50+ Gym Merchandise Ideas in 2025

Get gym merchandise ideas to sell online and in-person, ranging from branded apparel like tank tops and hoodies to essential workout gear like resistance bands and yoga mats, all conveniently managed through Exercise.com’s comprehensive gym software.

Expanding fitness merchandise offerings within gyms isn’t just about boosting gym revenue—it’s a savvy strategy that benefits both the business and its members. And when you’re looking to streamline this process, Exercise.com steps in as the ultimate solution. Imagine having everything you need to sell gym merchandise, both to sell fitness online and in-person, right at your fingertips.

Here are the top gym merchandise ideas, based on factors like gym product profit margins, degree of difficulty in selling, and their estimated impact on revenue:

Product	Profit Margin (%)	Degree of Difficulty (1-5, 5 being hardest)	Estimated Revenue Impact
Protein Powders	40	2	High
Pre-workout Supplements	35	3	Medium
Hydration Bottles	50	1	Low
Yoga Mats	45	1	Medium
Gym Gloves	60	1	Low
Fitness Trackers	30	4	High
Energy Bars	40	2	Low
Foam Rollers	55	1	Medium
Resistance Bands	70	1	Medium
Gym Bags	50	2	Medium

Exercise.com isn’t just the best gym software for managing your business—it’s also the perfect partner for selling gym merchandise. With its intuitive platform and robust features, Exercise.com makes it easy to showcase your products, connect with your members, and take your merchandise sales to the next level. So why wait? Learn all about the best products to sell in a gym and start maximizing your revenue potential today with Exercise.com.

And, you should know that we support selling both gym products and services, in-person and online, with the best very gym software that makes selling gym products a breeze. Learning how to sell fitness products well can help your gym stand out. We’ve seen awesome growth with fitness businesses using our fitness upsells functionality to increase AOV and help gym make more revenue from products.

With the best personal training software, the best software for fitness influencers, the best online fitness coaching software, and the best gym management software, Exercise.com offers exactly what gym owners need to power their gym website’s booking flow, class scheduling, gym payments, and their entire gym business.

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Gym Apparel and Accessories

Gym apparel and accessories offer an excellent opportunity for gyms to promote their brand while providing functional and stylish gear for their members. From branded t-shirts to performance-enhancing accessories, these items contribute to creating a sense of unity among gym-goers.

• Branded gym t-shirts featuring the gym’s logo and motivational slogans.
• Performance tank tops and leggings designed for optimal comfort during workouts.
• Sweat-wicking hoodies and shorts for intense training sessions.
• Wrist wraps and weightlifting belts to support heavy lifting.
• Gym gloves with padded palms for improved grip and hand protection.
• Caps and beanies featuring the gym’s logo for a stylish workout look.
• Compression sleeves and socks to enhance blood circulation and muscle recovery.
• Reflective armbands and safety gear for outdoor workouts during low-light conditions.
• Customizable workout attire with members’ names or personalized messages.
• Fashionable gym bags and backpacks to carry workout essentials in style.

Gym apparel and accessories not only serve as functional workout gear but also act as powerful branding tools, reinforcing the gym’s identity and fostering a sense of community among members.

Gym Equipment and Gear

Offering a selection of workout equipment and gear enables gyms to extend their services beyond the gym premises, catering to members’ fitness needs even outside the facility. These items provide convenience and flexibility for at-home workouts or outdoor training sessions.

• Resistance bands of varying resistance levels for strength training and mobility exercises.
• Foam rollers and massage balls to alleviate muscle soreness and improve flexibility.
• Yoga mats with non-slip surfaces for yoga, Pilates, and stretching routines.
• Stability balls for core strengthening and balance exercises.
• Portable workout equipment like jump ropes and resistance tubes for on-the-go fitness.
• Compact dumbbells or kettlebells for home workouts in limited spaces.
• Suspension trainers for bodyweight resistance training indoors or outdoors.
• Exercise sliders to add intensity to core and lower body exercises.
• Agility ladders and cones for speed and agility drills.
• Balance boards and bosu balls for improving balance and coordination.

By offering a diverse range of equipment and gear, gyms empower their members to maintain their fitness routines beyond the confines of the gym, fostering a culture of wellness that extends into everyday life.

Nutritional Supplements

Nutritional supplements play a crucial role in supporting members’ fitness goals and enhancing their overall well-being. By offering a curated selection of supplements, gyms can help members optimize their workouts and achieve better results.

• Protein powders in various flavors and formulations to support muscle recovery and growth.
• Pre-workout supplements to boost energy, focus, and performance during workouts.
• Amino acids for muscle repair and recovery post-exercise.
• Vitamins and minerals tailored to support overall health and fitness.
• Energy bars and protein snacks for convenient on-the-go nutrition.
• Meal replacement shakes for busy individuals looking for quick and nutritious options.
• Joint support supplements to promote flexibility and reduce inflammation.
• Weight management supplements to aid in fat loss and metabolism regulation.
• Herbal supplements for stress relief and immune system support.
• Specialty supplements targeting specific fitness goals, such as muscle gain or endurance enhancement.

By offering high-quality nutritional supplements, gyms demonstrate their commitment to supporting members’ holistic health and fitness journeys, while also creating an additional revenue stream.

Hydration and Recovery Products

Proper hydration and post-workout recovery are essential aspects of any fitness routine. By providing hydration and recovery products, gyms can help members replenish electrolytes, soothe sore muscles, and optimize their recovery process.

• Reusable water bottles featuring the gym’s branding to encourage hydration during workouts.
• Electrolyte drinks and hydration mixes for replenishing lost fluids and minerals.
• Muscle recovery aids such as foam rollers, massage balls, and percussion massagers.
• Cooling towels and ice packs to reduce post-workout inflammation and soreness.
• Compression sleeves and garments for enhancing circulation and reducing muscle fatigue.
• Epsom salt and bath soaks for relaxing and rejuvenating sore muscles.
• CBD-infused products like creams and balms for natural pain relief and relaxation.
• Heat therapy patches and wraps for targeted pain relief and muscle relaxation.
• Protein-infused water and recovery beverages for a quick post-workout protein boost.
• Sleep aids and supplements to promote restful sleep and recovery after intense workouts.

By offering hydration and recovery products, gyms demonstrate their commitment to members’ overall well-being and recovery, enhancing the overall fitness experience.

Tech and Gadgets

Incorporating technology and gadgets into the gym experience enhances members’ workouts by providing them with tools to track progress, stay motivated, and enjoy a seamless fitness experience. From fitness trackers to portable speakers, these items add a modern touch to the gym environment.

• Fitness trackers and smartwatches to monitor heart rate, activity levels, and sleep quality.
• Bluetooth headphones and earbuds for a wire-free workout experience.
• Portable speakers for playing music during group fitness classes or outdoor workouts.
• Smartphone armbands and holders for hands-free access to workout apps and music playlists.
• Heart rate monitors for tracking intensity levels and maximizing workout efficiency.
• GPS watches for tracking outdoor runs, hikes, and cycling routes.
• Wireless charging pads and stations for convenient device charging between workouts.
• Smart scales and body composition analyzers for tracking progress and goals.
• Virtual reality fitness equipment and experiences for immersive workouts.
• Fitness apps and software subscriptions for personalized training programs and workout tracking.

By integrating tech and gadgets into the gym environment, gyms cater to the preferences of tech-savvy members while enhancing their overall workout experience.

Branded Merchandise

Branded merchandise serves as a tangible representation of the gym’s identity and values, allowing members to showcase their affiliation and loyalty. From apparel to accessories, these items foster a sense of belonging and pride among members.

• Customized merchandise like keychains, stickers, and magnets featuring the gym’s logo.
• Branded shaker bottles and protein shakers for post-workout nutrition.
• Gym-themed apparel and accessories for casual wear outside the gym.
• Water bottles and drinkware featuring the gym’s branding for hydration on the go.
• Branded towels and sweatbands for wiping away sweat during workouts.
• Phone cases and tech accessories with the gym’s logo for personal devices.
• Logoed wristbands and wrist wallets for holding keys or cash during workouts.
• Branded sunglasses and eyewear for outdoor workouts and activities.
• Gym-themed home decor items like posters and wall art for members’ homes.
• Customized apparel and accessories for special events or group activities hosted by the gym.

By offering branded merchandise, gyms not only generate additional revenue but also strengthen their brand presence and foster a sense of community among members.

Personal Care Products

Personal care products cater to members’ hygiene and grooming needs, ensuring they feel comfortable and refreshed before, during, and after their workouts. By providing these products, gyms enhance the overall experience and satisfaction of their members.

• Gym-friendly toiletries such as travel-sized shampoo, conditioner, and body wash.
• Skincare products like moisturizers and sunscreen for post-workout care.
• Cooling towels and sweat-wicking fabrics to enhance comfort during workouts.
• Deodorant wipes and body wipes for quick freshening up between workouts.
• Hair ties, headbands, and hair accessories for keeping hair out of the way during workouts.
• Foot care products like blister pads and anti-chafing balms for comfort during exercise.
• Hand sanitizers and disinfectant wipes for maintaining cleanliness and hygiene.
• Shower sandals and flip-flops for use in communal shower areas.
• Lip balm and sunscreen for outdoor workouts and activities.
• Aromatherapy products like essential oils and sprays for relaxation and stress relief.

By providing personal care products, gyms prioritize the well-being and comfort of their members, enhancing their overall satisfaction with the gym experience.

Educational Resources

Educational resources empower members to expand their knowledge about fitness, nutrition, and overall wellness, helping them make informed decisions and achieve their health goals. By offering workshops, seminars, and curated content, gyms support members in their journey toward better health and fitness.

• Fitness books, magazines, and cookbooks featuring workout routines and healthy recipes.
• Online training programs, workout guides, and nutrition plans accessible through the gym’s website or app.
• Workshops and seminars conducted by fitness experts on topics such as strength training, nutrition, and injury prevention.
• Webinars and online courses covering various aspects of health and wellness, including stress management and sleep optimization.
• In-person group classes and training sessions focused on specific fitness goals or interests, such as weightlifting or yoga.
• Guest speaker events featuring industry professionals, athletes, and motivational speakers sharing insights and advice.
• Resource libraries with a collection of books, DVDs, and other materials available for members to borrow or purchase.
• Educational podcasts and video content produced by the gym, covering topics related to fitness, nutrition, and lifestyle.
• Interactive workshops and demonstrations on topics like meal prep, healthy cooking, and proper exercise technique.
• Community events and challenges that promote education and engagement among members, such as fitness challenges or wellness retreats.

By offering educational resources, gyms empower members to take control of their health and fitness journey, fostering a culture of learning and personal growth within the community.

Branded Merchandise for Kids and Families

Extending merchandise offerings to include items targeted at children and families not only expands the gym’s customer base but also promotes a culture of health and fitness within families. By providing kid-friendly apparel and accessories, gyms encourage families to prioritize physical activity and wellness together.

• Children’s apparel featuring playful gym-themed designs and characters.
• Family-oriented merchandise like matching workout outfits or water bottles for parents and kids.
• Fitness-themed toys and games to encourage active play and movement among children.
• Kid-sized gym equipment and gear for safe and fun workouts tailored to children’s needs.
• Branded school supplies and accessories featuring the gym’s logo for children to use at home or school.
• Family fitness challenges and events that encourage participation from parents and children alike.
• Educational resources for parents on topics such as childhood nutrition, physical activity guidelines, and healthy habits.
• Parent-child workout classes and activities designed to promote bonding and fitness together.
• Special events and promotions targeted at families, such as family memberships or discount days.
• Branded merchandise giveaways and contests to engage children and families in the gym community.

By offering branded merchandise for kids and families, gyms promote a family-friendly environment and encourage healthy habits from a young age, fostering a lifelong commitment to fitness and well-being.

Seasonal and Special Edition Items

Seasonal and special edition merchandise adds excitement and exclusivity to the gym’s offerings, driving sales and engagement among members. By releasing limited-edition products tied to holidays, seasons, or special events, gyms create a sense of urgency and anticipation, prompting members to make purchases and participate in promotional activities.

• Limited-edition merchandise released during holidays such as Christmas, Halloween, or Valentine’s Day.
• Seasonal products like insulated water bottles for summer or cozy hoodies for winter.
• Collaborations with local artists or influencers to create unique gym merchandise with a creative twist.
• Special edition apparel and accessories featuring commemorative designs or graphics for milestone events.
• Themed merchandise tied to gym events or promotions, such as anniversary celebrations or charity fundraisers.
• Exclusive merchandise available only to members or VIP customers, rewarding loyalty and engagement.
• Pre-order and reservation systems for highly anticipated limited-edition releases, generating buzz and anticipation.
• Social media campaigns and contests to promote seasonal merchandise and encourage member participation.
• Collectible items or series of merchandise that members can collect and trade with each other.
• Customizable merchandise options that allow members to personalize their purchases with names, dates, or special messages.

By offering seasonal and special edition items, gyms create opportunities to generate excitement and drive sales throughout the year, while also reinforcing their brand identity and values within the community.

Choosing the Best Gym Merchandise Ideas to Sell

Take apparel and accessories, for example. With Exercise.com’s gym software, you can easily set up an online store to showcase your branded tank tops, hoodies, and shorts. Members can browse and purchase these items with just a few clicks, whether they’re at the gym or lounging at home. It’s convenient, it’s efficient, and it’s a great way to increase your gym merchandise sales.

And when it comes to selling gym equipment and gear, Exercise.com has you covered there too. You can list all your workout essentials on your online store, from resistance bands to yoga mats to foam rollers. Plus, with the ability to track inventory and manage orders seamlessly (coming soon), you’ll never have to worry about running out of stock or missing a sale.

But the benefits don’t stop there. With Exercise.com, you can also offer nutritional supplements to your members with ease. Set up your online gym store to feature protein powder, pre-workout supplements, and more, all tailored to support your members’ fitness goals. And because Exercise.com integrates seamlessly with your existing systems, you can manage your gym merchandise sales alongside your gym services, making it a one-stop shop for all things fitness.

And let’s not forget about seasonal and special edition items. With Exercise.com’s gym software, you can create limited-time offers and promotions to generate buzz among your members. Whether it’s exclusive gear to celebrate the gym’s anniversary or special discounts on holiday merchandise, you can drive excitement and engagement like never before.

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What merchandise do gyms sell?

Gyms sell a variety of merchandise to cater to fitness enthusiasts, including branded apparel like t-shirts, tank tops, hoodies, and leggings. They also offer accessories such as water bottles, protein shakers, towels, gym bags, and resistance bands. Some gyms sell supplements, protein bars, and pre-workout drinks. Providing a range of merchandise enhances member experience and promotes brand loyalty. Using Exercise.com as your gym management software can streamline merchandise sales, offering features like inventory management and online storefronts to maximize revenue and enhance member satisfaction.

What can I sell inside my gym?

Inside your gym, you can sell a variety of products and services to enhance the member experience and increase revenue. This includes branded apparel like t-shirts, tank tops, and hoodies, as well as accessories such as water bottles, protein shakers, towels, and gym bags. Additionally, you can offer supplements, protein bars, and pre-workout drinks to support your members’ fitness goals. Consider introducing services like personal training sessions, nutrition coaching, and fitness challenges to provide added value and attract more customers to your gym.

Using Exercise.com as your gym management software enables you to efficiently manage and sell a wide range of products and services within your facility. With features like customizable online storefronts, inventory management, and client billing, Exercise.com empowers you to optimize sales and enhance member satisfaction, ultimately driving growth for your gym business.

What do gym customers want?

Gym customers typically want a clean, well-equipped facility with knowledgeable staff and a supportive community atmosphere. They value access to a variety of equipment for cardio, strength training, and functional fitness, as well as amenities like locker rooms, showers, and childcare services. Additionally, gym-goers appreciate personalized support and guidance from certified trainers, as well as opportunities for group fitness classes and social events. By understanding and meeting the needs of your customers, you can cultivate a loyal membership base and differentiate your gym from competitors.

Exercise.com’s gym management software empowers you to deliver exceptional customer experiences by providing tools to streamline operations and enhance member engagement. With features like workout tracking, progress monitoring, and community forums, Exercise.com enables you to create a dynamic and supportive environment that keeps your customers coming back for more.

How do I attract clients to my gym?

To attract clients to your gym, focus on building a strong brand identity and promoting your unique offerings. Utilize digital marketing strategies such as social media advertising, email campaigns, and search engine optimization to reach potential customers and communicate the value of your gym. Offer special promotions, discounts, and referral incentives to incentivize new sign-ups and encourage loyalty among existing members. Hosting events, workshops, and challenges can also attract attention and generate excitement about your gym within the community.

Exercise.com’s gym management software includes powerful marketing tools to help you attract and retain clients. From customizable websites and branded mobile apps to automated email marketing and referral tracking, Exercise.com provides everything you need to effectively promote your gym and drive growth.

How to start selling gym products?

To start selling gym products, begin by selecting merchandise that aligns with your gym’s brand and appeals to your target audience. Invest in inventory and create a designated retail space within your facility to showcase your products effectively. Implement a point-of-sale system to process transactions efficiently and track inventory levels. Consider offering online sales through your gym’s website or mobile app to reach a wider audience and generate additional revenue. Finally, promote your products through marketing campaigns, social media posts, and in-person sales pitches to maximize visibility and sales.

Exercise.com’s gym management software includes comprehensive tools for selling gym products, from inventory management and online storefronts to payment processing and sales analytics. With Exercise.com, you can streamline the entire sales process and create a seamless shopping experience for your members, helping you boost revenue and grow your gym business.

Read More: Products to Sell in a Gym

Is selling workout clothes profitable?

Selling workout clothes can be profitable, especially if you offer high-quality, stylish apparel that appeals to your target market. According to industry reports, the global activewear market is projected to continue growing, driven by increasing health and fitness awareness among consumers. To maximize profitability, focus on sourcing affordable yet durable fabrics, staying on top of fitness fashion trends, and promoting your clothing through effective marketing channels. Exercise.com’s gym management software can help you streamline inventory management and sales, making it easier to capitalize on the profitability of selling workout clothes.

What is the most sold gym item?

The most sold gym item varies depending on the specific needs and preferences of your clientele. However, some popular gym items include protein supplements, shaker bottles, resistance bands, and branded apparel like t-shirts and hoodies. These products cater to the fitness goals and lifestyles of gym-goers, making them consistently high-selling items. By offering a diverse range of merchandise and monitoring sales trends, you can identify the most popular gym items among your members and optimize your inventory accordingly.

How do cheap gyms make money?

Cheap gyms typically make money by operating on a high-volume, low-margin business model. They attract a large number of members by offering affordable membership fees and minimal amenities, then offset their lower profit margins through economies of scale. These gyms often prioritize membership retention and upselling additional services such as personal training, group fitness classes, and merchandise sales to increase revenue. By keeping overhead costs low and maximizing membership numbers, cheap gyms can maintain profitability despite lower membership fees.

Read More: Planet Fitness Business Model

How can I make money from my gym?

There are several ways to make money from your gym, including membership fees, personal training sessions, group fitness classes, merchandise sales, and additional services like nutrition coaching and fitness challenges. To maximize revenue, focus on providing exceptional customer experiences, promoting your offerings through targeted marketing campaigns, and diversifying your revenue streams. Exercise.com’s gym management software offers tools to streamline operations, enhance member engagement, and optimize sales, helping you maximize profitability and grow your gym business.

What do people like in a gym?

People appreciate cleanliness, well-maintained equipment, knowledgeable staff, and a supportive community atmosphere in a gym. They also value access to a variety of fitness programs and amenities that cater to their individual needs and preferences. By offering personalized services, fostering a sense of belonging, and creating a positive and inclusive environment, you can attract and retain members who value what your gym has to offer.

What brings people to the gym?

Several factors can motivate people to join a gym, including a desire to improve their health and fitness, achieve specific fitness goals, socialize with like-minded individuals, and relieve stress. Additionally, promotional offers, referral incentives, and community events can attract new members to a gym. By understanding what motivates people to prioritize their fitness and tailoring your marketing efforts accordingly, you can effectively attract more people to your gym and increase membership numbers.

How do I grow my gym business?

To grow your gym business, focus on providing exceptional customer experiences, expanding your service offerings, and implementing targeted marketing strategies. Offer innovative fitness programs, invest in staff training and development, and leverage technology to streamline operations and enhance member engagement. Additionally, prioritize customer retention by fostering a strong sense of community, rewarding loyalty, and soliciting feedback to continually improve your services. Exercise.com’s gym management software provides the tools and resources you need to effectively manage and grow your gym business, from marketing automation and lead management to client retention and revenue optimization.

What are gym products called?

Gym products encompass a wide range of merchandise and equipment used in fitness facilities, including workout apparel, accessories, supplements, and fitness equipment. These products may also be referred to as fitness products, gym gear, or workout essentials. Offering a variety of gym products can enhance member experience and generate additional revenue for your gym business.

How do I sell fitness online?

To sell fitness online, start by creating an engaging and user-friendly website or online storefront where customers can browse and purchase your products or services. Utilize social media platforms, email marketing, and search engine optimization to drive traffic to your online store and attract potential customers. Offer valuable content such as workout tips, nutrition advice, and product reviews to establish credibility and build trust with your audience. Additionally, consider partnering with influencers or affiliate marketers to expand your reach and generate sales. Exercise.com’s gym management software includes features for building and managing online storefronts, making it easy to sell fitness products and services online while maximizing revenue and customer satisfaction.

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