Platform
Solutions
Industries
Compare
Resources
Posted by on July 14, 2023 — Updated on August 8, 2024
Learn the top gym features and amenities that will draw in gym members and keep them coming back.
This article dives into the best gym services, features, and amenities you should focus on in your gym to ensure you meet your members’ fitness goals and preferences, which can elevate their experience and ultimately, your gym’s reputation.
Here’s a gym amenities list with cost and other considerations so you can determine the best fitness amenities with the highest ROI for your gym members (i.e. the best gym amenity is one that get’s used!):
| Amenity | Description | Cost ($) | Other Factors |
|---|---|---|---|
| Cardio Machines | Treadmills, ellipticals, bikes | $2,000 – $5,000 each | Space requirement, maintenance |
| Free Weights | Dumbbells, barbells, kettlebells | $500 – $5,000 | Safety measures, storage |
| Strength Training Machines | Various machines for muscle groups | $1,500 – $4,000 each | Space, regular servicing |
| Functional Training Area | Space for activities like TRX, battle ropes | $3,000 – $10,000 | Flexibility of space, safety |
| Group Fitness Studios | Rooms for classes like yoga, spinning | $10,000 – $50,000 | Acoustics, instructor availability |
| Personal Training Services | One-on-one training with a professional | Varies | Certification of trainers, customer demand |
| Locker Rooms | Secure storage, changing areas | $20,000 – $100,000 | Cleanliness, security |
| Showers | Shower facilities for post-workout | $10,000 – $50,000 | Water usage, cleanliness |
| Sauna/Steam Room | Relaxation and detoxification amenities | $20,000 – $75,000 | Maintenance, health regulations |
| Swimming Pool | For exercise and relaxation | $100,000 – $500,000 | Lifeguard staffing, maintenance |
| Spa Services | Massages, facials, etc. | Varies | Licensed professionals, space allocation |
| Childcare Services | Supervised care for children | $15,000 – $50,000 | Safety, qualified staff |
| Juice Bar/Café | Healthy snacks and beverages | $20,000 – $75,000 | Health regulations, menu planning |
| Indoor Track | Running or walking track | $50,000 – $200,000 | Space, surface material |
| Basketball Court | Full or half-court basketball | $50,000 – $250,000 | Space, maintenance |
| Squash/Racquetball Courts | Courts for racquet sports | $25,000 – $100,000 | Space, wall materials |
| Climbing Wall | Indoor rock climbing | $25,000 – $100,000 | Safety, certified staff |
| Hydrotherapy Pool | Therapeutic water exercises | $50,000 – $150,000 | Space, maintenance |
| Meditation/Relaxation Area | Quiet space for relaxation | $10,000 – $30,000 | Design, atmosphere |
| Wi-Fi Access | Internet access for members | $500 – $2,000 | Network security, speed |
| Towel Service | Provision of clean towels | $5,000 – $20,000 | Laundry facilities, hygiene |
| Parking | Parking space for members | Varies | Security, convenience |
| Retail Shop | Selling workout gear and supplements | $10,000 – $50,000 | Inventory management, space |
| Outdoor Training Area | Space for outdoor activities | $10,000 – $50,000 | Weather considerations, equipment durability |
| Advanced Air Filtration | Improved air quality within the gym | $10,000 – $30,000 | Maintenance, health benefits |
In this article, we will take a comprehensive look at the top gym features and amenities that can enhance your gym business’ financial performance, make your gym stand out, and increase gym member retention.
Discover the top gym features and amenities that maximize every dollar you spend on improving your gym and maximizing member experience. Then let us help you compare the best gym management software options so you can see just what you can do on the Exercise.com platform. Here at Exercise.com, we know gyms. We love gyms, and they love us (just read our reviews).
Offer a premium gym member experience with amazing gym check-ins.
Easy gym payment processing.
Quick and seamless gym booking and scheduling, online and in-person.
All though your very own custom-branded fitness app that elevates your gym’s brand, giving your gym members a consistent branded experience.
Take your gym member’s experience to a more premium place with the best software for gyms who take offering the best gym features and amenities seriously.
As a gym owner, you’re always looking for ways to enhance your members’ experience and attract new customers. In order to do that, it’s crucial to understand what gym-goers value most in their fitness facilities. Here’s a list of the top 33 features and amenities that gym members look for and appreciate. Offering a diverse range of these services and features will ensure that your gym caters to a wide array of fitness goals and preferences, thereby providing an optimal fitness environment for all members.
Read More:
Here’s a curated list of 22 unique and creative gym services that can set your facility apart and meet the diverse needs of your members:
Read More:
In the competitive fitness industry, providing a top-notch experience is key to making your gym stand out and fostering a loyal membership base. Certain gym features can significantly contribute to the success of a fitness business. These can enhance the member experience, improve retention rates, and foster a community-like environment that keeps members engaged and motivated. Below, we’ve compiled a list of the 10 most crucial gym features that, based on industry research and customer feedback, tend to be consistent hallmarks of successful fitness businesses.
Investing in high-quality, diverse, and up-to-date workout equipment can make workouts effective, safe, and engaging.
A gym that is well-maintained, spacious, and clean creates a welcoming and comfortable environment for members.
Qualified, knowledgeable, and friendly staff and trainers can provide valuable support and guidance, improving members’ overall gym experience.
Offering a wide range of classes and programs can cater to different fitness levels, goals, and preferences, keeping members engaged and motivated.
Providing extended opening hours, including early mornings, late evenings, and weekends, caters to members with varying schedules.
Incorporating technology, like mobile apps for booking classes, virtual workout sessions, or digital fitness assessments, enhances convenience and personalization.
Offering wellness amenities like a sauna, spa, or massage services can add value and enhance the member experience, promoting relaxation and recovery.
Providing nutrition consultations or diet plan services supports members’ fitness goals and overall health.
Organizing social events, fitness challenges, or members’ clubs fosters a sense of community, which can improve member satisfaction and retention.
Providing reliable childcare services allows parents to focus on their workouts, enhancing their gym experience, and making your fitness center more appealing to families.
As a comprehensive fitness business management platform, Exercise.com can significantly streamline your operations, enhance your members’ experiences, and drive your fitness business’s success. With robust features such as workout software, performance health assessments, fitness business management tools, ecommerce, and more, we can help you implement these top gym features effectively. Our team is dedicated to assisting you in navigating the complexities of the fitness industry, providing support every step of the way. Whether you’re looking to upgrade your equipment, expand your fitness programs, or integrate cutting-edge technology, Exercise.com is your partner in creating a successful and future-proof fitness business.
Want to learn more?
Firstly, ensure that your gym offers a diverse range of exercise options and programs to cater to varying fitness levels and goals, be it weight loss, muscle building, or overall health and well-being. Providing your members with adequate support and guidance to achieve their desired results can be a significant factor for member retention.
Location plays a vital role, as a conveniently located gym will encourage your members to integrate regular workouts into their daily routines. Offering a gym with easy access can minimize skipped sessions due to long commutes or time constraints.
Moreover, your gym facilities and equipment should be top-notch. A clean, spacious workout area with well-maintained equipment, from diverse exercise machines to free weights and functional training tools, can make workouts more interesting and challenging for your members.
Investing in quality, state-of-the-art equipment ensures safety and maximum functionality. By offering your members cardio machines, strength training tools, and other cutting-edge technology and training methods, you give them endless possibilities to challenge and improve their fitness levels.
Functional training tools, such as stability balls, resistance bands, and medicine balls, are also a great asset. These can help members improve their balance, flexibility, and overall functional fitness, enhancing their everyday performance and reducing the risk of injury. Ensure regular maintenance and upgrades for your equipment to reduce malfunctions or accidents and to stay up-to-date with the latest advancements.
Read More: What equipment is needed to start a gym?
Personal training and fitness coaching services offer individualized attention and guidance to members. By having experienced and certified trainers on your staff, you provide value-added services, including personalized workout plans, proper form and technique instruction, and motivation. Your trainers can also offer nutritional guidance and advice, helping members to optimize their workouts.
Small group personal training could be another attractive offering. It provides a cost-effective alternative to individual sessions, still ensuring personalized attention and guidance, while fostering a supportive and motivating workout environment.
Group fitness classes add variety and community to your members’ workout routine. Offering a diverse range of classes, like high-intensity interval training (HIIT), Zumba, yoga, Pilates, or cycling, provides structured, expert-led instruction and a supportive community atmosphere, making the fitness journey more enjoyable.
Group classes also introduce new exercises and techniques. With the guidance of qualified instructors, members can learn correct and safe exercise forms, preventing injuries and maximizing the effectiveness of their workouts. The communal nature of these classes fosters camaraderie and friendly competition, further enhancing members’ motivation and enjoyment.
Read More:
A gym that prioritizes relaxation and recovery offers members the opportunity to unwind and destress after their workouts. Amenities like a spa, sauna, or steam room can promote muscle relaxation, improve circulation, and enhance overall well-being. Sauna and steam room facilities also offer benefits such as deep skin cleansing and detoxification, congestion relief, and stress reduction.
Offering both indoor and outdoor training areas can provide members with a diverse range of workout options. Indoor areas are ideal for strength training and heavy weights, providing climate control for comfortable exercise regardless of the weather.
Outdoor training areas, on the other hand, offer a unique, mood-boosting experience. Exercising outdoors, whether running, cycling, or doing bodyweight exercises, can connect members with nature and offer more space and freedom of movement.
A swimming pool provides a refreshing, low-impact exercise option. By offering aquatic fitness options like water aerobics or lap swimming, you provide members with full-body workouts in a fun, engaging way. Aquatic fitness classes increase muscle strength and endurance, suitable for all fitness levels.
Lap swimming can improve cardiovascular fitness and build muscle strength, providing a great way for members to track progress and set goals.
Sports facilities can attract members who enjoy team sports or competitive activities. Providing indoor courts, tracks, or fields for activities like basketball, volleyball, or soccer creates opportunities for organized competitions or friendly matches with fellow gym-goers. Specialized sports facilities for sports like badminton, table tennis, or squash can further enhance the gym experience for these members.
For members with young children, gyms that provide childcare services offer a major advantage. Offering a supervised play area or dedicated childcare staff ensures a hassle-free workout experience. While the parents exercise, the children get a chance to socialize and engage in age-appropriate activities, aiding their development. Providing such services not only benefits your members’ physical health but also contributes to a valuable learning and socialization experience for their children.
A great gym is characterized by a combination of factors including a wide range of top-notch equipment, a clean and well-maintained environment, qualified and friendly staff, and a variety of fitness programs to cater to different fitness levels and interests. Gyms should also have reasonable pricing and be conveniently located. One crucial factor is creating an inclusive, welcoming culture that encourages everyone, regardless of their fitness level.
Gym amenities refer to the extra services or features offered by a gym to enhance the workout experience for its members. This can include things like showers, lockers, sauna or steam rooms, a juice bar, childcare services, group classes, personal training, and more. High-end gyms may offer even more premium amenities like spa services, nutrition consultations, or massage therapy.
This can vary widely depending on the specific gym and its target market. Most gyms offer basic amenities such as lockers, showers, and changing rooms. They may also offer a variety of equipment for both cardio and strength training, group classes, personal training services, nutritional advice, and more. Some gyms may also have specific amenities like a swimming pool, basketball courts, or tennis courts. Through Exercise.com, gym owners can provide additional value to their clients by offering on-demand and live-streamed classes, workout and nutrition tracking, performance assessments, and more.
The top features of a gym include a wide range of quality exercise equipment, plenty of space for workouts, cleanliness, and good maintenance. Other key features include trained staff, personal trainers, various classes catering to different fitness levels, and perhaps specialized areas such as swimming pools, climbing walls, or boxing rings. Additional services like childcare, spa amenities, or onsite nutritionists can also be important features. An added feature that is becoming increasingly popular, especially with the help of platforms like Exercise.com, is the ability to access workout plans, book classes, track progress, and communicate with trainers digitally.
To make your gym unique, consider what sets you apart from other fitness centers. This could be a particular type of workout you offer, a unique class structure, specialized equipment, a distinctive gym culture, or extra services and amenities. You could also incorporate technology into your gym experience, such as offering an app for members to book classes or track their workouts. Exercise.com can assist you in developing such a unique digital experience, as well as providing tools for workout creation, fitness assessments, and more.
Customers want a gym that meets their specific fitness needs and goals, provides a clean and welcoming environment, and offers high-quality, well-maintained equipment. Additionally, they appreciate convenient hours, reasonable membership fees, and a location that is easy to access. Many gym-goers also value good customer service, various fitness classes, and the availability of personal trainers. Modern customers often expect digital services, such as the ability to book classes online or access workouts and fitness tracking on an app. Exercise.com offers a platform to meet these expectations, providing an integrated software solution that allows gym-goers to manage their memberships, book classes, access workouts, and communicate with trainers.
People are drawn to gyms for a variety of reasons, but primarily for the access to a variety of fitness equipment and workout classes that they wouldn’t have at home. Personal training services, the motivation and community aspect of working out with others, and the professional environment are also significant factors. Some may be attracted by additional amenities such as pools, sauna, steam rooms, or childcare. Additionally, people appreciate convenience in terms of location and operating hours. An integrated gym management platform like Exercise.com can be an added attraction, providing easy class booking, workout tracking, and other online resources.
A good gym features a comprehensive gym facilities list that caters to various fitness preferences, including a range of exercise equipment, group class options, and often, specialized training services. The best gym amenities go beyond the basics, offering luxury touches like high-end locker rooms, wellness areas, and advanced fitness technology integration, which can include management platforms like Exercise.com to enhance the member experience.
Most people look for a gym with amenities that support a well-rounded fitness routine. This includes clean and modern exercise facilities, a variety of equipment, and helpful staff. In addition, gym services description should clearly outline member support, such as personal training and nutritional counseling, while the gym’s atmosphere should foster motivation and community.
To make your gym unique, consider incorporating amenities in gym settings that are not commonly found elsewhere, such as innovative fitness classes, partnerships with health and wellness experts, or offering a gym amenities meaning that extends to holistic health services. Providing unique member benefits, like access to Exercise.com for workout tracking and fitness plan customization, can also set your gym apart.
A luxury gym is characterized by its high-end gym room facilities and elite gym services and facilities. These often include state-of-the-art fitness equipment, expansive workout spaces, upscale locker rooms, and a range of exclusive amenities like spa services, organic cafes, and member lounges. The level of personalized attention and premium services, such as those supported by Exercise.com software, also define a luxury gym.
People want a gym that offers the best gym facilities, providing a safe and inviting environment to work out. They look for up-to-date gym equipment, varied fitness programs, and additional services such as health assessments and personal training. The gym should offer fitness center amenities that support comfort and convenience, such as ample parking, childcare services, and a seamless check-in process, ideally integrated with professional gym management software like Exercise.com.
Millennials typically search for a gym with a vibrant community and the best features of gyms who succeed, which include technology integration for tracking fitness progress, social engagement opportunities, and flexible membership options. They also value sustainability and social responsibility in the gym’s operation.
The most important aspect in a gym often varies by individual preference, but overall, a combination of high-quality gym services examples and a welcoming environment are key. Members prioritize effective workout options, from cardio and strength equipment to group classes, and the value-added benefits of a gym membership, like community events and health and wellness workshops.
Attracting clients to your gym involves offering compelling gym services and facilities that meet their fitness needs. Marketing your gym’s unique offerings, such as specialized classes, top-notch trainers, or partnerships with fitness platforms like Exercise.com, can draw interest. Additionally, sharing testimonials and success stories can showcase what makes your gym worth it to potential members.
What makes a gym worth it is the return on investment members feel they get from the gym services provided. This includes the quality and variety of equipment, the expertise of the staff, and the additional amenities gym goers can enjoy. A gym with best amenities often offers more than just workout space but a holistic fitness experience.
The best type of business for a gym can vary based on market demand and owner expertise, but generally, it is one that offers a unique value proposition, such as specialized training programs, community-building events, or comprehensive health services, all of which can be enhanced with a robust platform like Exercise.com for gym management.
The most expensive gym item can range from high-tech cardio machines, such as advanced treadmills or ellipticals, to smart strength training equipment. These investments are often justified by the long-term value they add to the gym’s service offerings.
The hardest part of owning a gym can be consistently attracting and retaining members in a competitive market. It involves managing the complexities of gym operations while maintaining high standards of service and facility upkeep, challenges that can be mitigated by utilizing comprehensive gym software solutions like Exercise.com.
An ideal gym provides a clean, safe, and motivating environment with a broad array of gym with amenities tailored to member needs. It offers a supportive community, expert staff, and top gym amenities that enhance the fitness experience, facilitated by a management system like Exercise.com.
Exercise.com can help you run a gym professionally by streamlining administrative tasks, enhancing member engagement with workout tracking and fitness plan customization, and providing valuable insights into business performance. It’s a comprehensive solution that supports efficient gym operations and superior member experiences.
Making your gym more attractive can be achieved by maintaining cleanliness, ensuring your equipment is in good condition, and updating or refreshing the decor periodically. You could also consider adding more amenities, improving lighting, or investing in better quality equipment. Offering a variety of classes and personal training options can also make your gym more attractive. A welcoming, inclusive atmosphere is key. Finally, an easy-to-use digital platform for members to manage their workouts, schedules, and progress tracking can significantly enhance the attractiveness of your gym. Exercise.com’s all-in-one fitness business management software is designed to help gym owners provide such a platform.
Creating a welcoming gym involves fostering a positive, inclusive culture where everyone feels comfortable, regardless of their fitness level. This can be achieved through friendly, approachable staff, positive signage and communications, and by creating clear policies around gym etiquette. You might also consider elements like music, lighting, and decor that contribute to a pleasant atmosphere. Offering orientation sessions for new members can also help them feel more at ease. Digital solutions like Exercise.com can contribute to a welcoming feel, making it easy for members to book classes, track workouts, and interact with trainers or other members.
Creating a positive gym culture involves promoting respect, inclusivity, and a sense of community among members and staff. This can be fostered by hosting events, encouraging interaction among members, and promoting a positive attitude and behavior from staff. Ensuring that the gym is a clean, safe, and respectful space for everyone is also key. Technology can also play a role – with Exercise.com, gym owners can foster community digitally, through features such as in-app messaging, social media integration, and workout or challenge sharing.
Attracting female clients to your gym involves ensuring a comfortable, inclusive, and respectful environment. Offering classes and equipment that appeal to a wide variety of fitness interests can help, as can providing amenities such as women-only workout spaces, childcare services, or clean changing rooms with private showers. Hiring female trainers and staff can also make women feel more comfortable. Promoting your gym’s inclusivity and female-friendly features in your marketing materials can help attract female clients. Exercise.com’s gym management platform can also be an attractive feature for female clients, providing easy access to workouts, progress tracking, and communication with trainers.
Every gym should have basic amenities including a variety of well-maintained equipment, clean restrooms and changing rooms, lockers for personal belongings, and water dispensers or fountains. Depending on the gym’s size and target market, additional amenities such as showers, towel service, group classes, personal training, and refreshment areas can also be important. For a more modern approach, gyms can offer digital amenities – with Exercise.com, gyms can offer online class booking, workout tracking, on-demand and live-streamed classes, and more.
A gym typically offers access to fitness equipment and facilities as its primary service. This may include cardio machines, weightlifting equipment, fitness classes, and personal training. Gyms may also offer other services such as nutritional advice, physical therapy, or wellness programs. Products sold at a gym can include workout apparel, water bottles, nutritional supplements, and workout gear. With Exercise.com, gyms can expand their offerings to include digital services such as workout and nutrition tracking, online class booking, personalized training plans, and more.
A gym stands out based on its unique offerings and how well it meets the needs of its target audience. This could be due to specialized equipment, unique fitness classes, superior amenities, exceptional customer service, or a strong, positive gym culture. A seamless integration of technology can also make a gym stand out – for instance, a well-designed app that allows members to easily book classes, track workouts, and engage with the gym community can be a strong differentiator. Exercise.com’s gym management platform offers all of these digital features, helping gyms to stand out in a competitive market.
Read More: How to Make a Gym Stand Out
Gym tagline ideas should capture the essence of your fitness center’s unique approach to health and wellness. Consider phrases that reflect the transformative journey of fitness, such as “Elevate Your Routine, Empower Your Life” or “Where Fitness Meets Future.” A tagline like this, combined with the professional management capabilities of Exercise.com, can distinguish your gym in a competitive market.
Defining gym amenities meaning involves explaining the value-added services and features your gym offers beyond basic workout equipment. This could include on-site nutrition counseling, high-end locker room facilities, or access to wellness areas. Explaining these benefits in detail can appeal to a wider range of potential members looking for a comprehensive fitness experience.
Fitness slogan ideas that resonate with modern gym-goers typically revolve around personal growth, community, and wellness. Slogans like “Join the Movement of Wellness” or “Transform Together, Triumph Together” can inspire potential members to join your gym. Integrating these slogans with Exercise.com’s features can further highlight your commitment to members’ fitness journeys.
Read More: Gym Slogan Ideas
Gym room facilities examples that enhance the workout experience might include state-of-the-art cardio machines with personal entertainment systems, specialized studios for yoga or spinning, and recovery zones equipped with foam rollers and stretching areas. By offering such facilities, your gym can provide a premium experience that supports all aspects of fitness and recovery.
Fitness center amenities contribute to gym success by providing members with an all-encompassing fitness experience. Amenities such as saunas, steam rooms, indoor tracks, and swimming pools can turn a standard gym visit into a luxurious and revitalizing experience, encouraging member retention and attracting new clients.
Gym services examples such as personalized fitness assessments, group training sessions, and wellness seminars illustrate the value of a membership by showing the range and depth of support available to gym members. Highlighting services that go beyond basic workout facilities, especially when integrated with Exercise.com’s comprehensive platform, can demonstrate the true value of joining your gym.
The Exercise.com platform enhances gym services and facilities for members by providing a seamless integration of fitness programming, client communication, and business management. Its features allow members to book classes, track workouts, and receive personalized training plans, adding significant value to their gym experience and membership.
A good gym description for a website that will attract gym members should vividly paint a picture of the facility and its offerings. This description for gym page should highlight unique features, state-of-the-art equipment, and a welcoming atmosphere. It’s beneficial to include details about the range of facilities in a gym, such as cardio machines, weightlifting areas, and special classes. Additionally, mentioning any exclusive fitness services can further entice prospective members. The key is to create a gym description that not only informs but also excites and motivates potential clients.
The best gym description for marketing new gym features and amenities should focus on what sets the gym apart from competitors. This could include highlighting luxury gym amenities, advanced equipment, and unique fitness services examples. The fitness gym description should detail the benefits of these features and how they cater to the members’ fitness goals. Emphasizing aspects like personalized training programs or state-of-the-art wellness areas can effectively attract interest. The description should be engaging, making potential members feel they are missing out by not being part of the gym.
Gyms provide a variety of services that resonate with new gym members, ranging from basic fitness facilities to specialized programs. Popular fitness services include personal training, group exercise classes, nutritional counseling, and wellness workshops. Gyms often offer amenities like sauna and steam rooms, swimming pools, and sports facilities, which add value to the membership. The key is to understand and highlight what services do gyms provide that meet the evolving needs and preferences of gym-goers, ensuring they feel supported and engaged in their fitness journey.
The best luxury gym amenities are those that offer an enhanced, upscale experience to members. These might include spa-like locker rooms, on-site nutritionists and massage therapists, high-end equipment, and a variety of specialized classes like yoga, Pilates, and spinning in state-of-the-art studios. Other luxury amenities can include swimming pools, hot tubs, and relaxation lounges. Offering these luxury amenities not only attracts a discerning clientele but also sets the gym apart as a premium fitness destination.
An effective description of a gym to attract more members should emphasize the diversity and quality of facilities in the gym. This includes detailing the types of equipment available, the spaciousness and cleanliness of the workout areas, and any additional features like high-tech machines, virtual training options, or eco-friendly practices. Highlighting how these facilities cater to a range of fitness levels and interests can appeal to a broader audience.
Unique fitness services examples that can set a gym apart include personalized fitness assessments, technology-integrated training programs, holistic wellness sessions, and innovative group classes like aerial yoga or underwater cycling. Offering niche fitness services such as sports-specific training, rehabilitation programs, and outdoor adventure fitness can also be enticing. These distinctive offerings can make the gym more appealing to potential members looking for a comprehensive and varied fitness experience.
Exercise.com offers an all-in-one fitness business management software that can help your gym stand out in many ways. Their customizable software allows you to offer a seamless digital experience for your members – they can book classes, access workouts, track progress, and communicate with trainers all in one place. Additionally, you can offer on-demand and live-streamed classes, providing flexibility and convenience for your members. Exercise.com also provides tools for managing your business more effectively, including scheduling, billing, and reporting features. By providing excellent digital services alongside your in-person offerings, your gym can differentiate itself in the competitive fitness industry.
Tyler Spraul