FitSW Pricing (2025): How much does FitSW cost?

Compare FitSW pricing and features to other fitness software options. Plans start at $19.99/month but lack key tools gym owners need. See why Exercise.com is the better all-in-one solution.

FitSW Pricing Breakdown: What You Get—and What You Don’t

FitSW markets itself as a software solution for personal trainers, gyms, and studios. At first glance, it seems affordable, with plans starting as low as $19.99 per month. But once you start digging deeper, the gaps in functionality become more apparent—especially if you’re managing a full-scale fitness business.

If you’re a gym owner juggling multiple trainers, dozens (or hundreds) of clients, custom branding, complex schedules, and billing systems, FitSW’s limited feature set and the FitSW app design may quickly feel like a constraint. It’s built more for the part-time personal trainer than for a serious fitness facility.

Exercise.com, on the other hand, was built from the ground up for fitness business professionals who need everything in one place—workout delivery, billing, scheduling, staff management, custom-branded apps, and beyond.

Here’s how FitSW stacks up.

FitSW Pricing Plans (Monthly Billing)

All plans include basic functionality, but even on Studio Pro, you won’t get the depth or customization that gym owners typically require—especially when compared to more robust software platforms.

Real-World Pain Points for Gym Owners Using FitSW

FitSW may seem budget-friendly at first, but serious fitness business owners quickly run into limitations that cost time, money, and member satisfaction.

• Scalability Issues: Once you pass 15 clients or trainers, the Studio plan no longer works, forcing you to jump to Studio Pro. But even Studio Pro lacks real automation or deep client segmentation tools.
• Lack of Custom-Branded Apps: You won’t get a truly custom mobile experience. Your gym is locked inside a generic app shell.
• No Advanced Marketing Automation: Want to trigger email sequences based on sign-ups, payments, or member milestones? You’ll need a separate tool.
• No Equipment or Asset Management: Can’t book specific rooms, equipment, or zones—something gym managers need daily.

Compare that to Exercise.com, where everything—from trainer payments to membership plans to exercise video hosting—is built for your gym, your team, and your members.

While FitSW offers a range of pricing options, if you’re looking for the best gym management software or the best personal training software at an affordable cost, then check out Exercise.com. Exercise.com provides a comprehensive solution for fitness professionals to manage their business, accept payments, do online booking, host exercise videos, sell workout plans online, and much more, all through a custom-branded fitness app. To find out how to use FitSW and why the best FitSW alternative is Exercise.com, book a demo today.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.

Brandon Stroupe

Founder and President, APEC Sports Performance

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FitSW Services

FitSW offers a range of services tailored for personal trainers, coaches, and gyms. These services include:

• Client exercise progress tracking
• Personalized fitness blogs
• Automated fitness programs
• Custom progress tracking metrics
• Automated email notifications
• Selling packages, sessions, and subscriptions
• Digital PAR-Q forms and document management
• Live virtual fitness classes and 1-on-1 sessions
• Public access to live classes

Source: FitSW Pricing Page

Exercise.com outshines FitSW in several key areas. Firstly, Exercise.com offers an all-in-one software solution. With Exercise.com, you not only get features for workout programming, client tracking, and meal planning, but you also get robust business management tools. This includes comprehensive business analytics and a fully customizable app tailored to your brand. This comprehensive feature set is perfect for businesses looking for a software solution that grows with them.

Secondly, Exercise.com offers full customization. While FitSW’s Premium plan offers limited custom branding options, Exercise.com offers a fully custom-branded fitness app. Your clients don’t have to know that you’re using Exercise.com software because everything can be customized to your brand from the app to workout templates to emails.

Lastly, Exercise.com provides custom pricing to fit your business’s exact needs, ensuring that you only pay for the features that are relevant to you. FitSW’s rigid pricing structure may include features that you don’t need, thus offering less value for your money. Exercise.com works with you to determine the most cost-effective solution for your business, ensuring that you get the most bang for your buck.

Why Exercise.com is the Better Fit for Fitness Businesses

FitSW may be fine for part-time trainers or small studios with very simple needs. But when you’re running a real fitness business, you need a professional solution.

Exercise.com gives you:

• Custom-branded apps
• Workout creation, delivery, and tracking
• Full billing and POS
• Staff scheduling
• Marketing automation
• Equipment/room/resource booking
• Advanced reporting and analytics
• Integrated waivers, forms, and assessments
• One support team with fitness industry expertise

That’s why gym owners making six, seven, or 8 figures choose Exercise.com. It’s the software that grows with your business.

“Our experience working with Exercise.com to develop a custom leaderboard for the Gold’s Gym Fitness Competition was excellent. The software allowed us to efficiently register participants across 150+ locations nationwide, gathering valuable insights on participation. The real-time score updates encouraged healthy competition and boosted engagement, fostering a strong sense of community. The Exercise team was flexible and efficient, ensuring that the software incorporated all the necessary features to make our competition a success.”

Gold’s Gym

Gold’s Gym HQ

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How much is FitSW?

FitSW pricing starts at $0 for the free plan with 1 client. Paid plans include:

• Trainer: $19.99/month for up to 5 clients
• Studio: $39.99/month for up to 15 clients
• Studio Pro: $79.99/month for unlimited clients

Annual discounts are available, but most fitness business owners find the Studio or Studio Pro tiers necessary.

How much does FitSW cost per month?

FitSW monthly costs range from $0 to $79.99 depending on the plan. The Studio Pro plan is the only one that supports unlimited clients and full functionality.

Is FitSW free?

Yes, FitSW has a free tier—but it’s extremely limited. You can only train one client, and most advanced tools are locked.

What’s included in the Studio Pro plan?

The $79.99/month Studio Pro plan includes:

• Unlimited clients
• Multiple trainers
• Workout plans and assessments
• Basic nutrition tracking
• Limited custom branding
• App access (under FitSW’s branding)

It does not include custom-branded apps, advanced automation, or enterprise-level tools.

Is FitSW good for gyms?

FitSW works best for individual personal trainers or very small fitness studios. Most gym owners quickly outgrow it due to limitations in branding, billing, automation, and client management.

Does FitSW include marketing features?

Not really. FitSW has minimal email communication options but no robust marketing automation, lead funnels, or integrations with sales systems.

What are common FitSW complaints?

• The app feels generic and outdated
• Lack of deep customization
• Not scalable for growing gyms
• Feature gaps vs. all-in-one platforms
• Limited reporting and analytics

Why is Exercise.com a better choice than FitSW?

Exercise.com gives gym owners everything in one place:

• Fully branded mobile apps
• Workouts, billing, messaging, waivers, forms, and more
• Advanced booking for trainers, rooms, equipment
• Sales and marketing automations
• World-class customer support

Unlike FitSW, Exercise.com is built for serious fitness businesses that need to scale.

How much does FitSW cost per month?

FitSW offers a Free plan for trainers. The cost of the Premium and Enterprise plans is not publicly disclosed.

How much does FitSW cost for a business?

FitSW offers an Enterprise plan with special pricing tailored for businesses. The exact cost is not publicly disclosed.

How much does FitSW take per transaction?

The information about transaction fees for FitSW is not publicly disclosed.

Is FitSW free?

Yes, FitSW offers a Free plan with limited features for trainers.

Is there a FitSW free trial?

FitSW offers a free trial for its Premium and Enterprise plans.

Does FitSW have a contract?

The information about contracts for FitSW is not publicly disclosed.

How do I change my FitSW contract pricing?

The information on how to change your FitSW contract pricing is not publicly disclosed.

Are there any extra FitSW fees for credit card processing, SMS, etc.?

The information about extra fees for FitSW credit card processing, SMS, etc., for FitSW is not publicly disclosed.

Why is Exercise.com a better value compared to the cost of FitSW?

Exercise.com offers a comprehensive, all-in-one solution for fitness professionals to manage their business, accept payments, do online booking, host exercise videos, sell workout plans online, and much more, all through a custom-branded fitness app. To find out more, book a demo today!

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance

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