impact of fitness influencers on the industry

Fitness influencers have changed the game by providing access to personalized workout routines, nutrition plans, and fitness advice. They’ve also influenced the industry by pushing for more inclusivity and diversity and promoting body positivity.

Many fitness influencers have been vocal about the need for more diversity in the fitness industry. They have pushed for more representation of people of color, people with disabilities, and people of all body types. This has led to a shift in the industry, with more brands and fitness professionals embracing inclusivity and body positivity.

Fitness influencers have also made fitness more accessible to people all over the world. With the rise of online coaching and virtual training, people can now get personalized fitness advice from anywhere in the world. This has made it easier for people to get in shape and lead a healthier lifestyle.

In conclusion, fitness influencers have had a significant impact on the fitness industry. They have inspired millions of people to lead a healthier lifestyle and have pushed for more inclusivity and diversity in the industry. With the rise of social media, it’s clear that fitness influencers are here to stay, and they will continue to shape the industry for years to come.

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Creating a Strong Personal Fitness Brand

Creating a personal brand is an essential part of establishing yourself as a successful fitness influencer. Your brand is what sets you apart from other influencers in the industry and helps you build a loyal following. In this article, we’ll explore some key strategies for creating a strong personal brand.

Defining your fitness niche

One of the first steps in creating a personal brand is defining your fitness niche. There are many different types of fitness, and it’s important to identify what you’re most passionate about. Are you a yoga enthusiast who loves to share your practice with others? Or are you a weightlifting aficionado who enjoys helping others build strength and muscle? By defining your niche, you’ll be able to target your content to a specific audience, which will help you stand out in a crowded space.

Additionally, defining your niche will help you create content that is both authentic and engaging. When you’re passionate about what you’re sharing, it shows in your content, and your followers will appreciate the authenticity.

Developing your unique selling proposition

Once you’ve defined your niche, it’s time to develop your unique selling proposition (USP). Your USP is what sets you apart from other fitness influencers and helps you shine in a crowded field. This could be your educational background, your approach to fitness, or your personal story.

When developing your USP, it’s important to be authentic and genuine. Don’t try to be someone you’re not, as your followers will be able to sense the lack of authenticity. Instead, focus on what makes you unique and how you can use that to connect with your audience.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Building a consistent visual identity

Building a consistent visual identity across your social media platforms is essential for creating a recognizable brand. Your visual identity should be consistent across all platforms, including your website, Instagram, Facebook, and YouTube.

Consider using a consistent color scheme, filters, or fonts to help build your brand identity. This will help your followers recognize your content and distinguish it from other influencers in the industry.

In conclusion, creating a strong personal brand is essential for establishing yourself as a successful fitness influencer. By defining your fitness niche, developing your unique selling proposition, and building a consistent visual identity, you’ll be able to create a brand that sets you apart from others in the industry and helps you build a loyal following.

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Content Creation Strategies for Fitness Influencers

Fitness is a popular topic on social media, and as a fitness influencer, you have a unique opportunity to inspire and motivate your followers to lead healthier lives. Creating engaging content is key to building a loyal following and establishing yourself as an authority in the fitness industry. In this article, we’ll explore some effective content creation strategies for fitness influencers.

Types of content to create

When it comes to creating content as a fitness influencer, the possibilities are endless. You can create workout videos, healthy recipes, motivational posts, and much more. It’s important to experiment with different types of content and see what resonates best with your audience. For example, you could try creating a series of “day in the life” posts to give your followers a behind-the-scenes look at your fitness routine.

Another effective content strategy is to share your personal fitness journey with your followers. This could include before-and-after photos, progress updates, and insights into your training and nutrition. By sharing your own experiences, you can inspire and motivate your followers to embark on their own fitness journeys.

Balancing educational and entertaining content

While it’s important to entertain your followers, it’s also crucial to provide educational content. This could include exercise tutorials, nutrition tips, or wellness articles. Finding the right balance between education and entertainment is key to keeping your audience engaged. You could try creating a series of “how-to” posts that break down complex exercises into simple, easy-to-follow steps. Alternatively, you could create a series of healthy recipe videos that showcase nutritious meals that are both delicious and easy to make.

It’s also important to stay up-to-date with the latest trends and developments in the fitness industry. This could include new workout routines, emerging nutrition research, or the latest fitness gear. By sharing your knowledge with your followers, you can establish yourself as a trusted source of information in the fitness community.

Collaborating with other influencers and brands

Collaborating with other fitness influencers and brands can help you reach a larger audience and provide new opportunities for content creation. Consider partnering with other influencers to create workout challenges or partnering with fitness brands to showcase new gear. You could also collaborate with nutritionists or wellness experts to create informative articles or videos that provide valuable insights into healthy living.

When it comes to collaborating with brands, it’s important to choose partners that align with your values and goals. Look for brands that offer high-quality products and services that you believe in and that your followers will appreciate. By partnering with the right brands, you can create content that is both engaging and authentic.

In conclusion, creating engaging content is key to building a successful career as a fitness influencer. By experimenting with different types of content, balancing education and entertainment, and collaborating with other influencers and brands, you can establish yourself as a trusted source of information and inspiration in the fitness community.

Utilizing Social Media Platforms Effectively

Social media has revolutionized the way we communicate and interact with one another. It has also opened up new opportunities for fitness influencers to connect with their audience and grow their following. In this article, we will explore some of the most popular social media platforms for fitness influencers and how to effectively utilize them.

Instagram for Fitness Influencers

Instagram is one of the most popular platforms for fitness influencers. With over 1 billion active users, it provides an excellent opportunity to showcase your content and connect with your audience. To effectively utilize Instagram, consider the following tips:

  • Use high-quality images and videos to showcase your workouts and fitness journey.
  • Utilize the platform’s features, such as stories, IGTV, and reels, to showcase your content in different formats.
  • Use relevant hashtags to help grow your following and reach new audiences.
  • Engage with your audience by responding to comments and direct messages.
  • Consider partnering with brands or other influencers to create sponsored content and reach a wider audience.

YouTube for Fitness Influencers

YouTube is an excellent platform for sharing longer-form content such as workout routines or in-depth tutorials. With over 2 billion monthly active users, it provides a massive audience for fitness influencers. To effectively utilize YouTube, consider the following tips:

  • Create high-quality videos that provide value to your audience.
  • Partner with other influencers or brands to create sponsored content and reach a wider audience.
  • Use the platform’s analytics to track your growth and adjust your content accordingly.
  • Engage with your audience by responding to comments and creating a community around your channel.

TikTok for Fitness Influencers

TikTok is a newer platform but has quickly become a powerhouse for fitness influencers. With its short-form video format, it provides an excellent opportunity to showcase your workouts and share motivational clips. To effectively utilize TikTok, consider the following tips:

  • Create short, engaging videos that showcase your personality and fitness journey.
  • Partner with other influencers to create duets or challenges to help grow your following.
  • Use relevant hashtags to reach new audiences.
  • Engage with your audience by responding to comments and creating a community around your content.

Other Platforms to Consider

While Instagram, YouTube, and TikTok are some of the most popular platforms for fitness influencers, there are many other social media platforms to consider. Platforms like Facebook and Twitter may not be as targeted towards fitness, but they can still provide opportunities for growth and engagement. To effectively utilize these platforms, consider the following tips:

  • Create engaging posts that provide value to your audience.
  • Use relevant hashtags to reach new audiences.
  • Engage with your audience by responding to comments and creating a community around your content.
  • Consider partnering with brands or other influencers to create sponsored content and reach a wider audience.

Remember that creating great content takes time and consistency. Find your voice, stay true to your niche, and provide value to your audience. With hard work and dedication, you can become a top fitness influencer and inspire others to live a healthy and active lifestyle.

What is a fitness influencer content calendar?

A fitness influencer content calendar is a schedule that outlines what content will be posted and when. This can include blog posts, social media updates, videos, and more. The purpose is to keep content organized, consistent, and relevant to your audience.

Why is a content calendar important for a fitness influencer?

A content calendar helps fitness influencers stay organized and consistent with their content posting. It ensures a balanced mix of content types and themes, facilitating long-term planning and effective audience engagement.

How often should a fitness influencer post content?

The frequency of posts can vary depending on the platform and the influencer’s audience. However, consistency is key. Regular posts—whether daily, every other day, or weekly—can help maintain audience engagement.

What type of content should a fitness influencer include in their calendar?

A fitness influencer’s content calendar can include a variety of content types such as workout videos, nutrition tips, motivational quotes, live Q&As, client spotlights, personal stories, and product reviews. The content should be relevant and valuable to the influencer’s audience.

How far in advance should a fitness influencer plan their content calendar?

This can depend on the individual influencer’s schedule and capacity, but it is generally helpful to plan at least a month in advance. This allows time to prepare quality content and adapt the plan as needed.

How can a fitness influencer gauge what type of content their audience prefers?

Engagement metrics like likes, shares, comments, and views can help determine what content resonates most with the audience. Audience surveys and direct feedback can also provide valuable insights.

How flexible should the content calendar be?

While a content calendar provides a structured plan, it’s important to remain flexible and responsive to audience engagement, trending topics, or unexpected events. Regular evaluations and adjustments can help optimize the content strategy.

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

Choosing the Best Fitness Software for Influencers

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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